Therapy Route
TherapyRoute is a Cape Town–based, founder-led web directory connecting individuals seeking therapy with 12,000+ independent therapists across 25+ countries, monetized via therapist subscription listings and supported by a research-backed educational content library.
- Company typePrivate
- Founded2016
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Therapy Route does
TherapyRoute is a web-based therapist directory and mental health resource platform headquartered in Cape Town, South Africa. Founded in 2016 by clinical psychologist Vincenzo (Enzo) Sinisi, the platform connects individuals seeking therapy with independent, qualified mental health professionals across 25+ countries. The core product is a searchable directory of 12,000+ therapists filterable by location, specialty, client age group, language, and identity preferences including race, gender, and LGBT+ identity. The platform is supplemented by a research-cited educational content library on therapy effectiveness, therapist selection, and mental health conditions, and by a country-organized crisis support resource hub.
TherapyRoute generates revenue through subscription listing fees paid by therapists seeking placement in the directory, with a "Get Listed" enrollment funnel and monthly billing cadence; specific plan pricing is not publicly disclosed. The platform explicitly rejects algorithmic therapist assignment, commission-based monetization, and user-data resale, positioning itself as a clinician-led alternative to corporate therapy marketplaces. Users browse clinician-authored profiles and self-select therapists, and the company does not intermediate the therapeutic relationship itself. Distribution is direct-to-consumer via a self-serve web product, supported by SEO-optimized location pages across 25+ countries and organic social presence on Facebook, Instagram, LinkedIn, and TikTok.
The platform serves five primary end-user segments: adults with mental health concerns (primary), adolescents, children, couples and families, and individuals in crisis. Therapist supply is similarly distributed across geographies spanning North America, Europe, Africa, Asia, Oceania, and South America. TherapyRoute is privately held and founder-led with no disclosed institutional investors, parent company, funding rounds, or acquisitions. The company has no mobile app, no public API, and no disclosed AI/ML capabilities, and operates with a team of 11–50 employees.
Therapy Route firmographics
Firmographics- Name
- Therapy Route
- Legal name
- TherapyRoute
- Website
- https://therapyroute.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TherapyRoute is a Cape Town–based, founder-led web directory connecting individuals seeking therapy with 12,000+ independent therapists across 25+ countries, monetized via therapist subscription listings and supported by a research-backed educational content library.
- Ownership category
- akta.pro rank
Therapy Route industry classification
Industry- Product category
- Online Therapist Directory and Mental Health Marketplace
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
Keywords
Where Therapy Route is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Therapy Route business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Therapist Directory Listings: Therapists pay to be listed on the platform via subscription plans. The 'Get Listed' CTA appears throughout the site, indicating a marketplace model where the company generates revenue from therapist subscription/listing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Therapist Listing Plans (specific tiers not disclosed) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Therapy Route product offering
Product offeringCore offering
TherapyRoute operates a web-based therapist directory and marketplace that connects individuals seeking mental health support with independent, qualified therapists across 25+ countries. The platform allows users to search and filter therapists by location, specialty, identity preferences, language, and client age group, while independent therapists pay subscription fees to be listed on the directory. The core offering is supplemented by research-backed educational articles on therapy types and a country-organized crisis helpline resource directory.
Product overview
TherapyRoute is a clinician-led therapist directory platform that connects individuals with independent qualified mental health professionals. The core product is a searchable therapist directory with filtering capabilities across 25+ countries and multiple cities, allowing users to find therapists by location, specialty, client age group, language, and identity preferences. The platform is supplemented by educational content including guides on therapy types, how to choose a therapist, and mental health conditions, as well as crisis support resources providing international helpline access. The company emphasizes independent, clinician-led care without algorithmic therapist assignment or data selling practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Therapist Directory A searchable directory platform connecting users with independent qualified therapists, featuring filtering by location, specialty, client age group, language, and identity preferences (race, gender, LGBT+) across 25+ countries. Individual clients use the directory free of charge while independent therapists pay subscription fees to be listed.
- Educational Guides and Articles Research-based informational content covering therapy basics, how to choose a therapist, what to expect in therapy, treatment approaches, costs, insurance coverage across countries, and mental health conditions, with citations to clinical literature.
