Eat by Alex
EATbyalex AG (Eat by Alex) is a Zürich-based nutrition company that sells the reSET 5-day Fasting-Mimicking Program based on Dr. Valter Longo's research, serving health-conscious consumers in Switzerland and Liechtenstein via direct e-commerce and pharmacy, clinic, and insurance channel partnerships.
- Company typePrivate
- Founded2018
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Eat by Alex does
EATbyalex AG (Eat by Alex) is a Zürich-based Swiss nutrition company founded in 2018 that develops and sells the reSET 5-day Fasting-Mimicking Program, a calorie-controlled nutritional protocol derived from the research of Dr. Valter Longo, a researcher known for work on aging and fasting biology. The program is designed to deliver the metabolic effects of water-only fasting while permitting limited food intake over five consecutive days, and is positioned for health-conscious consumers seeking weight management, metabolic health, gut health, and longevity benefits.
The product line centers on individual reSET cycles (CHF 319) with structured packages targeting specific use cases: a Weight Loss Package (3 cycles, CHF 867), Longevity Package (2 cycles, CHF 618), Gut Health Package (3 cycles, CHF 867), and Diabetes Package (6 cycles, CHF 1,770). The portfolio also includes supplementary products and the Morning Mixes Box, signaling incremental product-line extension beyond the core fasting protocol. The underlying technology is nutritional rather than digital: the core IP is the formulation and protocol structure grounded in published longevity research, with e-commerce as the delivery mechanism.
The business operates a dual-channel model: direct-to-consumer e-commerce for individual buyers, and B2B partnerships with Swiss health insurer CSS Insurance, the Nature First pharmacy network, the Longevity Center Zürich clinic, Maven Health, and Peak Nutrition, providing both distribution and clinical-validation pathways. The company reports 3,000+ customers and 10,000+ orders cumulatively since 2018, with a 70% returning customer rate and a 4.9★ average rating. Operations are based in Zürich with service extending to Liechtenstein, and the operating team is small (CEO, CTO, Marketing Manager, Research Associate, plus a company mascot). No external funding rounds, acquisitions, or revenue figures are disclosed.
Eat by Alex firmographics
Firmographics- Name
- Eat by Alex
- Legal name
- EATbyalex AG
- Website
- https://eatbyalex.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EATbyalex AG (Eat by Alex) is a Zürich-based nutrition company that sells the reSET 5-day Fasting-Mimicking Program based on Dr. Valter Longo's research, serving health-conscious consumers in Switzerland and Liechtenstein via direct e-commerce and pharmacy, clinic, and insurance channel partnerships.
- Ownership category
- akta.pro rank
Eat by Alex industry classification
Industry- Product category
- Fasting-Mimicking Nutrition Programs
- NAICS
- Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
Keywords
Where Eat by Alex is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Eat by Alex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- One-Time Program Sales: Individual 5-day reSET cycles sold as one-time purchases. Single cycle priced at CHF 319. Customers can purchase individual cycles without subscription commitment.
- Multi-Cycle Packages: Prepaid multi-cycle packages offering discounted per-cycle pricing. Includes Weight Loss (3 cycles), Gut Health (3 cycles), Longevity (2 cycles), and Diabetes (6 cycles) packages. Provides recurring revenue through repeat program usage while incentivizing larger upfront purchases.
- Supplements and Wellness Products: Ongoing sales of complementary products including Zooki Electrolytes (CHF 18), Golden Glow Blend, and other wellness extras. Positioned as add-on purchases for existing customers.
- Events and Workshops: Plant-Based Cooking Workshop with Alex sold at CHF 180+, plus digital cookbooks at CHF 20. Educational offerings that leverage founder expertise.
