ClickNext

What ClickNext does

ClickNext Co., Ltd. (บริษัท คลิกเน็กซ์ จำกัด) is a privately held Thai software solutions company founded in 2007 and headquartered in Bangkok, with additional offices in Bang Saen (Thailand) and Jakarta (Indonesia) and 200+ employees across Southeast Asia. The business operates a dual platform-plus-services model: a suite of proprietary SaaS MarTech products including MakeWeb (a website and online-store builder, rebranded from MakeWebEasy in 2022), Chatcone (an omni-channel AI chatbot), SMSMKT (SMS marketing with API integration), CRMVolt (sales CRM), Etaxwise (e-tax invoicing), and Keptpoint (LINE OA-based loyalty), alongside custom enterprise software development covering mobile apps, web platforms, AR/VR/MR experiences, and enterprise systems such as ERP, CMS, E-Learning, HRM, Intranet, and 3CX cloud call center.

The company targets two distinct customer segments. On the SME side, it sells self-serve SaaS subscriptions, with the Indonesia operation managing more than 15,000 customer websites. On the enterprise and government side, it runs an enterprise field-sales motion delivering bespoke projects for marquee Thai clients including Government Saving Bank, Kiatnakin Bank, KKP Bank, the Stock Exchange of Thailand, Settrade, Tesco Lotus, Thai PBS, Kasikorn Securities, EXIM Bank, the Ministry of Foreign Affairs, and several gold-trading platforms. Revenue is generated from one-time project fees on custom development, recurring SaaS subscriptions, and professional IT services, supported by ISO/IEC 29110 and ISO 27001 certifications and an NBTC telecommunications license. ClickNext also operates an AI Platform (ai.clicknext.com) that supplies generative AI, NLP, autonomous-agent, and computer-vision capabilities embedded across its SaaS products and used in bespoke AR/VR/MR solutions.

Name

ClickNext

Legal name

บริษัท คลิกเน็กซ์ จำกัด

Website

https://clicknext.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

ClickNext is a Bangkok-headquartered Thai software firm operating a dual platform-plus-services model, offering proprietary MarTech SaaS (MakeWeb, Chatcone, SMSMKT, CRMVolt, Etaxwise, Keptpoint) alongside custom enterprise software development for Thai banks, government agencies, and SMEs across Thailand and Indonesia.

Ownership category

akta.pro rank

Product category

Enterprise Software and MarTech Platforms

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Process & Case Management Low-Code Platforms (HDAEAKAE), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Custom software development
• MarTech platform solutions
• Enterprise software systems
• AI chatbot automation
• SaaS marketing technology

Headquarters

HQ city

Ratchathewi

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software development services for enterprise clients including mobile apps, websites, and business systems with Agile and Waterfall methodologies
2. SaaS Platforms Subscription: Subscription-based MarTech and enterprise platforms including MakeWebEasy, Chatcone, SMSMKT, CRM, e-Tax, Keptpoint, ERP, CMS, E-Learning, HRM, Intranet, and 3CX
3. IT Solutions and Consulting: IT system implementation, server, network, and security services with expert team support

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

ClickNext develops and sells proprietary SaaS MarTech platforms (MakeWeb website builder, Chatcone AI chatbot, SMSMKT, CRMVolt, Etaxwise, Keptpoint) and enterprise software (ERP, CMS, E-Learning, HRM, Intranet, 3CX Call Center), alongside custom software development services including mobile apps, web development, AI/AR/VR/MR solutions, and IT infrastructure for SMEs, enterprises, banks, and government agencies in Thailand and Indonesia.

Product overview

ClickNext is a Thai software solution provider and Marketing Technology (MarTech) company offering a dual portfolio: (1) A set of SaaS marketing platforms including MakeWeb (website builder), Chatcone (omni-channel chat & AI chatbot), SMSMKT (SMS marketing), CRMVolt (CRM/sales management), Etaxwise (e-tax invoicing), and Keptpoint (LINE-based loyalty rewards); and (2) Enterprise software including ERP, CMS, E-Learning, 3CX (cloud call center), HRM (for government), and Intranet. Beyond its SaaS products, ClickNext provides professional software development services including Mobile App Development, Web Development, Custom Software Development, AR/VR/MR Solutions, and IT Infrastructure Solutions. The company also operates an AI Platform (ai.clicknext.com) powering its marketing products with AI/ML capabilities. The overall architecture is a platform-plus-services model where the MarTech and Enterprise platforms serve as SaaS products while professional services deliver custom solutions to enterprise and government clients.

