Trustami
Trustami is a Berlin-based review aggregation platform that consolidates customer reviews from 40+ networks into trust badges and Google stars for e-commerce merchants and SMBs, monetizing via tiered subscriptions and a paid product reviews API.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trustami does
Trustami GmbH is a Berlin-based software company founded in 2014 that operates a review aggregation and trust-badge platform for e-commerce businesses. The platform collects customer reviews and ratings from over 40 external networks, including Amazon, eBay, Etsy, Idealo, Google, Facebook, Yelp, Kununu, LinkedIn, Xing, and Jameda, and consolidates them into a unified trust index that merchants display on their websites and product pages. To date Trustami has aggregated more than 1.39 billion reviews across roughly 30,000-40,000 customers, and its product-review database covers approximately 2.5 million products accessible through a paid API.
The platform's core technology stack consists of automated data collection across the connected networks, proprietary aggregation and statistical ranking algorithms, and a customizable trust-badge rendering layer offering 15 variants deployable as JavaScript widgets, images, or QR codes. Trustami also operates AI research projects: the SOFIE system for fake-review and fake-shop detection (developed with TU Berlin and funded by the German Federal Ministry of Justice and Consumer Protection), the VERITAS system for health-disinformation detection (developed with Fraunhofer and Ubermetrics under Federal Ministry of Education and Research funding), and the KISE AI-based email spam detection service launched in 2025. Trustami's TOP Rankings system, also developed with TU Berlin, statistically compares seller performance across entire marketplaces to award badges to the top 10% and 25%.
Trustami monetizes through a freemium, tiered subscription model (FREE, BASIC, PRO, PRO PLUS, ENTERPRISE) for company-level review aggregation, supplemented by a Trustami Certificate subscription at €4.99 per month, an annual Trustami Award at €50, and a paid Product Reviews API for product-level reviews. Distribution is primarily product-led via self-serve registration at app.trustami.com and 16 native plugins for major e-commerce platforms (Shopware, Magento, Shopify, PrestaShop, JTL, Gambio, Jimdo, Oxid, xtCommerce, Rakuten, Hood.de, etc.), augmented by channel partnerships with German platforms including Hood.de, Check24, Güenstiger, Jameda, HolidayCheck, Mydealz, and Lexware. The company is controlled by its founder and managing director Dr. Jonas Repschläger alongside co-founders Christoph Röder (CPO) and Thorsten Pröhl (CTO).
Trustami firmographics
Firmographics- Name
- Trustami
- Legal name
- Trustami GmbH
- Website
- https://trustami.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trustami is a Berlin-based review aggregation platform that consolidates customer reviews from 40+ networks into trust badges and Google stars for e-commerce merchants and SMBs, monetizing via tiered subscriptions and a paid product reviews API.
- Ownership category
- akta.pro rank
Trustami industry classification
Industry- Product category
- Reputation Management Software
- akta.pro primary industry
- Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)
- akta.pro secondary industries
- Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD), Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN), Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where Trustami is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Trustami business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Review Subscription Tiers: Tiered subscription model for company/business reviews with FREE, BASIC, PRO, PRO PLUS, and ENTERPRISE plans. FREE version is limited; paid plans offer expanded features including advanced badge customization, Google stars, SEO boost, multiple profiles, and priority support. The FREE version allows basic aggregation but prohibits linking to Trustami profile or using Trustami branding without a paid account.
- Trustami Certificate Subscription: Monthly subscription for the Trustami Certificate (Gütesiegel) priced at €4.99/month. Includes quality seal certification, validation of company standards, and display on trustami-zertifikate.com directory. Monthly cancellable.
- Trustami Award (One-time Annual Fee): Annual award certification priced at €50/year. Provided to top-rated sellers with outstanding performance. Includes PDF certificate with high-resolution images, signed documentation showing rating scores, company name, number of reviews, positive review percentage, and connected networks. Included free with PRO PLUS tariff.
- Product Reviews API: Paid service for product reviews, always charged regardless of tier. Provides reviews from 2.5 million products across 40+ networks. Uses product EAN/GTIN or ASIN to identify products. Requires Trustami logo display and link to produktbewertungen.org.