- Gift Vouchers: Gift vouchers available from CHF 50, enabling customer acquisition through gift-giving occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual reSET cycle |
| One time/ perpetual license | Multi-year contract | Weight Loss Package - 3 cycles |
| One time/ perpetual license | Multi-year contract | Gut Health Package - 3 cycles |
| One time/ perpetual license | Multi-year contract | Longevity Package - 2 cycles |
| One time/ perpetual license | Multi-year contract | Diabetes & Insulin Resistance Package - 6 cycles |
| Unit Pricing | Pay-as-you-go | Delivery fee |
| Unit Pricing | Pay-as-you-go | Morning Mixes Box |
| Unit Pricing | Pay-as-you-go | Zooki Electrolytes |
| Unit Pricing | Pay-as-you-go | Golden Glow Blend |
| Unit Pricing | Pay-as-you-go | Digital Cookbooks |
| Unit Pricing | Pay-as-you-go | Cooking Workshop |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Eat by Alex product offering
Product offeringCore offering
Eat by Alex sells a 5-day Fasting-Mimicking Program called reSET, which delivers ready-to-eat plant-based meals, supplements, a guide booklet, and access to curated fitness and mindfulness content. The program is designed to induce a fasting-mimicking metabolic state through structured caloric and macronutrient restriction, based on Dr. Valter Longo's published clinical research on fasting-mimicking diets. The company also sells multi-cycle packages, complementary food products, supplements, digital cookbooks, and in-person cooking workshops.
Product overview
Eat by Alex operates a multi-product wellness platform centred on the reSET 5-day Fasting-Mimicking Program, a science-backed nutrition protocol inspired by Dr. Valter Longo's research. The reSET program is the core product and is sold both as a standalone single cycle and as goal-specific multi-cycle packages: the Weight Loss Package (3 cycles), Longevity Package (2 cycles), Gut Health Package (3 cycles), and Diabetes Package (6 cycles). Complementing the programs are food and breakfast products (Morning Mixes Box), supplements (Golden Glow Blend, Zooki Electrolytes), digital educational content (Nourishing Dishes Digital Cookbooks, The Longevity Diet Book by Valter Longo), a plant-based cooking workshop, and gift vouchers. The full portfolio spans nutrition programs, food products, supplements, digital content, services, and gift items.
Differentiator
Problem solved
Functional benefit
Products and services
- reSET 5-Day Fasting-Mimicking Program A 5-day fasting-mimicking nutrition program providing ready-to-eat plant-based meals, supplements (electrolyte sachets, spirulina tablets, natural sleep tablets), a guide booklet, and access to fitness and mindfulness sessions. Caloric intake ranges from approximately 1,100 kcal on Day 1 to 700-800 kcal on Days 2-5, designed to induce a fasting state while nourishing the body. Reviewed by Peak Nutrition GmbH and inspired by Dr. Valter Longo's fasting-mimicking diet research. Priced at CHF 319 per single cycle.
- Weight Loss Package A package of 3 cycles of the reSET program, shipped together, targeting weight loss with a recommended frequency of 1 cycle every month for 3 months, then 3 times per year for maintenance. Key benefits include reduced abdominal and visceral fat, preserved muscle mass, and reduced fasting glucose. Priced at CHF 289 per cycle (CHF 867 total).
- Longevity Package A package of 2 cycles of the reSET program, shipped together, designed for healthy longevity with a recommended frequency of 1 cycle every 3 months. Promotes cellular rejuvenation and reduces risk factors associated with aging. Priced at CHF 309 per cycle (CHF 618 total).
- Gut Health Package A package of 3 cycles of the reSET program, shipped together, designed to support gut health with a recommended frequency of 1 cycle every 2 months for 6 months, then 3 times per year for maintenance. Targets microbiome diversity, reduced gut inflammation, and lower inflammatory markers. Priced at CHF 289 per cycle (CHF 867 total).
- Diabetes Package A package of 6 cycles of the reSET program for diabetes and insulin resistance management, recommended at 1 cycle every month for 6 months. Supported by clinical research showing improved insulin sensitivity, reduced fasting glucose and liver fat, and potential reversal of Type 2 diabetes. Priced at CHF 295 per cycle (CHF 1,770 total).
- Morning Mixes Box A fibre-rich, plant-based breakfast product available in a box format. Prepared by adding hot water, milk, or yoghurt; can be served as overnight oats, warm porridge, or crunchy muesli. Priced from CHF 45.00.