Differentiator

Problem solved

Functional benefit

Brands

• MakeWeb: Website builder platform (rebranded from MakeWebEasy in 2022)
• Chatcone
• SMSMKT
• CRMVolt
• Keptpoint
• Etaxwise
• MakeWebEasy Indonesia

Products and services

• AI Platform

Quantifiable outcome

• 10+ years of software development experience
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 3CXcoreTechnology or Integration3CX is integrated as ClickNext's Cloud Call Center solution for enterprise businesses, providing integrated telecommunications and call management capabilities
• IT Partners in IndonesiaminorChannel Partner/ Reseller/ DistributorLocal IT and SEO partners in Indonesia supporting the MakeWebEasy platform distribution and customer support in the Indonesian market
• Marketing Platform Partners in IndonesiaminorChannel Partner/ Reseller/ DistributorMarketing platform partners in Indonesia for co-marketing and customer acquisition
• Huawei ThailandcoreStrategic or Co-development PartnerClickNext partnered with Huawei Thailand on Smart Classroom solutions for government agencies, combining ClickNext's software expertise with Huawei's hardware infrastructure

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Shopify: Shopify is the dominant global online store and e-commerce platform. It competes with MakeWeb's e-commerce features in the Thai and Indonesian SME merchant market and is a benchmark for ClickNext's commerce tooling.
• Yellow.ai: Yellow.ai is an enterprise-grade omnichannel chat and AI chatbot platform. It is the closest direct peer to ClickNext's Chatcone, competing for the same omni-channel customer engagement and conversational AI use cases in Southeast Asia.
• Wix: Wix is a leading global website builder platform with online store capabilities, SEO tools, and AI features. It directly competes with ClickNext's MakeWeb/MakeWebEasy in the same SME and small-business website-building segment across Thailand and Indonesia.

Broad incumbents

• Freshworks: Freshworks provides a SaaS suite including CRM, marketing automation, customer support, and ITSM. It competes with ClickNext's CRMVolt and enterprise IT platform offerings and is a relevant international benchmark for a multi-product SaaS company targeting SMEs.
• HubSpot: HubSpot is a global marketing automation, CRM, and sales engagement suite. It overlaps with ClickNext's CRMVolt, SMSMKT, and Chatcone offerings in the same SME marketing-automation category, but with much broader international scope and feature depth.
• GoDaddy: GoDaddy is a global website builder, hosting, and small-business marketing platform. Its Website Builder and Commerce products directly compete with ClickNext's MakeWeb for Thai and Indonesian SME customers seeking low-friction online presence and SEO tools.
• Salesforce: Salesforce is the global leader in CRM, marketing cloud, and customer engagement platforms. It overlaps with ClickNext's CRMVolt and enterprise platform suite for banks and large corporations, and is a benchmark enterprise competitor.
• Zoho: Zoho offers a broad suite of business applications including CRM, marketing automation, website builder, and HR/finance tools. Its integrated SaaS approach directly mirrors ClickNext's multi-product MarTech and enterprise platform portfolio for SMEs.

Emerging players

• Mekari: Mekari is an Indonesian SaaS provider offering HR, payroll, CRM, ERP, and e-invoicing to Indonesian SMEs and enterprises. It is a comparable regional SaaS suite player serving the same Indonesian SME digitalization opportunity that ClickNext targets through MakeWebEasy Indonesia.

Regional players

• Sertis: Sertis is a leading Thai AI and data science company providing enterprise AI solutions. It is a comparable Thailand-based competitor in the AI platform space that ClickNext's ai.clicknext.com targets, with overlapping enterprise clients in banking and government.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clicknext
• LinkedInlinkedin.com/company/clicknext

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClickNext