P8 Marketing

What P8 Marketing does

P8 Marketing GmbH is an Innsbruck-headquartered, full-service marketing and communication agency operating across Austria since 1995, with additional offices in Salzburg and Vienna and roughly 11–50 employees. The company provides integrated marketing services spanning strategy, branding, web/app development, film production, employer branding, crisis communications, PR, and digital campaigns for enterprise and mid-market clients. Its productized technology layer is anchored on the proprietary AI8 Framework, consisting of the AI8 Marketing Excellence Program (a six-phase AI transformation methodology: AI Maturity Test, Analysis, Task Mapping, KI-Einsatz, Validation, Optimization & Implementation) and the AI8 Factory platform, an AI-driven marketing platform combining a central Daten-Hub, a workspace/dashboard, and ten specialized tools covering content generation, campaign planning, personalized distribution, performance tracking, strategy analysis, conversational bots, community management, and graphic design. AI capabilities are delivered through a Human-in-the-Loop model integrating certified AI experts with creative talent, leveraging third-party foundation models (OpenAI, Anthropic, Mistral), agent frameworks (LangChain), voice and image generation (ElevenLabs, Midjourney), headless CMS (Storyblok), and cloud infrastructure (AWS, Azure, Hetzner).

P8 generates revenue across five streams: project-based marketing retainers and 360° campaign fees, AI8 consulting engagements plus ongoing toolset subscriptions, the P8 Video Flatrate (12-month subscriptions with online tariff configurator), licensed software products (P8 Quinto, Mitarbeiter-App, Loyalty-App, Conversational Bot) sold as implementations plus access fees, and paid AI knowledge workshops including AI Act compliance training. Go-to-market combines enterprise field sales led by managing directors and unit heads targeting C-level buyers, plus inside sales for mid-market leads generated via consultation forms and AI maturity self-assessments. Software products are distributed as bespoke implementations, while the Video Flatrate uses a self-configure online calculator. Named customers span industrial manufacturing (Doppelmayr, Mitsubishi Electric, Quehenberger Logistics), energy/utilities (Salzburg AG/enox.energy, LM Energy), healthcare/plasma donation (BioLife), retail (BILLA), hearing healthcare (GEERS/Sonova), and hospitality (Hotel Vier Jahreszeiten), complemented by broader DACH deployments of the Risk Communication System across 60+ organizations and AI8 engagement with 50+ companies. P8 Opportunities, established in 2020 under founder Georg Hofherr, incubates spin-offs in digital health and natural cosmetics and provides start-up consulting.

Name

P8 Marketing

Legal name

P8 Marketing GmbH

Website

https://p8.eu

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

P8 Marketing is an Austrian full-service marketing and communication agency headquartered in Innsbruck (with Salzburg and Vienna offices) that helps enterprise clients run strategy, digital campaigns, content, video, and crisis communications, supported by its proprietary AI8 Factory AI-marketing platform and AI8 Marketing Excellence transformation program.

Ownership category

akta.pro rank

Product category

Full-Service Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Marketing agency services
• AI marketing automation
• Digital marketing campaigns
• Brand strategy consulting
• Crisis communication services

Headquarters

HQ city

Top Rock

HQ country

Barbados

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Marketing Retainers & Project Fees: P8 generates revenue through ongoing retainer agreements and discrete project-based engagements covering strategy, digital marketing, web development, film production, employer branding, crisis communications, and PR. Projects range from website builds (e.g., Mitsubishi Electric recruiting site, Doppelmayr.com PWA) to full 360-degree marketing campaigns (e.g., 30+ digital campaigns annually for BioLife).
2. AI8 Marketing Excellence & AI8 Factory Subscriptions: AI8 programs are sold as structured consulting engagements with multi-phase implementation followed by ongoing AI toolset subscriptions. The AI8 Factory includes a data hub, workspace tools, and various AI modules (content generation, campaign management, chatbots) on a per-client configuration basis.
3. P8 Video Flatrate: Configured monthly flatrate tariff for video content production with 12-month contract commitment. Pricing scales by number of videos per month, rubriken (story formats), shooting days per year, and content mutations (format adaptations). Includes one ad-hoc video per year and unlimited usage rights.
4. Software Product Licenses (Quinto, Loyalty-App, Mitarbeiter-App): Proprietary software products (P8 Quinto for quality assurance, P8 Loyalty-App, P8 Mitarbeiter-App) are sold as individual implementations with custom development fees and ongoing platform/access fees.
5. AI Knowledge & Strategy Workshops: KI-Kompetenz-Workshops delivered as paid training engagements to prepare corporate teams for AI Act compliance and AI tool adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

