Make the Grade

Name

Make the Grade

Legal name

SAS Make the Grade

Website

https://makethegrade.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. HubSpot CRM Implementation & Consulting: Professional services for HubSpot CRM implementation, configuration, onboarding, and strategic consulting. Includes audit, migration, and RevOps alignment services.
2. Web Design & Development: Custom website design, development, and maintenance services on HubSpot CMS. Includes conversion optimization, CMS theme development, and front-end development.
3. Marketing Services: Acquisition marketing services including SEO strategy, content strategy, marketing automation, email marketing, social media strategy, and paid advertising (Google Ads).
4. Training Services: CRM and marketing training services for client teams, Qualiopi-certified training organization.
5. Maintenance & Support: Ongoing CRM maintenance, website maintenance, and governance services to ensure continued performance and data quality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Make the Grade is a HubSpot Elite Solution Partner agency that implements, customizes, and operates HubSpot CRM (Sales, Marketing, Service, Content, Data, and Revenue Hubs) for B2B companies, building conversion-focused websites on HubSpot CMS and running inbound acquisition marketing campaigns. Service lines include CRM implementation, CRM migration from systems like Salesforce/Pardot, RevOps strategy, custom API synchronization, conversion web design, front-end development, inbound marketing, SEO/GEO, email marketing, marketing automation, sales automation, Aircall telephony installation, training, and ongoing CRM maintenance and governance. Delivery follows a 5-step methodology (Strategy & Discovery, Process Design, Integration & Configuration, Growth Support, Training & Support) executed by 40+ in-house specialists.

Product overview

Make the Grade is a HubSpot Elite Partner agency offering a comprehensive portfolio of services organized into three main pillars: Web Design (conversion websites, CMS themes, front-end development, API integration), Acquisition Marketing (inbound campaigns, automation, SEO/GEO, email, social media), and CRM Integration (HubSpot implementation, migration, RevOps, sales automation). The agency's core offering centers on HubSpot's integrated platform of Hubs: Sales Hub, Marketing Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub. Make the Grade implements and customizes these HubSpot solutions for B2B clients, providing both strategic consulting and technical implementation services including custom API integrations, CRM training, and ongoing maintenance. The agency also creates proprietary content through its newsletter and podcast to support client growth.

Differentiator

Problem solved

Functional benefit

Brands

• La Growth Odyssée: Podcast dedicated to B2B business growth, featuring interviews with business professionals

Products and services

• HubSpot CRM Integration (Implementation & Configuration) End-to-end implementation and configuration of HubSpot CRM for B2B companies, centralizing customer data, aligning sales and marketing processes, and configuring workflow automation across the platform's hubs.
• HubSpot CRM Migration Migration services that transfer data and processes from existing CRM and marketing automation systems (Salesforce, Pardot, etc.) into HubSpot with data integrity preserved and minimal disruption.
• RevOps Strategy & Alignment Revenue operations consulting service that aligns marketing, sales, and customer service teams around unified goals and shared processes built on HubSpot.
• Commercial (Sales) Automation Configuration of HubSpot sales automation to eliminate manual sales tasks, automate follow-ups and task creation, and accelerate deal closure.
• Commercial Dashboard Custom sales analytics dashboards built natively in HubSpot for real-time pipeline visibility and data-driven sales decision making.
• Aircall Cloud Telephony Installation Installation and configuration of Aircall cloud telephony integrated with HubSpot CRM, connecting phone communications with customer records for relationship management.
• CRM Maintenance & Governance Ongoing CRM governance and maintenance that keeps HubSpot data clean, processes optimized, and system performance at peak efficiency.
• Custom API & Synchronization Services Bespoke API connections and real-time data synchronization between HubSpot and third-party platforms (Eventbrite, Salesforce, ERP, CPQ, telephony) to enable unified data flow.
• Conversion Website Development Custom B2B website design and development on HubSpot CMS focused on conversion optimization to transform visitors into qualified leads and customers.
• HubSpot CMS Theme Development Custom CMS theme development on HubSpot enabling rapid deployment of branded, conversion-optimized websites.
• Front-End Development Custom web development producing performant, responsive B2B websites with optimal user experience and technical optimization.
• Inbound Marketing Campaign Attract-and-educate inbound marketing campaign combining content marketing, SEO, and lead nurturing to draw qualified prospects and generate leads for B2B clients.
• Marketing Automation Configuration of automated marketing workflows that streamline repetitive marketing tasks and nurture leads through personalized multi-channel sequences.
• SEO/GEO Strategy Search engine optimization combining traditional SEO with generative engine optimization (GEO) to position clients first on Google and AI-powered search engines.
• Email Marketing Email campaign creation and management with personalization, A/B testing, and performance analytics, delivered within HubSpot Marketing Hub.
• Content Strategy (B2B) B2B content strategy that develops editorial themes, formats, and distribution plans to engage qualified leads across funnel stages.
• Google Ads (Paid Acquisition) Paid acquisition management on Google Ads targeting B2B audiences for lead generation, pipeline acceleration, and measurable ROI.
• HubSpot Audit Comprehensive review of an existing HubSpot configuration to identify optimization opportunities, data quality issues, and process improvements.
• HubSpot Onboarding Guided HubSpot CRM setup and configuration service that makes client teams productive quickly through system customization, data import, and initial workflow creation.
• HubSpot Consulting External consulting offering strategic guidance for HubSpot implementation, optimization, and alignment with B2B business objectives.
• HubSpot CRM Training (Qualiopi-Certified) Team training programs delivered by a Qualiopi-certified training organization to ensure user adoption and proficiency with HubSpot tools and specialized features.

