Complete Family Medicine

What Complete Family Medicine does

Complete Family Medicine (CFM) is a multi-site primary, urgent, and specialty care provider headquartered in Kirksville, Missouri, operating as a service of Hannibal Regional Healthcare System since July 2017. Founded in 2009 by Dr. Justin Puckett, the organization has grown to 8 clinic locations across northeast Missouri (Brookfield, Chillicothe, Kirksville, La Plata, Lancaster, Macon, Moberly, Paris), plus the CFM Specialty Group, a Truman State University Student Health Center, school-based clinics, and Hannibal Mobile Diagnostics serving long-term care facilities. Service lines include family practice, urgent care (the only regional urgent care open 8am-8pm, 365 days a year), bariatrics, ENT, mental health, podiatry, occupational medicine, internal medicine, and a COLA-accredited clinical laboratory performing 315,000+ tests annually.

The underlying technology stack is anchored by the Epic electronic health record system, transitioned on July 9, 2025, which integrates CFM records with Hannibal Regional's MyChart patient portal for scheduling, test result delivery, prescription refills, and care-team messaging. Three sites hold federal Rural Health Clinic designations (Kirksville, La Plata, Lancaster), conferring enhanced Medicare and Medicaid reimbursement. Additional integrations include CareCredit for patient financing, US Bank for billing, and (for the Truman State partnership) TELUS Health, Headspace, and Rave Guardian for mental health, mindfulness, and campus safety support.

The business model is professional-services fee-for-service across commercial insurance (Cigna, Coventry/Aetna, United Healthcare, Blue Cross Blue Shield/Anthem, Healthy Alliance, Healthy Blue Missouri Medicaid HMO, Medicare Advantage), Medicaid, Medicare, and self-pay, supplemented by CareCredit financing and a financial assistance program for uninsured patients. CFM sells to three primary segments: retail consumers (walk-in urgent care and primary care families), institutional partners (Truman State University and Kirksville R-III School District), and long-term care facilities (mobile diagnostics). The organization is part of a not-for-profit parent with nearly 1,600 team members, 150+ providers, and 21 specialties serving 13 counties.

Name

Complete Family Medicine

Legal name

Complete Family Medicine

Website

https://cfmcares.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Complete Family Medicine is a multi-site primary, urgent, and specialty care provider operating 8 clinics across northeast Missouri as a service of Hannibal Regional Healthcare System, serving rural families, university students, and long-term care facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirksville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Revenue generated from providing healthcare services including primary care, urgent care, specialty care, laboratory services, imaging/radiology, and mental health services. Services are billed through commercial insurance, Medicaid, Medicare, and self-pay options.
2. CareCredit Healthcare Financing: Partnered with CareCredit to provide healthcare financing options for patients, enabling payment plans for medical expenses not covered by insurance.
3. Rural Health Clinic Services: Enhanced reimbursement rates through Rural Health Clinic designation for services provided in underserved rural communities, serving patients regardless of insurance status including financial assistance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Complete Family Medicine operates a multi-clinic healthcare delivery network across northeast Missouri providing primary care (family practice, internal medicine), 365-day extended-hours urgent care, specialty care (bariatrics, ENT, podiatry, osteopathic manipulative medicine, mental health), occupational medicine, laboratory, imaging/radiology, school-based health clinics, and student health services through a partnership with Truman State University. The organization is integrated with the Hannibal Regional Healthcare System and uses Epic EHR with the MyChart patient portal to coordinate care across its 11 locations.

Product overview

Complete Family Medicine is a comprehensive healthcare provider network operated as a service of Hannibal Regional Healthcare System. The organization operates as a unified healthcare delivery platform with multiple service lines including primary care (Family Practice), urgent care (open 365 days/year), specialty services (ENT, Podiatry, Bariatrics, Internal Medicine, Mental Health, Occupational Medicine), diagnostic services (Laboratory, Imaging/Radiology), and community-based services (Rural Health Clinics, School-Based Health Clinics). The portfolio includes the CFM Specialty Group for multi-specialty physician services, laboratory services performing over 315,000 tests annually, and partnerships for student health services at Truman State University. The organization uses Epic's MyChart as its patient portal platform. Services are delivered across 11+ locations in Missouri cities including Kirksville, Macon, Moberly, La Plata, Lancaster, Brookfield, Chillicothe, and Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Practice Primary care services for patients of all ages focusing on preventative care and long-term health management, delivered at CFM clinics across northeast Missouri.
• Urgent Care Walk-in urgent care available 8am–8pm, 7 days a week, 365 days a year at five locations (Kirksville, Macon, Moberly, Brookfield, Chillicothe) — the only extended-hours urgent cares in the region.
• Mental Health Mental health services including counseling, therapy, and psychiatric services for patients in northeast Missouri.
• Bariatrics Weight management and bariatric surgery services including gastric bypass, sleeve gastrectomy, and biliopancreatic diversion with duodenal switch procedures.
• ENT (Ear, Nose, Throat) Ear, nose, and throat specialty care services delivered through the CFM Specialty Group.
• Osteopathic Manipulative Medicine (OMM) Osteopathic manipulative treatment services for musculoskeletal pain and holistic patient care.
• Occupational Medicine Occupational health services including workers' compensation, DOT physicals, and workplace health services.
• School-Based Health Clinics Healthcare services provided on-site at school locations through a partnership with Kirksville R-III School District.
• Disability Examinations Disability evaluation and examination services.
• Internal Medicine Internal medicine specialty services for adult patients, delivered through the CFM Specialty Group.
• CFM Specialty Group Multi-specialty physician group offering both primary care and specialty care services including ENT, Internal Medicine, Podiatry, Bariatrics, and more, located at 1605 S Baltimore St, Suite B, Kirksville.
• Imaging/Radiology Medical imaging services including general radiography (X-Ray) at Kirksville and Moberly locations, with additional imaging available at Hannibal Regional Hospital and through Hannibal Mobile Diagnostics.
• Podiatry Comprehensive foot and ankle care treating Achilles pain, bunions, diabetic foot care, heel pain, sports injuries, and trauma; providers serve Kirksville, Macon, and Moberly.
• Laboratory COLA-accredited clinical laboratory performing over 315,000 tests annually, operating seven days a week from 7:45 a.m. to 8:00 p.m., including metabolic panels, blood counts, lipid panels, and specialized testing.
• Student Health Center (Truman State University) Student health services operated in partnership with Truman State University providing preventive care, primary care, acute care, immunizations, well-women exams, allergy immunotherapy, physicals, medication management, and mental health services at McKinney Center, 100 E Normal Ave, Kirksville.
• University Counseling Services University counseling services at Truman State University providing in-person and virtual counseling, individual and group sessions, relationship counseling, and medication management through partnership with Complete Family Medicine.
• Rural Health Clinics Rural health clinics in Kirksville, La Plata, and Lancaster providing enhanced primary care with higher reimbursement rates; eligible to all patients regardless of insurance status, with financial assistance programs available.
• MyChart Patient Portal Epic-based patient portal enabling patients to view test results, schedule appointments, send messages to care teams, refill prescriptions, and access medical history.
• Hannibal Mobile Diagnostics Mobile X-Ray and EKG services delivered to nursing homes, retirement communities, and correctional facilities in northeast Missouri and west central Illinois.

Quantifiable outcome

• 315,000+ laboratory tests performed annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hannibal Regional Healthcare SystemcoreStrategic or Co-development Partner · 1 July 2017Complete Family Medicine became a service of Hannibal Regional Healthcare System in July 2017. Hannibal Regional is a not-for-profit health system based in Hannibal, MO, with 120 years of independent healthcare provision. The partnership expanded CFM's access to hospital services, specialists, and organizational resources while maintaining community-based care.
• Truman State UniversitycoreStrategic or Co-development PartnerPartnership to operate Student Health Center and University Counseling Services on the Truman State campus in Kirksville, MO. Services include preventive care, acute care, immunizations, mental health counseling, and women's health for Truman students. Partnership began in 2021.
• Kirksville R-III School DistrictminorStrategic or Co-development PartnerSchool-based health clinics partnership providing healthcare services to students through on-campus clinics. Partnership established in 2019.
• CareCreditminorGTM or Marketing PartnerCareCredit healthcare financing card accepted as payment method for healthcare services, enabling patients to finance medical expenses with special promotional financing options.

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Pershing Health System: Critical access hospital and clinic network in Brookfield, MO — one of CFM's own clinic markets. Direct local competitor for primary care, urgent care, and rural health clinic patients in Linn County.
• Lake Regional Health System: Rural Missouri community health system operating a network of primary care clinics, specialty services, and diagnostic offerings across the Lake of the Ozarks region. Comparable multi-clinic, multi-specialty community model with similar payer mix dynamics.
• Bothwell Regional Health Center: Community-owned health system based in Sedalia, MO, operating multiple primary care and specialty clinics across central Missouri. Most direct analog to CFM in terms of rural multi-clinic delivery model, multi-specialty mix, and regional footprint in Missouri.
• Citizens Memorial Healthcare: Integrated rural health system in Bolivar, MO, with multiple primary care clinics, specialty services, and a hospital. Closely comparable to CFM in scale, rural Missouri setting, and integrated clinic + specialty + ancillary model.
• Northeast Missouri Health Council: Federally Qualified Health Center (FQHC) operating multiple clinic sites across northeast Missouri, including Kirksville. Direct geographic peer providing primary care, behavioral health, and pharmacy services to similar patient populations.

Broad incumbents

• CoxHealth: Large not-for-profit health system based in Springfield, MO, with extensive multi-specialty physician group and rural outreach clinics. Larger incumbent with overlapping rural Missouri strategy and multi-specialty clinic footprint.
• Mercy Clinic (Springfield): Large multi-state Catholic health system operating employed physician groups across Missouri, including multi-specialty clinics with primary care, urgent care, and rural outreach. Broader incumbent with overlapping services but at much larger scale and broader geography.

Regional players

• Mosaic Life Care: Regional health system serving northwest Missouri, northeast Kansas, and southeast Nebraska with a large multi-specialty physician group. Adjacent regional competitor with overlapping referral patterns into the CFM service area.
• Capital Region Medical Center: Community health system in Jefferson City, MO, with an employed physician group offering primary care and multi-specialty services. Comparable mid-Missouri community model with multi-clinic and specialty footprint.
• Freeman Health System: Regional health system based in Joplin, MO, operating multiple primary care and specialty clinics across southwest Missouri and southeast Kansas. Comparable multi-clinic community model with rural reach and integrated services.

Market position

Strengths1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CompleteFamilyMedicine
• LinkedInlinkedin.com/company/complete-family-medicine-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Family Medicine