Etafashion

Name

Etafashion

Legal name

ETAFASHION

Website

https://etafashion.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Etafashion is a privately held Ecuadorian multi-category retailer operating 28 physical stores nationwide plus an e-commerce storefront, selling apparel, footwear, beauty, home, technology, sports, automotive, and mobility merchandise to Ecuadorian consumers.

Ownership category

akta.pro rank

Product category

Multi-category retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Electronics and Appliance Retailers (44921)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Multi-category retail
• Fashion apparel
• Consumer electronics
• Home appliances
• Store retail

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Retail Sales (Physical Stores): One-time sales of apparel, footwear, beauty, home, tech, sports, automotive, and mobility merchandise across 28 brick-and-mortar stores distributed across Ecuador's major cities.
2. E-commerce Sales: Online direct sales of multi-category merchandise through the etafashion.com storefront, with integration to physical store pickup (Pick Up Store / Comprar en línea).
3. Crédito Directo PLANETA Financing Revenue: Interest and fee income from the proprietary in-house consumer credit program "Crédito Directo PLANETA", enabling installment-based purchases (e.g., 12 cuotas of $11.77) both in-store and online.
4. Promotional / Discount Sales: Discounted sales via promotions such as 15% OFF the first online purchase (coupon code "15offpc") and 3x2 / bundle offers across categories.
5. Private-Label Brand Sales: Sales of Etafashion-owned private label brands (EtaArt, Etabasic, Ejecutive, August 1810, Navigare) which typically carry higher margins than third-party brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Etafashion operates as a multi-category omnichannel retailer selling apparel, footwear, beauty products, home appliances, consumer electronics, sportswear, and mobility/automotive products through 28 owned brick-and-mortar stores across Ecuador and its own e-commerce storefront at etafashion.com. The retailer distributes international brands (FILA, Skechers, Steve Madden, Kenneth Cole, Vans, Crocs, L'Oréal, Samsung, LG, Whirlpool, Electrolux, Hyundai, Suzuki) alongside proprietary private-label brands (EtaArt, Etabasic, Ejecutive, August 1810, Navigare). It complements merchandising with an in-house consumer credit program ("Crédito Directo PLANETA") enabling installment purchases both in-store and online, plus WhatsApp Business, phone, email, and in-store pickup ("Pick Up Store / Comprar en línea") shopping channels.

Differentiator

Problem solved

Functional benefit

Brands

• Ejecutive: Private-label men's tailored apparel line (blazers, ternos/suits, shirts) carried under the Etafashion men's category.
• ETABASIC
• CD Planeta / Crédito Directo Planeta
• ETA Art (#EtaArt🎨)
• ETA💚PLANETA

Products and services

• Women's Fashion (Moda Mujer) Multi-brand and private-label women's apparel, sportswear, lingerie, and accessories sold across all 28 Etafashion stores and the e-commerce storefront, targeting women shoppers in Ecuador.
• Men's Fashion (Moda Hombre) Multi-brand and private-label men's apparel, sportswear, and workwear, including work blazers, suits, casualwear, and underwear, sold across 28 stores and online to Ecuadorian male shoppers.
• Children's Apparel (Infantil) Apparel and clothing for infants, preschoolers, and school-age children (boys and girls), sold across Etafashion stores and online to parents shopping for children's everyday, school, and swimwear needs.
• Footwear (Calzado) Multi-brand footwear for women, men, and children across casual, sport, formal, and seasonal categories, including international brands such as Skechers, Vans, Crocs, Steve Madden, Bunky, and Ocean Pacific, sold across 28 stores and online.
• Beauty Products (Belleza) Multi-brand beauty and personal-care assortment, including skincare, makeup, fragrance, and personal-care products from L'Oréal, La Roche-Posay, Maybelline, Physicians Formula, Avène, Milani, Flormar, Deborah, and Remington, sold across 28 stores and online to Ecuadorian consumers.
• Home Appliances and Furnishings (Hogar) Home appliances, electronics, furniture, and home-decor products from brands including LG, Samsung, Whirlpool, Electrolux, Mabe, Indurama, and Black & Decker, sold across 28 stores and online, often supported by Crédito Directo PLANETA installment financing.
• Consumer Electronics (Tecnología) Consumer-electronics assortment including smartphones, tablets, audio devices, televisions, and computers from Samsung, LG, Huawei, Xiaomi, and Amazon, sold across 28 stores and online as an authorized multi-brand retailer.
• Mobility and Automotive Products (Motos / Automotriz) Motorcycles, scooters, and automotive accessories from brands including Shineray, Suzuki, and Hyundai, sold across Etafashion's Motos and Automotriz categories with installment-financing options.
• Crédito Directo PLANETA Consumer Financing Proprietary in-store and online installment-financing service branded "Crédito Directo PLANETA", enabling Ecuadorian consumers to purchase higher-ticket items across categories through installment payments, with credit consultation managed via consultacredito.etafashion.com.

