Matthews Fan Company

Name

Matthews Fan Company

Legal name

Matthews Fan Company

Website

https://matthewsfanco.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Ceiling Fans

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)

akta.pro secondary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

Keywords

• Ceiling fans manufacturing
• Wall mounted fans
• Designer ceiling fans
• Rotational ceiling fans
• Premium ventilation products

Headquarters

HQ city

Libertyville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ceiling Fan Sales: One-time hardware sales of ceiling fans, wall fans, hugger fans, and Matthews Gerbar industrial fans. Products sold through authorized dealer/distributor network with Net 30 payment terms for trade customers.
2. Replacement Parts: Replacement parts sold through Lighting Innovation, a parts distributor based in San Clemente, CA.
3. Custom/Built-to-Order Fixtures: Custom fixture orders are produced to specification; these orders are not cancellable once production begins.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels4 records

Core offering

Matthews Fan Company designs and manufactures premium ceiling fans and wall-mounted fans under the Atlas (standard downrod and hugger fans) and Matthews Gerbar (rotational, double-head, and directional) product lines. The portfolio includes fans with diameters from 42" to 72", AC and DC motor options, solid wood or metal blades, integrated 5CCT LED light kits, and damp-location ratings, sold under limited lifetime motor warranties to residential homeowners, commercial/hospitality buyers, and authorized dealers/distributors in North America.

Product overview

Matthews Fan Company is a manufacturer of premium ceiling and wall fans with two main product lines: Atlas (standard ceiling fans with downrods) and Matthews Gerbar (rotational and directional double-head fans). The product portfolio includes hugger/flush mount fans for low ceilings, standard downrod fans in various sizes (42" to 72"), and wall-mounted fans. Most fans feature solid wood or metal blades, cast aluminum construction, and include limited lifetime warranties. Several models include integrated LED lighting with color-changing capabilities. The company operates a direct-to-consumer model through their website and distributes through authorized retailers including Lamps Plus, Lumens, Wayfair, Ferguson Home, and Lighting New York.

Differentiator

Problem solved

Functional benefit

Brands

• Matthews Gerbar: A sub-brand specializing in industrial and rotational ceiling fans including double-head fans, wall fans, and directional airflow fans such as the Italo Ventania, Duplo-Dinamico, Bianca Direcional, Ar Ruthiane, Brisa 2000, and Vent-Bettina.

