Family Medical Specialties

What Family Medical Specialties does

Family Medical Specialties (legal entity: Holdrege Medical Clinic, P.C.) is a private professional medical corporation and primary care clinic founded in 1926 by Dr. Frank A. Brewster in Holdrege, Nebraska. The practice operates from a single modern facility opened in 2008 near Phelps Memorial Health Center, staffed by five physicians, three to four certified physician assistants, a lactation consultant, plus RNs, LPNs, medical technicians, radiology technicians, laboratory staff, and administrative support. The clinic delivers comprehensive care across family medicine, pediatrics, geriatrics, internal medicine, women's health, obstetrics, dermatology, sports medicine, mental health, and men's health, and hosts 30+ visiting specialist clinics across 16 specialty areas including cardiology, oncology, orthopedics, and urology, reducing the need for rural patients to travel to urban centers.

The clinic's technology stack centers on a CLIA-certified in-house laboratory, Siemens Multix Fusion digital x-ray, bone density testing, spirometry, and cardiac monitoring (EKG, Holter, event monitor). Patient engagement is delivered through the FollowMyHealth patient portal and Klara HIPAA-compliant secure messaging, which also powers telehealth virtual visits. A separate Family Medical Aesthetics sub-brand layers cash-pay cosmetic services onto the practice using InMode/Optimas devices — Morpheus8 radiofrequency microneedling, Lumecca IPL, and DiolazeXL laser hair reduction — plus cosmetic Botox and Juvéderm fillers. The practice also offers allergy testing and immunotherapy, chronic care management for Medicare/Medicaid patients with multiple chronic conditions, and adjunct services such as osteopathic manipulative treatment and endoscopy.

Revenue is generated through insurance billing (Medicare, Medicaid, BCBS, Coventry, Midlands Choice, United Healthcare, Aetna), patient payments, and cash-pay aesthetic services. The patient base spans individuals and families across Phelps, Buffalo, Kearney, Harlan, Gosper, and Furnas counties in Nebraska plus northern Kansas, with marketing handled through the company website, social media (Facebook, LinkedIn, YouTube, Instagram), and educational blog content. No venture or private equity ownership has been identified; the corporation is physician-controlled and privately held.

Name

Family Medical Specialties

Legal name

Holdrege Medical Clinic, P.C.

Website

https://fammedspec.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Family Medical Specialties is a privately held primary care medical clinic in Holdrege, Nebraska, founded in 1926, serving individuals and families across six Nebraska counties and northern Kansas through 5 physicians, physician assistants, visiting specialists, an in-house lab, diagnostics, telehealth, and a cash-pay aesthetics sub-brand.

Ownership category

akta.pro rank

Product category

Primary Care Medical Clinic Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Home Health Care Services (6216)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• Primary care services
• Family medical practice
• Diagnostic laboratory services
• Aesthetic medical treatments
• Rural healthcare services

Headquarters

HQ city

Holdrege

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services Revenue: Primary care and specialty medical services including family practice, internal medicine, pediatrics, geriatrics, obstetrics, gynecology, dermatology, sports medicine, and mental health. Revenue generated through insurance billing, Medicare/Medicaid, and patient payments.
2. Diagnostic Services: Laboratory testing, radiology (digital x-ray, bone density), cardiac monitoring (EKG, Holter monitor, event monitor), spirometry, and endoscopy procedures. Billed through insurance or patient responsibility.
3. Cosmetic and Aesthetic Services: Botox injections ($12/unit regular, $10/unit on Third Thursdays), Juvéderm fillers, Morpheus8 skin treatments, Lumecca IPL, DiolazeXL laser hair reduction. Primarily cash-based with some insurance coverage for medical Botox.
4. Telehealth Virtual Visits: Video visits with providers for consultations, follow-ups, and care management. Billed through insurance similar to in-person visits.
5. Chronic Care Management: CCM program for Medicare/Medicaid patients with multiple chronic conditions. May involve small copays but helps prevent costly hospital visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Family Medical Specialties is a private multi-specialty primary care medical clinic in Holdrege, Nebraska providing family medicine, pediatrics, geriatrics, internal medicine, obstetrics, gynecology, women's health, dermatology, sports medicine, and mental health services to patients across Nebraska and northern Kansas. The clinic supplements primary care with on-site diagnostics (CLIA-certified laboratory, digital x-ray, bone density, EKG, Holter, endoscopy), chronic care management, allergy testing and immunotherapy, and a separate Family Medical Aesthetics sub-brand offering cosmetic Botox, Juvéderm fillers, Morpheus8, Lumecca, and DiolazeXL treatments.

