Plantasjen Group
Plantasjen Group is a privately-held Norwegian garden center chain operating about 90 retail stores across Norway and Sweden, selling plants, garden furniture, grills, pet supplies, and outdoor living products to individual consumers via physical stores and e-commerce.
- Company typePrivate
- Founded1986
- HeadquartersKongsvinger, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plantasjen Group does
Plantasjen Group (legal entity Plantasjen AS) is a privately-held Norwegian garden center retail chain founded in 1986, operating approximately 90 brick-and-mortar stores across Norway and Sweden alongside a localized e-commerce storefront. The company serves individual consumers — home gardeners, outdoor-living enthusiasts, and pet owners — offering a broad assortment that extends well beyond live plants to include pots and planters, garden furniture, grills and barbecues, soil, fertilizer and bark, lawn care products, garden tools (Fiskars, Gardena), pet supplies (Whiskas, Purina), outdoor kitchen and dining items, and seasonal decorations. Pricing follows a unit-pricing model with regular promotional discounts of 20–50% and bundle deals, and the company operates a customer loyalty club, email newsletter, and multi-platform social media presence to drive repeat engagement. The underlying technology is a standard retail e-commerce platform integrated with store inventory, supporting click-and-collect and online ordering; no proprietary AI, patents, or differentiated technology stack is disclosed. Revenue is generated through direct-to-consumer one-time retail product sales across physical stores and online, with leadership comprising CEO Nina Jönsson, COO Jørgen Lislerud, and CFO Christian Rykke. The group's most recent disclosed inorganic move was the 2017 acquisition of Swedish flower retailer SABA Blommor, and the company currently serves the Scandinavian markets of Norway and Sweden with no disclosed ownership, funding rounds, or parent company.
Plantasjen Group firmographics
Firmographics- Name
- Plantasjen Group
- Legal name
- Plantasjen AS
- Website
- https://plantagen.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plantasjen Group is a privately-held Norwegian garden center chain operating about 90 retail stores across Norway and Sweden, selling plants, garden furniture, grills, pet supplies, and outdoor living products to individual consumers via physical stores and e-commerce.
- Ownership category
- akta.pro rank
Plantasjen Group industry classification
Industry- Product category
- Garden Center Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Plantasjen Group is headquartered
LocationHeadquarters
- HQ city
- Kongsvinger
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Plantasjen Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Revenue generated from selling plants, garden supplies, outdoor furniture, home decor, pet products, and seasonal merchandise through physical retail stores and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Plantasjen Group product offering
Product offeringCore offering
Plantasjen is a Nordic garden center retail chain operating approximately 90 physical stores across Norway and Sweden supplemented by an e-commerce platform. The company sells living plants (indoor and outdoor), pots and planters, garden furniture, grills, pet supplies, soil and fertilizer, garden tools, lawn care products, and outdoor living accessories to individual consumers. It also operates a customer loyalty program, a free trailer loan service for large purchases, and publishes gardening advice and inspiration content.
Product overview
Plantasjen is a Nordic garden center retail chain offering a unified brick-and-mortar plus e-commerce platform with approximately 90 stores in Norway and Sweden. The product portfolio consists of core retail categories including living plants (indoor plants, outdoor plants, ornamental shrubs, trees, hedge plants, and seasonal flowers), pots and planters, garden furniture, grills and outdoor cooking equipment, pet supplies, garden tools and equipment, soil and fertilizer products, lawn care products, and outdoor kitchen/dining accessories. The company also provides services including a customer loyalty program, trailer loan for large purchases, and garden inspiration content. The products are primarily own-brand retail offerings supplemented with branded third-party products from suppliers like Weber, Gardena, Fiskars, Whiskas, Purina, and King & Caroline.
Differentiator
Problem solved
Functional benefit
Companies that use Plantasjen Group
Customer profileSegments1 record
Ideal customer profiles1 record
Plantasjen Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plantasjen Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Plantasjen Group competitors and assessment
Company assessmentDirect peers
- Blomsterlandet: Swedish garden center chain operating physical stores selling plants, garden supplies, and outdoor living products; directly comparable in assortment and geographic market to Plantasjen's Swedish operations.
- Mester Grønn: Norway's largest flower and plant retail chain with physical stores across Norway; competes head-on with Plantasjen in its home market for plant and floral purchases.
Emerging players
- Euroflorist: Nordic-headquartered online flower and plant delivery platform; overlaps with Plantasjen's indoor plant and floral categories via a digital-first model.
- Bakker.com: European online specialist in plants, bulbs, and garden products; a pure-play digital competitor challenging brick-and-mortar garden retailers across Norway and Sweden.
Broad incumbents
- Hornbach: European DIY and garden superstore chain with a strong garden category; competes with Plantasjen for project-driven garden and outdoor living purchases.
- IKEA: Global furniture and home retailer with growing indoor plant and outdoor living assortments that overlap with Plantasjen's home and garden categories across the Nordics.
- JYSK: Nordic home furnishings retailer expanding its outdoor and garden assortment; overlaps with Plantasjen's outdoor furniture and accessories categories.
- Bauhaus: Major Nordic DIY and garden center operator with broad assortment in plants, garden tools, and outdoor products; competes for the same DIY and gardening customers in Norway and Sweden.
Regional players
- Plantagen: Swedish garden center brand historically operating in the same category as Plantasjen; useful regional comparable for assortment, store economics, and Nordic consumer behavior in Sweden.
Others
- Interflora: Floral delivery network active across the Nordics; adjacent to Plantasjen's floral and gift plant offerings via a delivery-driven, partnership-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Plantasjen Group social profiles
Digital presencePlantasjen Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantasjen Group leadership team
Management profileNumber of profiles
Profiles3 records
Plantasjen Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantasjen Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantasjen Group
What does Plantasjen Group do?
Plantasjen is a Nordic garden center retail chain operating approximately 90 physical stores across Norway and Sweden supplemented by an e-commerce platform. The company sells living plants (indoor and outdoor), pots and planters, garden furniture, grills, pet supplies, soil and fertilizer, garden tools, lawn care products, and outdoor living accessories to individual consumers. It also operates a customer loyalty program, a free trailer loan service for large purchases, and publishes gardening advice and inspiration content.
Is Plantasjen Group a public or private company?
Plantasjen Group is a private company. It is classified as unknown and is currently operating.
When was Plantasjen Group founded?
Plantasjen Group was founded in 1986. It employs 11 to 50 people.
Where is Plantasjen Group based?
Plantasjen Group is headquartered in Kongsvinger, Norway, in the Europe region.
How does Plantasjen Group make money?
One revenue line is on record: retail Product Sales.
Who are Plantasjen Group's main competitors?
Direct peers on record are Blomsterlandet and Mester Grønn. Emerging players are Euroflorist and Bakker.com. Broad incumbents are Hornbach, IKEA, JYSK and Bauhaus. Plantagen is listed as a regional player. Interflora is listed as an others.
Does Plantasjen Group have an API?
No public API is recorded for Plantasjen Group.
What industry is Plantasjen Group in?
Plantasjen Group's product category is Garden Center Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 444240 and its SIC code is 5200.