- Review Collection Services: Professional services for companies needing to collect reviews from customers. Includes starter packages, guides, checklists, and consultation for review management strategies. Part of the offering to help companies increase their review counts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | FREE tier with basic review aggregation and single trust badge |
| Subscription | Monthly | BASIC tier for business reviews with expanded features |
| Subscription | Monthly | PRO tier with additional profile management features |
| Subscription | Monthly | PRO PLUS tier including annual Trustami Award |
| Subscription | Monthly | ENTERPRISE tier for large-scale operations |
| Subscription | Monthly | Trustami Certificate (Gütesiegel) at €4.99/month |
| One time/ perpetual license | Annual | Trustami Award at €50/year |
| Subscription | Monthly | Product Reviews API (always paid) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Trustami product offering
Product offeringCore offering
Trustami operates a SaaS review aggregation and trust badge platform that consolidates company-level reviews and ratings from 40+ external platforms (Amazon, eBay, Etsy, Idealo, Google, Facebook, Yelp, Kununu, LinkedIn, etc.) into unified, customizable trust badges and public profiles for online retailers. A separate paid Product Reviews API delivers product-level reviews for approximately 2.5 million products across 40+ networks, and the company sells a Trustami Certificate quality seal (€4.99/month) and an annual Trustami Award (€50/year). Distribution is delivered via 16+ native e-commerce platform plugins, partner platform integrations, and an enterprise API.
Product overview
Trustami is a review aggregation and trust-building platform for e-commerce businesses. The core offering consists of two main products: (1) Trustami Company Reviews, which aggregates company-level reviews and ratings from 40+ networks (eBay, Amazon, Etsy, Idealo, etc.) into customizable trust badges and public profiles, with optional add-ons including Google Stars integration, SEO Boost, Rating Insurance, Rating Alert, Rating Dashboard, Trustami Award, TOP Rankings, and Online Experience badges; and (2) the Trustami Product Reviews API, which delivers product-level reviews from external platforms to online shops via API or widget for approximately 2.5 million products across 40+ networks. The platform also offers Trustami Certificates and Trustami Verified Company as quality seal offerings. The ecosystem is complemented by sub-brands including KISE (AI spam detection) and produktbewertungen.org (public product review portal). Trustami distributes its services through 16 native e-commerce platform plugins (Shopware, Magento, Shopify, JTL, etc.) and offers pricing tiers from FREE to ENTERPRISE.
Differentiator
Problem solved
Functional benefit
Brands
- Trustami Produktbewertungen: Product reviews service that aggregates ratings from 40+ networks for online shops
- Trustami Zertifikat
- SOFIE
- VERITAS
- KISE
Products and services
- Trustami Company Reviews (Subscription)
Quantifiable outcome
- Merchants on Hood.de achieved revenue increases of up to 35% through Trustami partnership
- +7 more outcomes
Companies that use Trustami
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Trustami technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability3 records
Feature10 records
Trustami partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Hood.decoreMajor partnership where Hood.de integrates Trustami badge directly on their platform. Merchants using Trustami on Hood.de have achieved revenue increases of up to 35%. Users can activate Trustami with one click through Hood platform.
- Check24minorPartner platform displaying Trustami integration or logo on partner page
- Günstiger.deminorPartner platform displaying Trustami integration or logo on partner page
- JamedaminorPartner platform displaying Trustami integration or logo on partner page
- HolidayCheckcoreJoint initiative partner in 'Gemeinsam gegen Fakebewertungen' (Together Against Fake Reviews). Trustami participates in this initiative alongside HolidayCheck to combat fake reviews in the industry.
- MydealzminorPartner platform displaying Trustami integration or logo on partner page
- LexwareminorPartner platform displaying Trustami integration or logo on partner page
- Technische Universität BerlincoreResearch partnership for TOP Rankings technology development and SOFIE AI system for fake review detection. Technology for comparing seller performance across marketplaces developed in academic collaboration.
- Fraunhofer GesellschaftcoreResearch partner in VERITAS project for AI-based detection of health-related disinformation. Collaboration with Ubermetrics GmbH on self-learning system development.
- Bundesministerium für Justiz und Verbraucherschutz (BMJV)coreGovernment ministry funding the SOFIE research project for fake review detection AI system development
- Bundesministerium für Bildung und Forschung (BMBF)coreGovernment ministry funding the VERITAS research project for disinformation detection AI system development
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Trustami competitors and assessment
Company assessmentBroad incumbents
- Trusted Shops: Trusted Shops is the dominant German/EU trust seal and review certification provider for online shops (Buyer Protection, Trust Seal, review collection). Overlaps directly with Trustami's trust badge, Trustami Certificate and Google Stars offering but at significantly larger scale and brand recognition across DACH.
