Roma Tile

What Roma Tile does

Roma Tile is a family-owned importer, distributor, and retailer of ceramic, porcelain, natural stone, mosaic, glass, and handcrafted tile products, headquartered in Watertown, Massachusetts. Founded in 1982 by the Andriolo family, the company operates two facilities in Massachusetts: a flagship retail showroom at 400 Arsenal Street in Watertown displaying industry-leading tile brands, and a warehouse and Contractor Sales Counter at 164 Ayer Road in Littleton supplying trade customers and serving as a full-line dealer for installation products from Laticrete, Schluter Systems, and Wedi. Tile products are sourced from manufacturers in Italy, Spain, France, the United Kingdom, Asia, and the Americas, including the Winchester Company handcrafted line produced in Exeter, England.

The company runs a sales-led, consultative go-to-market model anchored on appointment-based showroom visits and dedicated sales specialists serving homeowners, architects and interior designers, installers and builders, residential property managers, and tile dealers. Pricing is quote-based rather than published; standard stock items carry a 20% restocking fee, and special orders require a 50% non-refundable deposit. Distribution is primarily regional (eastern Massachusetts and broader New England), with a dealer partnership program extending reach across New England. Marketing relies on the company's website, active social profiles (Facebook, Twitter, LinkedIn, Instagram), and a referral-driven appointment booking system.

Revenue mechanics are concentrated in one-time tile and installation-product sales across consumer, trade, and dealer channels. Notable long-tenured enterprise relationships include The Hamilton Company (primary tile provider for unit renovations) and JVT Realty (~20-year customer), both property managers citing superior inventory availability, pricing, and contractor-friendly expertise as primary selection criteria. The company employs 11-50 staff, holds no disclosed funding, and is privately held under founding-family ownership with no reported PE, VC, or strategic-parent involvement.

Name

Roma Tile

Legal name

Roma Tile

Website

https://romatile.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Roma Tile is a family-owned importer, distributor, and retailer of ceramic, porcelain, stone, mosaic, glass, and handcrafted tile products operating from two Massachusetts locations (Watertown showroom and Littleton warehouse), serving homeowners, designers, contractors, property managers, and New England tile dealers.

Ownership category

akta.pro rank

Product category

Tile Distribution and Retail

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile distribution
• Porcelain tile retail
• Natural stone tile
• Tile installation supplies
• Building materials showroom

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tile Sales: Direct importer, distributor, and retailer of ceramic tile, porcelain tile, and related materials. Products are sourced from manufacturers around the world including Italy, Spain, France, UK, Asia, and The Americas. Sells to homeowners, contractors, designers, and tile dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Roma Tile is a direct importer, distributor, and retailer of ceramic tile, porcelain tile, natural stone, mosaic, glass, and handcrafted tiles sourced from manufacturers in Italy, Spain, France, the UK, Asia, and the Americas. The company operates a retail showroom in Watertown, MA and a warehouse and contractor sales counter in Littleton, MA, selling to homeowners, contractors, designers, architects, property managers, and tile dealers across New England.

