Nozbe
Bootstrapped Polish SaaS company offering GTD-based task and project management for SMBs, entrepreneurs, and remote teams. Founded in 2007, it serves 700,000+ users globally via freemium subscription with native apps across all major platforms.
- Company typePrivate
- Founded2007
- HeadquartersGdynia, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nozbe does
Nozbe is a privately held, bootstrapped SaaS company founded in 2007 by Michael Sliwinski and headquartered in Gdynia, Poland. The company develops a task and project management application built around the Getting Things Done (GTD) methodology, targeting what it calls "SMART Business Owners" — small to medium business operators, entrepreneurs, and remote/hybrid teams who need lightweight alternatives to email-driven work. Nozbe also serves individual productivity users and vertical-specific use cases (real estate, lawyers, marketing agencies, VAs). The company has reported over 700,000 users worldwide and operates with a small all-remote team of roughly 20 people across Europe, Asia, and the USA, with no physical office since inception.
The core product, Nozbe, is a cross-platform application available as a web app and native clients for iOS, Android, Mac, and Windows, with full offline functionality and cloud synchronization. Functional features include projects with task lists, comments, due dates, reminders, time tracking, multiple workspaces, project templates, email-to-task conversion, calendar sync (Google Calendar and Outlook), and SSO via Sign in with Apple and Google. In 2025–2026 the product surface has expanded with relative recurrent reminders, multi-edit mode, link-based task sharing, an MS Teams integration, and the launch of "Nozbe AI" — a generative AI feature that creates project structures from natural-language descriptions or CSV imports. Supporting products include Nozbe Classic (legacy product), the No Office Podcast, Remote Teamwork training, free e-books, a Nozbe Setup implementation service, and a Nozbe Expert certification program.
Nozbe operates a freemium PLG model with three tiers: Free (up to 3 users, 3 projects, 500MB storage), Premium (~$12/user/month, unlimited projects, 20GB/user), and Business (~$20/user/month, unlimited workspaces and storage). Distribution is primarily self-serve through nozbe.com and the iOS/Android app stores, supplemented by a 25% recurring referral program, the Nozbe Expert channel for mid-market implementations, and a content-led funnel anchored by the No Office Podcast, productivity blog, and free training resources. The company is entirely customer-funded, having rejected multiple external investment offers over its 15+ year history, and discloses no revenue figures. Infrastructure runs on Hetzner servers in Germany with encrypted AWS S3 backups in Paris and Frankfurt, supporting GDPR compliance as an EU-incorporated entity.
Nozbe firmographics
Firmographics- Name
- Nozbe
- Legal name
- NOZBE sp. z o.o.
- Website
- https://nozbe.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bootstrapped Polish SaaS company offering GTD-based task and project management for SMBs, entrepreneurs, and remote teams. Founded in 2007, it serves 700,000+ users globally via freemium subscription with native apps across all major platforms.
- Ownership category
- akta.pro rank
Nozbe industry classification
Industry- Product category
- Project Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where Nozbe is headquartered
LocationHeadquarters
- HQ city
- Gdynia
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Nozbe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Free, Premium, and Business tiers. Premium and Business billed monthly or annually with automatic renewal. Revenue scales with team size.
- Referral Program: Users earn 25% recurring commission from payments made by referred users during first 2 years. Referrals receive $15 bonus credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Up to 3 users, 3 projects, basic features |
| Subscription | Monthly | Premium - Unlimited projects, additional workspace, 20GB storage/user |
| Subscription | Monthly | Business - Unlimited workspaces, unlimited data storage |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Nozbe product offering
Product offeringCore offering
Nozbe is a cloud-based project management and team collaboration application that replaces email and meetings with task-based communication. Users organize work into projects and tasks with deadlines, reminders, comments, and time tracking, accessible via native apps on iOS, Android, Mac, Windows, and web browsers with full offline support. The platform serves individual users, small-to-medium teams, and SMB business owners with tiered subscription plans (Free, Premium, Business).
Product overview
Nozbe offers a unified project management and team collaboration product ecosystem. The core offering is Nozbe (the main product), supplemented by Nozbe Classic (legacy version still accessible), Nozbe AI (generative AI feature for project creation), and Project Templates (for workflow automation). Supporting the product are educational resources including the No Office Podcast, Remote Teamwork training course, and 10 Steps e-book. Professional services include Nozbe Setup (implementation), Expert Program (certified consultants), and Referral Program. The company also publishes the NoOffice book and hosts the Mighty Fridays productivity philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Nozbe Cloud-based project management and team collaboration application enabling task-based communication. Includes projects, tasks, comments, views (Priority, Incoming, Activity, Calendar), multiple workspaces, project templates, time tracking, and AI-powered project creation. Available as web app and native apps for iOS, Android, Mac, and Windows with full offline support and cloud sync.
- Nozbe Classic Legacy version of Nozbe's project management application. An older iteration that preceded the current Nozbe product, maintained for existing users who can still log in via the classic interface.
- Nozbe AI AI-powered feature within Nozbe that automatically generates ready-to-run projects from text descriptions or CSV file imports, adding structured tasks so users can move directly to execution.
- Remote Teamwork - The Ultimate Guide Free online training course teaching remote and hybrid team productivity. Includes video lessons on working from home advantages, deep work, feedback loops, meeting management, and asynchronous communication, plus an audio version and e-book.