- Crisis Support Resources Compiled crisis helplines and suicide hotlines organized by country, providing immediate support resources for users in acute distress, including emergency service contact information worldwide.
Quantifiable outcome
- 41% improvement in depression, panic, and anxiety with therapy (research citation: Cuijpers et al. 2021)
- +3 more outcomes
Companies that use Therapy Route
Customer profileSegments5 records
Ideal customer profiles2 records
Therapy Route technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Therapy Route partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Therapy Route competitors and assessment
Company assessmentEmerging players
- 7 Cups: An online emotional support platform combining peer listeners, therapist directory, and online therapy. Overlaps with TherapyRoute on therapist discovery and mental health resource navigation, particularly for younger users.
Others
- Zocdoc: A broad healthcare provider directory and booking marketplace across specialties. Adjacent rather than direct: same provider-directory marketplace mechanics and self-serve subscription model, but TherapyRoute is the mental-health-specific analog.
Direct peers
- Open Path Psychotherapy Collective: A nonprofit therapist directory offering reduced-fee sessions ($30-$80) for uninsured clients. Competes for the same supply (low-cost, independent therapists) and overlapping client demand for affordable therapy.
- Alma: A therapist directory and network that offers insurance enrollment and a member directory, with credentialing and billing support. Operates the same therapist-listings / marketplace mechanic in overlapping geographies (particularly US).
- Headway: A therapist marketplace that handles insurance credentialing, billing, and scheduling on behalf of clinicians. Directly competitive with TherapyRoute as a two-sided platform monetizing via therapist acquisition and per-session revenue.
- Psychology Today: The largest global therapist directory, with searchable profiles filtered by location, specialty, insurance, and identity. TherapyRoute competes on the same core directory/marketplace mechanic, though TherapyRoute emphasizes independent, clinician-led listings without algorithm-driven assignment.
- GoodTherapy: An online therapist directory focused on therapeutic approach, identity, and modality filters. Mirrors TherapyRoute's positioning around informed client choice and clinically vetted listings rather than algorithmic match.
Broad incumbents
- Lyra Health: A mental health benefits platform providing employer-sponsored access to therapists and coaches. Indirectly competes via employer-sponsored channels where TherapyRoute's directory model is less developed.
- Talkspace: An online therapy platform offering messaging, audio, and live sessions with matched therapists. Functions as an integrated therapy service rather than a directory, but competes for the same pool of therapists and end-clients seeking therapy online.
- BetterHelp: The largest online teletherapy platform, matching users with licensed therapists and handling sessions, billing, and messaging end-to-end. Broader and more integrated than TherapyRoute's pure directory model but addresses the same end user need.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Therapy Route social profiles
Digital presenceTherapy Route financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy Route leadership team
Management profileNumber of profiles
Profiles1 record
Therapy Route funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy Route M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy Route
What does Therapy Route do?
TherapyRoute operates a web-based therapist directory and marketplace that connects individuals seeking mental health support with independent, qualified therapists across 25+ countries. The platform allows users to search and filter therapists by location, specialty, identity preferences, language, and client age group, while independent therapists pay subscription fees to be listed on the directory. The core offering is supplemented by research-backed educational articles on therapy types and a country-organized crisis helpline resource directory.
Is Therapy Route a public or private company?
Therapy Route is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapy Route founded?
Therapy Route was founded in 2016. It employs 11 to 50 people.
Where is Therapy Route based?
Therapy Route is headquartered in Cape Town, South Africa, in the Africa region.
How does Therapy Route make money?
One revenue line is on record: therapist Directory Listings.
Who are Therapy Route's main competitors?
7 Cups is listed as an emerging player. Zocdoc is listed as an others. Direct peers are Open Path Psychotherapy Collective, Alma, Headway, Psychology Today and GoodTherapy. Broad incumbents are Lyra Health, Talkspace and BetterHelp.
Does Therapy Route have an API?
No public API is recorded for Therapy Route.
What industry is Therapy Route in?
Therapy Route's product category is Online Therapist Directory and Mental Health Marketplace. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces. Its NAICS code is 621330 and its SIC code is 8000.