Partoo
Partoo is a Paris-based SaaS company founded in 2014 that provides an all-in-one local marketing platform—covering presence management, review management, messaging, and AI chatbot automation—for multi-location businesses across Europe and Latin America, serving approximately 350,000 store locations.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Partoo does
Partoo is a Paris-based SaaS company founded in 2014 that provides an all-in-one local marketing platform for multi-location businesses, primarily in Europe. Its platform consolidates three functional pillars: Visibility (Presence Management, Store Locator), Reputation (Review Management, Review Booster, Feedback Management, Competitive Intelligence), and Messaging (unified inbox across Facebook, Instagram, WhatsApp, and Google Business Messages, including the Partoo Chat widget and the Jim AI chatbot). The platform synchronizes business data across 100+ directories, search engines, and GPS platforms via a REST API (v2), and serves approximately 350,000 store locations globally. Certifications include ISO 27001, SOC 2 Type 2, and B Corp, indicating compliance with information security and ESG standards.
Partoo operates a hybrid go-to-market combining direct enterprise sales (driven by "Request a Demo" CTAs across six localized websites in French, English, German, Italian, Spanish, and Portuguese) with a self-serve SMB motion at app.partoo.co. Pricing is tiered into Grandes Entreprises and TPE/PME segments with quote-based annual subscriptions; specific price points are not publicly disclosed. The company maintains dedicated vertical go-to-market motions across Automotive, Banking & Insurance, Beauty, Food Retail, Specialised Stores, Fashion, Restaurants, and Health. Notable enterprise customers include BNP Paribas, Carrefour, Stellantis, McDonald's, KFC, Decathlon, Leroy Merlin, Castorama, Crédit Agricole, Nespresso, Kia, Generali, Club Med, GameStop, Esselunga, and Euronics, spanning banking, retail, automotive, food service, and travel/hospitality sectors.
The company is majority-owned by Webedia, a French media and technology group that has controlled Partoo since 2019 and invested an additional €15 million in May 2021. In April 2022, Partoo acquired Pulp, a click-and-collect solution for restaurants, extending its product surface into order fulfillment. The company has 251–500 employees, was selected for the French Tech 120 cohort (2026), and is expanding into Latin American markets including Brazil, Mexico, Chile, and Argentina alongside its European footprint.
Partoo firmographics
Firmographics- Name
- Partoo
- Legal name
- Partoo
- Website
- https://partoo.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Partoo is a Paris-based SaaS company founded in 2014 that provides an all-in-one local marketing platform—covering presence management, review management, messaging, and AI chatbot automation—for multi-location businesses across Europe and Latin America, serving approximately 350,000 store locations.
- Ownership category
- akta.pro rank
Partoo industry classification
Industry- Product category
- Local Marketing Software
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Partoo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Partoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Partoo develops SaaS solutions to help businesses update and manage their information across multiple online platforms. Pricing tiers exist for Grandes Entreprises and TPE/PME segments, suggesting a tiered subscription model based on business size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for grandes entreprises with full platform access |
| Subscription | Annual | SMB tier for TPE/PME with essential features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Partoo product offering
Product offeringCore offering
Partoo develops and sells an all-in-one local marketing SaaS platform that helps businesses with physical locations manage their online presence across 100+ platforms, centralize customer reviews, unify multi-channel messaging, deploy an SEO-optimized store locator, benchmark competitive positioning, and automate up to 90% of customer conversations through its proprietary Jim AI chatbot. The platform serves both large enterprise networks (Grandes Entreprises) and small/medium businesses (TPE/PME) across Europe and Latin America.
Product overview
Partoo is an all-in-one local marketing SaaS platform designed for businesses with physical locations. The platform operates across three core pillars: Visibility (Presence Management, Store Locator), Reputation (Review Management, Review Booster, Feedback Management, Competitive Intelligence), and Messaging (Messages, Partoo Chat, Jim AI Chatbot). The platform serves 350,000+ retail locations and supports multiple languages (French, English, German, Italian, Spanish, Portuguese) for international businesses. Key differentiator is Jim, the proprietary AI chatbot that automates customer conversations across all messaging channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Partoo Platform All-in-one local marketing SaaS platform that helps businesses manage online presence, reputation, and customer communications across multiple digital channels and locations. Serves 350,000+ store locations across Europe and Latin America.
- Presence Management Synchronizes essential business data (hours, photos, categories) across search engines, directories, and GPS platforms to ensure customers can easily find businesses online.
- Store Locator SEO-optimized interactive store finder with geolocation, route calculation, and personalized store pages that drives web-to-store traffic and improves local search rankings.
- Review Management Centralizes reviews from Google, Facebook, and TripAdvisor into a unified dashboard, enabling businesses to streamline responses and analyze feedback trends.
