Yonda Holiday Group

What Yonda Holiday Group does

Yonda Holiday Group, trading as YONDA and legally Yonda Group Pty Ltd (ABN 24 635 777 454), is an Australian subscription-based travel company headquartered at Shop 1-7, 2563 Gold Coast Highway, Mermaid Beach, Queensland. Founded by siblings Jon Tarrant (Co-founder & CEO) and Rebecca Tarrant (Co-founder & General Manager) on the back of their prior $25 million-revenue tourism marketing business (Leisure Group, sold in 2019), the company launched the Yonda Holiday Club in September 2020 and built a portfolio around the acquired Affordable Holidays customer base of 280,000 members. The group operates sub-brands Affordable Holidays (value holidays), Discover Bali (destination-focused), and Platinum Escapes (luxury), serving Australian and New Zealand consumers.

The core product is a multi-tier membership platform — YONDA GO (free), Premium ($9.95/month), Ultra (mid-tier), and Black (elite, including GolfPass+) — giving members access to over 50,000 hotels globally, with 10–15% guaranteed discounts during peak periods and 40–50% during off-peak. The technology stack is a subscription overlay on standard online booking systems, integrated with bed-bank and reservation partners (WebBeds, Room-Res, HiRUM, Expedia), an in-house Australian call centre for service, and a digital-first marketing layer spanning Facebook, Instagram, TikTok, YouTube, Spotify, Google paid media, and a 263,000+ member email database. Humm BNPL integration (February 2021) extends purchase capacity up to $30,000 over 60 months.

The business model combines recurring subscription fees with partnership/affiliate marketing revenue from tourism brands, airlines (Jetstar, Virgin Australia), hotel groups (Minor Hotels, Oaks Group), and a digital growth agency (Claxon). The stated differentiator versus OTAs is the removal of booking-platform commissions, no lock-in contracts, and flexible booking — positioning the company as a low-friction, member-funded alternative to traditional agency distribution. Customer acquisition is digital-led, with 3,000+ new monthly sign-ups reported in early 2025, a 2025 multi-platform consumer promotion, and Supply Nation–certified Indigenous business status supporting brand positioning in Australia.

Name

Yonda Holiday Group

Legal name

Yonda Group Pty Ltd

Website

https://theholidaygroup.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Yonda Holiday Group is an Australian subscription-based travel platform offering multi-tier membership access to discounted accommodation across 50,000+ global hotels, serving over 263,000 vacation club members across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Online Travel Agency / Subscription Travel Club

NAICS

Travel Agencies (561510)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Subscription travel club
• Leisure travel booking
• Online travel agency
• Tourism marketing services
• Accommodation deals platform

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Fees: Monthly subscription fees from tiered membership plans (Premium at $9.95/month) providing access to exclusive holiday deals and discounts. Removes commission charged by other booking platforms and passes savings to members.
2. Partnership and Marketing Services: Revenue generated through partnerships with tourism brands and destination marketing initiatives. Works with accommodation providers to develop innovative marketing campaigns that create value for members.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yonda Holiday Group operates a subscription-based holiday club where members pay recurring monthly fees (from $9.95) to access negotiated 'Insider Deals' on accommodation, dining, retail, tours, and attractions, with discounts of 10-50%. The company also delivers tourism marketing services to destination and accommodation partners through its Australian call centre, marketing database of 263,000+ members, and creative campaign teams.

Product overview

Yonda Holiday Group operates as a subscription-based travel platform comprising a portfolio of brands. At its core is the YONDA Holiday Club, a subscription-based model where fee-paying members (starting at $9.95/month for Premium tier) gain access to negotiated 'Insider Deals' with accommodation providers, offering discounts of up to 50%. The portfolio includes three sub-brands: Affordable Holidays (value-for-money holiday packages serving an acquired 280,000-member base), Discover Bali (destination-focused Bali travel brand), and Platinum Escapes (luxury travel brand). Membership tiers range from free YONDA GO (entry-level) through Premium ($9.95/month) to the elite YONDA Black tier. The platform is augmented by internal service capabilities including an online booking system, an interactive Australian call centre, and a creative marketing team.

Differentiator

Problem solved

Functional benefit

Brands

• Affordable Holidays: For over 24 years, providing value for money holiday experiences with customer service and best value holiday packages
• Discover Bali
• Platinum Escapes

Products and services

• Yonda Holiday Group Subscription-based holiday club platform offering members access to curated travel deals, lifestyle perks, and exclusive holiday experiences via negotiated 'Insider Deals' from accommodation providers, with flexible booking and no lock-in restrictions.
• Affordable Holidays Value-for-money holiday packages brand providing customer service and best-value holiday experiences, with a subscriber base of over 280,000 members inherited by Yonda Holiday Group.
• Discover Bali Destination-focused brand promoting Bali travel experiences, highlighting the island's culinary scene, entertainment, natural beauty, and cultural offerings.
• Platinum Escapes Luxury travel brand emphasizing authentic, enriching experiences focused on discovery, fulfilment, and connection.

