Visual Publinet

What Visual Publinet does

Visual Publinet S.L. is a privately held full-service digital agency headquartered in Vigo, Galicia, Spain, operating since 1997. The company is organized into three core departments: web design, digital marketing, and AI consulting. Its service portfolio spans corporate website design, e-commerce development (primarily on WordPress and WooCommerce), app development, hosting and maintenance, social media management, SEO/SEM, email marketing, graphic design, and an emerging AI automation practice. Named customer logos span industrial services (Progeco Vigo, Antares Agencia Marítima), dental healthcare (Clínica Dental Jorge Mato, Riosdent), renewable energy (ACEUVE), retail (Stock Sofás, Gallegas de Nata), and ICT (ITEGAL), with the primary segment being local SMEs in Galicia seeking digital transformation.

The company generates revenue through professional services engagements (project-based web development, typically 1-3 months in duration) and recurring monthly retainers for ongoing digital marketing services. Additional revenue streams include AI consulting and chatbot development, participation in Spanish government digital aid programs (Kit Digital, Kit Consulting) which subsidize SME digital transformation, and proprietary products such as RoiBot (an AI agent for business automation), VisualFactura (invoice management), and WeBrand (branding). Distribution occurs through five physical offices (Vigo, A Coruña, Lugo, Madrid, Barcelona) and remote/digital sales for international clients. The company is a certified Google Partner and a member of Cluster TIC Galicia and Clúster Comunicación de Galicia.

Visual Publinet's primary technical stack is WordPress and WooCommerce-based web development supplemented by AI-powered automation tools. It markets proprietary differentiators including custom AI chatbots, business process automation (lead generation, customer service, reporting), RoiBot, VisualFactura, and GEO positioning services. The firm has completed over 100 projects across diverse industries and operates with a stated headcount of 20+ employees. While the company claims international reach, its primary commercial gravity remains in Galicia and broader Spain.

Name

Visual Publinet

Legal name

VISUAL PUBLINET S.L.

Website

https://visualpublinet.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Publinet is a Galician digital agency (founded 1997) providing web design, digital marketing, and AI automation services primarily to SMEs across Spain via five offices and project-based or retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Vigo

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design and Development Services: Custom website development including corporate sites, e-commerce stores, and app development. Projects typically take 1-3 months from brief to launch depending on complexity.
2. Digital Marketing Services: Ongoing marketing services including social media management, SEO, SEM/Google Ads campaigns, email marketing, and graphic design. Typically delivered as monthly retainers.
3. AI Consulting and Automation: Consulting services for AI implementation, custom chatbot development, and process automation. Includes RoiBot and intelligent agent solutions.
4. Digital Kit Programs (Kit Digital, Kit Consulting): Assistance programs helping SMEs access digital transformation subsidies provided by the Spanish government.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Visual Publinet is a digital marketing and web design agency that designs and develops corporate websites, e-commerce platforms, and mobile applications, and provides digital marketing services (social media, SEM, SEO, email) along with AI consulting and automation services (chatbots and process automation via its RoiBot offering). Its clients are primarily small and mid-sized businesses and organizations seeking an integrated online presence and growth through digital channels.