P8 Marketing is a full-service marketing and communication agency combining 25+ years of strategic marketing expertise with its proprietary AI8 Factory platform and AI8 Marketing Excellence Program. The agency delivers integrated marketing services including strategy consulting, 360° digital marketing, brand development, web and app development, film production, employer branding, and crisis communications to enterprise clients across the DACH region. Underpinning the service layer is the proprietary AI8 Framework combining certified AI experts with human creative teams under a "Human in the Loop" philosophy, with quantified outcomes of -40% costs, +30% efficiency, and +20% conversion.

Product overview

P8 Marketing operates as a full-service marketing agency with a modular portfolio of products and services. The core AI offerings center on the AI8 Factory platform and AI8 Marketing Excellence Programm, which combine strategic marketing with AI-powered tools for content creation, campaign management, and automation. Supporting products include P8 Quinto (quality assurance), P8 Mitarbeiter-App (internal communications), P8 Conversational Bot (customer communication), P8 KI-Kompetenz Workshop (AI training), P8 Leitbild Dialog (corporate purpose), P8 Krisenkommunikation/RCS (crisis management), P8 Video Flatrate (video production), P8 Loyalty-App (customer retention), P8 Mediencoaching, P8 Market Intelligence, P8 Strategy Day, and P8 Strategy Sprint. The P8 Opportunities division develops additional spin-off ventures. The architecture follows a platform-plus-specialized-tools model where AI8 serves as the central AI marketing platform with modular tools for specific functions.

Differentiator

Problem solved

Functional benefit

Brands

• AI8 Factory: AI-powered marketing platform enabling intelligent content creation, automated channel distribution, and holistic campaign management. Includes tools such as Intelligent Content Generator, Campaign Development Assistant, Content Calendar Optimizer, Personalized Content Distributer, Campaign Performance Tracker, PR-Analyst & Concepter, Strategy Analyst, Conversational Chatbots, Community Manager, and Grafik & Design Assistent.
• AI8 Marketing Excellence Programm
• P8 Opportunities
• P8 Quinto
• P8 Mitarbeiter-App
• P8 Conversational Bot
• P8 KI-Kompetenz Workshop
• P8 Leitbild Dialog
• P8 Krisenkommunikation (RCS)
• P8 Video Flatrate
• P8 Loyalty-App

