Vitamin Energy

What Vitamin Energy does

Vitamin Energy is a privately held U.S. consumer packaged goods company founded in 2021 and headquartered in Glen Mills, Pennsylvania. The company manufactures and distributes vitamin-enriched energy shots in a 1.93 fl. oz. ready-to-drink format, offering up to 7+ hours of sustained energy via a proprietary blend of 260mg natural caffeine, B vitamins (B6, B12, B3/Niacin), L-Carnitine, green tea extract, polyphenols, and other functional ingredients such as BCAAs, L-Tyrosine, CoQ10, and taurine. Its portfolio includes 13 SKU variants spanning energy, focus, immune, workout, and nighttime sleep use cases, all marketed as zero sugar, gluten-free, vegan, kosher, and made in the USA.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce on a Shopify-hosted storefront with broad omnichannel retail distribution across Amazon Prime, Walmart, GNC, and convenience store chains including Circle K, Casey's, 7-Eleven, Mapco, Town Pump, and United Pacific. Its business model rests on three revenue streams: one-time D2C purchases at tiered pack-size pricing ($23.96-$35.88 for typical 12-pack bundles), a Subscribe & Save 10% For Life recurring program that drives customer retention and lifetime value, and third-party retail/wholesale channel sales. Customer segments are horizontal and consumer-led — athletes, health-conscious adults, busy professionals, and active lifestyle users — with unit economics in the $2.49-$2.99 per-shot range. The company has 51-100 employees, no disclosed parent company, no venture or private equity backing in the source data, and a single small disclosed funding round of $149,244 in October 2021.

Name

Vitamin Energy

Legal name

VitaminEnergy

Website

https://vitaminenergy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Vitamin Energy is a U.S. consumer packaged goods company that manufactures vitamin-enriched energy shots in 13 flavor variants and sells them via D2C e-commerce, Amazon Prime, Walmart, GNC, and major convenience store chains to health-conscious and active consumers.

Ownership category

akta.pro rank

Product category

Functional Energy Shots

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Energy Drinks & Energy Shots (CRADAHAJ)

akta.pro secondary industries

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI), Energy Drink & Energy Shot Production (AFAFABAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Vitamin energy shots
• Caffeinated energy shots
• Functional beverages
• Dietary supplements
• Nootropic shots

Headquarters

HQ city

Glen Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Vitamin Energy generates primary revenue through direct-to-consumer sales via their Shopify-hosted e-commerce storefront at vitaminenergy.com. Products are sold in various pack sizes (single shots, 7-packs, 12-packs, 24-packs, 48-packs) with tiered pricing that increases with volume.
2. Subscription (Subscribe & Save): Recurring revenue through Subscribe & Save program offering 10% discount for customers who opt into automatic delivery every 30 or 60 days. This creates predictable recurring revenue and customer lifetime value.
3. Retail Distribution: Revenue from sales through third-party retail partners including Amazon Prime, Walmart, GNC, Circle K, Casey's, 7-Eleven, Mapco, Town Pump, and United Pacific. These channel partnerships provide broader market reach beyond direct e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels5 records

Core offering

Vitamin Energy manufactures and sells ready-to-drink 1.93 fl. oz. vitamin-infused energy shots containing 260mg of natural caffeine plus B vitamins, L-Carnitine, green tea extract, and additional functional ingredients, available in roughly a dozen flavor variants and a separate 8-Hour Sleep support shot. Products are sold via the company's Shopify-powered direct-to-consumer website (with a Subscribe & Save 10% For Life subscription option) and through retail partners including Amazon Prime, Walmart, GNC, Circle K, Casey's, 7-Eleven, Mapco, Town Pump, and United Pacific.

Product overview

Vitamin Energy is a single-product company offering vitamin-enriched energy shots in a portfolio of 13 distinct flavor variants plus a customizable bundle option. The core product line consists of 1.93 fl. oz. ready-to-drink shots providing up to 7+ hours of natural energy through 260mg caffeine, B vitamins, L-Carnitine, Green Tea Extract, and other amino acids. Individual flavors include Grape Pop, Strawberry Spark, Watermelon Crush, Orange Tango (also marketed as Immune+ Extra Strength), Fruit Punch, Pineapple Fusion, Berry Vibe (marketed as Focus+), Tropical Infusion, Blue Raspberry Twist, Sour Apple (marketed as Workout+), Açai Pomegranate, and a specialty 8-Hour Sleep formula for nighttime use. The Ultimate Variety Pack+ bundles 12 flavors together, while the Build Your Own Bundle allows customer customization. All products are Gluten Free, Kosher, Vegan, Zero Sugar, and Made in USA. Distribution spans direct-to-consumer via their Shopify-powered website, Amazon Prime, Walmart, GNC, and retail chains including Circle K, Casey's, Mapco, Town Pump, and United Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• Grape Pop Energy Shot A 1.93 fl. oz. grape-flavored vitamin energy shot containing 260mg natural caffeine, L-Carnitine Tartrate, B Vitamins (B3, B6, B12), and L-Tyrosine to support alertness, focus, and performance. Sold to individual consumers via vitaminenergy.com and retail partners.
• Strawberry Spark Energy Shot A 1.93 fl. oz. strawberry-flavored vitamin energy shot containing caffeine and B vitamins to support energy, alertness, and mental performance. Sold to individual consumers via vitaminenergy.com and retail partners.
• Watermelon Crush Energy Shot A 1.93 fl. oz. watermelon-flavored vitamin energy shot with caffeine, B vitamins, Green Tea Extract, and L-Carnitine to support energy and metabolic function. Sold to individual consumers via vitaminenergy.com and retail partners.
• Orange Tango Immune+ Extra Strength Shot A 1.93 fl. oz. citrus orange-flavored shot marketed as Immune+ Extra Strength, with caffeine, Green Tea Extract, L-Carnitine tartrate, and amino acid support. Positioned for immune support and energy. Sold to individual consumers via vitaminenergy.com, Amazon Prime, and Walmart.
• Fruit Punch Energy Shot A 1.93 fl. oz. fruit-punch-flavored vitamin energy shot with L-Carnitine, Green Tea Extract, B Vitamins, Niacin (Vitamin B3), and Potassium to support energy metabolism and hydration balance. Sold to individual consumers via vitaminenergy.com and retail partners.
• Pineapple Fusion Energy Shot A 1.93 fl. oz. tropical pineapple-flavored vitamin energy shot with caffeine, B vitamins, and Green Tea Extract-derived antioxidant support. Sold to individual consumers via vitaminenergy.com and retail partners.
• Berry Vibe Focus+ Energy Shot A 1.93 fl. oz. mixed-berry-flavored shot marketed for active performance and cognitive focus, with CoQ10, BCAAs (L-Leucine, L-Isoleucine, L-Valine), caffeine, and B vitamins. Sold to individual consumers via vitaminenergy.com and retail partners.
• Tropical Infusion Energy Shot A 1.93 fl. oz. tropical-fruit energy shot with caffeine, B vitamins, Taurine, and BCAAs (L-Leucine, L-Isoleucine, L-Valine) to support active energy and muscle function. Sold to individual consumers via vitaminenergy.com and retail partners.
• Blue Raspberry Twist Energy Shot A 1.93 fl. oz. blue raspberry-flavored energy shot with caffeine, B vitamins, and amino acids (L-Leucine, L-Isoleucine, L-Valine, L-Theanine, L-Tyrosine) to support active energy, focus, and recovery. Sold to individual consumers via vitaminenergy.com and retail partners.
• Sour Apple Workout+ Pre-Workout Shot A 1.93 fl. oz. crisp sour apple-flavored pre-workout shot with caffeine, B Vitamins (B3, B5, B6, B12), L-Citrulline, L-Arginine, N-Acetyl-L-Tyrosine, and Beta-Alanine to support energy, pump, and endurance. Sold to individual consumers via vitaminenergy.com and retail partners.
• Açaí Pomegranate Energy Shot A 1.93 fl. oz. superfruit energy shot combining antioxidant-rich açaí and pomegranate with Taurine, Green Tea Extract, and B vitamins for energy production and vitality. Sold to individual consumers via vitaminenergy.com and retail partners.
• 8-Hour Sleep Support Shot A 1.93 fl. oz. doctor-formulated sleep-support shot with Passionflower Extract, Lemon Balm Extract, Valerian Root Extract, 5-Hydroxy L-Tryptophan, L-Theanine, and Chamomile Flower Extract, designed to support a full healthy sleep cycle. 100% Allergen Free, available in Mango, Natural Berry, and Strawberry Lemonade. Sold to individual consumers as a 12-pack via vitaminenergy.com and retail partners.
• Ultimate Variety Pack+ 12-Pack Bundle A 12-pack variety bundle of vitamin energy shots across all flavors, designed to let customers taste every flavor and pick their favorites. Each shot contains 260mg natural caffeine, B vitamins, L-Carnitine, Citicoline, Potassium, Vitamin B3, and Green Tea Extract for up to 7+ hours of energy. Subscribe & Save options lower the per-unit price to $26.91 (4-pack) or $28.70 (2-3 pack). Sold to individual consumers via vitaminenergy.com.
• Build Your Own Bundle A customizable multi-pack bundle that lets customers choose their preferred flavors of Vitamin Energy shots, starting at $60.00 with a 10% discount applied. Includes free stickers with one or more boxes. Sold to individual consumers via vitaminenergy.com.
• Subscribe & Save Recurring Delivery Program A direct-to-consumer subscription program offering a 10% For Life discount on recurring automatic deliveries of Vitamin Energy shots every 30 or 60 days. Available across the variety pack, individual flavor packs, and the 8-Hour Sleep product. Sold to individual consumers via vitaminenergy.com.

Quantifiable outcome

• 89% effective at boosting energy (based on 14-day clinical trial)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon Prime partnership for online marketplace distribution. Vitamin Energy products are available through Amazon's platform, enabling fast shipping and broad e-commerce reach to Prime members.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass retail distribution partnership through Walmart stores across the United States, providing access to mainstream retail consumers.
• GNCcoreChannel Partner/ Reseller/ DistributorSpecialty health and wellness retailer distribution through GNC stores, positioning Vitamin Energy alongside other nutritional supplements targeting health-conscious consumers.
• Circle KcoreChannel Partner/ Reseller/ DistributorConvenience store chain partnership providing on-the-go retail availability at Circle K locations, aligning with the product's portability positioning.
• Casey'smajorChannel Partner/ Reseller/ DistributorMidwest-focused convenience store chain distribution through Casey's General Stores, expanding retail footprint in central United States.
• 7-ElevencoreChannel Partner/ Reseller/ DistributorGlobal convenience store chain partnership providing widespread retail availability at 7-Eleven locations, supporting impulse purchase behavior for energy products.
• MapcominorChannel Partner/ Reseller/ DistributorRegional convenience store chain (primarily in the Southeast US) partnership for localized retail distribution.
• Town PumpminorChannel Partner/ Reseller/ DistributorRegional convenience store chain (Montana and surrounding states) partnership for western US retail presence.
• United PacificminorChannel Partner/ Reseller/ DistributorWestern US convenience store chain partnership through United Pacific Company, providing retail access in California and other western states.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering vitaminenergy.com online storefront. Per Terms of Service: 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.'

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alani Nu: Alani Nu is a fast-growing functional energy drink brand emphasizing low-sugar, fitness-oriented formulations with multiple flavors. It targets similar health-conscious, gym-going, and busy-professional demographics and is sold through comparable channels including GNC, Walmart, and convenience stores.
• Celsius Holdings: Celsius sells functional energy drinks positioned around fitness, clean ingredients, and clinically-backed ingredients — directly mirroring Vitamin Energy's wellness/functional positioning. While Celsius is RTD rather than shot format, it competes for the same health-conscious, pre-workout consumer wallet share at retailers like Walmart, GNC, and Amazon.
• Zipfizz: Zipfizz sells energy drink mix powders and tubes positioned around vitamins, natural caffeine, and clean-label claims — directly comparable functional positioning to Vitamin Energy's shot format. Competes for similar health-focused, on-the-go consumers in mass and convenience retail.
• 5-hour Energy: 5-hour Energy is the category-defining energy shot brand with the largest US share in the 1.5-2 oz shot format. It is the most directly comparable peer because it competes in the same form factor, same price-per-shot range, and same convenience-retail channels Vitamin Energy targets.
• GURU Organic Energy: GURU is a plant-based organic energy drink brand with a clean-label, no-artificial-ingredient positioning nearly identical to Vitamin Energy's value proposition. It targets the same health-conscious, keto/vegan-friendly consumer segment and sells through similar mass and natural retail channels.
• Neuro (NeuroBrands): Neuro is a functional beverage brand offering energy shots and RTD drinks with cognitive/energy benefits and clean ingredients. Its shot-format product and functional-positioning overlap directly with Vitamin Energy, making it a relevant emerging direct competitor in the functional shot sub-category.

Broad incumbents

• Red Bull: Red Bull is the global category leader in energy drinks and is available in every convenience and mass channel where Vitamin Energy competes. While it sells RTD 8.4 oz and 12 oz cans rather than shots, it anchors category pricing and consumer expectations for energy products at retail.
• BANG Energy: BANG is a performance energy drink brand targeting fitness consumers with high-caffeine, BCAA-fortified RTD beverages. While primarily RTD rather than shot format, it competes for the same workout/fitness and pre-workout occasion, and is sold across convenience and grocery channels overlapping with Vitamin Energy's footprint.
• Rockstar Energy: Rockstar is an established mass-market energy drink brand owned by PepsiCo, distributed through the same convenience and grocery channels as Vitamin Energy. It offers broader functional variety (including shots historically) and benefits from parent-company trade promotion leverage.
• Monster Beverage: Monster is the second-largest energy drink company in the US with a massive SKU portfolio, dominant convenience store placement, and significantly larger marketing budget. It competes with Vitamin Energy at the same retailers (7-Eleven, Walmart, Circle K) but serves a much broader consumer base across RTD cans rather than shots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vitaminenergy
• Facebookfacebook.com/vitaminenergyllc
• LinkedInlinkedin.com/company/vitamin-energy-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitamin Energy