JaniSource
JaniSource is a U.S. e-commerce distributor, founded in 1990 and headquartered in Marietta, Ohio, that sells commercial cleaning chemicals, equipment, paper products, and janitorial supplies through a Shopify storefront with a 22-warehouse distribution network serving SMB cleaning professionals and institutional buyers.
- Company typePrivate
- Founded1990
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JaniSource does
JaniSource is a U.S.-based e-commerce distributor of commercial cleaning supplies and equipment, founded in 1990 and headquartered in Marietta, Ohio. The company operates a Shopify-powered direct-to-consumer and B2B storefront selling cleaning chemicals, floor care products, paper goods, can liners, hygiene supplies, and professional-grade cleaning equipment sourced from manufacturers including Tornado, Windsor Karcher, IPC Eagle, Aztec Products, Powr-Flite, Chase Products, Crown Matting, Pariser Industries, and Enviro-Max.
The company's product architecture combines third-party equipment distribution with a growing portfolio of private-label brands spanning chemistry (CleanZyme, NeutraMax, Dungareze), floor finishes (AcryliWax, Alpenglow, ShineCrete), carpet care (PileUp, PileUp Eco), disinfection (Fizzy, GymCide, Parvoscrub), and dispensing hardware (PRO FLO). It maintains 22 warehouses across the United States, supporting same-day order processing for orders received by 2PM and free shipping on all orders. Marketing reaches customers through email (JaniSource Pro newsletter), SEO-optimized category pages, and social channels (Facebook, YouTube, Instagram, LinkedIn).
Revenue is generated through transactional unit-based pricing on consumables (typically $10-$50 per gallon) and equipment (ranging from $250 for vacuums to $27,000+ for industrial scrubbers), with financing offered for large equipment purchases and purchase order acceptance for government and educational buyers. JaniSource employs 11-50 people, serves both individual/SMB customers and institutional buyers, and operates exclusively through direct e-commerce with no disclosed third-party marketplace or dealer channels.
JaniSource firmographics
Firmographics- Name
- JaniSource
- Legal name
- JaniSource
- Website
- https://janisource.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JaniSource is a U.S. e-commerce distributor, founded in 1990 and headquartered in Marietta, Ohio, that sells commercial cleaning chemicals, equipment, paper products, and janitorial supplies through a Shopify storefront with a 22-warehouse distribution network serving SMB cleaning professionals and institutional buyers.
- Ownership category
- akta.pro rank
JaniSource industry classification
Industry- Product category
- Commercial Cleaning Supplies Distribution
- NAICS
- Industrial and Personal Service Paper Merchant Wholesalers (424130)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)
- akta.pro secondary industries
- Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Waste Handling, Liners & Recycling Supplies Distribution (CRAOAGAG), Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ)
Keywords
Where JaniSource is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JaniSource business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct sales of commercial cleaning supplies and equipment through e-commerce platform. Products range from consumable chemicals to heavy equipment with transaction-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
JaniSource product offering
Product offeringCore offering
JaniSource is a commercial cleaning supplies and equipment distributor selling professional janitorial products through a Shopify-powered e-commerce platform. The catalog spans cleaning chemicals, automatic floor scrubbers, carpet extractors, floor care products, hygiene supplies, restroom care, paper products, and trash can liners, combining third-party equipment brands (Tornado, Karcher, IPC Eagle, Powr-Flite, Aztec) with JaniSource private-label chemical lines (AcryliWax, CleanZyme, NeutraMax, PileUp, Dungareze, Alpenglow, ShineCrete, Fizzy). Orders ship free from a 22-warehouse U.S. network with same-day processing for orders placed by 2PM.
