Erlin AI
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Erlin AI firmographics
Firmographics- Name
- Erlin AI
- Legal name
- Erlin AI Inc
- Website
- https://erlin.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Erlin AI industry classification
Industry- Product category
- AI Search Visibility Platform
- NAICS
- Software Publishers (5132), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Erlin AI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Erlin AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly and annual subscription plans for platform access. Subscriptions automatically renew unless cancelled. Payment due within 5 days of invoice date.
- Partner Services: Agency partners can upsell AI visibility services to clients, expanding retainers with data-driven insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS platform with no publicly disclosed pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Erlin AI product offering
Product offeringCore offering
Erlin AI provides a multi-agent AI visibility platform that monitors how brands are discovered, cited, and recommended across major AI search engines including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. The platform unifies AI visibility tracking, share of voice and sentiment analytics, competitive benchmarking, citation source mapping, and AI traffic attribution with human-in-the-loop content workflow automation. It is sold as a SaaS subscription targeting content/SEO teams, marketing/GTM teams, agencies, and brands needing AI-first search optimization.
Product overview
Erlin AI is an AI Intelligence platform providing a unified SaaS system for AI search visibility management. The core platform consists of three integrated modules: Insights (for AI visibility and Share of Voice tracking), Opportunities (for AI-powered gap analysis and recommendations), and Action Center (for automated content workflows with human oversight). The platform also includes Brand Profiles for maintaining brand context and voice consistency in AI-generated content. Dedicated solutions include Prompt Research, Content Optimization, and Citation Management for specific use cases. The company offers services for Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Public Relations, and Search Engine Optimization. The platform is designed for Content & SEO teams, Marketing & GTM teams, and Agencies managing multiple client brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Insights Unified dashboard for AI visibility, sentiment, and Share of Voice tracking. Combines AI search, SEO, and analytics data including GA traffic, GSC data, competitor comparisons, and citation tracking from Reddit and YouTube. Designed for content, SEO, and GTM teams at brands.
- Opportunities AI-powered analysis module that surfaces gaps, opportunities, and quick wins. Identifies content gaps, citation opportunities on Reddit and YouTube, high-value prompts and keywords missing from coverage, and communities shaping buyer demand.
- Action Center Human-in-the-loop workflow automation for research, content briefs, and content drafts. Enables teams to turn opportunities into trackable tasks, generate content with AI, review in brand voice, and track progress with measurable outcomes.
- Brand Profiles Brand intelligence system storing products, voice, compliance rules, and customer insights so AI-generated content maintains accuracy and brand consistency without hallucinations.
- Prompt Research Solution for discovering buyer questions from Reddit, forums, and communities. Maps prompts by TOFU, MOFU, BOFU funnel stages, tracks competitor presence at prompt level, and organizes prompts by revenue role and content type.
- Content Optimization Solution for improving content AI-readability through scoring pages, restructuring for answer-first format, increasing fact density, mapping keywords to landing pages, and identifying keyword opportunities and content gaps.
- Citation Management Solution for controlling AI-trusted sources by mapping influential citation sources, recovering unlinked brand mentions, tracking citation velocity, and identifying missing citation opportunities against competitors.
- E-commerce AI Visibility Capability expansion of the Erlin platform aimed at e-commerce and DTC brands, providing optimization for AI-powered shopping answers, product ranking visibility, and competitive benchmarking in AI product recommendations.
Companies that use Erlin AI
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles4 records
Erlin AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature10 records
Erlin AI partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core infrastructure, core integration and core gtm.
- Amazon Web Services (AWS)core infrastructureCloud infrastructure provider for secure hosting and cloud services. AWS processes and stores Erlin platform data under contractual data processing agreements.
- Supabasecore infrastructureDatabase, authentication, and storage services provider. Handles OAuth 2.1 authorization for MCP connector and stores Erlin account data.
- Google (Analytics, Search Console, AI Services)core integrationProvides GA4 and GSC data integration, Google AI Services for AI-powered insights, and Google AI Overviews monitoring.
- OpenAI (ChatGPT)core integrationAI platform partner providing ChatGPT integration for brand visibility tracking and monitoring across AI-generated responses.