Product overview

Family Medical Specialties is a primary care medical clinic operating as a single unified practice, supplemented by Family Medical Aesthetics as a sub-brand for cosmetic services. The core clinic offers comprehensive healthcare across family medicine, pediatrics, geriatrics, women's health, diagnostics, and specialty services, while the aesthetic division provides cosmetic treatments including Morpheus8 skin tightening, Lumecca skin renewal, DiolazeXL laser hair reduction, Cosmetic Botox, and Juvéderm fillers. The practice also offers integrated patient engagement tools including the FollowMyHealth patient portal and Klara secure messaging platform.

Differentiator

Problem solved

Functional benefit

Brands

• Family Medical Aesthetics: Aesthetic and cosmetic medical services including Morpheus8 skin tightening, Lumecca skin renewal, DiolazeXL laser hair reduction, Cosmetic Botox, and Juv\xc3\xa9derm fillers.

Products and services

• Family Medical Specialties Primary Care Clinic Comprehensive primary care medical clinic serving Holdrege, Nebraska and surrounding counties with family medicine, pediatrics, geriatrics, internal medicine, obstetrics, gynecology, women's health, dermatology, sports medicine, and mental health services.
• Family Medical Aesthetics Sub-brand of Family Medical Specialties offering cosmetic and aesthetic medical services including Morpheus8 skin tightening, Lumecca skin renewal, DiolazeXL laser hair reduction, Cosmetic Botox, and Juvéderm fillers.
• Laboratory Services CLIA-certified in-house laboratory providing blood chemistry, complete blood count, thyroid function, coagulation tests, pregnancy tests, vitamin D, influenza, strep, COVID-19, and cardiac panels with quick turnaround.
• Endoscopy Services Endoscopic procedures including colonoscopies, EGDs (upper GI scope), and other diagnostic examinations using an endoscope camera to view hollow organs and body cavities.
• Telehealth Virtual Visits Virtual face-to-face appointments with providers via video conferencing, enabling patients to receive care from home using a laptop, tablet, or smartphone.
• Chronic Care Management Program Medicare/Medicaid care management program for patients with two or more chronic conditions providing between-visit care plans, text check-ins, and phone consultations to reduce preventable hospital visits.
• Allergy Testing and Immunotherapy Allergy clinic offering testing, custom allergy serums, allergy shots, and immunotherapy for patients suffering from allergies more than three months per year, with symptom relief typically within 6 months to 1 year.
• Morpheus8 Skin Tightening Treatment FDA-approved fractional skin treatment using radiofrequency microneedling technology that penetrates 4mm deep to stimulate collagen production, liquefy fat, and contour body areas for wrinkles, acne scars, stretch marks, and skin tightening. Typically 1-3 sessions recommended; free consultation.
• Lumecca Skin Renewal and Clarity Intense pulsed light (IPL) treatment for pigmented and vascular lesions improving skin complexion and clarity for age spots, freckles, rosacea, and sun damage with visible results after first session. Typically 1-3 sessions; free consultation.
• DiolazeXL Laser Hair Reduction Advanced diode laser hair reduction with large treatment spot size and built-in skin cooling for safe, gentle, fast elimination of unwanted hair. Typically 4-6 sessions for visible results; free consultation.
• Cosmetic Botox Non-surgical cosmetic treatment using botulinum toxin injections to improve age-related wrinkles and frown lines by relaxing tensed muscles. Results typically last 3-4 months.
• Juvéderm Cosmetic Fillers FDA-approved hyaluronic acid-based dermal fillers for correcting wrinkles, folds, and facial volume loss due to aging, with results lasting up to one year from a single treatment.
• Radiology and Bone Density Services On-site digital radiology using the Siemens Multix Fusion digital x-ray system producing highly detailed images in as little as 10 seconds with electronic storage, plus bone density scanning and mammography services.

