Memberspot

What Memberspot does

Memberspot GmbH is a German cloud-based SaaS learning management system founded in 2020 in Ludwigsburg by Benny Brandt and Anton Kroisant. The platform enables coaches, consultants, subject-matter experts, knowledge entrepreneurs, creators, SMEs, service providers, and small educational organizations to create, deliver, and monetize online courses, member areas, and integrated communities from a single environment. It targets primarily the DACH market (Germany, Austria, Switzerland) with a self-serve product-led growth motion and a complementary inside-sales motion for higher tiers.

The product stack combines a drag-and-drop course editor, 4K video hosting on EU servers with enterprise-grade DRM, community forums with an AI assistant, and automation workflows for onboarding, certificates, and email sequences that reportedly reduce administrative workload by up to 70%. The 2025 launch of AI Studio added generative course authoring, AI agents, AI quiz/summary/transcription, and AI search capabilities, and the platform exposes a public REST API plus native integrations with HubSpot, Pipedrive, Zoho, Stripe, Digistore24, ActiveCampaign, Zoom, Google Meet, Zapier, Make, and Microsoft Azure SSO. The mobile offering includes white-label iOS and Android apps.

Revenue is generated through four tiered subscriptions — Starter (€39/month annual), Grow (€99), Scale (€199), and Elite (€499) — with approximately 20% savings on annual billing, no transaction fees, a 14-day free trial without credit card, and a 30% lifetime commission affiliate channel. The company is bootstrapped, holds no disclosed external funding, operates from Ludwigsburg, and reports 6,000+ active corporate customers and 2.2M registered users as of March 2026.

Name

Memberspot

Legal name

Memberspot GmbH

Website

https://memberspot.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Memberspot GmbH is a German cloud-based SaaS learning management platform, founded in 2020, that enables coaches, consultants, SMEs, and knowledge entrepreneurs in the DACH region to create, host, and monetize online courses, communities, and member areas with AI-powered course authoring and integrated automation.

Ownership category

akta.pro rank

Product category

Learning Management System (LMS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Training (61142), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Organizations (8600)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC), Membership Communities with Learning (Community-Led Education) (MPACALAF), Community Hosting & Membership Platforms (MPACAJAF), Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)

Keywords

• Learning management system
• Online course platform
• Member area software
• AI course creation
• Video hosting LMS

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Four-tier subscription model (Starter, Grow, Scale, Elite) with monthly and annual billing options. Annual payments receive approximately 20% discount. No transaction fees on any plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Memberspot is a cloud-based SaaS learning management system that enables coaches, consultants, experts, and businesses to create, host, and sell online courses, communities, and member areas. The platform bundles AI-powered course generation, 4K video hosting with DRM, community forums, automated workflows, and white-label mobile apps under a single integrated solution hosted on EU servers.

Product overview

Memberspot is a German cloud-based learning management system (SaaS) providing an all-in-one platform for creating and managing online courses, communities, and member areas. The platform integrates AI-powered course creation (AI Studio), video hosting, community features, and automation workflows. Core products include: Memberspot Platform (core LMS), AI Studio (AI course generator with agents), Course Editor (drag-and-drop), Community Features (forums, AI assistant), Automation Workflows (onboarding, certificates, emails), Member Management (SSO, DRM), and Mobile App. The platform operates on tiered pricing: Starter, Grow, Scale (with AI Studio), and Elite plans, with API access and comprehensive support included.

Differentiator

Problem solved

Functional benefit

Brands

• AI Studio: AI-powered course builder that generates complete course structures, chapter outlines, lesson content, and quiz questions based on keywords, topics, or existing documents. Includes AI agents and a community AI assistant.

Products and services

• Memberspot Platform German cloud-based learning management system (SaaS) for creating and managing online courses, communities, and member areas. Includes AI-powered course builder, video hosting, community features, automation workflows, and member management. Targets coaches, consultants, SMEs, and small educational companies.
• AI Studio AI-powered course creation feature that automatically generates complete course structures including chapter outlines, lesson content, and quiz questions based on keywords, topics, or existing documents. Includes AI Agents for learner support (10 on Scale, 50 on Elite plans). Available as part of Scale and Elite subscription tiers.
• Memberspot API REST API for connecting external applications with Memberspot. Enables custom automations and integrations. API keys managed through platform settings; some endpoints require a separate bookable API Package.

Quantifiable outcome

• 70% reduction in administrative tasks through automated workflows
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature7 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Teachable: Online course platform for individual creators and small businesses to build, host, and sell courses and coaching. Directly comparable in target customer (coaches, experts) and product (course creation + member areas) though lacking Memberspot's integrated community and EU data residency positioning.
• LearnDash: WordPress-based LMS plugin for creating and selling courses, with SCORM and corporate training features. Comparable course-creation functionality, particularly for SMEs and educational organizations needing certification and compliance features Memberspot offers in Elite.
• LearnWorlds: Premium course creation platform targeting professional trainers, educators, and SMEs with branded learning sites. Comparable in product scope (course builder, AI tools, community) and price point, and competes with Memberspot in the European creator economy.
• Thinkific: Creator-led course hosting and monetization platform serving coaches, educators, and SMEs. Overlaps directly with Memberspot's core LMS and course-creation functionality, with comparable tiered SaaS pricing and a similar target buyer persona.
• Kajabi: All-in-one creator platform combining course hosting, community, and marketing automation. Closely comparable to Memberspot's combined LMS + community + member area offering for coaches and knowledge entrepreneurs, though Kajabi is US-based and operates at significantly larger scale.
• Circle: Community platform with integrated courses and member monetization. Overlaps with Memberspot's community + course + member area combination, serving a similar coach/creator audience with comparable subscription-based SaaS delivery.

Regional players

• Coachy: Russian-headquartered course and community platform targeting coaches and experts in CIS and European markets. Comparable in feature set (courses, member areas, automation) and target persona, though primarily serves a different regional market than Memberspot's DACH focus.
• Elopage: Berlin-based all-in-one platform for creators and coaches to sell courses, digital products, and memberships. Directly comparable DACH-focused competitor with similar target audience, course/community functionality, and creator monetization model.

Broad incumbents

• Moodle: Open-source LMS with a massive global footprint in academic and corporate training. Represents the established incumbent in the LMS category; Memberspot competes by offering a more modern, AI-enabled, hosted alternative with a creator-economy focus rather than the academic/institutional core Moodle serves.
• Docebo: Enterprise-grade learning platform with AI-powered learning and compliance training capabilities. Comparable in corporate LMS functionality (certificates, SCORM, automation) but targets much larger enterprise customers and competes in the upper end of Memberspot's Elite tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsn7AzgPqskm8kE3lR8e0yg
• Facebookfacebook.com/memberspot
• LinkedInlinkedin.com/company/memberspot
• Instagraminstagram.com/memberspot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memberspot