Product overview

Visual Publinet is a full-service digital marketing and web design agency headquartered in Galicia, Spain, established in 1997. The company operates as a comprehensive digital services firm organized around three main pillars: Web Design (corporate websites, e-commerce/online stores, app development, hosting and maintenance), Digital Marketing (social media, SEM/Google Ads, social advertising, email marketing, SEO, graphic design), and AI/Automation (AI agents, chatbots, process automation). The portfolio includes specialized products such as RoiBot (AI agent), VisualFactura (invoicing), WeBrand (branding), and participation in government digital programs (Kit Digital, Kit Consulting). The agency also offers consulting services for web strategy, marketing strategy, and internationalization. Visual Publinet primarily develops websites using WordPress and WooCommerce, manages digital advertising campaigns on Google Ads, and implements AI-powered automation solutions for business process optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Web Design and Development Design, build, and maintain corporate websites for small and mid-sized businesses and organizations looking to establish or refresh their online presence.
• E-commerce Development Build online stores and e-commerce platforms using WooCommerce, PrestaShop, and Magento for businesses seeking to sell products or services online.
• Mobile Application Development Design and development of mobile applications as a complement to web projects for clients needing mobile-first or cross-channel experiences.
• Social Media Management Manage and run social media channels for clients, producing content and engagement programs to build brand presence and audience.
• Search Engine Marketing (SEM) Plan and execute paid search advertising campaigns (e.g., Google Ads) to drive qualified traffic and leads for clients.
• Search Engine Optimization (SEO) Optimize client websites for organic search visibility to drive long-term, non-paid traffic and lead generation.
• Email Marketing Plan, design, and execute email marketing campaigns for client customer engagement, retention, and conversion.
• AI Consulting Services Consult businesses on adopting AI tools and automation, identifying use cases and guiding implementation strategy.
• Chatbot and AI Agent Development Build custom chatbots and AI agents for clients to automate customer interactions and internal processes.
• RoiBot Process Automation Provide the RoiBot automation platform/service to deploy AI-driven process automation for client business workflows.

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationVisual Publinet is a certified Google Partner, authorized to manage Google Ads campaigns. This certification indicates expertise in search advertising and access to Google's partner resources and support.
• Cluster TIC e IneocoreStrategic or Co-development PartnerMember of the TIC and Innovation cluster of Galicia, demonstrating participation in the regional technology ecosystem and collaboration with other technology companies.
• Clúster Comunicación de GaliciaminorStrategic or Co-development PartnerMember of the Communication Cluster of Galicia, a network of communication and marketing professionals in the region.
• SortlistminorGTM or Marketing PartnerVerified agency on Sortlist platform, enabling client discovery and credibility through peer reviews and project history.
• Unión EuropeaminorOthersVisual Publinet has utilized European Union public funding programs (Fondos públicos) to support business development and digital transformation initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Global inbound marketing, CRM, and marketing-automation platform — broad incumbent whose tooling competes with the marketing-automation and AI features Visual Publinet builds around.
• Semrush: Global SaaS platform for SEO, SEM, content, and competitive analytics — adjacent incumbent whose productization pressures agencies like Visual Publinet that deliver SEO/SEM services.
• Llorente & Cuenca (LLYC): Large Spanish-language communications and digital marketing consultancy — broader incumbent with overlapping digital marketing, content, and brand capabilities for enterprise Spanish-speaking clients.

Direct peers

• Flat101: Madrid-based digital marketing and analytics consultancy serving enterprise clients — comparable Spanish digital agency offering with overlapping web, SEO/SEM, and analytics capabilities.
• Making Science: Spanish digital marketing and ad-tech company providing data-driven digital advertising, SEO/SEM, and martech services — overlaps Visual Publinet's digital marketing and AI/data orientation across Spanish-speaking markets.
• Thrive Internet Marketing Agency: US-based digital marketing agency offering web design, SEO, social media, and AI-driven marketing services — comparable multi-service digital agency model serving SMB clients.
• WebFX: Large US-based full-service digital marketing agency offering SEO, web design, and AI-driven services — closely comparable in service mix (web + marketing) and SME/mid-market customer focus.
• Good Rebels: Spanish digital transformation agency combining creativity, technology, and marketing — directly comparable full-service digital model targeting Spanish and international brands.
• Cyberclick: Barcelona-based digital marketing agency specialized in performance marketing, lead generation, and email marketing — comparable in service portfolio and Iberian SME/mid-market positioning.
• Elogia: Spanish digital marketing agency offering performance marketing, SEO, social media, and e-commerce services to brands — directly comparable in offering mix and Iberian SME/mid-market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visualpublinet
• YouTubeyoutube.com/channel/UCkfOzTMX-50zNAmTEY97F0w
• Facebookfacebook.com/visualpublinet
• LinkedInlinkedin.com/company/visual-publinet
• Instagraminstagram.com/visualpublinet
• TikToktiktok.com/@visual.publinet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Publinet