Streets of New York

What Streets of New York does

Streets of New York is a family-owned, Arizona-based Italian restaurant concept founded in 1976 by master pastry chef Bernd Glaeser (who immigrated from Dresden, Germany in 1959) and his wife Lorrie Glaeser. The first location opened October 29, 1976, at 32nd Street and Cactus Road in north Phoenix, and that store remains operational. The company operates a multi-unit, regional casual-dining chain specializing in authentic New York-style pizza, with a core menu that includes pasta dishes, submarine sandwiches, Broaster pressure-cooked chicken, baked wings, salads, and add-on beverages (AZ Lemonade Stand). The technology and product thesis is deliberately craft-focused rather than automation-focused: hand-tossed dough made fresh daily and never frozen, sauce produced from tomatoes imported from volcanic-soil farms in Naples (Italy), custom non-GMO antibiotic-free sausage prepared in Chicago, and a custom-blended Tuscan extra virgin olive oil and herb mix. The company today operates 15 company-owned and 9 franchised restaurants across the Phoenix metropolitan area, Prescott (AZ), and Las Vegas (NV), with franchise rights actively marketed in Tucson and Flagstaff.

The business model blends transaction-fee revenue from dine-in, takeout, and in-house delivery with licensing-and-royalty revenue from franchising (initial fee of $35,000; 5% monthly royalties; 2-4% advertising contribution; total franchise investment $450-500K). Customers access the brand through physical locations, direct online ordering via the Toast platform (with ChowNow at certain high-volume sites), EZ Cater for corporate and event catering, and a points-based loyalty program (1 point per $1, $10/100 points). Go-to-market is direct-to-consumer with institutional overlays: the company is the official pizzeria for all five major Arizona professional sports franchises (Diamondbacks, Suns, Mercury, Cardinals, Rattlers) and two spring-training facilities, and runs a school lunch program serving 25+ valley schools and summer camps. Headcount exceeds 400 employees (cooks, drivers, managers, cashiers, waitstaff), many with 20+ years of tenure, and the company remains under family control with Lorrie Glaeser as President and CEO.

The commercial footprint is supplemented by a Street Cents fundraising program (15% of bills donated back to participating organizations), electronic gift cards valid across all locations, and earned-media coverage in Arizona outlets including New Times, AZCentral.com, and the Copper Courier. No external funding rounds, M&A activity, app, or proprietary digital platform is disclosed; the company relies entirely on third-party restaurant-technology stack (Toast, Popmenu, EZ Cater, ChowNow) and its own brick-and-mortar and catering infrastructure for growth.

Name

Streets of New York

Legal name

Streets of New York

Website

https://streetsofnewyork.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Streets of New York is a family-owned Italian restaurant chain founded in 1976 in Phoenix, Arizona, operating 15+ company and 9 franchised locations across Arizona and Nevada. It serves authentic New York-style pizza, pasta, subs, and Broaster chicken to families, schools, sports venues, and corporate catering clients.

Ownership category

akta.pro rank

Product category

Casual Dining Italian Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Italian restaurant chain
• New York style pizza
• Pizza delivery service
• Restaurant catering services
• Franchise pizza restaurant

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in at one of 16+ restaurant locations across Arizona and Nevada.
2. Takeout and Delivery: Revenue from takeout and in-house delivery orders. The company delivers pizza and full menu items directly to customers' homes.
3. Catering Services: Corporate catering, school lunch programs, and special events catering with 40+ years of experience. Offers custom menus from sandwich platters for 10 to hot buffets for 100.
4. Franchise Fees and Royalties: Initial franchise fee of $35,000 plus monthly royalties of 5% and 2-4% advertising contributions. Total investment ranges from $450,000 to $500,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Streets of New York is a family-owned Italian restaurant chain that sells authentic New York-style pizza, pasta, submarine sandwiches, Broaster chicken, and wings through dine-in, takeout, delivery, and catering channels across 16+ company-owned and franchised locations in Arizona and Nevada. The company has operated since 1976, with proprietary recipes including hand-tossed never-frozen dough, Italian-imported tomatoes, and custom-blended herbs and Tuscan olive oil.

