What Dance Studio Manager does

Dance Studio Manager (DSM) is a privately held vertical SaaS platform founded in 2015 and operated by Dance Studio Manager, LLC, headquartered in the United States. The platform consolidates the operational workflows of dance studios — online registration, class scheduling, recurring tuition billing, family communication, instructor management, payroll visibility, point-of-sale, gift cards, inventory, and financial reporting — into a single cloud-based system accessible via web browser, native iOS and Android apps, and an online client portal. The architecture is built around a multi-tenant admin dashboard with a public-facing client portal, embeddable WordPress plugin, and native mobile apps for clients and teachers, with an extensible integration layer covering payment processors, SMS, email, and video platforms.

DSM monetizes through a single flat-rate subscription of $40 per month with no contracts and a 30-day free trial that requires no credit card. Customer acquisition is product-led, leveraging a self-serve demo backed by setup assistance, alongside a content marketing engine built on SEO-optimized comparison articles targeting more than ten named competitors. The primary customer segment is independent and multi-location dance studios in the United States and Canada, with adjacent verticals including yoga and pilates studios, and a dedicated pole fitness brand (PoleFitPro, launched 2019). Geographic reach has been extended to Australia, South Africa, and Europe via regional payment processors. No external funding, M&A activity, or leadership changes are disclosed.

Name

Dance Studio Manager

Legal name

Dance Studio Manager, LLC

Website

https://dancestudiomanager.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Dance Studio Manager is a vertically specialized subscription SaaS platform that helps dance studios manage online registration, class scheduling, recurring billing, family communication, and reporting through a web admin console, mobile apps, and a client portal at $40 per month.

Ownership category

akta.pro rank

Product category

Studio Management Software

NAICS

Dance Companies (71112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Dance studio software
• Studio management software
• Class scheduling software
• Recurring billing software
• Online registration system

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software License: Monthly subscription-based pricing model at $40 per month with no contracts required. Customers can cancel anytime. The subscription provides access to the full DSM platform including scheduling, billing, registration, messaging, reporting, and client portal features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dance Studio Manager sells a cloud-based SaaS platform that lets dance studio owners run online registration, class scheduling, recurring tuition billing, family communication, instructor and payroll management, and financial reporting in a single connected system. The product is delivered through a responsive web application, native iOS and Android apps, and a WordPress plugin, and integrates with multiple payment processors and communication providers. The company targets dance studios and adjacent verticals (yoga, pilates, pole fitness, aerial arts) globally, with a $40/month flat subscription and a 30-day free demo.

Product overview

Dance Studio Manager (DSM) is a unified studio management platform providing integrated tools for registration, scheduling, billing, payments, reporting, and communication. The core platform includes the admin dashboard, Online Client Portal, and mobile apps (iOS/Android). Key modules cover Class Scheduling, Recurring Payments & Billing, Advanced Reporting, Marketing & Messaging Tools, Live Class Streaming (via Zoom/YouTube), Point of Sale, Time Clock, Inventory Management, Gift Cards, Memberships, and Multiple Location support. The platform extends through a WordPress plugin for website integration. Specialized versions include Yoga Studio Software for yoga/pilates studios and PoleFitPro (launched 2019) for pole/aerial studios. Payment processing integrates with multiple providers including BluePay, Bluefin, Moneris, Paystri, and CardConnect/Clover. Communication integrations include Twilio, Vonage (SMS), SMTP2GO, Gmail SMTP, and Amazon SES.

Differentiator

Problem solved

Functional benefit

Brands

• PoleFitPro: A specialized version of DSM launched in 2019 for pole studios and aerial arts businesses.

Products and services

• Dance Studio Manager (DSM) Core Platform Unified dance studio management software providing registration, billing, scheduling, communication, and administrative tools for studio operations. Includes admin platform, client portal, and mobile apps, and serves dance schools ranging from small independent operations to larger multi-location businesses.
• PoleFitPro Specialized version of the Dance Studio Manager platform tailored for pole fitness and aerial arts studios, including pole-specific branding and adapted studio management, class scheduling, payment processing, and client management features.
• Yoga Studio Software

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature19 records

Partnerships

Six partnerships are on record, tiered core.

• BluefincoreTechnology or IntegrationBluefin provides payment processing with PCI-validated point-to-point encryption for Dance Studio Manager. Their integrated payment path supports in-studio and remote payment workflows with strong data protection features.
• BluePaycoreTechnology or IntegrationBluePay is a payment processor option for DSM studios. BluePay was known for competitive rates and responsive customer service, and became part of First Data which later became part of Fiserv.
• CardConnect/ClovercoreTechnology or IntegrationCardConnect is integrated with Clover payments ecosystem, providing point-of-sale support for studios that take payments in person. Includes terminal support, tap and chip workflows, and front-desk checkout integration.
• MoneriscoreTechnology or IntegrationMoneris is a Canadian payment processor offering secure online billing, recurring payments, and reliable in-person collection for dance studios in Canada. Combines online payments, payment devices, gateway and API tools, and fraud-focused support.
• PaystricoreTechnology or IntegrationPaystri provides integrated payments for DSM with modern processor features including hosted payment forms, recurring billing, tokenization, payment devices, and strong customer support.
• WordPresscoreTechnology or IntegrationWordPress integration through a dedicated DSM plugin that allows studios to display class schedules, online registration, account access, and payment features directly within their WordPress websites.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Large, well-funded SaaS platform for fitness, wellness, and beauty studios including scheduling, payments, and marketing. DSM directly competes for dance studio customers and is benchmarked against Mindbody in DSM's own comparison content.
• ClubReady: Membership and studio management platform for fitness clubs. While more focused on larger gyms, it competes for the same SMB fitness/dance studio software spend that DSM targets.
• Glofox: Fitness studio management software with scheduling, memberships, and branded apps. DSM competes against Glofox for boutique fitness and dance studios, as referenced in DSM's comparison pages.
• Pike13: Cloud-based studio management software for fitness, yoga, dance, and martial arts businesses. Comparable in target customer and feature scope to DSM.

Direct peers

• ClassJuggler: Web-based class registration, scheduling, and billing software for dance, fitness, and music schools. Directly comparable to DSM and listed among DSM's named competitors.
• Jackrabbit Dance: Dance-specific studio management software offering registration, billing, scheduling, and tuition management. It is the closest direct competitor to DSM and is explicitly named in DSM's SEO comparison content.
• Studio Director: Dance and performing arts studio management platform with class management, billing, and parent portal features. Directly comparable to DSM and referenced in its competitor content.
• WellnessLiving: All-in-one business management platform for fitness and wellness studios including scheduling, billing, and marketing. DSM directly competes for dance/yoga/pilates studios and compares itself against WellnessLiving.
• iClassPro: Class management software for dance, gymnastics, swim, and martial arts studios with online registration, billing, and family communication. Directly comparable to DSM and named in its competitor content.
• DanceStudio-Pro: Dance studio management software covering registration, scheduling, billing, and family communication. Direct competitor in the same niche, and explicitly named in DSM's comparison content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DanceStudioMngr
• Facebookfacebook.com/442088569224483
• Instagraminstagram.com/dancestudiomanager

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Studio Manager