kollarna.se

What kollarna.se does

Kollarna.se, legally operated as Doktor 24 Healthcare AB (org. nr. 556225-6346), is a Swedish digital healthcare platform founded in 2016 that delivers online medical assessments and electronic prescriptions exclusively for conditions that do not require physical examination or laboratory testing. Patients access condition-specific portals (urinkollen, aknekollen, borreliakollen, herpeskollen, menskollen, pollenkollen, ppillerkollen, potens-kollen, ögonkollen) and complete standardized clinical questionnaires identical to those used at physical primary care clinics; licensed Swedish doctors review responses between 07:00-22:00 and deliver assessments and prescriptions via SMS and email within 30 minutes. The platform is built on BankID-based authentication, integrates with Sweden's e-pharmacy prescription system and the Läkemedelskollen medicines database, and is supported by Freshworks Freshdesk for customer service.

The business operates as a subcontractor to Doktor.se Vingåkers vårdcentral, delivering primary care on behalf of Region Sörmland within Sweden's public vårdvalet (healthcare choice) system. Revenue is generated through two streams: a regulated 100 SEK patient fee when a prescription is issued (waived for patients under 20, over 85, and high-cost protection cardholders) and per-consultation county council reimbursement of 200-500 SEK, which represents the primary income. At this reimbursement level, each digital consultation costs society approximately one-fourth of the 1,400 SEK average physical primary care visit, providing a structural cost-efficiency proposition for the public payer. The company is part of the Doktor.se group, which employs approximately 1,150 people across digital and physical operations in Sweden, Germany, and (as of late 2024) Finland.

The go-to-market is direct-to-consumer, relying on organic search, condition-specific sub-brand domains, and patient word-of-mouth rather than paid marketing. Since 2016, more than 1.2 million patients have received care through the platform. The company is led by CEO Martin Lindman, with Maria Gners serving as Data Protection Officer and Dr. Gabriel Toma as a Specialist Physician in General Medicine. Compliance posture includes LegitScript certification, Trygg e-Handel certification, PCI DSS-compliant payment flows (Klarna and Swish), and GDPR-aligned data processing. The platform is LegitScript-approved and operates with no disclosed funding rounds, public revenue figures, or external institutional investors.

Name

kollarna.se

Legal name

Doktor 24 Healthcare AB

Website

https://kollarna.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kollarna.se (Doktor 24 Healthcare AB) is a Swedish digital healthcare platform, founded in 2016 and part of the Doktor.se group, that delivers online medical assessments and electronic prescriptions within 30 minutes for self-diagnosable conditions not requiring physical examination. It serves Swedish residents under the Region Sörmland vårdvalet system, charging a 100 SEK patient fee plus county reimbursement of 200-500 SEK per consultation.

Ownership category

akta.pro rank

Product category

Digital Healthcare / Telemedicine

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

akta.pro secondary industry

Symptom Checker & Self-Triage Platforms (HLALAJAB)

Keywords

• Digital healthcare platform
• Online medical consultations
• Telemedicine services
• Digital primary care
• Online prescription services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Patient Fees: Patients pay a standard fee of 100 SEK per visit when a prescription is issued. Free for patients under 20 years old, over 85 years old, and those with high-cost protection (frikort). The fee is regulated by Region Sörmland. P-pillerkollen.se is always free.
2. Government Healthcare Reimbursement: Doctor consultations are reimbursed by county councils (landsting). Each consultation is reimbursed at 200-500 SEK, while the average cost to society for a physical visit is 1,400 SEK. This represents the primary revenue stream as digital care is funded by taxpayers like other healthcare.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

kollarna.se operates a digital healthcare platform where Swedish patients complete online medical questionnaires reviewed by licensed Swedish doctors. Assessments and prescriptions are delivered via SMS and email within 30 minutes for diagnoses that do not require physical examination or lab testing. The service is offered through a main platform and nine condition-specific sub-brand sites (kollar) covering acne, urinary issues, herpes, Lyme disease, menstruation, pollen allergy, contraception, erectile dysfunction, and eye conditions.

Product overview

Kollarna.se is a digital healthcare platform operated by Doktor 24 Healthcare AB, offering a portfolio of specialized online assessment services (kollar) for conditions that do not require physical examination or lab tests. The core platform provides the infrastructure for medical questionnaires reviewed by licensed Swedish doctors, with responses delivered within 30 minutes. The product suite includes condition-specific sub-brands: Urinkollen (urinary health), Aknekollen (acne), Borreliakollen (Lyme disease), Herpeskollen (herpes), Menskollen (menstruation), Pollenkollen (pollen allergy), P-pillerkollen (contraceptives), Potens-kollen (potency), and Ögonkollen (eye health). All services are connected to Region Sörmland and operate 24/7 with doctor reviews between 7:00-22:00. A patient portal (patient.kollarna.se) enables access to treatment plans and prescription details.

