Vital Health

What Vital Health does

Vital Health, Inc. is a privately held, single-location naturopathic wellness practice headquartered at 9501 West 144th Place, Suite 106, Orland Park, Illinois (a Chicago suburb). Founded by Barbara Griffin, NMD, CNC, who has over 50 years of experience in natural wellness and received her original training in a Naturopathic clinic in Germany, the practice delivers non-invasive health assessments built around Electro-Acupuncture According to Voll (EAV) biofeedback screening — a computer-mediated modality that measures electrical conductance at acupuncture meridian points to identify organ dysfunction, food sensitivities, and chemical/environmental sensitivities before physiological symptoms manifest. Two core assessment tiers are offered: a 30-minute Sensitivity Screening (evaluating 300+ foods and environmental factors for non-IgE reactions) and a 1-hour Full Comprehensive Screening (including meridian readings, balancing mode using 60,000+ electrical frequencies, and Iridology photo). Complementing EAV are specialty services such as Iridology, Live Blood Cell Analysis, Functional Blood Analysis, Bio-Cleanse Foot Detox, Neuro-Emotional Technique (NET), and Nutritional Consulting, plus at-home lab testing through Enterolab and general blood panels.

Revenue is generated through two streams: (1) professional service fees for appointment-based screenings and specialty consultations, billed on a pay-as-you-go basis with insurance generally not covering EAV (though FSA programs do), and (2) supplement resale via online webstores on Fullscript and Biotics, distributing over 300 professional-grade brands (Metagenics, Thorne, Pure Encapsulations, Ortho, Biotics, Nutri-West) as well as the proprietary VitalEssence line. The customer base consists entirely of individual consumers seeking natural wellness solutions for food sensitivities, gluten/celiac disease, and autoimmune conditions, with a cumulative base of over 10,000 clients screened over the practice's lifetime. Go-to-market is consultative and sales-led, supported by a media presence (Barbara Griffin's ABC-TV Chicago Healthbeat appearance), the Wellness Minute weekly video series, blog content, a Vital Insights newsletter, and an affiliated family-run retail store, New Vitality Health Foods, Inc., operated by daughter Diana at a separate Orland Park address. The company has no venture capital, no institutional investment, no subsidiaries, and operates with 1-10 employees.

Name

Vital Health

Legal name

Vital Health, Inc.

Website

https://vitalhealth.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Vital Health is a privately held, single-location naturopathic wellness practice in Orland Park, Illinois, founded by Barbara Griffin. It delivers EAV biofeedback screenings, specialty diagnostics, nutritional consulting, and supplement sales to individual consumers with food sensitivities, gluten disorders, and autoimmune conditions.

Ownership category

akta.pro rank

Product category

Naturopathic Wellness Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Naturopathic wellness services
• Nutritional consulting
• EAV health screenings
• Holistic health center
• Natural supplements

Headquarters

HQ city

Orland Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. EAV Health Assessments and Screenings: Professional service fees for EAV electro-dermal screenings including Sensitivity Screening (30 minutes) and Full Comprehensive Screening (1 hour). Revenue generated through appointment-based consultations for health assessments, nutritional protocols, and wellness guidance.
2. Supplement Sales: Sales of professional-grade vitamins and supplements through online webstores including Fullscript platform. Access to over 300 trusted brands including Metagenics, Thorne, Ortho, Pure Encapsulations, Biotics, ProVitality, VitalEssence, Nutri-West.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vital Health is a naturopathic wellness center offering in-person holistic health services including Electro-Acupuncture According to Voll (EAV) screenings, iridology, live blood cell analysis, nutritional consulting, neuro-emotional technique (NET), and foot detox. The center also sells branded dietary supplements (VitalEssence line) via online webstores and distributes third-party lab tests such as Enterolab and general laboratory panels.

Product overview

Vital Health is a wellness center offering a single integrated approach centered on Electro-Acupuncture According to Voll (EAV) biofeedback screening as the core diagnostic technology. The company provides two main service categories: (1) EAV-based assessments including Sensitivity Screening and Full Comprehensive Screening that evaluate meridian energy flow, organ function, and food/environmental sensitivities; and (2) Specialty Services including Iridology, Live Blood Cell Analysis, Functional Blood Analysis, Bio-Cleanse Foot Detox, Nutritional Consulting, and Neuro-Emotional Technique. Supporting services include laboratory testing through Enterolab and online ordering of professional-grade supplements via their webstore partnerships with Fullscript and Biotics. Their proprietary VitalEssence supplement line includes products like Active B Trio. The model combines alternative diagnostic modalities with nutritional guidance for a whole-body wellness approach.

Differentiator

Problem solved

Functional benefit

Products and services

• EAV Screenings

Quantifiable outcome

• Screened over 10,000 clients using EAV technology to help them regain their health
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• New Vitality Health Foods, Inc.coreStrategic or Co-development PartnerRelated family business operated by daughter Diana, serving as educational and nutritional center. Collaborates on Vital Insights newsletter and shares office location at 9564 West 147th Street, Orland Park, IL. Barbara's original business opened in 1988, now run by daughter.
• Wellness MinuteminorGTM or Marketing PartnerBarbara Griffin contributes weekly wellness videos to Wellness Minute platform covering health topics including COVID-19, essential fatty acids, gut health, eczema, ADHD, breast cancer prevention, and immune support.
• Biotics ResearchminorChannel Partner/ Reseller/ DistributorProfessional supplement brand available through Vital Health webstore and promoted on blog. Code DFILC224 offered for Biotics purchases at getbiotics.com.
• Metagenics, Thorne, Pure Encapsulations, Ortho MolecularminorChannel Partner/ Reseller/ DistributorProfessional-grade vitamin and supplement brands available through Vital Health's webstore network providing access to over 300 trusted brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Banyan Botanicals: Ayurveda-focused herbal supplement company with practitioner and DTC channels. Comparable holistic-wellness positioning and category overlap with Vital Health's iridology, NET, and biofeedback modalities.
• Gaia Herbs: Herbal supplement brand with strong natural-wellness positioning. Comparable consumer profile and category overlap with Vital Health's natural health/whole-body wellness approach.

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Major academic medical center offering integrative medicine consultations. Operates in the same broader integrative/functional wellness category as Vital Health but as a hospital-affiliated, mainstream-credentialed incumbent.
• Andrew Weil Center for Integrative Medicine: University of Arizona-based training and clinical care organization advancing integrative medicine. Comparable modality overlap and credentialing structure; operates at far larger scale as an academic/research incumbent.

Direct peers

• Pure Encapsulations: Hypoallergenic supplement brand sold through practitioners and via Fullscript. Mirrors Vital Health's practitioner-supplement integration model and is co-distributed on the same e-commerce platform.
• Standard Process: Whole-food supplement brand sold exclusively through healthcare practitioners. Comparable to Vital Health's practitioner-channel nutritional consulting model with similar reliance on professional-grade supplement dispensing tied to in-clinic consultations.
• Metagenics: Practitioner-channel nutritional supplement manufacturer. Already a brand Vital Health dispenses via its webstore; comparable go-to-market built around credentialed practitioners using proprietary nutritional protocols with patients.

Others

• Fullscript: Practitioner supplement dispensary platform that Vital Health already uses. Comparable in enabling practitioner-channel e-commerce for nutritional products and an adjacent enabling/infrastructure participant in the same workflow.
• Life Extension: Direct-to-consumer supplement and wellness-information brand offering lab testing and nutritional products. Comparable category breadth (supplements + functional lab tests), but operates without in-person clinical services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VitalHealth.Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vital Health