Product overview
JaniSource is a commercial cleaning supplies and equipment retailer offering a comprehensive portfolio of janitorial products through a multi-brand platform architecture. The product offering consists of two main components: (1) Professional-grade commercial cleaning equipment from third-party manufacturers including Tornado, Karcher, Windsor Karcher, IPC Eagle, Aztec Products, Powr-Flite, and Performance Plus—featuring automatic floor scrubbers (Tornado BD series, IPC Eagle i-mop Lite, Karcher BD series), carpet extractors (Karcher CLIPPER, Tornado Marathon series), floor machines, vacuums, and specialty equipment; and (2) JaniSource private-label brands including AcryliWax floor finishes and strippers, CleanZyme enzyme cleaners and odor removers, Neutramax neutral floor cleaners, PileUp carpet extraction and encapsulation cleaners, Dungareze laundry detergents, Alpenglow LVT and wood floor products, and PRO FLO dispensing systems. The company also distributes third-party specialty chemicals and hygiene products from brands like Chase Products, Pariser Industries, SC Johnson, and HighFive. The business model combines equipment sales with consumable supplies, serving commercial facilities through an e-commerce platform with 22 warehouse locations for rapid shipping.
Differentiator
Problem solved
Functional benefit
Brands
- JaniSource: Primary brand for commercial cleaning supplies and equipment including chemicals, equipment, floor care, hygiene, restroom care, paper products, and trash/recycling products
Products and services
- Cleaning Chemicals Full line of commercial cleaning chemicals for facility maintenance, including disinfectants, degreasers, carpet cleaners, laundry detergents, and odor control products for professional cleaning operations and facility management teams.
- Commercial Cleaning Equipment Professional-grade commercial cleaning equipment including automatic floor scrubbers, carpet extractors, floor machines, vacuums, sweepers, air movers, and specialty equipment. Distributed from third-party manufacturers including Tornado, Karcher, IPC Eagle, and Powr-Flite.
- Floor Care Products Commercial floor care products covering carpets, hard floors, wood & LVT, and concrete, including floor finishes, strippers, neutral cleaners, encapsulation cleaners, and mops, handles, and buckets for facility maintenance teams.
- Hands & Hygiene Supplies Commercial hygiene supplies including gloves, hand soaps, sanitizers, dispensers, and sanitizing wipes for facility washrooms and food service areas.
- Restroom Care Products Restroom cleaning supplies including restroom cleaners, urinal and toilet screens and blocks, air fresheners, deodorizers, and restroom dispensers for commercial restrooms.
- Paper Products Commercial paper products including toilet paper, folded towels, roll towels, paper dispensers, and paper bags for facility restrooms and food service operations.
- Trash & Recycling Products Trash can liners for commercial waste and recycling collection in facilities.
- JaniSource Private-Label Chemical Line JaniSource brand chemical formulations including AcryliWax floor finishes, CleanZyme enzyme cleaners, NeutraMax neutral floor cleaners, PileUp carpet extraction cleaners, Dungareze laundry detergent, Alpenglow LVT cleaners, ShineCrete concrete cleaners, and Fizzy disinfectant, sold as private-label alternatives to commercial customers.
Companies that use JaniSource
Customer profileSegments2 records
Ideal customer profiles2 records
JaniSource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
JaniSource partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TornadocorePrimary equipment brand supplier offering commercial floor scrubbers, vacuums, carpet extractors, floor machines, and air movers. Products range from $250 to $27,000+.
- Windsor KarchercoreKey equipment brand supplier specializing in carpet extractors, pressure washers, steam cleaners, and escalator cleaning machines.
- IPC EaglecoreEquipment brand offering automatic floor scrubbers, carpet extractors, vacuum sweepers, and wet/dry canister vacuums.
- Aztec ProductsminorSupplier of concrete restoration equipment, propane burnishers, floor finish applicators, and solution applicators.
- Crown MattingminorFloor matting supplier offering entry mats, anti-fatigue mats, outdoor mats, and custom logo mats.
- Pariser Industries IncminorChemical supplier providing commercial laundry detergents, fabric softeners, and laundry stain removers.
- Chase ProductsminorSupplier of specialty chemicals including pest control products like wasp and hornet killers.
- Powr-FliteminorEquipment brand offering floor scrubbers and floor care machines for commercial cleaning.
- Enviro-MaxminorSupplier of vacuum bags and paper filter bags compatible with various commercial vacuum brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
JaniSource competitors and assessment
Company assessmentBroad incumbents
- Uline: Massive North American distributor of shipping, industrial and janitorial supplies operating from a large warehouse network. Overlaps with JaniSource across janitorial, paper, liners and cleaning chemicals, but at far greater scale and with a broader product range.