Quantifiable outcome

• 28 physical stores operating nationwide in Ecuador (self-described largest retail chain in the country)
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

20 partnerships are on record, tiered flagship and core.

• FILAflagshipChannel Partner/ Reseller/ DistributorFILA-branded footwear and apparel are sold across Etafashion's men's, women's, and footwear categories. The FILA logo is featured prominently in category-page brand grids, indicating a core multi-store distribution relationship for the international sportswear brand in Ecuador.
• SkechersflagshipChannel Partner/ Reseller/ DistributorSkechers is featured as a core footwear brand in Etafashion's catalog. The brand is highlighted in category navigation, indicating an authorized multi-store retail distribution relationship.
• Steve MaddencoreChannel Partner/ Reseller/ DistributorSteve Madden footwear and accessories are carried in Etafashion's footwear category, marketed to women and men as a premium imported fashion footwear brand.
• Kenneth ColecoreChannel Partner/ Reseller/ DistributorKenneth Cole men's apparel is featured in the men's blazers and formalwear category on etafashion.com, supporting Etafashion's positioning in workwear and premium menswear.
• VanscoreChannel Partner/ Reseller/ DistributorVans footwear is part of Etafashion's footwear assortment, providing skate/casual style offerings across the 28-store retail network.
• CrocscoreChannel Partner/ Reseller/ DistributorCrocs footwear is carried in Etafashion's catalog as a key casual footwear brand.
• L'OrealflagshipChannel Partner/ Reseller/ DistributorL'Oreal is the lead mass-market beauty brand carried across Etafashion's beauty category, alongside La Roche Posay, Maybelline, Milani, Flormar, and other international beauty brands.
• SamsungflagshipChannel Partner/ Reseller/ DistributorSamsung consumer electronics (smartphones, TVs, appliances) are sold through Etafashion's Tecnología and Hogar categories across 28 stores.
• LGflagshipChannel Partner/ Reseller/ DistributorLG televisions, appliances, and electronics are sold across Etafashion's Tecnología and Hogar categories.
• WhirlpoolcoreChannel Partner/ Reseller/ DistributorWhirlpool home appliances (washing machines, refrigerators) are part of Etafashion's Hogar assortment.
• ElectroluxcoreChannel Partner/ Reseller/ DistributorElectrolux home appliances are sold via Etafashion's Hogar category.
• MabecoreChannel Partner/ Reseller/ DistributorMabe home appliances are distributed through Etafashion's Hogar category, complementing its multi-brand appliance offering.
• InduramacoreChannel Partner/ Reseller/ DistributorIndurama, a major Ecuadorian appliance brand, is distributed via Etafashion's Hogar category, leveraging Etafashion's national retail footprint.
• HyundaicoreChannel Partner/ Reseller/ DistributorHyundai is featured as a brand partner in Etafashion's automotive/mobility offerings, distributing vehicles or related products through the retail network.
• SuzukicoreChannel Partner/ Reseller/ DistributorSuzuki motorcycles are part of Etafashion's Motos category offerings.
• HuaweicoreChannel Partner/ Reseller/ DistributorHuawei smartphones and electronics are carried within Etafashion's Tecnología category.
• XiaomicoreChannel Partner/ Reseller/ DistributorXiaomi consumer electronics (smartphones and accessories) are part of Etafashion's tech assortment.
• PartoocoreTechnology or IntegrationPartoo powers Etafashion's store-locator experience on the website and store detail pages, providing geolocation-based discovery of the 28 stores across Ecuador with integrated Google Maps directions and service listings (Pet Friendly, WiFi, Eta Art, etc.).
• WhatsApp Business (Meta)flagshipTechnology or IntegrationWhatsApp Business is integrated as a primary customer service and sales channel via api.whatsapp.com/send?phone=593, enabling direct order placement, support, and post-sale communication from each store profile.
• SAP SuccessFactorscoreTechnology or IntegrationSAP SuccessFactors (accessed via career19.sapsf.com) is used as the enterprise HR and talent management platform, integrated with the Evaluar ATS for recruiting across Etafashion's 28-store retail workforce.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Inditex (Zara): Global fast-fashion leader with category overlap in women's, men's, and children's apparel/footwear carried by Etafashion. While not a direct retail competitor, Inditex sets the pricing and trend benchmarks against which Etafashion's private-label and third-party apparel compete.

