Wild + Pine

What Wild + Pine does

Wild + Pine is a privately held, Certified B Corporation headquartered at the Edmonton International Airport campus in Alberta, Canada, founded in 2011 by Professional Forester Chris Kallal. The company develops verified nature-based carbon removal assets and ecosystem restoration services for corporate climate leaders, primarily large enterprises pursuing net-zero commitments and Scope 3 emissions strategies. Its core product is StoneWoods Forest Carbon, an afforestation project in Central Alberta registered on the Verra Carbon Registry that targets restoration of 3,700 acres and is projected to remove one megaton of carbon over its lifecycle, sold as multi-year subscriptions to corporate partners across fully subscribed Phases I–III with Phase IV open.

The company's commercial backbone is the proprietary Bioprism Advanced Vertical Greenhouse — a first-of-its-kind commercial indoor seedling production facility in Canada using multispectral lighting, closed-loop recycled water irrigation achieving 90% efficiency, and cloud-based environmental control systems to produce diverse native tree and shrub species. This technology underwrites an integrated seed-to-site supply chain that allows full-time professional labor rather than seasonal hiring, feeds both the StoneWoods carbon removal pipeline and complementary offerings including Forest B (a community reforestation project underwritten by 33 Canadian B Corps) and Wild + Pine Environmental Services (industrial reclamation for energy, mining, and forestry clients). Wild + Pine makes money through carbon-removal subscription contracts (the Aviva $6.2M commitment is the largest disclosed), recurring forestry and reclamation professional services work, and community-driven per-tree sponsorship transactions.

Customer concentration is anchored on a small set of large enterprise climate partners, notably Aviva plc ($6.2M), TELUS, Parkland, Edmonton International Airport, and HCMA in StoneWoods, supplemented by more than 60 industrial reclamation clients across Western Canada. The go-to-market is direct enterprise sales with high-touch, relationship-driven multi-year project development, supported by thought-leadership content marketing, B Corp community engagement, and earned media including a Prime Ministerial visit in April 2022. The company is bootstrapped with no disclosed venture funding rounds and operates within an 11–50 employee band.

Name

Wild + Pine

Legal name

Wild + Pine

Website

https://wildandpine.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild + Pine is an Edmonton-based Certified B Corporation that designs and delivers verified nature-based carbon removal assets, operating the Bioprism Advanced Vertical Greenhouse to drive its flagship StoneWoods Forest Carbon afforestation project for corporate climate leaders.

Ownership category

akta.pro rank

Product category

Nature-based Carbon Removal Services

NAICS

Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Ecosystem Carbon Removal (Afforestation/Reforestation, Improved Forest Management) (EUABAFAH)

akta.pro secondary industries

Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

Keywords

• Nature-based carbon removal
• Afforestation carbon projects
• Forest ecosystem restoration
• Environmental reclamation services
• Carbon offset development

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Carbon Removal Asset Development (StoneWoods Forest Carbon): Wild + Pine designs and implements verified nature-based carbon removal assets through the StoneWoods Forest Carbon project. Organizations subscribe to project phases to build multigenerational, high-integrity carbon removal assets for their portfolios. Revenue is generated through multi-year subscription arrangements with corporate partners seeking verified carbon removals to address residual emissions. The company has fully subscribed Phases I (90 ha), II (130 ha), and III (390 ha) of StoneWoods.
2. Sustainability and Environmental Services: Wild + Pine Environmental Services support the reclamation and regeneration of disturbed landscapes for industrial clients (energy, mining, forestry). This business unit handles land restoration for compliance and voluntary markets, drawing on the company's professional forestry expertise and advanced greenhouse technology.
3. Forest B Community Reforestation Sponsorships: Forest B is a community reforestation project funded through sponsorship arrangements with Canadian B Corps. Multiple organizations sponsor tree plantings in the future forest. 33 Canadian B Corps participated, sponsoring the planting of 52,000 trees (plus an additional 5,000 planted in 2022). This is a voluntary, compliance-independent sustainability project.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Wild + Pine designs, develops, and manages verified nature-based carbon removal assets through large-scale afforestation and reforestation projects in Alberta, Canada. The company operates three integrated business units: Environmental Services for land reclamation and regeneration, Bioprism for proprietary vertical greenhouse seedling production, and Sustainability for carbon market navigation. Flagship offerings include the StoneWoods Forest Carbon project (3,700 acres, multi-year corporate subscriptions) and the Forest B community reforestation initiative.

Product overview

Wild + Pine operates as Canada's first full-circle Nature-based Solutions climate action provider with three integrated business units: Wild + Pine Environmental Services (land reclamation and regeneration), Wild + Pine Bioprism (advanced vertical greenhouse technology for seedling production with integrated research capabilities), and Wild + Pine Sustainability (carbon market navigation and verified nature-based carbon offsets). The company's flagship products include StoneWoods Forest Carbon (afforestation carbon removal project on 3,700 acres projected to remove one megaton of carbon) and Forest B (community reforestation project engaging B Corps). The Bioprism Advanced Vertical Greenhouse uses multispectral lighting, recycled water systems, and smart cloud-based controls to grow diverse native tree and shrub seedlings for deployment across restoration projects.

