Vie People

What Vie People does

VIE People B.V. is a Dutch People & Culture consultancy founded in 2002 (originally as Van Ierschot B.V., rebranded in 2018) by Wendy van Ierschot, headquartered in Rotterdam with offices in Amsterdam and Utrecht. The company provides HR consulting services to scale-ups and growth-stage companies in the Netherlands, typically those with 50-500 employees, through three core service lines: a one-time HR Scan (4-week organizational analysis priced at €4,550), recurring HR Model subscriptions tiered by weekly hours (Steady Pace at 8 hrs/week through Hypergrowth at 24 hrs/week with People Lead), and Interim HR Professional placement. Service delivery is grounded in the proprietary Scale-up Journey framework, a four-stage model (A: 10-25 FTE, B: 25-60 FTE, C: 60-100 FTE, D: 100-150 FTE) that maps growth phases to specific HR interventions spanning performance management, leadership development, culture, compensation, and HR tech.

The business operates on a hybrid professional services and subscription revenue model, with a 30+ person bench of People Partners (described as a 'complete team' rather than individual consultants) delivering services both on-site at client locations and remotely. GTM is consultative enterprise field sales beginning with a 30-minute introductory conversation and progressing to a structured HR Kick-off engagement, with 70% of new customers acquired through referrals. The firm has served 500+ scale-ups cumulatively (named clients include Clarify, In Ovo, Protix, Sunweb, SADC, Hizkia, and Miele X) and supplements delivery with content marketing through the BNR Werkprofessor podcast, whitepapers, and a book by the founder. VIE People has been B Corp certified since 2020, operates a cell-based organizational structure, and is privately held with no external institutional investment.

Name

Vie People

Legal name

VIE People B.V.

Website

https://viepeople.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

VIE People is a Dutch HR consultancy providing scale-up focused People & Culture services, including HR Scans, subscription-based People Partner support, and interim HR placement, serving 500+ growth-stage companies in the Netherlands.

Ownership category

akta.pro rank

Product category

HR Consulting & People & Culture Services for Scale-ups

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)

Keywords

• HR consulting services
• Workforce consulting
• Talent management
• Organizational development
• People operations

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HR Consulting Services: Professional services revenue from providing HR consultants (People Partners) to scale-up organizations. Flexible engagement models from part-time (1 day/week) to full team support, billed on subscription or project basis.
2. HR Model Subscriptions: Recurring subscription revenue from the HR Model service which provides dedicated People Partners on retainer. Four tiers available: Steady Pace (8 hrs/week), Growth Pace (16 hrs/week), Fast Track (24 hrs/week), and Hypergrowth (24 hrs/week with People Lead). Quarterly evaluations with flexible scaling.
3. HR Analysis/Kick-off: One-time project-based revenue from initial HR assessments and organizational analysis. The HR Kick-off provides in-depth analysis with concrete roadmap delivery in 4 weeks for €4,550.
4. Interim HR: Temporary HR professional placement services where experienced interim HR managers are provided on VIE People payroll, ensuring DBA compliance for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

VIE People provides outsourced HR and People & Culture expertise to Dutch scale-ups (50-500 employees) through three core service lines: a 4-week HR Scan delivering a concrete 6-month HR roadmap, a subscription-based HR Model providing dedicated People Partners on retainer (8-24 hrs/week across four tiers), and Interim HR placements for temporary HR capacity needs. The firm also offers specialized Advice, Projects & Training on performance management, leadership development, compensation & benefits, and HR tech. All engagements are structured around the proprietary Scale-up Journey framework that maps HR priorities to each growth phase.

