Mental Health Counseling Services

What Mental Health Counseling Services does

Mental Health Counseling Services LLC is a Minnesota-based, clinician-led outpatient mental health group practice that has operated for over 20 years, delivering psychotherapy, psychiatric medication management, and specialty services (EMDR, Neurofeedback, TMS Therapy) from three physical locations in Minneapolis, Maple Grove, and North Branch, supplemented by HIPAA-compliant telehealth via Doxy.me and Zoom. The practice is organized as a private, employee-based (W-2) group rather than an independent-contractor collective, with a multidisciplinary team of 30+ staff spanning licensed therapists (LPCC, LMFT, LICSW), psychiatric providers (PMHNP-BC, PMHCNS-BC), nurses, and administrative personnel, structured around a clinician-governance and sustainable-workload philosophy.

Revenue is generated predominantly through fee-for-service outpatient sessions reimbursed by a broad panel of Minnesota payers — BlueCross/BlueShield MN, HealthPartners, Medica (UBH), PreferredOne, UCare, Cigna, Medicare, and Minnesota Health Care Programs (MA & MN Care) — with a discounted private-pay pathway as a secondary channel. The go-to-market is sales-led at the patient level: intake via phone, online appointment request forms, and JotForm-based clinical documentation, paired with local SEO, an educational blog, and provider-profile pages on the company website. Patient-facing operations run on standard third-party platforms (Valant for EHR/patient portal, JotForm for intake, Google Analytics for web traffic) with no proprietary technology or disclosed AI capabilities.

The strategic posture is one of incremental regional consolidation within Minnesota rather than aggressive expansion: growth has come from opening the North Branch clinic in February 2022, layering in specialty neuromodulation modalities, and extending reach via telehealth, while explicitly competing on relationship-centered, sustainable-care positioning against higher-volume corporate behavioral health models.

Name

Mental Health Counseling Services

Legal name

Mental Health Counseling Services LLC

Website

https://mhcs.online

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health Counseling Services LLC is a clinician-led, employee-based outpatient mental health group practice operating three Minnesota clinic locations (Minneapolis, Maple Grove, North Branch), delivering psychotherapy, psychiatric medication management, neurofeedback, and TMS therapy to adult, adolescent, and family patients across the state.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient mental health
• Psychotherapy services
• Psychiatric medication management
• Neurofeedback therapy
• TMS therapy

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outpatient Mental Health Services: Fee-for-service outpatient mental health counseling, psychiatric medication management, and specialized therapies (EMDR, neurofeedback, TMS) billed per session. Services are primarily reimbursed through patient insurance (most major Minnesota plans accepted) or private pay at discounted rates.
2. Insurance Billing & Reimbursement: Clinic accepts assignment of benefits from insurance payers including BlueCross/BlueShield MN, HealthPartners, Medica, PreferredOne, UCare, Cigna, Minnesota Health Care Programs (MA & MN Care), and Medicare. Patients are responsible for copayments, coinsurance, and deductibles per their plan.
3. Private Pay / Self-Pay: Discounted private pay rates available for patients who prefer not to submit insurance claims, providing an alternative payment pathway.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mental Health Counseling Services (MHCS) is a Minnesota-based, clinician-led outpatient mental health practice that delivers psychotherapy, psychiatric medication management, and specialty neuromodulation services (neurofeedback and TMS). Care is delivered through three physical clinic locations and HIPAA-compliant telehealth, with billing handled via major Minnesota insurance plans and private pay. The practice operates as a relationship-centered, employee-based (W-2) group practice serving patients across the lifespan.

Product overview

Mental Health Counseling Services is a relationship-oriented mental healthcare organization offering a coordinated suite of clinical services. The core offerings include Psychotherapy (talk therapy) and Medication Management (psychiatric prescribing), supported by specialty services Neurofeedback and TMS Therapy. Services are delivered in-person at clinic locations (MHCS Minneapolis and Calli MHCS in Maple Grove) or via Telehealth. Patients access care through a digital Patient Portal and can access Mental Health Education resources covering body, mind, and environmental topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy Individual, group, family, and couples counseling delivered by licensed mental health therapists (LPCC, LMFT, LICSW) using evidence-based modalities including CBT, DBT, EMDR, ART, play therapy, and Accelerated Resolution Therapy. Serves children, adolescents, adults, couples, and families across Minnesota.
• Medication Management Psychiatric medication evaluation, prescribing, and ongoing management provided by psychiatric nurse practitioners and prescribers (PMHNP-BC, PMHCNS-BC). Targets patients requiring psychotropic medication for depression, anxiety, ADHD, bipolar disorder, PTSD, and other psychiatric conditions.
• Neurofeedback Non-invasive EEG-based biofeedback therapy that trains brain wave patterns in real time to improve mental health outcomes. Used as a specialty intervention for conditions such as ADHD, anxiety, and trauma-related symptoms.
• TMS Therapy Transcranial Magnetic Stimulation therapy using magnetic fields to stimulate nerve cells in the brain for treatment-resistant depression and other mental health conditions such as PTSD. Offered as a specialized neuromodulation service at the clinic.
• Telehealth HIPAA-compliant video appointments enabling existing and new patients to receive psychotherapy and medication management remotely via Doxy.me (primary platform) and Zoom (select providers). Expands access beyond the three physical Minnesota clinic locations.

Quantifiable outcome

• Clinics report improved patient outcomes through combined therapy and medication management.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Emily Program: Minnesota-headquartered outpatient eating disorder and mental health treatment provider with multiple locations and telehealth — comparable Minnesota-based multidisciplinary behavioral health group practice.
• Nystrom & Associates: Large Minnesota-based outpatient mental health and substance use group practice offering therapy, psychiatry, and medication management across many Twin Cities locations — directly comparable multi-site, in-network Minnesota behavioral health model.
• Thriveworks: Multi-state outpatient mental health group practice offering therapy, psychiatry, and telehealth — comparable employed-clinician group model with in-network insurance billing and online scheduling.
• Two Chairs: Outpatient mental health group practice combining in-person and telehealth with matched-therapist model — comparable employed-clinician, multi-modality outpatient therapy group.

Broad incumbents

• Lyra Health: Larger, venture-backed mental health benefits platform serving employers with therapy, coaching, and medication management — broader incumbent in the same outpatient mental health delivery space.
• Talkspace: Public, scaled virtual therapy and psychiatry platform — broader incumbent competing in the same outpatient mental health category with a heavier technology/DTC model.
• BetterHelp: Largest consumer online therapy subscription platform — broader incumbent in outpatient mental health that competes for the same self-pay patient segment.

Others

• Headway: Tech-enabled platform that helps therapists accept insurance and run their practices — adjacent enabling company competing for the same clinician talent pool in Minnesota.
• Grow Therapy: Insurance-billing and practice-management platform for independent therapists and group practices — adjacent enabling technology competing for the same clinician and patient networks.
• Alma: Membership-based platform supporting independent mental health practices with insurance credentialing and EHR — adjacent enabling company competing for therapists in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Counseling Services