Product overview

Streets of New York is a family-owned restaurant chain operating since 1976, offering a unified restaurant product centered on authentic New York-style pizza and Italian cuisine. The core product portfolio includes handcrafted New York-style pizza with imported Italian tomatoes, fresh pasta dishes, submarine sandwiches, Broaster chicken, and wings. The offering extends through add-on services including catering with over 40 years of experience, a loyalty rewards program, gift cards, and pizza delivery. The company also partners with AZ Lemonade Stand for handcrafted beverages. All menu items are prepared with quality ingredients including non-GMO, antibiotic-free sausage and Tuscan extra virgin olive oil.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Style Pizza Authentic New York-style pizza made with fresh yeast dough handcrafted daily and never frozen, featuring tomatoes imported from volcanic soil in Naples Italy and hand-tossed for a perfectly rolled edge crust. Available in slices, whole pies from 10" to 18", and gourmet specialty varieties (e.g., Pepp N Mike's, Four Cheese Formaggio). Sold to dine-in, takeout, and delivery customers across Arizona and Nevada.
• Pasta Dishes Italian pasta dishes including lasagna, spaghetti, custom pasta bowls, and Toscana Pasta prepared with Tuscan extra virgin olive oil and custom-blended herbs and spices. Featured in the weekly Pasta Your Way Wednesday promotion ($10.50). Served to dine-in, takeout, and delivery customers.
• Submarine Sandwiches Deli-style submarine sandwiches including Turkey Sub, Italian beef, and other varieties. Available for dine-in, takeout, and delivery customers.
• Broaster Chicken Genuine Broaster pressure-cooked chicken with a crispy coating and tender, juicy texture, prepared using Broaster Company equipment and specially formulated ingredients. Served to dine-in, takeout, and delivery customers.
• Pizza Delivery In-house delivery service bringing the full Streets of New York menu — pizza, pasta, sandwiches, wings, and more — directly to customer doors across the company's Arizona and Nevada service areas. Operated by the company itself (not third-party delivery apps) since 1976.
• Catering Services Professional catering for corporate events, business lunches, school lunch programs (currently serving 25+ valley schools), and special occasions including holiday parties, birthdays, Bar/Bat Mitzvahs, and fundraisers. Custom menus scale from sandwich platters for 10 to hot buffets for 100+. Ordered through the EZ Cater platform.
• Streets Loyalty Rewards Program Free rewards program where members earn 1 point per $1 spent, redeem 100 points for $10 off, and receive a 100-point signup bonus. Members also receive email communications about exclusive events, secret menus, and special offers.
• Gift Cards Streets of New York gift cards usable across all restaurant locations. Available for electronic purchase and delivery via email or text.
• Street Cents Fundraising Program Fundraising program where participating organizations earn 15% of total bills (excluding alcohol) donated back to them when supporters dine at Streets of New York locations on designated dates. Streets of New York provides flyers and coordination support.
• Streets of New York Franchise Opportunity Restaurant franchise offering in Phoenix Metro, Tucson, and Flagstaff markets. Initial franchise fee of $35,000, monthly royalties of 5%, plus 2–4% advertising contribution. Total estimated investment of $450,000 to $500,000.

Quantifiable outcome

• Serving the Phoenix area for 48 years since 1976
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Arizona DiamondbackscoreStrategic or Co-development PartnerOfficial Pizzeria of Arizona Sports. Streets of New York serves pizza at Chase Field where the Diamondbacks play home games.
• Phoenix SunscoreStrategic or Co-development PartnerOfficial Pizza partner serving New York pizza at Phoenix Suns games and events.
• Phoenix MercuryminorStrategic or Co-development PartnerOfficial Pizza partner for Phoenix Mercury's WNBA games.
• Arizona CardinalsminorStrategic or Co-development PartnerOfficial Pizza partner for Arizona Cardinals NFL games.
• Arizona RattlersminorStrategic or Co-development PartnerOfficial Pizza partner for Arizona Rattlers arena football games.
• Salt River Fields Spring Training FieldsminorStrategic or Co-development PartnerOfficial Pizza partner serving at spring training baseball games.
• Hohokam Spring Training FieldsminorStrategic or Co-development PartnerOfficial Pizza partner for spring training baseball facility.
• ToastcoreTechnology or IntegrationToast provides online ordering platform, loyalty program, and gift card systems for all 16+ restaurant locations.
• PopmenucoreTechnology or IntegrationPopmenu powers the Streets of New York website, online menus, and review/giveaway systems.
• EZ CatercoreChannel Partner/ Reseller/ DistributorEZ Cater is the catering ordering platform allowing corporate and event customers to easily order Streets of New York catering.
• AZ Lemonade StandminorStrategic or Co-development PartnerLocal Phoenix-based handcrafted lemonade vendor offering Original, Strawberry, Prickly Pear, and Huckleberry lemonades at restaurant locations.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Blaze Pizza: Fast-casual, assembly-line pizza concept with tech-forward ordering and growing franchise presence; competes for the same casual pizza occasion as Streets of New York.
• MOD Pizza: Fast-casual pizza chain with strong digital and loyalty infrastructure and a similar focus on customizable pizzas, representing the next-generation operating model that Streets of New York competes against for share of stomach.

Direct peers

• Godfather's Pizza: Established franchise pizza concept with a similar traditional, full-menu offering and franchise-led growth, comparable in scale and operating model to Streets of New York.
• Marco's Pizza: National franchise pizza chain founded by a Naples-trained pizzaiolo, sharing Streets of New York's authenticity-from-Italy positioning and franchise-driven unit growth model.
• Mellow Mushroom: Casual dine-in pizza chain with a multi-unit franchise model and broad menu including subs and salads, comparable in customer experience and product breadth to Streets of New York.
• Rosati's Pizza: Chicago-area authentic Italian pizzeria chain with a long-standing franchise model and traditional hand-crafted pizza, closely matching Streets of New York's product positioning and franchise structure.
• Anthony's Coal Fired Pizza: Casual dining pizza concept with an authenticity and premium-ingredient narrative similar to Streets of New York's Naples-tomato and Tuscan olive oil story, operating at a comparable unit count and dine-in orientation.
• Hungry Howie's Pizza: Franchise pizza chain with comparable dine-in, delivery, and catering mix; directly comparable in category, customer profile, and unit economics to a regional casual pizza operator like Streets of New York.

Regional players

• Pizza Patron: Southwest and Texas regional pizza chain with a similar Sun Belt footprint and value-oriented dine-in, delivery, and carryout model, geographically and demographically comparable to Streets of New York.
• Barro's Pizza: Phoenix-based regional pizza chain explicitly cited as a competitor in Streets of New York's own customer reviews, competing head-to-head in the same Metro Phoenix trade area with a similar casual Italian menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StreetsofNY
• LinkedInlinkedin.com/company/streets-of-new-york-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streets of New York