Broad incumbents

• Cencosud: Latin American retail conglomerate operating Paris, Jumbo, and Easy across Chile, Argentina, Peru, Colombia. Multi-category department-store model with in-house credit cards, comparable to Etafashion's footprint-and-financing combination at far larger regional scale.
• Liverpool (El Puerto de Liverpool): Mexico's largest department-store chain with multi-category fashion, home, and electronics plus proprietary credit (Liverpool Visa). Comparable on omnichannel, multi-category breadth, and store-branded consumer financing — a much larger LatAm analog.
• Ripley (Ripley Corp): Major Latin American department-store chain with presence in Peru, Chile, and previously Ecuador. Operates a multi-category fashion/home/tech assortment and own credit card (Ripley Card) — a clear analog to Etafashion's model at much larger scale.
• Falabella (SACI Falabella): Pan-Latin American department-store and marketplace operator with a CMR-branded consumer credit program. Comparable on multi-category assortment, omnichannel integration, and proprietary retail credit — Falabella is a much larger incumbent but pursues the same playbook.

Regional players

• Marathon Sports: Ecuadorian specialty sports retailer carrying many of the same athletic brands (FILA, Nike-adjacent, Skechers) as Etafashion's Deportes category. Direct competitor for athletic footwear and apparel wallet share within Ecuador.

Direct peers

• Megamaxi: Part of Corporación Favorita, Megamaxi is one of Ecuador's largest multi-category retail chains combining groceries, apparel, electronics, and home goods. Comparable in scale and multi-category breadth, and a key competitor for Etafashion's Hogar and Tecnología categories.
• Almacenes DePrati: Ecuador's other major multi-category department store chain, operating a similar mix of apparel, footwear, beauty, home, and electronics across the country. It is the most direct head-to-head competitor to Etafashion in Ecuador's tier-1 retail segment.
• Coral Hipermercados: Ecuadorian hypermarket and department-store operator carrying apparel, home, and electronics under one roof. Competes directly with Etafashion for the multi-category household basket in Ecuadorian regional cities.
• Tía (Grupo Tía): Ecuadorian retail chain owned by Grupo SB with a multi-format footprint that overlaps with Etafashion's apparel, footwear, and general merchandise categories at price-sensitive consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/etafashion
• Facebookfacebook.com/ETAFASHIONRIOBAMBA
• LinkedInlinkedin.com/company/etafashion-rm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etafashion