Quantifiable outcome

• 1.4 million website visitors generated in 4 months for ibis RockCorps campaign
• +4 more outcomes

Named customers38 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationElite Solution Partner with 10+ years of partnership. Multiple HubSpot Academy accreditations including Custom Integration, Onboarding, CRM Data Migration, and Content Experience. 200+ team certifications. Provides comprehensive HubSpot implementation, migration, and consulting services.
• AircallcoreTechnology or IntegrationGold Partner status for Aircall cloud telephony integration. Installation and configuration of Aircall for customer relationship management and sales team communication.
• QwotycoreTechnology or IntegrationCPQ (Configure, Price, Quote) partner for structured B2B offer configuration, pricing rules, and quote generation integrated with HubSpot Revenue Hub. Supports sales cycle acceleration and margin protection through automated proposal generation.
• TactiqueminorStrategic or Co-development PartnerStrategic partner within the ecosystem network.
• Village by CAminorStrategic or Co-development PartnerBanking ecosystem partner supporting startup and business growth initiatives.
• Kom&DominorStrategic or Co-development PartnerBusiness ecosystem partner for growth and development initiatives.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner offering CRM implementation, inbound marketing, sales enablement, and web design — a long-standing US-based peer with a comparable full-service HubSpot agency model.
• Salted Stone: HubSpot Elite Partner agency offering CRM implementation, web design, and growth marketing for B2B companies — overlapping services and client profile to Make the Grade.
• Bound: UK-based HubSpot Elite Partner delivering CRM implementation, web design, and inbound marketing — directly comparable service stack with a similar enterprise B2B target segment.
• 2X: HubSpot Elite Partner agency providing HubSpot implementation, marketing automation, and revenue operations services to mid-market and enterprise B2B clients globally — a close functional analogue with larger scale.
• Impakt: Belgium-based HubSpot Elite Solution Partner offering HubSpot implementation, web design, RevOps, and inbound marketing — directly overlapping Make the Grade's service mix and serving a similar European B2B client base.
• WebFX: Large HubSpot Elite Partner delivering digital marketing, web design, CRM, and SEO services — a much larger but structurally comparable full-service HubSpot ecosystem agency.
• Media Junction: HubSpot Elite Partner focused on HubSpot CRM implementation, web development, and inbound marketing for B2B clients — comparable end-to-end HubSpot agency model.
• Scribly: HubSpot Elite Partner agency specializing in HubSpot CRM onboarding, content marketing, and web design for B2B clients — closely aligned service offering and positioning.

Broad incumbents

• HubSpot: The platform vendor itself; offers Customer Hub, Breeze AI, and direct onboarding services that overlap with Make the Grade's core implementation offering, and controls the partner program economics.
• Deloitte Digital: Global consulting arm delivering enterprise CRM implementations (including HubSpot, Salesforce) and digital transformation at a scale and breadth Make the Grade cannot match — competes on the same enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd5ghqJVcDS7F--PZ3Bj2Ig
• LinkedInlinkedin.com/company/mkthgrd
• Instagraminstagram.com/mkthgrd
• Xx.com/mkthgrd
• Facebookfacebook.com/mkthgrd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make the Grade