Quantifiable outcome

• Clinic opened new modern facility in 2008, designed for efficient patient care with five nursing stations and 30+ exam rooms
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Phelps Memorial Health CentercoreStrategic or Co-development PartnerPartnership with local hospital for labor and delivery services and C-sections. Clinic refers patients for hospital births and coordinates care. After-hours emergency cases are directed to the hospital ER at 1215 Tibbals St.
• KlaracoreTechnology or IntegrationHIPAA-compliant secure messaging and video visit platform enabling patients to communicate with staff, schedule appointments, refill prescriptions, and conduct telehealth visits without waiting on hold.
• FollowMyHealthcoreTechnology or IntegrationPatient portal platform allowing patients to securely view test/lab results, send/receive messages, request prescription refills, schedule appointments, and pay bills from any device.
• Dr. Tyler AdamcoreChannel Partner/ Reseller/ DistributorLocal OB/GYN who travels to the clinic to provide obstetric specialty services, bringing expertise to patients who would otherwise need to travel for specialized women's health care.
• Visiting Specialist PhysicianscoreChannel Partner/ Reseller/ Distributor16 specialty areas including cardiology, ENT, general surgery, gynecology, nephrology, neurology, obstetrics, oncology, orthopedics, pain management, podiatry, psychiatry, pulmonology, spine, wound treatment, and urology.
• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAccepts Medicare, Medicaid, Blue Cross/Blue Shield, Coventry Health Care, Midlands Choice, United Healthcare, Aetna and other insurance plans. Files claims on behalf of patients with certified billing coder.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• ChenMed: Physician-led primary care group focused on senior patients with chronic conditions using value-based reimbursement and care management. Directly comparable on physician-only model, CCM-style programs, and reliance on capitated/Fee-for-Service Medicare revenue.
• MDVIP: Network of concierge primary care physicians offering membership-based enhanced care with diagnostic services and personalized wellness. Comparable primary care breadth and ancillary services, but operates on retainer rather than insurance-driven model.
• One Medical (Amazon One Medical): Tech-enabled primary care platform with physicians and PAs delivering family medicine, internal medicine, and ancillary services. Comparable as a multi-provider primary care practice with patient engagement technology, though typically urban/suburban footprint versus FMS rural model.
• Oak Street Health (CVS Health): Value-based primary care provider for older adults with chronic conditions. Comparable integrated chronic care management and physician-only clinical model, though focused on urban underserved markets.
• Agilon Health: Partnership-based primary care platform enabling independent physician practices to operate under value-based contracts. Comparable primary care + chronic disease management model with physician partners, though operates at national scale.
• VillageMD: Primary care platform with Walgreens partnership offering physicians, PAs, integrated diagnostics, and chronic care management. Comparable core PCMH model, visiting specialists, and value-based care orientation, though national scale.

Emerging players

• Carbon Health: Tech-enabled hybrid primary care and urgent care provider offering telehealth, in-person visits, and patient engagement app. Comparable on multi-channel care delivery and patient portal/virtual visit technology, though urban-focused.

Direct peers

• LaserAway: National aesthetic medspa chain offering laser hair removal, IPL, Morpheus8, Botox, and fillers. Direct competitor for FMS's Family Medical Aesthetics sub-brand with similar service mix and cash-pay model, though primarily urban.
• Ideal Image: Largest U.S. medspa brand offering Botox, fillers, laser hair removal, IPL, and Morpheus8. Directly comparable on the aesthetic/cosmetic service menu (Botox, Juvéderm, Lumecca, DiolazeXL, Morpheus8) FMS offers, though at much larger chain scale.

Regional players

• Bryan Health Connect (Bryan Independent Practice Network): Network of independent primary care and specialty physician practices across central and eastern Nebraska affiliated with Bryan Health system. Closest regional peer to FMS given Nebraska footprint, multi-specialty physician model, and rural/hospital-adjacent care delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHtSBoLPK1jWG1qwj_3zpWQ
• Facebookfacebook.com/Family-Medical-Specialties-1959233700970586
• LinkedInlinkedin.com/company/family-medical-specialties
• Instagraminstagram.com/fammedspec

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Medical Specialties