Product overview

Roma Tile is a family-owned tile importer, distributor, and retailer offering a comprehensive portfolio of tile products across multiple categories including ceramic, porcelain, stone, glass, mosaic, and handcrafted tiles. The company operates as a direct importer providing hand-selected products from manufacturers worldwide—Italy, Spain, France, UK, Asia, and The Americas—with showrooms in Watertown and Littleton, Massachusetts. Beyond retail tile sales, Roma Tile offers a Contractor Sales Counter service for installation professionals, a dealer partnership program for New England retailers, and design consultation services for architects and designers. The handcrafted tile sub-brand features products from Winchester Company in Exeter, England, while the company also distributes installation products from brands including Laticrete, Schluter Systems, Wedi, Miracle Sealants, Dry-Treat, Noble Company, Marshalltown, Barwalt, and Tavy Tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tile Traditional ceramic tiles made from clay, fired at high temperatures to create durable, waterproof surfaces, suitable for residential and commercial applications.
• Porcelain Tile Porcelain tiles fired at higher temperatures than ceramic, offering superior durability for floor and wall applications.
• Natural Stone Tile Natural stone tiles including marble, limestone, slate, and travertine offering unique natural beauty for residential and commercial applications.
• Mosaic Tile Small tiles on mesh backing commonly used for feature walls, shower floors, and decorative accents.
• Glass Tile Glass tiles from Original Style Glassworks collection, ideal for interior walls in residential and commercial applications.
• Handcrafted Tile Handmade ceramic wall tiles produced by Winchester Company in Exeter, England, featuring four distinctive styles: Elements, Residence, Artisan, and Classic.
• Contractor Sales Counter Full-service contractor sales counter at the Littleton location providing tile installation products and accessories including underlayment, waterproofing, thinset, grout, and tile tools for installation professionals.
• Tile Dealer Partnership Program Partnership program for retail tile dealers providing market-proven products, tile expertise, prompt fulfillment, expert support, and customized sample solutions across New England.
• Architect and Designer Consultation Dedicated tile specialist consultation for architects and interior designers to support design projects, client installations, and specification needs with distinctive tile products and technical expertise.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• CTDA (Ceramic Tile Distributors Association)minorOthersProud member of the Ceramic Tile Distributors Association, an industry trade organization for tile distributors.
• LaticretecoreOthersFull line dealer of Laticrete installation products including thinset, grout, waterproofing, and related tile setting materials.
• Schluter SystemscoreOthersFull line dealer of Schluter Systems products including waterproofing membranes, shower systems, and installation accessories.
• WedicoreOthersFull line dealer of Wedi building board and shower system products for waterproofing applications.
• Miracle SealantsminorOthersCarries Miracle Sealants products for tile and stone sealing and maintenance.
• Dry-TreatminorOthersCarries Dry-Treat sealing and maintenance products for stone and tile.
• Noble CompanyminorOthersCarries Noble Company installation products for tile applications.
• MarshalltownminorOthersCarries Marshalltown professional tile tools including trowels, floats, and finishing tools.
• BarwaltminorOthersCarries Barwalt tile installation tools and equipment.
• Tavy ToolsminorOthersCarries Tavy Tools tile spacing and installation products.
• DeWaltminorOthersCarries DeWalt power tools for tile cutting and installation.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Tile Shop: The Tile Shop is a specialty retailer of tile and natural stone with showroom-based sales and installer/contractor support; comparable to Roma Tile in product mix and consultative sales approach, though operating at national scale.
• Floor & Decor Holdings: Floor & Decor is a multi-category hard surface flooring and tile retailer with pro-focused and consumer channels across the U.S.; directly comparable as a tile-focused retailer serving both homeowners and contractors/installer audiences.
• Arizona Tile: Arizona Tile is a regional distributor and direct importer of natural stone, porcelain, ceramic, and glass tile with showrooms serving designers, contractors, and homeowners; highly comparable as a tile importer-distributor-retailer.
• Bedrosians Tile & Stone: Bedrosians is an importer and distributor of tile, natural stone, and hardscape products serving residential and commercial customers; aligns with Roma Tile's import-plus-distribution model and pro-channel focus.
• Stone Source: Stone Source is a tile and natural stone importer/distributor with showrooms in major U.S. design markets; comparable to Roma Tile in offering premium tile and stone products with dedicated designer and architect service.
• Marble and Granite Inc: Marble and Granite Inc imports and distributes natural stone and engineered surfaces with showrooms serving residential and commercial customers in the Northeast; comparable regional importer-distributor with pro and consumer mix.

Broad incumbents

• MSI (M S International): MSI is one of the largest importers of countertops, flooring, wall tile, and hardscape products in North America; overlaps with Roma Tile's tile and natural stone offerings but operates on a much broader, national scale.
• Daltile (Mohawk Industries): Daltile is one of the largest tile manufacturers and distributors in North America and a Mohawk Industries subsidiary; an incumbent supplier/competitor whose products flow through Roma Tile-aligned channels.
• Porcelanosa: Porcelanosa is a Spanish manufacturer and retailer of ceramic tile, porcelain, and bath products with U.S. showrooms; operates showrooms in major cities offering premium tile assortments comparable in style and quality.

Emerging players

• TileBar: TileBar is a digitally native, design-focused tile and stone retailer selling direct to consumers; represents a comparable curated tile assortment with no physical showroom, contrasting with Roma Tile's showroom model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/romatilecompany
• Facebookfacebook.com/romatilecompany
• LinkedInlinkedin.com/company/roma-tile
• Instagraminstagram.com/romatilecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roma Tile