Differentiator

Problem solved

Functional benefit

Brands

• StoneWoods Forest Carbon: Afforestation carbon removal project targeting restoration of 3,700 acres of land in Central Alberta, projected to remove one megaton of carbon over its lifecycle.
• Forest B
• Wild + Pine Environmental Services
• Wild + Pine Bioprism
• Wild + Pine Sustainability

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• TELUScoreStrategic or Co-development Partner · 22 May 2024TELUS partnered with Wild + Pine as a climate leader supporting the StoneWoods Forest Carbon project. TELUS participates as a corporate partner investing in verified nature-based carbon removal assets to meet sustainability objectives.
• Edmonton International Airport (YEG)coreStrategic or Co-development Partner · 22 May 2024Edmonton International Airport partnered with Wild + Pine in 2021 as part of its Airport City Sustainability Campus. In 2023, the airport invested in StoneWoods Forest Carbon to plant 50,000 tree seedlings, restoring 61 acres. The partnership is part of YEG's eco-responsibility commitment and United Nations International Day of Forests celebrations. YEG is a co-located anchor partner in the sustainability campus ecosystem.
• Parkland CorporationcoreStrategic or Co-development Partner · 22 May 2024Parkland Corporation is a StoneWoods Forest Carbon partner supporting Wild + Pine's afforestation project for carbon removal and biodiversity benefits. Parkland participates as a corporate climate leader in the project.
• HCMAcoreStrategic or Co-development Partner · 22 May 2024HCMA (an architecture/design firm) is a partner in the StoneWoods Forest Carbon project, supporting Wild + Pine's climate action efforts as part of the project ecosystem.
• Aviva plc / Aviva CanadaflagshipStrategic or Co-development Partner · 6 December 2023Aviva plc committed $6.2 million to Wild + Pine's StoneWoods Forest Carbon project as part of Aviva's £100 million global nature-based solutions program. This is Aviva's first partnership in Canada. The partnership covers 520 hectares (1,280 acres) projected to sequester 275,000 tonnes of carbon over 60 years, supporting Aviva's net-zero by 2040 ambition. The partnership was announced December 6, 2023 and represents the largest single commitment to Wild + Pine to date.
• Bioprism (Bioprism Advanced Vertical Greenhouse)coreTechnology or Integration · 1 January 2023Bioprism (branded technology developed by Wild + Pine) — Wild + Pine developed the Bioprism Advanced Vertical Greenhouse as its proprietary growing technology. This is an internal technology partnership/innovation. The company describes Bioprism as 'the first commercial production of native tree and shrub seedlings in an artificial vertical greenhouse' and is seeking to build Canada's future greenhouses alongside growing Canada's future forests.
• Boreal HorticultureminorChannel Partner/ Reseller/ Distributor · 1 January 2021Boreal Horticulture supplemented Wild + Pine's own Bioprism Advanced Vertical Greenhouse seedling supply for the Forest B project. This partnership helped meet the biological supply chain needs for the 57,000-tree planting, topping off Wild + Pine's own production capacity.
• Alberta Fish and Game AssociationminorStrategic or Co-development Partner · 1 January 2021Co-owner (with NCC) of the 113-acre Forest B project site in the Red Deer Conservation Area. Provided land access for the community reforestation initiative.
• Nature Conservancy of Canada (NCC)coreStrategic or Co-development Partner · 1 January 2020NCC partnered with Wild + Pine on the Forest B project, providing access to a 113-acre property in the Red Deer Conservation Area (jointly owned with Alberta Fish and Game Association) for afforestation restoration. NCC's mission to conserve land complements Wild + Pine's restoration efforts. Additionally, Wild + Pine's carbon projects are destined to be placed into conservation with sustainably governed organizations such as NCC, ensuring permanence of restored forests.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sylvera: Sylvera provides independent ratings, analytics, and monitoring for voluntary carbon credits. It is comparable as a critical infrastructure layer of the high-integrity carbon market Wild + Pine sells into, shaping buyer perception of Wild + Pine's Verra-registered credits.
• South Pole Group: South Pole is one of the largest global developers and brokers of carbon credits and nature-based solutions for corporates. Comparable as a mature, large-scale operator in the same nature-based carbon project development market that Wild + Pine targets with StoneWoods.

Direct peers

• Pachama: Pachama is a digital carbon marketplace and MRV platform that verifies and sells nature-based and tech-based carbon credits to enterprise buyers. Wild + Pine and Pachama both sell verified carbon removal credits to corporate net-zero buyers, though Wild + Pine develops and operates the underlying projects while Pachama is a marketplace/intermediary.
• Mossy Earth: Mossy Earth runs a subscription-based nature-based solutions platform funding reforestation, habitat restoration, and carbon removal worldwide. Highly comparable to Wild + Pine's StoneWoods Forest Carbon subscription model and Forest B community sponsorship model.
• Offsetters (CO2Zero / Radicle): Offsetters is a Canadian carbon management and project development firm offering nature-based and tech-based carbon solutions to Canadian enterprises. Closest Canadian competitor comparable on geography, customer base, and project origination services.
• Finite Carbon: Finite Carbon is a US-based forest carbon project developer creating verified offset credits from improved forest management. Directly comparable to Wild + Pine as a forest-focused carbon project developer selling verified credits to corporate buyers, though operating in the US.
• TreeApp: TreeApp is a subscription/transactional tree-planting platform engaging consumers and businesses to fund reforestation worldwide. Comparable as a community/enterprise-driven reforestation subscription product similar to Wild + Pine's Forest B model.
• veritree: veritree is a restoration monitoring and tree-planting platform that connects brands to verified reforestation projects. Comparable as a tech-enabled afforestation/restoration platform serving enterprise sustainability buyers, with overlapping customer segments.
• Bluesource: Bluesource is a North American carbon project developer and advisory firm developing nature-based offset portfolios for corporate and governmental buyers. Comparable as a forest/nature-based project developer in the same voluntary carbon market.
• Carbonzero: Carbonzero is a Canadian carbon management solutions provider that helps organizations measure, reduce, and offset emissions. Comparable as a Canadian carbon project developer and offset seller serving similar enterprise buyers, though with broader measurement/consulting scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wildandpineab
• Facebookfacebook.com/wildandpineab
• LinkedInlinkedin.com/company/11322365
• Instagraminstagram.com/wildandpineab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild + Pine