Products and services

• AI8 Factory AI8 Factory is P8's KI-gestützte Marketingplattform that intelligently creates and personalizes content, automates distribution across suitable channels, and holistically manages campaigns. It provides measurably more efficiency, increased speed, and consistent brand governance with AI8 Daten-Hub (knowledge repository) and AI8 Dashboard/workspace for collaboration from headquarters to local branches, integrating ROI/EBIT-level measurement.
• AI8 Marketing Excellence Programm Strategic program guiding organizations toward future-proof marketing via a six-phase methodology (AI Maturity Test, Analysis, Task Mapping, KI-Einsatz, Validation, Optimization & Implementation). Certified AI experts optimize work processes with AI workflows, create space for marketing teams, and ensure consistent brand leadership with results typically visible in the first month through savings and efficiency gains.
• P8 Quinto P8 Quinto is a smart, data-based quality assurance tool enabling companies to continuously measure both customer satisfaction and employee satisfaction. P8 develops customized concepts and tools for quality strategies with automated evaluations and dashboards aligned to the company's quality strategy.
• P8 Mitarbeiter-App P8 Mitarbeiter-App is a custom employee app developed individually for each client. P8 analyzes workflows and processes and develops an app precisely tailored to company-specific requirements, providing internal communication, process optimization, and full data control — successfully scaled for 5,000 employees across 8 languages at Quehenberger Logistics, available on iOS and Android.
• P8 Conversational Bot P8 Conversational Bot is an intelligent AI-powered conversational bot system that answers customer questions automatically across WhatsApp, website, Instagram, Google Business Messages, and Facebook Messenger. It conducts natural-language dialogues for lead qualification, appointment scheduling, and CRM integration.
• P8 KI-Kompetenz Workshop P8 KI-Kompetenz Workshop is a paid AI competence workshop that prepares companies for the EU AI Act (Art. 4) with practical knowledge and applicable strategies for AI deployment, AI skill training, regulatory requirements education, and company-specific AI strategy development.
• P8 Leitbild Dialog P8 Leitbild Dialog is an individualized process helping companies define Purpose, Vision, and Mission as strategic leadership elements for change and growth through a two-stage ReCheck analysis and Refresh workshops, creating strategic anchoring in the everyday.
• P8 Krisenkommunikation / RCS (Risk Communication System) P8 Krisenkommunikation is the Risk Communication System providing 24/7 crisis communication support including crisis manual, comprehensive preparation, and a round-the-clock hotline for communicatively difficult situations. Used by 60+ companies in the DACH region.
• P8 Video Flatrate P8 Video Flatrate is a flat-rate video production service with 12-month contract commitment. Pricing scales by number of videos per month (2-5), rubriken/story formats (1-4), shooting days per year (4/6/8 hours), and content mutations (1-4 formats such as portrait/landscape/square/subtitled). Includes one ad-hoc video per year, monthly topic planning, one revision loop per video, and unlimited usage rights for TV, social media, and websites.
• P8 Loyalty-App P8 Loyalty-App is a custom loyalty app with gamification elements and personalized offers, beyond simple point systems, with seamless POS/cash register integration and data-based insights into customer needs — exemplified by the LM Bonusclub App with 20,000+ downloads.
• P8 Mediencoaching P8 Mediencoaching is a media coaching service for TV appearances, company presentations, and content formats, ensuring messages are communicated clearly, convincingly, and authentically in the digital world.
• P8 Market Intelligence P8 Market Intelligence combines data collection, analysis, and interpretation under one concept, providing high-quality data and strategic interpretation in market context to deliver a data-based competitive advantage.
• P8 Strategy Day P8 Strategy Day is a strategic session for leadership teams to address medium-term company questions and clarify future direction, recommended at least once per year.
• P8 Strategy Sprint P8 Strategy Sprint is a 4-part interactive workshop series where P8 Business Strategy works with teams on strategic development of business fields and brand positioning.
• P8 Opportunities P8 Opportunities is a business division developing innovative spin-offs in future-oriented fields such as digital health (Dreep), natural cosmetics (O'BAO), motivation/purpose (Sinnmacher), and P8 Start-up Consulting, leveraging P8 Marketing's marketing and strategy expertise for new venture creation.