- 10 Steps to Ultimate Productivity E-Book Free downloadable e-book covering 10 effective ways to achieve goals including task management, productivity systems, priority setting, remote work, team cooperation, and message management.
- No Office Podcast Bi-weekly podcast hosted by CEO Michael Sliwinski and co-host Magda discussing remote work, work-from-home practices, and team productivity from the perspective of a 100% remote company since 2007. Episodes cover productivity tips, meeting management, asynchronous communication, and team collaboration.
- Nozbe Setup Professional implementation service for teams of 5 or more, including initial consultation, Nozbe configuration, team training, and post-implementation support with a dedicated account manager. Free setup is offered with annual subscription purchase.
- Nozbe Expert Program Certification program for productivity consultants, business coaches, and productivity speakers who introduce clients to Nozbe and help them achieve higher productivity levels through implementation support.
- Nozbe Referral Program Referral and affiliate program where users earn a 25% recurring commission from referred customers' payments for 2 years, and referred users receive a $15/15 EUR bonus credit upon signing up.
Quantifiable outcome
- Over 700,000 people and teams use Nozbe worldwide
- +1 more outcomes
Companies that use Nozbe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Nozbe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Nozbe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core infrastructure, minor and core.
- Hetznercore infrastructureServer infrastructure provider. Main Nozbe server located in Germany (Hetzner). Additional database backup stored in Amazon S3 infrastructure in Paris, France and Frankfurt, Germany. Files uploaded to Nozbe stored encrypted in S3 Frankfurt.
- Amazon S3core infrastructureCloud storage infrastructure for database backups (encrypted, Paris and Frankfurt) and file storage (encrypted, Frankfurt). Part of AWS infrastructure.
- GetResponseminorEmail service provider for Nozbe Newsletter and marketing emails. Stores user name, surname, email, account type, validity period, promotional code, language, country for targeted email marketing.
- MailgunminorTransactional email service for sending Nozbe emails including reminders and password reset links.
- Verifone (former 2checkout), Stripe, Przelewy24corePayment gateways for credit cards (Visa, Mastercard, American Express), online wire transfers, and PayPal. Apple IAP and Google Payments also supported in merchant-of-record model.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Nozbe competitors and assessment
Company assessmentDirect peers
- Todoist: Task management app from Doist serving individuals and small teams with cross-platform apps. Most direct overlap with Nozbe's individual/SMB task and GTD-adjacent positioning.
- Trello: Kanban-based project management tool owned by Atlassian with freemium model and broad SMB adoption. Competes directly for Nozbe's small team project-organization use case.
- Asana: Publicly traded work management platform serving teams of all sizes with task, project, and workflow features. Direct competition in the SMB-to-mid-market team collaboration segment.
- ClickUp: All-in-one productivity platform combining tasks, docs, whiteboards, and goals with aggressive freemium pricing. Closest feature-breadth competitor to Nozbe's positioning.
- Basecamp: Project management and team communication tool with strong positioning for small remote teams — direct overlap with Nozbe's remote-work, async, fewer-meetings value proposition.
- Monday.com: Work OS with strong project management and team collaboration features, scaled publicly via aggressive GTM. Competes for the same SMB and mid-market buyer as Nozbe.
- Wrike: Project management and collaboration platform with strong workflow and reporting features for marketing and operations teams. Competes for Nozbe's team-organization use case in the SMB-to-enterprise tier.
Emerging players
- Notion: All-in-one workspace combining docs, databases, wikis, and lightweight project management. Adjacent competitor as users converge docs and tasks into a single surface.
- OmniFocus: Premium GTD-aligned task manager for Apple platforms. Closest conceptual competitor on the GTD methodology axis that Nozbe explicitly markets.
Broad incumbents
- Microsoft Planner / To Do: Task and project management offerings bundled within Microsoft 365 for enterprise and SMB customers. Bundled incumbent that competes on price/inclusion rather than feature parity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Nozbe social profiles
Digital presenceNozbe compliance and trust
Trust signalCompliance2 records
Nozbe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nozbe leadership team
Management profileNumber of profiles
Profiles6 records
Nozbe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nozbe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nozbe
What does Nozbe do?
Nozbe is a cloud-based project management and team collaboration application that replaces email and meetings with task-based communication. Users organize work into projects and tasks with deadlines, reminders, comments, and time tracking, accessible via native apps on iOS, Android, Mac, Windows, and web browsers with full offline support. The platform serves individual users, small-to-medium teams, and SMB business owners with tiered subscription plans (Free, Premium, Business).
Is Nozbe a public or private company?
Nozbe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nozbe founded?
Nozbe was founded in 2007. It employs 11 to 50 people.
Where is Nozbe based?
Nozbe is headquartered in Gdynia, Poland, in the Europe region.
How does Nozbe make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are referral Program.
Who are Nozbe's main competitors?
Direct peers on record are Todoist, Trello, Asana, ClickUp, Basecamp, Monday.com and Wrike. Emerging players are Notion and OmniFocus. Microsoft Planner / To Do is listed as a broad incumbent.
Does Nozbe have an API?
No public API is recorded for Nozbe.
What industry is Nozbe in?
Nozbe's product category is Project Management Software. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 54151 and its SIC code is 7370.