- Zoro (Grainger): E-commerce arm of W.W. Grainger serving MRO and facilities customers with millions of SKUs including janitorial, cleaning equipment and paper. Competes with JaniSource for online commercial buyers but at significantly larger scale.
- W.W. Grainger: Fortune 500 MRO industrial distributor with extensive janitorial and cleaning categories. Competes with JaniSource across institutional and commercial accounts, but operates at vastly greater scale with full sales coverage.
- SupplyWorks (Genuine Parts Company): Indirect subsidiary of Genuine Parts Company focused on janitorial, sanitation and MRO supplies. Competes with JaniSource across commercial and institutional accounts as part of a much larger distribution parent.
- Amazon Business: Massive B2B e-commerce platform selling janitorial, cleaning, paper and industrial supplies to commercial buyers. Increasingly competing for the same SMB and institutional customers that JaniSource serves via its Shopify storefront.
Direct peers
- CleanItSupply.com: E-commerce-first janitorial and cleaning supplies distributor serving commercial customers with a comparable catalog of chemicals, equipment, paper and liners. Closest direct competitor by channel model and product mix.
- The Janitorial Store: Online-focused janitorial and maintenance supplies retailer serving small and mid-sized commercial cleaning accounts. Direct competitor to JaniSource's e-commerce motion with similar horizontal catalog.
- Imperial Dade: Leading North American distributor of foodservice packaging, janitorial and sanitation supplies. Highly comparable product mix and customer base, though traditionally served via route-based B2B distribution rather than pure e-commerce.
- Brady Industries: Janitorial, sanitation and foodservice supplies distributor serving commercial customers across multiple US regions. Direct competitor with overlapping product lines (chemicals, paper, liners, equipment) and a similar commercial cleaning customer base.
Regional players
- Webstaurant Store: Largest online restaurant supply distributor with significant janitorial and cleaning chemical overlap. Comparable e-commerce go-to-market, though primary customer is foodservice rather than general commercial cleaning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
JaniSource social profiles
Digital presenceJaniSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
JaniSource leadership team
Management profileNumber of profiles
Profiles1 record
JaniSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JaniSource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JaniSource
What does JaniSource do?
JaniSource is a commercial cleaning supplies and equipment distributor selling professional janitorial products through a Shopify-powered e-commerce platform. The catalog spans cleaning chemicals, automatic floor scrubbers, carpet extractors, floor care products, hygiene supplies, restroom care, paper products, and trash can liners, combining third-party equipment brands (Tornado, Karcher, IPC Eagle, Powr-Flite, Aztec) with JaniSource private-label chemical lines (AcryliWax, CleanZyme, NeutraMax, PileUp, Dungareze, Alpenglow, ShineCrete, Fizzy). Orders ship free from a 22-warehouse U.S. network with same-day processing for orders placed by 2PM.
Is JaniSource a public or private company?
JaniSource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JaniSource founded?
JaniSource was founded in 1990. It employs 11 to 50 people.
Where is JaniSource based?
JaniSource is headquartered in Marietta, United States, in the North America region.
How does JaniSource make money?
One revenue line is on record: product Sales.
Who are JaniSource's main competitors?
Broad incumbents on record are Uline, Zoro (Grainger), W.W. Grainger, SupplyWorks (Genuine Parts Company) and Amazon Business. Direct peers are CleanItSupply.com, The Janitorial Store, Imperial Dade and Brady Industries. Webstaurant Store is listed as a regional player.
Does JaniSource have an API?
No public API is recorded for JaniSource.
What industry is JaniSource in?
JaniSource's product category is Commercial Cleaning Supplies Distribution. Its primary akta.pro industry code is CRAOAGAA, Janitorial & Sanitation (JanSan) Supplies Wholesale, with a secondary code of CRAOAGAB, Cleaning Chemicals & Disinfectants Distribution. Its NAICS code is 424130 and its SIC code is 5040.