- Golden Glow Blend A caffeine-free latte blend (80g, approximately 30 portions) containing turmeric, maca, rosehip, cinnamon, stevia leaf, ginger, ashwagandha, cardamom, and black pepper. Designed for lattes, porridge, mocktails, shakes, and iced tea. Free from refined sugar and gluten, made with organic ingredients.
- Zooki Electrolytes An electrolyte supplement available as a standalone product for reSET participants and retail customers. Priced at CHF 18.00.
- Nourishing Dishes Digital Cookbook A digital cookbook featuring plant-based recipes from Eat by Alex, providing meal planning resources for a whole-food, plant-based diet. Priced at CHF 20.00.
- The Longevity Diet Book by Valter Longo A book (in English) by Dr. Valter Longo detailing the Longevity Diet and Fasting-Mimicking Diet based on decades of research on ageing, nutrition, and disease. The Eat by Alex reSET program is grounded in this research.
- Plant-Based Cooking Workshop with Alex An in-person plant-based cooking workshop led by CEO and founder Alexandra Marmaziu (trained chef, specialist in whole food and plant-based nutrition). Priced from CHF 180.00.
- Gift Voucher A gift voucher for Eat by Alex products and programs, available in variable denominations starting from CHF 50.00.
Quantifiable outcome
- Reduces biological age by average 2.5 years after repeated fasting-mimicking cycles
- +4 more outcomes
Companies that use Eat by Alex
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Eat by Alex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eat by Alex partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Nature First PharmacycoreNature First pharmacy chain distributes reSET program through all their locations in Switzerland. The partnership enables over-the-counter access to the fasting-mimicking program through trusted pharmacy channel. Andrea Jenzer from Nature First wrote educational content about autophagy for Eat by Alex blog.
- Longevity Center ZürichcoreMedical clinic focused on preventive medicine and longevity integrates reSET into health packages. Offers DEXA body composition scans to Eat by Alex customers for measuring fat mass, muscle mass, and bone density to track program outcomes.
- Peak Nutrition GmbHcoreNutrition expert review and validation of reSET program. Sarah, SVDE registered dietitian from Peak Nutrition, has publicly stated the program delivers 'a rare but valuable stimulus that promotes metabolic flexibility and supports cellular clean-up.' Program reviewed for nutritional adequacy and safety.
- Maven HealthminorClinical study partnership to measure reSET program outcomes. Study findings indicate fasting-mimicking diets promote weight loss largely due to fat burn, alter bioenergetic substrate utilization, and enhance gut microbiome activity. Kevin Hof from Maven Health led the research.
- CSS InsuranceminorSwiss health insurance provider offers reSET program to members through Enjoy365 wellness platform. Enables program access as part of insurance health benefits.
- Küng Online Spa ShopminorOnline spa retail channel distributes reSET alongside wellness and spa products.
- Ryan Farrelly (Feel Good Fitness)minorFunctional training content provider for reSET program. Developed on-demand fitness sessions specifically for fasting-mimicking program participants.
- Sarah Malär (Yoga Trapeze Zurich)minorYoga flow sessions provider for reSET mindfulness component. Developed EN-language yoga content for program participants.
- Jen Lawrence (Soundful Breathing)minorSound bath and breathwork sessions provider. Contributed mindfulness content for reSET program supporting stress reduction during fasting-mimicking.
- BeWell by MichèleminorBreathwork content provider. Michèle is also a customer using Eat by Alex to manage Type 1 diabetes. Combines wellness coaching with program integration.
- Velocity SwitzerlandminorFull Body HIIT workouts provider for reSET fitness component. EN-language high-intensity interval training for program participants.
- FormMedminorB12 supplement partner offering products for Eat by Alex customers. Customers receive discount code (EatbyAlex20) for FormMed B12 spray. Addresses B12 supplementation needs for plant-based dieters.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Eat by Alex competitors and assessment
Company assessmentDirect peers
- Daily Harvest: Daily Harvest delivers frozen, plant-based ready-to-eat meals and smoothies via subscription. Similar D2C e-commerce motion, plant-based positioning, and freeze/frozen product format to Eat by Alex's shelf-stable offerings.
