What Doer/Maker does

Doer/Maker (also branded as 'The Un-Agency') is a privately held, woman-owned marketing and advertising agency headquartered in Winooski, Vermont. Founded in 2019 by Ashley Santor and Bill Stowe, the firm delivers full-service marketing capabilities spanning market research, strategy and consultation, web design, data science and analytics, branding and graphic design, paid advertising campaigns, social media content, and video production. The team is structured as a collective of specialists—data scientists, web developers, analytics experts, media planners and buyers, strategists, researchers, public-relations experts, and graphic designers—with the founders stating over four decades of collective agency experience and a deliberate 'no B team' operating model in which principal-level talent executes every engagement.

The firm's commercial model is professional-services based: clients engage the agency on hourly or project-based pricing, with the company explicitly flexing terms to accommodate client procurement processes. Distribution is direct and sales-led, with the founders personally managing enterprise relationships. Customer segments are diversified across energy and clean-tech utilities, consumer products, healthcare, government and non-profits, hospitality/recreation, and food and beverage; named clients span Fortune 500 utilities (PECO, PHI/Pepco Holdings, ComEd, Con Edison, National Grid, Atlantic City Electric) alongside mid-market and government engagements (Vermont Dept of Health, Maimonides Medical Center, Sugarbush Ski Resort, Vermont Smoke & Cure). Documented outcomes include a 700% lift in bulb sales during a PECO LED flash sale, 55,000 eBill sign-ups at 132% ROI for PHI, and 500+ SEO improvements for Maimonides.

Strategic positioning emphasizes principal-led execution, procurement-friendly flexibility, and a cost advantage relative to traditional holding-company agencies. The firm holds a Woman-Owned Business certification (2021) and has a documented partnership with CLEAResult on utility-sector campaigns. The offering is entirely service-based—there is no proprietary software, no disclosed AI/ML capability, no API surface, and no external funding. Geographic reach is anchored in Vermont with a regional operating footprint, though client work is documented nationally across US utilities and consumer brands.

Name

Doer/Maker

Legal name

Doer/Maker

Website

https://doermaker.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Doer/Maker is a privately held, woman-owned Vermont marketing agency delivering full-service research, strategy, branding, web design, social, video, and analytics work to clients from startups to Fortune 500 enterprises on hourly or project-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Winooski

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Hourly or project-based pricing for marketing services. Flexible engagement models to accommodate client procurement processes. Services include research, strategy, web design, data science, analytics, branding, ad campaigns, social content, and video production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Doer/Maker is a full-service marketing agency ('The Un-Agency') that delivers research, strategy, consultation, web design, data science, analytics, branding, ad campaigns, social content, and video production services. The firm operates on hourly or project-based pricing and delivers principal-level work directly to clients ranging from startups to Fortune 500 organizations, with strong vertical expertise in energy, clean tech, consumer products, and government.

Product overview

Doer/Maker is a marketing agency (described as 'THE UN-AGENCY') that offers a comprehensive suite of marketing services. The core offering is marketing services including research, strategy/consultation, web design, data science/analytics, branding/design, ad campaigns, social content, and video. There is no distinct software product or SaaS platform—the company provides professional services engagements with clients ranging from startups to Fortune 500 organizations. Services are delivered by a team including data scientists, web developers, analytics experts, media planners and buyers, strategists, researchers, public relations experts, and graphic designers. The agency operates on hourly or project-based pricing models.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services
• Web Design
• Data Science & Analytics & Insights
• Branding & Design
• Ad Campaigns
• Social Content
• Video Production
• Research
• Strategy & Consultation

Quantifiable outcome

• 700% increase in bulb sales during PECO LED flash sale weeks
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CLEAResultcoreImplementation/ SI/ Consulting PartnerPartnership with CLEAResult for PECO LED Flash Sale campaign. CLEAResult managed retailer outreach and implementation for the in-store LED sale program. Partnered on special incentive pricing, consumer offers, and store owner contests for creative point-of-sale displays.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Barkley: Independent full-service agency with capabilities in brand, creative, media, and analytics. Comparable to Doer/Maker on independent ownership and full-stack creative offering for mid-market and enterprise clients.
• Mekanism: Independent creative agency offering brand strategy, content, social, and video production for mid-market and enterprise clients — overlapping directly with Doer/Maker's service mix and customer profile.
• Beardwood & Co: Boutique creative/content agency producing social, video, and brand campaigns for consumer and enterprise brands — a tight fit on size, service mix, and project-based delivery.
• Work & Co: Boutique digital creative agency of comparable scale producing brand, product, and campaign work for enterprise clients. Closely aligned with Doer/Maker on craft-driven, senior-talent-only delivery model and project-based engagements.

Broad incumbents

• Anomaly: Larger independent creative agency with a comparable offering across brand, advertising, content, and digital. Operates with a senior-talent model similar to Doer/Maker's no-B-team positioning, but at materially greater scale.
• Mother New York: Established independent creative agency delivering brand strategy, advertising, social, and content for major global brands. Comparable on creative-led, independent ownership, with a broader portfolio than Doer/Maker.
• The & Partnership: Globally networked creative and media agency integrating advertising, content, and data. Overlaps with Doer/Maker on full-funnel campaign execution for enterprise clients, though at much larger scale.
• R/GA: Global creative and technology agency offering brand, advertising, data, and product experiences for enterprise clients. Overlaps with Doer/Maker across digital, data, and brand but operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doermaker
• Facebookfacebook.com/doermakerbook
• LinkedInlinkedin.com/company/doer-maker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doer/Maker