WinMinute

Name

WinMinute

Legal name

WinMinute

Website

https://winminute.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail field intelligence and crowdsourced commercial execution

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Retail field intelligence
• Crowdsourced data collection
• Proximity retail sales
• Store audit services
• Mystery shopping solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. WinMinuteConso - Crowdsourcing data services: WinMinute sells data collection services to brands and retailers, using a crowdsourced community of consum'acteurs. Services include store checks, mystery visits, and shopper studies. Data is collected via the mobile app and validated before delivery to clients through personalized online dashboards.
2. WinMinutePro - Crowdselling commercial services: WinMinutePro provides commercial representation services in proximity retail (Proxi) through a network of micro-entrepreneur agents. Revenue comes from fees charged to brands for store visits, product placement, merchandising, and sales conversion activities performed by the commercial community.
3. Consumer app - individual data sales: Individual Winautes sell their collected data (photos, answers, information) to WinMinute at predefined offer prices (up to 5 euros per offer). WinMinute aggregates and resells this data to B2B clients. Individual payouts are made via PayPal or bank transfer with no fees charged to users.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

WinMinute fundamentally sells crowdsourced field intelligence and crowdsourced commercial field-sales execution to consumer goods brands, manufacturers, and retailers in France. Its two flagship offerings are WinMinuteConso (real-time, geolocated, photo-documented store checks, mystery shopping, and shopper studies delivered through a community of tens of thousands of paid consumers) and WinMinutePro (commercial store visits, merchandising, and sales actions in Proxi retail executed by a managed network of micro-entrepreneurs via a dedicated mobile app). All products are supported by free iOS/Android apps used by the crowd communities for mission discovery, execution, and payment.

Product overview

WinMinute operates as a dual-platform company offering two interconnected products: WinMinuteConso (crowdsourcing) and WinMinutePro (crowdselling), both supported by dedicated mobile applications for consumers and commercial micro-entrepreneurs respectively. WinMinuteConso enables brands to collect real-time field data through a community of tens of thousands of French consumers, offering store check, mystery shopping, and consumer/shopper study modules. WinMinutePro applies the same crowdsourcing principles to manage a community of commercial auto-entrepreneurs equipped with a dedicated app for in-store sales, merchandising, and data collection missions across 5,000 proximity retail stores. The company has also developed ProChecking as an augmented sales force solution built on this same infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• WinMinuteConso WinMinuteConso is a crowdsourced field intelligence platform for brands and retailers — delivering real-time, geolocated, and photo-documented store checks, mystery visits, and consumer/shopper studies executed by a community of tens of thousands of paid consumers (consomm'acteurs) via a dedicated mobile app, with every contribution validated through an internal human quality-control process before client delivery.
• WinMinutePro WinMinutePro is a crowdselling platform that manages a trained, equipped community of commercial micro-entrepreneurs (auto-entrepreneurs) executing sales visits, merchandising, and product-placement actions across approximately 5,000 Proxi retail stores in France's major urban areas — enabling brands to develop distribution in the Proxi channel that is economically unprofitable for traditional fixed sales forces.
• ProChecking ProChecking is an augmented sales-force solution developed by WinMinute that extends the company's crowdsourcing/crowdselling platform capabilities to deliver augmented commercial field-sales services for brands operating in French proximity retail.

Quantifiable outcome

• Stock-holding rate increased from 16% to 67% (average across operations) during crowdsourcing assessment Phase I
• +5 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Institut du CommercecoreStrategic or Co-development PartnerWinMinute is a member of the Institut du Commerce, the collaborative platform of commerce actors working together to actively respond to consumer needs. This membership provides industry visibility and thought leadership positioning.
• Editions DauverscoreStrategic or Co-development PartnerWinMinute and Editions Dauvers regularly collaborate to collect field data using WinMinuteConso crowdsourcing solutions to feed Editions Dauvers conferences and publications on retail and e-commerce topics.
• Impact Sales MarketingminorGTM or Marketing PartnerImpact Sales & Marketing relies on WinMinute's crowdsourcing solutions for its store check, mystery visit, and consumer/shopper study needs. WinMinute provides the field data collection infrastructure that supports Impact's consulting engagements.
• Charte de la DiversitéminorOthersWinMinute is a signatory of the Charte de la Diversité, demonstrating its commitment to equal opportunities and diversity within its workforce and communities.
• Institut du Numérique ResponsableminorOthersWinMinute is a signatory of the Charte du Numérique Responsable, symbolizing its commitment to more environmentally responsible digital practices.
• ProCheckingcoreTechnology or IntegrationProChecking is a sales force augmentation solution developed by WinMinute. It extends WinMinute's crowdsourcing/crowdselling platform capabilities to provide augmented commercial field sales services.
• DisplayceminorGTM or Marketing PartnerDisplayce, the first programmatic platform dedicated to DOOH (Digital-Out-Of-Home), uses WinMinute for ad-verification reportings. WinMinute conducts field surveys and photo reporting to measure campaign image quality, context relevance, and audience targeting.
• GetBizminorImplementation/ SI/ Consulting PartnerGetBiz offers preferential rate micro-entrepreneur registration assistance to WinMinutePro candidates at 25 euros (vs. standard 39 euros). WinMinutePro directs its micro-entrepreneur recruits to GetBiz for administrative support with company formation.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global market research and consulting group with retail, shopper, and brand-tracking practices serving the same CPG and retail clients as WinMinute. Provides both syndicated and custom field-data services at significantly greater scale and geographic reach.
• Ipsos: Global market research and consumer intelligence group with mystery shopping, retail audit, and shopper insight capabilities across its Observer and mystery-shopping practices. Serves the same brand-side buyers as WinMinute at much larger scale and geographic reach.
• NielsenIQ: Global retail measurement and consumer intelligence firm with extensive field data collection, retail audit, and in-store execution services. A scaled incumbent whose offerings overlap with WinMinuteConso across CPG and retail customers worldwide.
• CPM Group: International field marketing and sales-activation agency offering in-store execution, merchandising, and retail sales services. A broader incumbent in the WinMinutePro addressable market, particularly in European retail coverage of CPG brands.

Direct peers

• BeMyEye: European crowdsourced retail intelligence platform that uses a community of shoppers to perform in-store audits, shelf checks, and mystery shopping for brands and retailers. Closest direct competitor to WinMinuteConso, with overlapping methodology, mission types, and CPG/retail customer base.
• Field Agent: Crowdsourced platform connecting brands with shoppers who perform retail audits, mystery shops, and in-store merchandising tasks. Operates the same community-driven model as WinMinute's consumer data-collection business, with a similar mobile-app mission workflow.

Emerging players

• Tokinomo: In-store marketing technology company offering sensor-based and digital tools to measure and activate retail shelf presence. Adjacent to WinMinute's in-store merchandising and execution work, with a more hardware-and-data-led approach to the same brand-side buyer.
• Impact Sales & Marketing: Field sales and marketing agency using outsourced retail execution teams for in-store activation and merchandising. Named in WinMinute's partnerships as a buyer of WinMinute's crowdsourcing infrastructure, with overlapping B2B retail-execution services to CPG brands.

Regional players

• Sales Factory: French field sales and merchandising agency serving FMCG brands in retail. Directly comparable to WinMinutePro on the proximity-retail sales-execution side, with overlapping French CPG client roster and similar outsourced field-force model.
• BVA Group: French market research and consulting firm with mystery shopping, retail, and shopper insight practices. A regional French competitor to WinMinuteConso in brand-side field intelligence work for CPG and retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WinMinuteApp
• Instagraminstagram.com/winminute_france
• LinkedInlinkedin.com/company/winminute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinMinute