What Guestjoy does

Guestjoy is a Tallinn, Estonia-based SaaS company founded in 2014 that builds guest engagement software for independent hotels and accommodation providers. Its platform centralizes fragmented guest communications across email, SMS, WhatsApp, Booking.com, and Airbnb into a single dashboard, enabling hoteliers to automate pre-stay, during-stay, and post-stay messaging without requiring guests to download a mobile app. Core product features include automated guest journey email workflows, online check-in with ID upload and digital signature, personalized upsell offers for ancillary revenue, a QR-code-accessible digital directory replacing physical booklets, and automated survey routing to TripAdvisor and Google for review collection. The product supports communication in over 20 languages and handles masked-email delivery on OTAs such as Booking.com and Airbnb.

The company operates a subscription-based SaaS model with a quote-based, sales-led go-to-market motion (Enquire now / Contact sales CTAs). Its target segment is the vertical of independent hotels seeking to drive ancillary revenue and streamline guest communications. Guestjoy's technology is distributed within SiteMinder's broader hotel commerce platform ecosystem, which provides reach to 450+ OTAs alongside channel management, booking engine, and payments modules. The company is co-founded by Alar Ülem and Annika Ülem (who also serves as CMO) and has recorded one disclosed funding round with Specialist VC in March 2018.

Name

Guestjoy

Legal name

Guestjoy

Website

https://guestjoy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Guestjoy is a Tallinn-based SaaS company, founded in 2014, that provides independent hotels with a multi-channel guest engagement platform for automated pre-, during-, and post-stay communications, digital check-in, and upsell monetization, distributed within SiteMinder's hotel commerce ecosystem.

Ownership category

akta.pro rank

Product category

Hotel Guest Engagement Software

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Reputation Management & Guest Feedback (THALACAK)

Keywords

• Hotel guest engagement
• Guest communication software
• Hotel marketing automation
• Online check-in software
• Hotel upsell platform

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Guest Engagement Platform Subscription: SaaS subscription-based model providing access to guest engagement tools including email automation, check-in solutions, upsell capabilities, and multi-channel communication management. Revenue generated through recurring subscription fees from hotel properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Guestjoy provides a SaaS platform that helps independent hotels engage with guests throughout the stay journey via centralized multi-channel communications spanning email, SMS, WhatsApp, Booking.com, and Airbnb. The platform delivers automated pre-, during-, and post-stay emails, app-free online check-in with ID upload and digital signature, personalized upsell offers, QR-code-accessible digital directories, and review collection routed to TripAdvisor and Google.

Product overview

Guest Engagement is a unified hotel guest engagement platform that consolidates guest communications and enhances the stay experience. The product includes engaging email creation and automated scheduling, revenue-generating upsell opportunities with personalized offers, digital check-in with ID upload and digital signatures, digital directory with QR code access, customized surveys for review collection, and app-free guest access. It supports communication in over 20 languages and integrates with major booking platforms including Booking.com and Airbnb.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Engagement Platform Multi-channel hotel guest engagement platform that consolidates communications across email, SMS, WhatsApp, Booking.com, and Airbnb for independent hotel operators. Includes automated guest journey email workflows, app-free online check-in with ID upload and digital signature, personalized upsell offers with unlimited add-ons, QR-code-accessible digital directories, and review collection across TripAdvisor and Google. Supports 20+ languages.

Quantifiable outcome

• Guests can check in online conveniently without app downloads

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Akia: Akia provides guest-facing messaging and automation for hotels and short-term rentals, sharing Guestjoy's pre-/during-/post-stay communication and check-in workflows.
• TrustYou: TrustYou is a guest feedback and reputation management platform serving hotels, directly overlapping Guestjoy's TripAdvisor/Google review collection and survey functionality.
• Canary Technologies: Canary Technologies offers digital check-in, guest verification, and in-stay engagement tools to hotels, overlapping Guestjoy's online check-in and guest journey capabilities.
• Revinate: Revinate is a guest experience platform for hotels offering email marketing, guest feedback, and reputation management, directly overlapping Guestjoy's guest engagement and review-solicitation capabilities.
• Triptease: Triptease is a direct booking and guest engagement platform for hotels with messaging, reviews, and on-site personalization, comparable in both customer base (independent hotels) and product surface to Guestjoy.
• Whistle (by Cloudbeds): Whistle is a guest messaging platform serving hotels and now part of Cloudbeds' PMS stack, directly comparable to Guestjoy's centralized guest communication product.
• Kipsu: Kipsu provides real-time guest messaging for hotels via web, SMS, WhatsApp, and messaging apps, closely comparable to Guestjoy's multi-channel centralized communication offering.

Broad incumbents

• SiteMinder: SiteMinder is the broader hotel commerce platform (channel manager, booking engine, payments) within which Guestjoy's guest engagement product is integrated; a key distribution partner and broader-suite competitor.
• Shiji ReviewPro: Shiji's ReviewPro is a hotel reputation and guest experience suite within Shiji's broader hospitality technology platform, overlapping Guestjoy's review and guest engagement features but at much larger scale.

Emerging players

• HiJiffy: HiJiffy offers AI-powered guest communication for hotels via WhatsApp and chat, an emerging overlap with Guestjoy's automated messaging and upsell capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/guestjoy
• Facebookfacebook.com/myguestjoy
• LinkedInlinkedin.com/company/guestjoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guestjoy