Product overview

VIE People offers an Adaptive HR service portfolio designed for scale-ups (50-500 employees). The core offering consists of three main service lines: (1) HR Scan - a 4-week organizational analysis delivering a concrete 6-month roadmap; (2) HR Model - ongoing People Partner support with four subscription tiers (Steady Pace, Growth Pace, Fast Track, Hypergrowth) ranging from 8-24 hours weekly, based on the proprietary Scale-up Journey Model; and (3) Interim HR - temporary HR professional deployment for acute needs. These are supported by specialized Expertise modules covering performance management, leadership development, recruitment, compensation & benefits, and HR tech. The company also produces content including the Werkprofessor podcast and Scale-ups & Downs whitepapers, and has published a book by founder Wendy van Ierschot. All services are grounded in VIE's proprietary Scale-up Journey framework that maps HR needs across four growth stages from 10 to 150+ FTE.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Scan
• HR Model (People Partner)
• Interim HR Professional
• Advice, Projects & Training

Quantifiable outcome

• 42% faster HR processes for clients
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• B Lab (B Corp)coreStrategic or Co-development Partner · 1 January 2020B Corp certification partner since 2020. VIE People is a certified B Corporation demonstrating commitment to sustainable business practices, social impact, and environmental responsibility alongside financial performance.
• ScaleUp CompanyminorStrategic or Co-development PartnerStrategic partnership to create best-in-class scale-up network and share best practices for Dutch scale-ups.
• NL GroeitminorStrategic or Co-development PartnerStrategic partnership for Dutch growth ecosystem development and scale-up support.
• EbbingeminorStrategic or Co-development PartnerStrategic partnership for leadership development and executive search services.
• EYminorStrategic or Co-development PartnerStrategic partnership for professional services collaboration in the Dutch market.
• NoNonsminorStrategic or Co-development PartnerStrategic partnership for communication and branding services.
• GreytminorStrategic or Co-development PartnerStrategic partnership for HR tech and people analytics solutions.
• BNR NieuwsradiocoreGTM or Marketing PartnerMedia partnership for 'De Werkprofessor' podcast - a weekly show where VIE People founder Wendy van Ierschot discusses HR and leadership topics with entrepreneurs and experts. Podcast serves as primary thought leadership and marketing channel.
• VIE Tech CapitalminorOthersRelated entity under VIE People umbrella focused on technology investments in the HR/people space.
• 1% PledgeminorStrategic or Co-development PartnerGlobal movement where VIE People pledges 1% of profits to charities and employees spend 1% of time on volunteering.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Personio: European HR platform for small and mid-sized businesses. Comparable to VIE People because both target the European SMB/scale-up HR buyer; Personio competes via embedded SaaS while VIE competes via outsourced advisory.
• HiBob: Modern HRIS platform purpose-built for growing, mid-market companies. Comparable as a substitute for parts of VIE People's HR Model engagement, especially for clients that prefer tooling over embedded consultants.
• Workday: Global enterprise HCM and HRIS platform. Comparable as an HR technology incumbent whose products overlap with the HR operating model work VIE People designs for larger Dutch clients (e.g., Sunweb's 200-role framework).
• SD Worx: European HR and payroll solutions provider operating across Belgium, Netherlands, Germany, and France. Comparable as a Dutch-headquartered HR services incumbent, but operating at much larger scale and with a payroll/outsourcing focus rather than scale-up advisory.
• AFAS Software: Leading Dutch HR, payroll, and ERP software vendor. Comparable to VIE People as a Dutch HR services/tech incumbent serving the SMB and mid-market, but delivered through packaged software rather than embedded advisory.
• Visma | Raet: Dutch HR and payroll software provider under the Visma umbrella. Comparable as a Dutch HR tech incumbent serving the same mid-market buyer that VIE People's clients come from, but with a software-centric delivery model.
• Twynstra Gudde: Dutch management and organizational consulting firm with HR, change, and leadership practices. Comparable as a Dutch HR/people advisory competitor, though serving a broader client base including public sector.
• Berenschot: Dutch organizational and HR consultancy offering strategy, people, and change advisory. Comparable to VIE People as a Dutch professional services firm providing HR strategy and operating model design, though with a broader portfolio beyond scale-ups.
• BambooHR: US-headquartered HR platform built for small and mid-sized businesses. Comparable as an HR tech alternative competing for the same Dutch scale-up HR budget, even though it is not locally headquartered.

Regional players

• Effectory: Dutch employee listening and people analytics consultancy. Comparable as a Netherlands-based HR services firm operating in the same Dutch mid-market, though focused on engagement surveys rather than full HR operating model delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viepeople
• Instagraminstagram.com/vie_people_hr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vie People