- Methodology: Methodology sells premium cleanse and wellness juice/meal programs with multi-day structured protocols. Comparable to Eat by Alex's multi-cycle structured nutrition programs aimed at wellness consumers willing to pay premium prices.
- Splendid Spoon: Splendid Spoon delivers plant-based, ready-to-eat meals (breakfasts, lunches, dinners) on a weekly subscription basis. Overlaps with Eat by Alex on plant-based positioning, ready-to-eat convenience, and subscription economics.
- Sakara Life: Sakara sells chef-prepared, plant-based ready-to-eat meal programs targeting wellness, detoxification, and longevity outcomes. Like Eat by Alex, it combines nutrition delivery with a science/wellness narrative and premium pricing.
- ProLon (L-Nutra): ProLon is the original 5-day fasting-mimicking diet meal program created by Dr. Valter Longo's research team at L-Nutra. It is Eat by Alex's most direct competitor globally, operating in the same FMD category with identical scientific foundation.
- Thistle: Thistle delivers plant-based, ready-to-eat meals on subscription with a health/wellness positioning. Comparable to Eat by Alex on plant-based, ready-to-eat model and the wellness consumer target segment.
- Clean Program: Clean Program is a 21-day cleanse/wellness program with structured meal plans, supplements, and lifestyle content. Comparable to Eat by Alex's multi-cycle reSET packages in terms of structured nutritional intervention and recurring model.
Emerging players
- ZOE: ZOE combines personalized nutrition testing (blood fat, blood sugar, gut microbiome) with food recommendations. Adjacent to Eat by Alex on metabolic health, longevity, and personalized nutrition themes, though ZOE focuses on testing plus recommendations rather than prepared meals.
- InsideTracker: InsideTracker provides biological age testing and personalized nutrition/lifestyle recommendations. Comparable on the longevity and measurable-outcomes narrative that anchors Eat by Alex's marketing.
Broad incumbents
- Huel: Huel is an established global player in the nutrition/meal-replacement category with a broad product portfolio. Overlaps with Eat by Alex on convenience nutrition and DTC distribution, but competes on price/availability rather than structured fasting protocols.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Eat by Alex social profiles
Digital presenceEat by Alex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat by Alex leadership team
Management profileNumber of profiles
Profiles4 records
Eat by Alex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat by Alex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat by Alex
What does Eat by Alex do?
Eat by Alex sells a 5-day Fasting-Mimicking Program called reSET, which delivers ready-to-eat plant-based meals, supplements, a guide booklet, and access to curated fitness and mindfulness content. The program is designed to induce a fasting-mimicking metabolic state through structured caloric and macronutrient restriction, based on Dr. Valter Longo's published clinical research on fasting-mimicking diets. The company also sells multi-cycle packages, complementary food products, supplements, digital cookbooks, and in-person cooking workshops.
Is Eat by Alex a public or private company?
Eat by Alex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eat by Alex founded?
Eat by Alex was founded in 2018. It employs 1 to 10 people.
Where is Eat by Alex based?
Eat by Alex is headquartered in Zürich, Switzerland, in the Europe region.
How does Eat by Alex make money?
Five revenue lines are on record. One-Time Program Sales are the primary driver. The others are multi-Cycle Packages, supplements and Wellness Products, events and Workshops and gift Vouchers.
Who are Eat by Alex's main competitors?
Direct peers on record are Daily Harvest, Methodology, Splendid Spoon, Sakara Life, ProLon (L-Nutra), Thistle and Clean Program. Emerging players are ZOE and InsideTracker. Huel is listed as a broad incumbent.
Does Eat by Alex have an API?
No public API is recorded for Eat by Alex.
What industry is Eat by Alex in?
Eat by Alex's product category is Fasting-Mimicking Nutrition Programs. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 31141 and its SIC code is 2030.