- Trustpilot: Trustpilot is the global consumer review platform used by hundreds of thousands of businesses with broad free and paid plans plus rich integrations. It is the reference incumbent in the same review/trust category and competes most directly with Trustami's aggregated company-reviews product globally.
- Yotpo: Yotpo is a leading e-commerce marketing platform combining product reviews, ratings, visual UGC and SMS/loyalty for Shopify and other stores. Overlaps with Trustami's product reviews and merchant trust-signal offerings, with deeper enterprise e-commerce tooling.
- Bazaarvoice: Bazaarvoice is the large enterprise review and UGC syndication network serving major retailers and brands. Comparable product/category but at vastly larger scale and enterprise contract orientation than Trustami's SMB focus.
Direct peers
- eKomi: eKomi is a Berlin-based, Europe-focused feedback and review collection platform offering certified reviews, trust seals and integrations with e-commerce shops. Highly comparable in geography, target SMB/mid-market customer, and product surface to Trustami.
- ProvenExpert: ProvenExpert is a German review and Q&A platform aggregating ratings across industries into a verified profile and seal. Closely comparable in SMB focus, freemium/paid tier structure, and aggregated-review profile model.
- Shopauskunft: Shopauskunft is a German shop-rating platform offering review collection and a trust seal, including a special 'Shopauskunft' variant Trustami co-develops for joint customers. Direct overlap in DACH shop trust-seal category.
- Feefo: Feefo is a verified-review platform for retailers that collects post-purchase reviews and serves product ratings and merchant trust signals. Closely analogous product offering and merchant customer base to Trustami's review aggregation stack.
- Verified Reviews (Avis Vérifiés): Verified Reviews (formerly Avis Vérifiés) is a European review platform collecting verified consumer reviews for retailers and brands. Comparable in focus on verified purchase reviews, trust seals, and European SMB/mid-market customer base.
- Echte Bewertungen: Echte Bewertungen is a German shop-rating and trust-seal provider integrated into Trustami's data network. Closely comparable DACH shop review and trust-signal product offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trustami social profiles
Digital presenceTrustami compliance and trust
Trust signalCompliance3 records
Trustami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustami leadership team
Management profileNumber of profiles
Profiles4 records
Trustami subsidiaries and ownership
Company hierarchySubsidiaries4 records
Trustami funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustami
What does Trustami do?
Trustami operates a SaaS review aggregation and trust badge platform that consolidates company-level reviews and ratings from 40+ external platforms (Amazon, eBay, Etsy, Idealo, Google, Facebook, Yelp, Kununu, LinkedIn, etc.) into unified, customizable trust badges and public profiles for online retailers. A separate paid Product Reviews API delivers product-level reviews for approximately 2.5 million products across 40+ networks, and the company sells a Trustami Certificate quality seal (€4.99/month) and an annual Trustami Award (€50/year). Distribution is delivered via 16+ native e-commerce platform plugins, partner platform integrations, and an enterprise API.
Is Trustami a public or private company?
Trustami is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trustami founded?
Trustami was founded in 2016. It employs 1 to 10 people.
Where is Trustami based?
Trustami is headquartered in Berlin, Germany, in the Europe region.
How does Trustami make money?
Five revenue lines are on record. Business Review Subscription Tiers are the primary driver. The others are trustami Certificate Subscription, trustami Award (One-time Annual Fee), product Reviews API and review Collection Services.
Who are Trustami's main competitors?
Broad incumbents on record are Trusted Shops, Trustpilot, Yotpo and Bazaarvoice. Direct peers are eKomi, ProvenExpert, Shopauskunft, Feefo, Verified Reviews (Avis Vérifiés) and Echte Bewertungen.
Does Trustami have an API?
Yes. Trustami offers a Product Reviews API that allows customers to display product reviews from external platforms (e.g., Amazon, eBay) directly on their product pages, category pages, and overview pages. The API provides access to product ratings data from over 40 networks. Customers are required to display the Trustami GmbH logo, link to the product profile on produktbewertungen.org, and reference the source platform. Data stored using the API must be deleted within 14 days after contract termination. Results are generated using machine learning, NLP, and AI models for categorization and prediction.
What industry is Trustami in?
Trustami's product category is Reputation Management Software. Its primary akta.pro industry code is BPAAALAB, Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews), with a secondary code of BPAAALAD, Digital Advertising & Brand Safety (Ad Review, Policy Enforcement).