OPEN Media UK
- Company typePrivate
- Founded2014
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OPEN Media UK does
Open Media UK is a privately held out-of-home (OOH) advertising company founded in 2014, operating under the legal entity Open Outdoor Media Ltd and headquartered in Liverpool's Royal Liver Building with a national sales office in London and an additional office in Manchester. The company operates five distinct advertising networks — Open Connect (premium large-format digital screens, 24 units in 9 UK cities), Open Perspective (3D experiential advertising using curated Open Connect screens), BOXPARK Network (advertising across BOXPARK leisure venues including Wembley, Shoreditch, Croydon, Liverpool, Camden, and BOXHALL City), Open D48 (roadside static digital screens targeting commuter audiences), and Open Banner (traditional poster-style sites for events) — spanning 59 premium locations across 14 UK cities. The company employs 23 people and serves enterprise brand advertisers through a direct field-sales motion executed by a London-based national sales team.
OPEN Media UK firmographics
Firmographics- Name
- OPEN Media UK
- Legal name
- Open Outdoor Media Ltd
- Website
- https://openmedia.uk.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OPEN Media UK industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where OPEN Media UK is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
OPEN Media UK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Out-of-Home Advertising Sales: Sells advertising space across their portfolio of digital and traditional outdoor advertising networks including large-format digital screens, banners, and 3D experiential advertising. Revenue generated from brands booking campaign placements across their 5 networks covering 14 UK cities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages based on network, location, and format selection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
OPEN Media UK product offering
Product offeringCore offering
OPEN Media UK owns and operates premium out-of-home (OOH) and digital out-of-home (DOOH) advertising inventory across the United Kingdom. It sells advertising space and campaigns across five networks — Open Connect, Open Perspective, BOXPARK Network, Open D48, Open Banner and Open Vision — covering 59 premium locations in 14 UK cities, primarily to brands and media agencies.
Product overview
Open Media UK operates as an out-of-home (OOH) advertising company offering a portfolio of five distinct networks: Open Connect (premium large-format digital with 24 screens across 9 cities), Open Perspective (3D creative experiences within the Connect portfolio), BOXPARK Network (advertising at BOXPARK leisure venues), Open D48 (roadside digital screens for commuters), and Open Banner (traditional poster sites for events). The company also provides in-house creative services through Open Vision, enabling end-to-end campaign creation from concept to execution across their network of 5 networks spanning 14 UK cities.
Differentiator
Problem solved
Functional benefit
Brands
- Open Connect: Premium large-format digital network comprising 24 screens in 9 key UK cities with full-motion capabilities.
- Open Perspective
- Open Banner
- Open D48
- Open Vision
- BOXPARK Network
Products and services
- Open Connect Transit-focused OOH advertising network placing ads on buses and taxis across multiple UK cities, sold to brands and agencies seeking urban audience reach.
- Open Perspective City-gateway and high-impact OOH network positioned at the entrances of UK cities, designed for brand-building campaigns aimed at arriving audiences.
- BOXPARK Network Student and street-culture focused OOH network operating inside BOXPARK venues, targeting younger demographics for brands seeking youth-market engagement.
- Open D48 Roadside D6-format OOH advertising network delivering high-impact panel coverage along UK road corridors for brand campaigns.
- Open Banner Large-format roadside banner OOH network providing premium roadside advertising exposure across UK locations.
- Open Vision Digital Out-of-Home (DOOH) advertising network of digital city-centre screens enabling dynamic, day-parted and programmatic campaign delivery.
Quantifiable outcome
- Achieved 24% campaign energy reduction through Power Down initiative
- +3 more outcomes
Companies that use OPEN Media UK
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
OPEN Media UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
OPEN Media UK partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BOXPARKcoreExclusive advertising partnership with BOXPARK venues including Wembley, Shoreditch, Croydon, Liverpool, Camden, and BOXHALL City. Open Media sells and manages all advertising inventory across BOXPARK's UK estate, offering brands access to cultural hub venues with high footfall from food, music, sport, and entertainment audiences.
- AdMobilizecoreStrategic technology partnership providing real-time audience and traffic flow measurement around Open Media advertising sites. AdMobilize software enables sophisticated audience tracking and fully optimizes DOOH advertising measurements with detailed campaign analytics.
- UniLEDcorePartnership with UniLED and their UniLIVE Hub brings transparency to campaign reporting. New playout reports cover power consumption per site/per campaign, plays per hour, impacts per day/per region. Includes display verification portal with Rapportal for campaign verification.
- EcologicoreSustainability partnership allowing Open Media to actively support reforestation and carbon reduction projects. To date has funded over 10,000 trees and supported 24 environmental projects across the globe, supporting Open Media's net zero commitments.