Quantifiable outcome

• Members save 40-50% on accommodation during promotional campaigns (e.g., Oaks Oasis Resort campaign booked 650 rooms at 40-50% discount including meals, wine on arrival, free water park)

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• GolfPass AustraliacoreStrategic or Co-development Partner · 18 May 2022Strategic partnership providing Yonda Black members with GolfPass+ membership benefits including official Golf Australia handicap, tee time discounts, and access to instructional content from top golf professionals. GolfPass has over 187,000 global members.
• ClaxoncoreGTM or Marketing Partner · 8 March 2021Gold Coast digital growth agency engaged to power Yonda's online digital growth strategy across Australia and New Zealand. Campaign focused on database acquisition targeting 50,000 new subscribers within first six months.
• humm GroupcoreGTM or Marketing Partner · 26 February 2021BNPL (Buy Now, Pay Later) partnership allowing Yonda members to pay for holidays interest-free with terms up to 60 months and purchase thresholds of $30,000. This exceeds Afterpay and Zippay limits, making high-value travel purchases more accessible to members.
• JetstarminorChannel Partner/ Reseller/ DistributorAirline partner providing flight access for Yonda members as part of complete holiday packages.
• Virgin AustraliaminorChannel Partner/ Reseller/ DistributorAirline partner providing flight access for Yonda members as part of complete holiday packages.
• ExpediaminorChannel Partner/ Reseller/ DistributorTravel booking partner for member holiday packages and accommodation bookings.
• Minor HotelsminorChannel Partner/ Reseller/ DistributorInternational hotel group partner providing accommodation inventory and exclusive deals for Yonda members.
• Oaks GroupminorChannel Partner/ Reseller/ DistributorResort and accommodation partner providing exclusive holiday deals and packages for Yonda members across Australian properties.
• WebBedsminorChannel Partner/ Reseller/ DistributorBed bank partner providing extensive accommodation inventory access for Yonda's global hotel network.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Secret Escapes: UK-headquartered members-only travel deals club selling discounted luxury hotel stays on a flash-sale subscription model. Operates in AU/NZ and competes directly with Yonda's Insider Deals concept of negotiated accommodation pricing for paying members.
• Travelzoo: Global travel deals publisher with subscription newsletter product delivering curated, negotiated travel offers to members. Comparable subscription-based distribution of exclusive deals with similar value proposition to Yonda's Insider Deals.
• Voyage Privé: French members-only private travel sales club offering discounted hotel and holiday packages to subscribed members. Closest international analog to Yonda's subscription-gated Insider Deals model with similar member-exclusive pricing mechanics.
• Luxury Escapes: Australian-founded members-only travel deals platform offering curated, discounted luxury holiday packages. Closest geographic and product overlap with Yonda - both sell discounted accommodation to deal-seeking Australian consumers via membership/email funnels.
• TripADeal: Australian online travel deals retailer offering discounted holiday packages to deal-seeking consumers. Competes in same AU discount-travel segment as Yonda, though operates more transactionally than subscription-first.

Broad incumbents

• Lastminute.com.au: Australian last-minute travel deals platform offering discounted hotels and packages. Targets the same opportunistic, deal-driven Australian traveler that Yonda's subscription serves, though without the recurring-fee membership mechanic.
• Wotif: Australian online travel agency owned by Expedia Group, offering hotels, flights, and packages. Competes with Yonda for the same Australian discount-conscious holiday consumer, with greater scale but transactional (not subscription) model.
• Webjet: Australia's largest listed OTA offering flights, hotels, and packages across consumer and B2B (WebBeds) segments. Webjet's consumer business competes directly with Yonda, and its WebBeds division is simultaneously a Yonda inventory partner.
• Expedia: Global OTA giant that is simultaneously a Yonda distribution partner and a competitor. Represents the legacy commission-based model Yonda explicitly positions against, while having the scale and brand to defend share in AU/NZ.

Emerging players

• Groupon: Global deals marketplace with a travel category offering discounted experiences, tours, and accommodation. Comparable on the deals/subscription distribution mechanic but operates as a horizontal deals platform rather than travel-specialist subscription club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yondaholiday
• Xx.com/yonda_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yonda Holiday Group