Tracklink

What Tracklink does

Tracklink, operated by AUDIOAUTO S.A.S., is a GPS satellite tracking and vehicular telemetry company headquartered in Guayaquil, Ecuador. The company provides real-time vehicle location monitoring, remote engine control, geofencing, and 24/7 professional monitoring services to both individual vehicle owners and enterprise fleet operators. Its product portfolio centers on a satellite tracking platform (Plan Control Total) complemented by a mobile application (TrackitApp) available on iOS and Android, a flexible enterprise sub-brand (Fleetflex), and hardware devices installed at the company's nine nationwide service centers. The proprietary GeoForce technology allows continued vehicle location tracking even after the device is disconnected or disabled, and recovery rates improved from 84% to 94% after its 2025 deployment.

The business operates on a hybrid revenue model combining recurring subscription fees (monthly for individuals and Fleetflex, annual for Control Total) with one-time hardware sales and installation at branch offices. Sales are conducted directly through 9 physical branches in Ecuador (Guayaquil, Quito, Cuenca, Ambato, Ibarra, Machala, Santo Domingo, Manta, Loja) plus an online quote-based funnel, targeting both consumer and enterprise segments. Distribution extends across six Latin American countries (Ecuador, Peru, Chile, Costa Rica, Honduras, Nicaragua), supported by formal partnerships with the Policía Nacional del Ecuador, ECU 911, and the Policía Judicial that enable coordinated vehicle recovery operations.

Tracklink reports 200,000+ devices installed and 800+ enterprise customers. The company holds ISO 27001 certification, is registered as a trademark in Ecuador, and was founded in 2001 under the AUDIOAUTO S.A.S. legal entity. There are no disclosed funding rounds, acquisitions, or parent company, and ownership structure is not publicly detailed. The company has not filed any regulatory actions and currently appears operationally stable with active product investment, including a Low Signal SMS Backup system launched in May 2026.

Name

Tracklink

Legal name

AUDIOAUTO S.A.S.

Website

https://tracklink.com.ec

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Tracklink (AUDIOAUTO S.A.S.) is a Guayaquil-based GPS vehicle tracking and fleet management company operating across six Latin American countries, serving 800+ enterprise fleet operators and individual vehicle owners with proprietary anti-jammer technology, remote engine control, and 24/7 police-coordinated recovery services.

Ownership category

akta.pro rank

Product category

Vehicle Tracking and Fleet Management Services

NAICS

Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Geofencing, Security & Theft Recovery (TLABAJAJ), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)

Keywords

• GPS vehicle tracking
• Satellite monitoring services
• Fleet management solutions
• Vehicle telematics platform
• Stolen vehicle recovery

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Satellite Tracking Subscription Services: Monthly and annual subscription plans for GPS satellite tracking, monitoring services, and platform access. Plans are differentiated for individuals (vehicles) and enterprises (fleets). Includes 24/7 monitoring center access, alert systems, and recovery services.
2. GPS Device Hardware: Sale and installation of GPS tracking devices in vehicles. Devices are installed at company service centers/sucursales nationwide.
3. Fleet Management Solutions: Enterprise-grade fleet control solutions including Control Total and Fleetflex plans with advanced monitoring modules, customized dashboards, and dedicated account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tracklink provides GPS satellite vehicle tracking and fleet management services through subscription-based plans, supported by a 24/7 monitoring center. The company sells and professionally installs GPS tracking hardware in vehicles, then delivers real-time location monitoring, remote engine control, geofencing, theft recovery coordination with police, and a mobile application (TrackitApp). Separate product lines exist for individual vehicle owners and enterprise fleet operators across Ecuador, Peru, Chile, Costa Rica, Honduras, and Nicaragua.

Product overview

Tracklink is a GPS satellite tracking and fleet management company with 25 years of experience operating across Ecuador, Peru, Chile, Costa Rica, Honduras, and Nicaragua. The core offering consists of the Tracklink Control Total platform combined with satellite tracking hardware installed in vehicles, supported by a 24/7 monitoring center. The product portfolio includes enterprise fleet solutions (Plan Control Total, Fleetflex), individual vehicle tracking plans, mobile application (TrackitApp), and various add-on technologies including GeoForce proprietary anti-jammer tracking, geofencing, remote engine blocking, DVR cameras, audio kits, and electronic cargo locks. The Advanced Monitoring Module enables enterprise customers to manage and measure their own monitoring center performance with automated KPIs.