Differentiator

Problem solved

Functional benefit

Brands

• aknekollen.se: Online acne consultation service, available for users from 12 years old.
• borreliakollen.se
• herpeskollen.se
• menskollen.se
• pollenkollen.se
• ppillerkollen.se
• potens-kollen.se
• urinkollen.se
• ögonkollen.se

Products and services

• Kollarna.se Digital Healthcare Platform Main digital healthcare platform where Swedish patients complete online medical questionnaires reviewed by licensed Swedish doctors, receiving assessments and prescriptions via SMS and email within 30 minutes. Operates 24/7 with doctor reviews 07:00–22:00 daily, integrated with Region Sörmland's vårdval system.
• Urinkollen.se (Urinary Health Assessment) Online urinary health assessment service for users aged 16 and older. Patients answer medical questions and receive doctor assessment and prescription if appropriate.
• Aknekollen.se (Acne Assessment) Online acne assessment service for individuals aged 12 and older, providing fast and professional medical evaluation and prescription treatment where appropriate.
• Borreliakollen.se (Lyme Disease Assessment) Online Lyme disease (borrelia) assessment service for conditions diagnosable without physical examination, providing doctor review and prescription where indicated.
• Herpeskollen.se (Herpes Assessment) Online herpes assessment service for diagnosing herpes without physical examination, with doctor assessment and prescription delivered via SMS/email.
• Menskollen.se (Menstruation Health Assessment) Online menstruation health assessment service providing medical review and treatment/prescription advice for menstrual concerns diagnosable without physical examination.
• Pollenkollen.se (Pollen Allergy Assessment) Online pollen allergy assessment service providing medical evaluation and prescription treatment for seasonal allergy symptoms.
• P-pillerkollen.se (Contraception Assessment) Online contraceptive pill assessment service that is always free of charge, available for users aged 16 and older. Provides medical review and prescription for oral contraception without an in-person visit.
• Potens-kollen.se (Erectile Dysfunction Assessment) Online erectile dysfunction assessment service providing medical review and prescription treatment for potency issues, without requiring a physical clinic visit.
• Ögonkollen.se (Eye Health Assessment) Online eye health assessment service for eye-related concerns diagnosable without a physical examination, providing medical review and prescription treatment where appropriate.
• Patient Portal (patient.kollarna.se) Secure patient portal for Kollarna.se patients to access treatment plans, prescription information, and detailed receipts after their consultation. Login required via BankID.

Quantifiable outcome

• Over 1.2 million patients served since 2016
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Doktor.secoreStrategic or Co-development PartnerKollarna.se is part of the Doktor.se group. The parent company Doktor.se operates both digital and physical healthcare services, with approximately 1,150 employees. Kollarna (Doktor 24 Healthcare AB) has a subcontractor agreement with Doktor.se Vingåkers vårdcentral for providing primary care on behalf of Region Sörmland. For conditions requiring physical examination (like isotretinoin/Roaccutane), patients are referred to Doktor.se's video consultation service.
• Region SörmlandcoreOthersKollarna.se operates as part of vårdvalet (healthcare choice) in Region Sörmland. The patient fee of 100 SEK is regulated by Region Sörmland, and consultations are reimbursed by the region. Kollarna follows the regulations set by Region Sörmland for digital healthcare services.
• BankIDcoreTechnology or IntegrationBankID is used for secure patient identification and authentication on the Kollarna.se platform. Patients identify themselves with BankID before their medical questions can be processed by doctors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capio: One of Sweden's largest private healthcare providers (now part of Ramsay Santé), operating physical primary-care centers and digital services. Provides overlapping primary-care offerings but is dominated by physical clinics and a much broader specialty footprint.

Emerging players

• Mediktor: Spain-based AI symptom-checker and pre-triage tool licensed to health systems and insurers. Comparable as a self-triage technology layer but does not itself employ doctors or issue prescriptions the way Kollarna does.
• Ada Health: AI-driven symptom assessment and triage app used by healthcare systems and consumers globally. Comparable to Kollarna's self-triage questionnaire front-end, but Ada's offering is software-led rather than doctor-delivered and prescription-issuing.

Regional players

• Doctolib: France- and Germany-based leading telehealth and practice-management platform offering video consultations and online booking. Comparable as a European digital-care platform but does not focus on the Swedish vårdvalet self-triage niche Kollarna occupies.
• Push Doctor: UK-based digital primary-care provider offering video and asynchronous consultations with NHS and private patients. Comparable DTC virtual-care model but operating in a different regulatory and reimbursement environment.

Direct peers

• Kry: Sweden's largest digital healthcare provider offering video consultations, prescription issuance, and triage for a broad range of primary-care conditions. Directly comparable to Kollarna.se on geography, customer base, and digital-questionnaire-driven care delivery, but operates at significantly larger scale.
• Min Doktor: Swedish digital healthcare app offering online doctor consultations, prescriptions, and referrals for common primary-care conditions. Closely matches Kollarna's DTC questionnaire-based model and Swedish vårdvalet integration.
• LloydsPharmacy Online Doctor: UK-based online clinic offering questionnaire-based assessments, ePrescriptions, and home delivery for common conditions (ED, contraception, acne, etc.). Directly comparable condition mix and DTC questionnaire-to-prescription model, albeit in a different geography.
• Doktor.se: Parent company of Kollarna.se; offers both digital (app-based video consultations) and physical primary-care services across Sweden. Directly overlaps Kollarna's condition coverage and patient base, and is the primary source of subcontracted clinical capacity for Kollarna.
• Zava: European online clinic delivering questionnaire-based consultations and prescriptions across the UK, Germany, France, and Ireland. Closely comparable operating model to Kollarna, with a multi-country footprint that demonstrates the cross-border scalability of this format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kollarna.se