Quantifiable outcome

• -40% costs through automated AI workflows
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Google (Google Marketing Platform, DV360, Google Ads, Google AI Studio)coreTechnology or IntegrationP8 is a certified Google Marketing Platform partner running DV360, Google Search Ads, and YouTube campaigns for clients. Google AI Studio is used within the AI8 Factory ecosystem. Deep platform integration for campaign execution.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud infrastructure for the AI8 Factory platform and client hosting needs, ensuring scalable, reliable cloud operations.
• Microsoft AzurecoreTechnology or IntegrationAzure cloud platform integrated into the AI8 ecosystem for AI workloads and enterprise client infrastructure.
• OpenAIcoreTechnology or IntegrationOpenAI's GPT models integrated into AI8 Factory for content generation, conversational AI, and marketing automation tasks.
• Meta (Facebook, Instagram)coreTechnology or IntegrationMeta platforms used for social media advertising and campaign management across Instagram and Facebook for client campaigns. P8 runs Meta ad campaigns for clients including BioLife.
• StoryblokcoreTechnology or IntegrationP8 is a certified Storyblok partner using the headless CMS for modern website development. CMS implementations for client projects and internal use.
• LangChaincoreTechnology or IntegrationLangChain framework used for building AI agent workflows within the AI8 Factory, enabling sophisticated multi-step AI task automation.
• Mistral AIsupportingTechnology or IntegrationMistral AI models integrated into AI8 Factory for content generation and AI tasks, providing alternative LLM capabilities within the platform.
• Anthropic AIsupportingTechnology or IntegrationClaude models from Anthropic integrated for advanced AI tasks within the AI8 ecosystem.
• HetznersupportingTechnology or IntegrationHetzner provides dedicated server and cloud hosting for AI8 Factory infrastructure and client applications, ensuring data sovereignty within the EU.
• ElevenLabssupportingTechnology or IntegrationElevenLabs AI voice and audio generation used for video production and conversational bot voice capabilities within the AI8 ecosystem.
• MidjourneysupportingTechnology or IntegrationMidjourney AI image generation used for creative content and campaign visual production within AI8 Factory.
• KMS TeamcoreStrategic or Co-development PartnerDesign agency KMS Team collaborated with P8 on the Mitsubishi Electric Europe recruiting website (strategic design) and Doppelmayr.com international website relaunch (design partnership with KMS setting design standards and P8 handling technical implementation).
• facts marketing GmbHsupportingImplementation/ SI/ Consulting PartnerFacts marketing GmbH served as project coordinator for the Doppelmayr.com website relaunch using agile Scrum methodology, collaborating with P8 and KMS Team.
• Rexx SystemscoreTechnology or IntegrationRexx Systems job portal integrated into the Mitsubishi Electric Europe recruiting website, enabling seamless job application workflows and candidate management.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kolle Rebbe: Hamburg-based creative and digital agency serving German-speaking enterprise and consumer brands across campaigns, content, and digital transformation. Comparable to P8 for digital campaign execution and brand strategy work in DACH.
• Palmer Hargreaves: Munich-headquartered B2B tech and industrial marketing agency serving DACH manufacturers and technology companies. Directly comparable to P8 for industrial and technology vertical clients (e.g., Mitsubishi Electric, Doppelmayr).
• Scholz & Volkmer: Wiesbaden-based digital agency specializing in digital strategy, web platforms, and brand communication for German enterprise clients. Closely comparable to P8's Digital Solutions & Data and AI8 Factory platform positioning.
• Jung von Matt: Independent Hamburg-based creative/digital agency group with locations across DACH. Comparable to P8 in offering full-service marketing, brand strategy, and digital campaigns at a similar independent agency scale with award-winning work.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich with deep DACH coverage across strategy, creative, digital and media. Directly comparable to P8 as a full-service DACH agency offering integrated marketing, digital, and content production for enterprise clients.

Broad incumbents

• DDB Germany: Germany branch of the global DDB network (Omnicom), offering full-service advertising, digital, PR and brand strategy at much larger scale than P8. Comparable as competition for the same enterprise and consumer brand RFPs across DACH.
• Publicis Groupe: Global advertising and communications holding company with strong DACH operations through Leo Burnett, Saatchi & Saatchi, Publicis Sapient and others. Comparable to P8 in the integrated communications space, though at vastly greater scale and geographic reach.
• Accenture Song: Global marketing-services arm of Accenture covering strategy, creative, content, commerce, and martech at enterprise scale. Comparable to P8 at the marketing-transformation layer, particularly where buyers evaluate AI-led marketing transformations.
• Havas Germany: DACH operations of Havas (Vivendi), providing integrated communications, media, digital and PR services. Competes with P8 in the same enterprise and mid-market brand communication pool in Germany and Austria.

Emerging players

• HubSpot: Global marketing automation and CRM platform increasingly bundling AI content, agent, and campaign tools. Partial overlap with P8's AI8 Factory offering — competing for the same martech budget line, especially in mid-market DACH accounts that P8 also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p8gmbh
• LinkedInlinkedin.com/company/p8-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P8 Marketing