- Anthropic (Claude)core integrationAI platform partner enabling Claude integration for brand visibility monitoring and MCP connector authentication.
- Perplexitycore integrationAI search platform monitored for brand visibility tracking across Perplexity AI responses.
- Slackcore integrationSlack integration for daily brand visibility reports delivered to user workspaces, including workspace metadata for app functionality.
- Partner Program (Consultants, Agencies, Resellers)core gtmPartner program for consultants, PR & marketing agencies, SaaS resellers, affiliate partners, and technology partners. Partners access tools, APIs, and analytics via Erlin partner portal to deliver AI visibility services.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Erlin AI competitors and assessment
Company assessmentBroad incumbents
- Moz: Long-standing SEO software suite adding AI-driven search visibility and content optimization features that overlap with Erlin's offering for marketing teams.
- Ahrefs: Major SEO platform with growing AI search and brand mention capabilities, comparable target customer base of content and SEO professionals.
- BrightEdge: Enterprise SEO and content performance platform with AI search optimization modules, targeting larger marketing organizations that Erlin also pursues.
- Semrush: Large established SEO and digital marketing suite with AI visibility features (Semrush AI Toolkit) that overlap with Erlin's positioning, targeting the same content and marketing buyer.
Direct peers
- Peec AI: AI search analytics platform that measures brand visibility, share of voice, and sentiment across ChatGPT, Perplexity, and other AI engines for marketing teams.
- Otterly AI: AI search monitoring platform that tracks brand mentions, citations, and sentiment across generative search engines and AI assistants, serving similar content and SEO teams.
- Profound: Direct competitor offering an AI search visibility and brand monitoring platform that tracks how brands appear across ChatGPT, Perplexity, Gemini, and other answer engines, with comparable analytics and optimization workflows.
- Goodie AI: Generative Engine Optimization platform helping brands monitor and improve visibility inside AI search engines and LLM responses, with a comparable GEO/AEO product positioning.
Emerging players
- Surfer SEO: AI-assisted content optimization and SEO platform with growing focus on AI search and answer-engine optimization, serving similar content and marketing teams.
- Writesonic: AI content and SEO platform with AI search visibility tooling (GEO suite) that partially overlaps Erlin's monitor-and-optimize workflow for content marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Erlin AI compliance and trust
Trust signalCompliance2 records
Erlin AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erlin AI leadership team
Management profileNumber of profiles
Profiles1 record
Erlin AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erlin AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erlin AI
What does Erlin AI do?
Erlin AI provides a multi-agent AI visibility platform that monitors how brands are discovered, cited, and recommended across major AI search engines including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. The platform unifies AI visibility tracking, share of voice and sentiment analytics, competitive benchmarking, citation source mapping, and AI traffic attribution with human-in-the-loop content workflow automation. It is sold as a SaaS subscription targeting content/SEO teams, marketing/GTM teams, agencies, and brands needing AI-first search optimization.
Is Erlin AI a public or private company?
Erlin AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Erlin AI founded?
Erlin AI was founded in 2025. It employs 1 to 10 people.
Where is Erlin AI based?
Erlin AI is headquartered in New York, United States, in the North America region.
How does Erlin AI make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are partner Services.
Who are Erlin AI's main competitors?
Broad incumbents on record are Moz, Ahrefs, BrightEdge and Semrush. Direct peers are Peec AI, Otterly AI, Profound and Goodie AI. Emerging players are Surfer SEO and Writesonic.
Does Erlin AI have an API?
Yes. Model Context Protocol (MCP) server at mcp.erlin.ai enables third-party AI assistants including Anthropic's Claude to access Erlin.ai account data on the user's behalf. OAuth 2.1 authentication via Supabase with short-lived JWT access tokens and rotating refresh tokens. Exposes read-only tools (listing prompts, fetching visibility data) and write tools (creating prompts, triggering visibility checks). Tool availability tied to subscription tier. Developer documentation is at mcp.erlin.ai.
What industry is Erlin AI in?
Erlin AI's product category is AI Search Visibility Platform. Its primary akta.pro industry code is HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7371.