Differentiator

Problem solved

Functional benefit

Brands

• Fleetflex: Fleet management solution for corporate fleets, mentioned as part of enterprise offerings.
• Control Total
• TrackitApp
• GeoForce
• Control Mercadería

Products and services

• Plan Control Total (Control Total Plan) Comprehensive enterprise fleet management plan that includes GPS device installation, web platform access, automated alerts, operational reports, fuel consumption reporting, configurable geofences, route deviation alerts, categorized stop time limits, periodic training, and an assigned account advisor. Targets companies managing vehicle fleets.
• Fleetflex Flexible enterprise fleet management solution offered by Tracklink for fleet tracking and control needs, with monthly billing and configurable features for corporate fleet operators.
• Satellite Tracking Devices (GPS Hardware) GPS tracking hardware devices sold and installed in vehicles at company service centers, enabling real-time location monitoring, speed detection, door/gear sensor alerts, battery disconnection notifications, and remote engine blocking capabilities.

Quantifiable outcome

• Vehicle recovery rate improved from 84% to 94% since implementing GeoForce technology
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Enseña EcuadorminorOthers · 1 January 2015Educational nonprofit supported since 2015. Tracklink managers serve as mentors for Teach For All educators, sharing knowledge in intensive summer courses. Focus on education quality improvement and youth development.
• Policía Nacional del EcuadorcoreStrategic or Co-development PartnerStrategic partnership with Ecuador National Police for coordinated vehicle recovery operations. Police provide on-ground response support when tracking alerts are activated, enabling faster vehicle retrieval in theft and robbery situations.
• ECU 911coreStrategic or Co-development PartnerIntegration with ECU 911 emergency response system for immediate authority notification and coordinated response during vehicle theft, robbery, and security emergency situations.
• Policía Judicial del EcuadorcoreStrategic or Co-development PartnerPartnership with Judicial Police for legal recovery support and investigation assistance in vehicle theft cases. Provides specialized recovery operations support and evidence documentation.
• Fundación Niños con FuturominorOthersNonprofit foundation providing schooling, cultural, physical, and spiritual development for children ages 5-18 and their families since 1996. Tracklink provides donations, participates in annual gala, and CEO delivers talks to educators.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samsara: IoT-based fleet telematics platform combining GPS tracking, AI dashcams, and equipment monitoring. Direct competitor in fleet telematics with a heavier software / SaaS orientation and broader enterprise tooling than Tracklink.
• Geotab: Global leader in fleet telematics, providing GPS vehicle tracking, driver behaviour analytics, and fleet management for enterprise fleets. Directly comparable to Tracklink on product, target customer (fleet operators), and core GPS telematics technology, though Geotab operates at vastly greater scale.
• Motive (formerly KeepTruckin): AI-driven fleet management with GPS tracking, ELD compliance, and dashcams. Direct competitor in modern fleet telematics, especially in trucking-heavy markets, with a stronger software and AI roadmap than Tracklink.
• Fleet Complete: Fleet tracking, asset tracking, and workforce management platform serving SMB and enterprise fleets. Direct peer in GPS telematics with comparable product breadth and a similar mix of subscription and hardware revenue.
• GPS Insight: GPS fleet tracking and fleet management software for commercial fleets, service vehicles, and equipment. Direct peer in subscription-based GPS telematics, with comparable customer profiles (SMB and mid-market fleets).
• Spireon: GPS-based vehicle and asset tracking with strong focus on stolen-vehicle recovery and fleet visibility. Closely comparable to Tracklink on the theft-recovery and consumer-vehicle-tracking segments of the business.

Broad incumbents

• Verizon Connect: Large incumbent telematics offering GPS fleet tracking, asset tracking, and integrated vehicle management as part of a broader Verizon enterprise portfolio. Comparable on core GPS tracking functionality, with deeper carrier-grade network integration.
• Trimble Transportation: Enterprise telematics and transportation management within Trimble's broader industrial software portfolio. Overlaps with Tracklink's enterprise fleet offering but with a far heavier TMS / supply-chain orientation.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform offering GPS tracking, vehicle diagnostics, and fleet management across more than 60 countries. Comparable on fleet GPS tracking core, with the additional backing of a global tyre-and-mobility incumbent.

Regional players

• Sascar: Brazilian fleet management and tracking telematics provider (now part of Michelin's GeoLogistics ecosystem). Comparable as a LatAm regional fleet telematics incumbent serving similar logistics and enterprise fleet customers in a neighbouring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TracklinkEC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracklink