SD Care Agency

What SD Care Agency does

SD Care Agency is a privately held UK home care provider operating under the holding company San Damiano Corporation Limited. The company delivers CQC-regulated, ISO 9001:2015-certified domiciliary and specialist home care services across Surrey and Greater London from two regional offices (Guildford/Surrey and London). Its service catalogue spans routine visiting care (personal care, companionship, respite, waking night, long sit-in), higher-acuity offerings (live-in, reablement, complex care, palliative, end-of-life), and a wide range of condition-specific programmes covering dementia, Parkinson's, MND, MS, cancer, stroke, Huntington's, mental health, diabetes, arthritis, hypertension and joint replacement. A separate Nursing Agency division supplies qualified nurse staffing.

The company runs a sales-led go-to-market, acquiring customers through free in-home assessments conducted by care advisors, regional phone lines, healthcare professional referrals, and an around-the-clock AI chatbot on the website that triages enquiries. Revenue is generated on a recurring/unit-priced basis from three payer types: private-pay families, local authority-commissioned cases (Surrey councils and London boroughs), and NHS Continuing Healthcare packages. Operationally, the business is a fully managed agency — carers are directly employed, DBS-checked and continuously trained — and uses the third-party Birdie care management platform to share post-visit care notes with families, rather than acting as an introductory platform. Established hospital discharge partnerships with seven NHS trusts and adult social care teams provide institutional referral flow.

The group structure includes wholly-owned subsidiaries SD Care Agency, SD Care Agency (London) and Omnia Lifestyle Limited (an adjacent pain-relief and clinical therapies business). The company is founder/closely held with no disclosed venture or private equity backing, has been operating in Surrey for 13+ years, claims 1,000+ independently verified five-star reviews and a 99% client satisfaction rate, and serves 30+ named locations across Surrey and Greater London. Revenue, headcount and founding date are not publicly disclosed.

Name

SD Care Agency

Legal name

San Damiano Corporation Limited

Website

https://sdcare.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SD Care Agency is a CQC-regulated UK home care provider operating across Surrey and Greater London, delivering domiciliary, specialist, and condition-specific home care to elderly and chronically ill clients through directly employed carers and two regional offices.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Overnight Respite Care (HSABAGAB), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Home care services
• Domiciliary care
• Live-in care
• Dementia care
• Palliative care

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Pay Home Care: Hourly-rated domiciliary care services paid directly by clients. Rates vary by region (London vs Surrey) and level of care required.
2. Local Authority Funded Care: Care services commissioned by local authorities including Surrey councils and London boroughs for eligible residents.
3. NHS Continuing Healthcare: Fully funded care packages for individuals with primary health needs through NHS CHC assessments.
4. Nursing Agency Services: Nursing staffing services provided through the nursing agency division.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SD Care Agency is a CQC-regulated home care provider delivering flexible hourly visiting care, live-in care, waking night care, respite care and specialist condition-led care (dementia, Parkinson's, MND, MS, cancer, stroke, palliative, end-of-life) to elderly and ill individuals across Surrey and Greater London. Care is delivered by directly employed, DBS-checked carers and is funded through private pay, local authority commissioning and NHS Continuing Healthcare. Operational coordination is supported by the Birdie care management platform for family-facing care notes and a 24/7 AI chatbot for prospective-customer inquiries.

Product overview

SD Care Agency is a CQC-regulated home care provider operating across Surrey and London. The company offers a comprehensive portfolio of home care services organized around core visiting care (domiciliary care, personal care, companionship) and specialist condition-specific care (dementia, Parkinson's, MND, MS, mental health). Service delivery models include scheduled visiting care, live-in care, waking night care, long sit-in care, and respite care. The company utilizes the Birdie care management platform for client-family communication and care notes. SD Care Agency serves multiple London boroughs and Surrey locations with a focus on hospital discharge support and reablement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care / Domiciliary Care Flexible domiciliary care visits supporting daily routines, personal hygiene, meal preparation and medication management in the client's own home, serving elderly and ill individuals in Surrey and Greater London.
• Personal Care Dignified, respectful support with washing, dressing, grooming and all aspects of personal hygiene and daily self-care, delivered in the client's home.
• Companionship Care Regular, friendly visits from a matched carer providing genuine social connection to reduce isolation and support emotional wellbeing, primarily for elderly clients.
• Respite Care Planned and emergency respite care giving family caregivers time to rest while their loved one receives consistent, professional support at home.
• Waking Night Care Overnight support with a fully awake carer present throughout the night, providing families reassurance and clients safe, attentive overnight care.
• Long Sit-in Care Extended sit-in care where a professional carer spends 4–12 hours with a client, providing focused attention, companionship and practical help for families needing longer coverage than standard drop-in visits.
• Live-In Care A dedicated trained carer lives in the client's home providing continuous around-the-clock support as an alternative to residential care, with bespoke pricing following assessment.
• Reablement Care Short-term intensive support to help clients regain independence after illness, surgery or a hospital stay, with personalised recovery goals and hospital-discharge coordination.
• Complex Care Specialist clinical care for individuals with complex health needs requiring advanced medical support at home, delivered by trained carers working alongside community nursing teams.
• End of Life Care Compassionate palliative and end-of-life care providing comfort, dignity and emotional support for both clients and families during the final stages of a life-limiting illness at home.
• Palliative Care Compassionate support for people living with serious or life-limiting illness who wish to remain at home, working alongside community nursing teams.
• Dementia Care Specialist dementia and Alzheimer's care delivered by trained carers, focused on routine, familiarity and maintaining quality of life at home.
• Cancer Care Specialist support for individuals and families navigating cancer treatment and recovery at home.
• Stroke Care Specialist support for stroke survivors including rehabilitation assistance and daily living support at home.
• Nursing Agency Nursing staffing services providing qualified nurses for home care and clinical support, delivered as a separate division within the agency.

Quantifiable outcome

• 99% client satisfaction rate
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Royal Surrey HospitalcoreStrategic or Co-development PartnerStrong working relationship with discharge coordinators at Royal Surrey Hospital for safe patient transitions home. Coordination for post-operative and post-illness care in Surrey region.
• St Peter's HospitalcoreStrategic or Co-development PartnerCoordination with St Peter's Hospital discharge teams for safe hospital-to-home transitions in the Woking and Surrey areas.
• Kingston HospitalcoreStrategic or Co-development PartnerRegular coordination with Kingston Hospital clinical teams on Galsworthy Road for patient care and discharge planning in the Kingston area.
• West Middlesex University HospitalcoreStrategic or Co-development PartnerPartnership with West Middlesex University Hospital discharge teams for urgent care arrangements and hospital-to-home transitions in west London areas including Hounslow, Twickenham, and Richmond.
• Guy's Hospital and King's College HospitalcoreStrategic or Co-development PartnerCoordination with Guy's Hospital and King's College Hospital at Denmark Hill discharge teams for South London care arrangements, particularly in Southwark.
• Hillingdon HospitalcoreStrategic or Co-development PartnerRegular support for clients through Hillingdon Hospital on Pield Heath Road with discharge coordination for Hayes and west London areas.
• Guildford Locality Team Adult Social CarecoreStrategic or Co-development PartnerWorking with Guildford Locality Team Adult Social Care for safeguarding referrals and care coordination in Surrey.
• Waverley Borough Council Safeguarding TeamcoreStrategic or Co-development PartnerCoordination with Waverley Borough Council Safeguarding Adults Team for adult protection referrals and multi-agency safeguarding arrangements.
• Local GP Practices and District NursescoreStrategic or Co-development PartnerOngoing coordination with local GP surgeries and district nursing teams across all service areas for integrated health management.
• BirdiesupportingTechnology or IntegrationCare management platform used for sharing post-visit care notes with family members, enabling transparency in care delivery.
• Omnia Lifestyle LimitedcoreStrategic or Co-development PartnerSubsidiary company within San Damiano Corporation Ltd providing pain relief treatments and clinical therapies, including joint replacement recovery support in partnership with therapists.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bluebird Care: UK franchised home care provider delivering visiting care, live-in care, and specialist support for elderly and disabled clients across 200+ locations. Comparable to SD Care in service mix, target market, and reliance on locally-recruited directly-employed carers.
• SweetTree Home Care Services: London and South East-focused home care provider offering visiting care, live-in care, and specialist support for dementia, MS, MND, and brain injury clients. Comparable to SD Care in service breadth, geographic focus, and specialist-condition positioning, with similar CQC-regulated credentials.
• Right at Home UK: Franchised home care provider operating across the UK, offering personal care, dementia care, and respite services to elderly clients in their own homes. Comparable service portfolio and customer segment to SD Care, with similar emphasis on quality accreditation and personalised care plans.
• Caremark: National UK home care franchise providing domiciliary care, personal care, and specialist condition support to elderly and disabled clients. Directly comparable to SD Care in service offering, payor mix (private + local authority), and franchise-led local delivery model.
• Home Instead UK: Franchised UK home care network providing personal care, dementia care, and companionship to older adults across 200+ territories. Closely comparable to SD Care's visiting care and specialist condition offering, with a similar focus on matched-carer relationships and quality-led positioning.
• Helping Hands Home Care: One of the UK's largest privately-owned home care providers, offering visiting care, live-in care, and specialist condition support (dementia, palliative, complex care) nationally. Directly comparable to SD Care in service mix and target customer (elderly families seeking in-home support), though operating at much larger scale across the UK.

Emerging players

• Cera Care: Tech-enabled UK home care provider using a digital platform for carer matching, real-time visit tracking, and family communication. Comparable to SD Care in core service (domiciliary and complex care for elderly) but differentiated by heavier technology investment and broader national reach.
• Elder: UK-focused live-in care specialist matching families with self-employed carers for elderly clients. Comparable to SD Care's live-in care offering, though Elder operates a platform/introductory model rather than employing carers directly.

Broad incumbents

• Allied Healthcare: Long-established UK home care and complex care provider with national coverage and significant local authority/NHS commissioned contracts. Comparable to SD Care in core home care delivery and payor mix, though operating at much larger scale as a broader incumbent.
• City & County Healthcare Group: UK-wide home care and clinical services group operating multiple regional brands. Comparable to SD Care in domiciliary and complex care services plus payor mix (NHS, local authority, private), but significantly larger and more geographically diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SDCareAgency
• LinkedInlinkedin.com/company/san-damiano-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Care Agency