- Feedback Management Customer feedback collection tool using customizable surveys to identify improvement areas and strengthen customer loyalty programs.
- Competitive Intelligence Analyzes Google rankings and online reputation compared to local and national competitors, providing actionable insights to refine digital strategy.
- Messages Unified messaging inbox that consolidates customer conversations from Facebook, Instagram, WhatsApp, and website into a single platform for streamlined communication.
- Partoo Chat Webchat solution that enables website visitors to initiate conversations from their preferred messaging app and continue discussions even after leaving the site.
- Jim AI Chatbot AI-powered conversational agent that automates up to 90% of customer conversations across all messaging channels with instant localized responses 24/7 and intelligent handover to human teams.
- Pulp Click and collect solution for restaurateurs, acquired by Partoo to expand its service offering for the restaurant industry.
Quantifiable outcome
- Up to 90% of messaging conversations can be automated with Jim AI chatbot
- +7 more outcomes
Companies that use Partoo
Customer profileNamed customers32 records
Segments11 records
Ideal customer profiles3 records
Partoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature8 records
Partoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PulpminorPartoo acquired Pulp, a click & collect solution for restaurateurs, in April 2022. This strategic acquisition expanded Partoo's product portfolio to include fulfillment capabilities for the restaurant sector, following the €15 million funding from Webedia.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Partoo competitors and assessment
Company assessmentDirect peers
- Uberall: Berlin-based location marketing platform offering presence management, store locator, review management, and messaging. Most direct European competitor to Partoo, overlapping on multi-location brand customers and SaaS delivery model.
- Yext: NYSE-listed (now private under Haveli) leader in digital presence management for multi-location brands. Competes directly with Partoo on Listings, Reviews, Pages, and AI search features; larger but US-centric.
- Birdeye: Multi-product platform for review management, listings, messaging, and surveys serving multi-location and SMB customers. Direct competitor in the reputation/messaging layer; well-funded by Vista Equity Partners.
- Podium: Leads-inbox and messaging-focused platform for local businesses, with reviews and payments add-ons. Competes with Partoo's Messages and Partoo Chat products for multi-location customers.
- Chatmeter: Multi-location brand reputation and local SEO platform focused on enterprise customers in retail, healthcare, and financial services. Direct overlap with Partoo's Competitive Intelligence and Review Management.
- SOCi: Multi-location marketing platform for localized social, search, and reputation management. Targets similar enterprise franchise/retail customer base with overlapping feature set.
- Reputation.com: Reputation and review management platform for multi-location enterprises. Overlaps with Partoo's Review Management and Competitive Intelligence offerings, especially in automotive and healthcare verticals.
Emerging players
- Rio SEO: Local SEO and listings platform serving enterprise multi-location brands. Overlaps on presence management and local search but with narrower feature breadth than Partoo.
- Trustpilot: Consumer-facing review platform that has expanded into business tools for review generation, insights, and trust signals. Adjacent competitor in the review management layer used by some of the same multi-location customers.
Broad incumbents
- HubSpot: Broad CRM and marketing platform that Partoo already integrates with. While not a direct presence-management competitor, HubSpot's free CRM and marketing tools serve overlapping SMB and mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Partoo social profiles
Digital presencePartoo compliance and trust
Trust signalCompliance3 records
Partoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partoo leadership team
Management profileNumber of profiles
Profiles5 records
Partoo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Partoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partoo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partoo
What does Partoo do?
Partoo develops and sells an all-in-one local marketing SaaS platform that helps businesses with physical locations manage their online presence across 100+ platforms, centralize customer reviews, unify multi-channel messaging, deploy an SEO-optimized store locator, benchmark competitive positioning, and automate up to 90% of customer conversations through its proprietary Jim AI chatbot. The platform serves both large enterprise networks (Grandes Entreprises) and small/medium businesses (TPE/PME) across Europe and Latin America.
Is Partoo a public or private company?
Partoo is a private company. It is classified as corporate owned and is currently operating.
When was Partoo founded?
Partoo was founded in 2014. It employs 251 to 500 people.
Where is Partoo based?
Partoo is headquartered in Paris, France, in the Europe region.
How does Partoo make money?
One revenue line is on record: saaS Platform Subscription.
Who are Partoo's main competitors?
Direct peers on record are Uberall, Yext, Birdeye, Podium, Chatmeter, SOCi and Reputation.com. Emerging players are Rio SEO and Trustpilot. HubSpot is listed as a broad incumbent.
Does Partoo have an API?
Yes. Partoo offers a REST API (v2) that allows developers to programmatically access Partoo's platform capabilities for managing business presence, reviews, and messages across integrated platforms. Developer documentation is at developers.partoo.co/rest_api/v2.
What industry is Partoo in?
Partoo's product category is Local Marketing Software. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 7311.