- North-West Low Carbon Eco-InnovatoryminorIndustry-first life cycle assessment partnership conducting environmental analysis of digital screens in Open Media's portfolio. Aims to explore environmentally friendly alternatives and discover ways to extend screen life cycle, reducing waste.
- SavillsminorReal estate partner providing access to premium advertising locations and property expertise.
- British LandminorMajor UK property company and real estate partner with retail and commercial property portfolio.
- CBREminorGlobal commercial real estate services firm providing property and location expertise.
- Ad Net ZerominorIndustry initiative partnership to uphold high social and environmental standards in advertising. Open Media participates in Front Foot initiative alongside Ad Net Zero.
- B LabcoreB Corp certification body. Open Media is the first B Corp certified outdoor media owner in UK & Europe, contributing to global community of businesses meeting high standards of social and environmental impact.
- FutureproofminorMarketing and advertising industry partner organization.
- RouteminorOut-of-home advertising industry organization representing and promoting the DOOH medium.
- OutsmartminorUK out-of-home advertising industry trade body representing media owners.
- New RiverminorReal estate partner providing access to retail and commercial locations.
- Hotel FootballminorHospitality venue partner next to Old Trafford Stadium offering three unique advertising opportunities: two digital screens, a banner and a mural.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
OPEN Media UK competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: Major US-based OOH media owner with growing DOOH portfolio. Comparable as an OOH media owner with mixed static and digital formats, though materially larger and US-centric.
- Clear Channel UK: One of the two dominant UK OOH media owners, operating roadside, retail, and digital inventory across the country. Comparable as a competing media owner in the same UK OOH market, but at meaningfully larger scale and with broader format mix.
- Lamar Advertising: One of the largest US-headquartered outdoor advertising companies operating billboards, transit, and digital OOH. Comparable business model (OOH media owner selling to brand advertisers) but at much larger scale and primarily US footprint.
- JCDecaux UK: UK arm of the world's largest OOH media owner. Operates street furniture, transport, and billboard networks at a vastly larger scale, competing for the same brand-advertiser budgets but with a much broader portfolio and incumbent agency contracts.
Others
- AdMobilize: Computer-vision audience and traffic measurement platform used across OOH and DOOH networks. Comparable not as a direct competitor but as an enabling technology partner that provides the audience-measurement layer Open Media relies on for campaign analytics.
Direct peers
- Signature Outdoor: UK independent OOH media owner offering roadside and digital inventory. Comparable as a similarly sized UK-focused OOH operator selling to brand advertisers, providing a like-for-like competitive benchmark.
- Global Media (formerly Primesight): UK OOH media owner focused on roadside billboards, retail and leisure locations. Comparable as a similarly sized UK-only media owner competing for brand-advertiser spend, though with more traditional (less digital) inventory.
- Ocean Outdoor: UK premium digital out-of-home media owner operating large-format digital screens in major cities. Most directly comparable peer given similar premium DOOH positioning, city footprint, and brand-advertiser focus.
- BlowUP Media: European large-format OOH media owner specializing in building wraps and spectaculars in major cities. Comparable in the large-format / spectacular OOH segment where Open Media's Open Connect competes, though with broader European footprint.
Emerging players
- Wildstone: UK-based outdoor media real estate company focused on acquiring and developing digital OOH sites. Comparable as a UK DOOH operator addressing similar advertiser demand, though with a real-estate-development-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
OPEN Media UK social profiles
Digital presenceOPEN Media UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPEN Media UK leadership team
Management profileNumber of profiles
Profiles6 records
OPEN Media UK funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPEN Media UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPEN Media UK
What does OPEN Media UK do?
OPEN Media UK owns and operates premium out-of-home (OOH) and digital out-of-home (DOOH) advertising inventory across the United Kingdom. It sells advertising space and campaigns across five networks — Open Connect, Open Perspective, BOXPARK Network, Open D48, Open Banner and Open Vision — covering 59 premium locations in 14 UK cities, primarily to brands and media agencies.
Is OPEN Media UK a public or private company?
OPEN Media UK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPEN Media UK founded?
OPEN Media UK was founded in 2014. It employs 11 to 50 people.
Where is OPEN Media UK based?
OPEN Media UK is headquartered in Liverpool, United Kingdom, in the Europe region.
How does OPEN Media UK make money?
One revenue line is on record: out-of-Home Advertising Sales.
Who are OPEN Media UK's main competitors?
Broad incumbents on record are Outfront Media, Clear Channel UK, Lamar Advertising and JCDecaux UK. AdMobilize is listed as an others. Direct peers are Signature Outdoor, Global Media (formerly Primesight), Ocean Outdoor and BlowUP Media. Wildstone is listed as an emerging player.
Does OPEN Media UK have an API?
No public API is recorded for OPEN Media UK.
What industry is OPEN Media UK in?
OPEN Media UK's product category is Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars). Its NAICS code is 541810 and its SIC code is 7310.