Products and services

• Italo Ventania Double-head ceiling fan featuring 360-degree rotational design with twin fan heads adjustable within 180-degree arcs. Features AC motor, available in wood or metal blade options, and damp location rated. Part of the Matthews Gerbar sub-brand for industrial/rotational fans.
• Duplo-Dinamico Double-head ceiling fan with twin adjustable fan heads within 180-degree arcs, designed to enhance HVAC efficiency. Crafted from cast aluminum with limited lifetime warranty. Part of the Matthews Gerbar sub-brand.
• Jarold Direcional Directional ceiling fan with adjustable 180-degree arc positioning for targeted airflow. Suitable for corner placement or positioning in front of HVAC ducts. Part of the Matthews Gerbar sub-brand for rotational/directional fans.
• Bianca Direcional Directional ceiling fan featuring innovative fan head adjustable within 180-degree arc for precise airflow control. Crafted from cast aluminum and stamped steel. Part of the Matthews Gerbar sub-brand.
• Ar Ruthiane Rotational ceiling fan with 360-degree rotation around sculptural teardrop center. Fan heads adjust within 180-degree arcs, with hourglass support arms and bullet-shaped motor housings. Part of the Matthews Gerbar sub-brand; flagship model for energy efficiency.
• Vent-Bettina Rotational ceiling fan with quiet axial rotation and motor heads infinitely positionable within 180-degree arcs. Features cast aluminum construction and limited lifetime warranty. Part of the Matthews Gerbar sub-brand.
• Brisa 2000 Ceiling fan with lunar-inspired counterweight revolving around spherical gear housing creating 360-degree motion. Fan head adjusts within 180-degree arc with cast aluminum construction. Part of the Matthews Gerbar sub-brand.
• Super Janet Ceiling fan with solid wood blades and whisper-quiet DC motor. Features integrated LED light kit with eco-conscious design, available in 42", 52", or 60" diameters.
• Patricia 3 Three-blade ceiling fan with minimalist cylindrical DC motor housing and 5CCT color-changing LED light kit. Fully dimmable with handheld remote control.
• Nan XL Large-scale ceiling fan at 72" (183 cm) diameter with adjustable motor speeds for all-season use. Features solid wood blades and downrod mounting system.
• Mollywood Ceiling fan with sculpted blades created using advanced design technology. Features cast aluminum and stamped steel construction with limited lifetime warranty.
• Molly 56" ceiling fan designed by Chicago architect Stephen Katz in 2018, featuring organically sculpted ABS blades with modern geometric design.
• Irene-5 Five-blade ceiling fan with spherical motor housing and solid wood blades available in multiple finishes. Damp location rated with cast aluminum construction.
• Irene-3 Three-blade ceiling fan with spherical motor housing and solid wood blade options. Available in 42", 52", 60", or 72" diameters with minimalist design.
• Diane 90-degree oscillating ceiling fan designed for small spaces and HVAC duct positioning. Features 180-degree arc adjustment with included remote control. Part of the Matthews Gerbar sub-brand.
• Dagny-LK Double-head rotational ceiling fan with integrated LED light kit. Features 360-degree rotation with dual fan heads in 180-degree arc adjustment. Part of the Matthews Gerbar sub-brand.
• Dagny Double-head rotational ceiling fan with industrial design featuring cylindrical housing and parallel arms. Dual fan heads glide in 180-degree arcs. Part of the Matthews Gerbar sub-brand.
• Patricia 5 Five-blade ceiling fan with 5CCT color-changing LED light kit and dimmable illumination. Features cast aluminum construction with handheld remote control.
• Eliza-H Hugger/flush mount ceiling fan with barn wood blades and gloss white finish. Designed for low-ceiling installations.
• Irene-3H Three-blade flush mount paddle fan available in 52" with light maple tone finish and matte black blades.
• Irene-5H Five-blade flush mount paddle fan in 52" with polished chrome finish and matte white blades.
• Michelle Parede Wall-mounted fan with adjustable positioning. Features cast aluminum construction with multiple finish options including brushed nickel and matte black.
• Acqua Ceiling fan from the Fans With Downrods product line with integrated light kit option.
• Alessandra / Alessandra-LK Ceiling fan from the Fans With Downrods line, available with integrated LED light kit (Alessandra-LK variant).
• Alessandra Tropical / Alessandra Tropical-LK Tropical-style ceiling fan from the Fans With Downrods line, available with integrated LED light kit (Alessandra Tropical-LK variant).
• Ariella / Ariella-LK Ceiling fan from the Fans With Downrods line, available with integrated LED light kit (Ariella-LK variant).
• Donaire Ceiling fan from the Fans With Downrods line, available with integrated LED light kit variant.
• Eliza Ceiling fan from the Fans With Downrods line.
• Kaye Wall-mounted fan listed under Wall Fans product line, also referenced as a ceiling fan variant.
• Laura Wall-mounted fan listed under Wall Fans product line.
• Melody Wall-mounted fan listed under Wall Fans product line.
• Steven Ceiling fan from the Fans With Downrods line with integrated light kit.
• Lindsay Hugger/flush mount ceiling fan listed under Hugger Fans, also available with integrated light kit variant (Lindsay LK).
• Irene-3HLK Three-blade hugger/flush mount ceiling fan with integrated LED light kit, designed for low-ceiling installations.
• Bruna Parede Wall-mounted fan listed under Wall Fans product line with cast aluminum construction.
• Matthews Fan Replacement Parts Replacement parts for Matthews Fan Company products distributed by Lighting Innovation (San Clemente, CA). Includes motors, blades, light kits, and other components sold separately to extend product life.
• Custom / Built-to-Order Fixtures Custom ceiling fan fixtures produced to specification for trade/commercial buyers. Orders are non-cancelable once production begins and are fulfilled through the authorized dealer/distributor network.

Quantifiable outcome

• Limited lifetime warranty on motors to original purchaser
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Lamps PluscoreChannel Partner/ Reseller/ DistributorMajor authorized online and physical retail partner selling Matthews Fan Company products to consumers
• LumenscoreChannel Partner/ Reseller/ DistributorPremium lighting retailer authorized to sell Matthews Fan Company ceiling fans
• WayfaircoreChannel Partner/ Reseller/ DistributorMajor e-commerce platform offering Matthews Fan Company products to a broad consumer audience
• Ferguson HomecoreChannel Partner/ Reseller/ DistributorWholesale distributor with trade customer relationships selling Matthews products to contractors and homeowners
• Lighting InnovationcoreChannel Partner/ Reseller/ DistributorParts distributor based in San Clemente, CA handling replacement parts orders for Matthews Fan Company products. Contact: 949-831-7600

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Hunter Fan Company: One of the largest residential ceiling fan manufacturers in North America, competing directly with Matthews across price tiers and broad retail distribution including Home Depot and Lowe's.
• Casablanca Fan Company: Premium designer ceiling fan brand owned by Hunter, overlapping Matthews' designer positioning with broader product breadth and deeper dealer support programs.
• Minka-Aire: Designer ceiling fan line within the Minka Group, offering contemporary and transitional fans sold through lighting showrooms and specialty retailers, directly overlapping Matthews' go-to-market and aesthetic.
• Fanimation: Premium residential ceiling fan maker known for distinctive, design-forward fans including tropical and unique blade designs, sold through similar lighting and specialty retail channels as Matthews.
• Modern Forms (WAC Lighting): Smart, LED-integrated ceiling fan line from WAC Lighting focused on minimalist contemporary design, competing with Matthews' Patricia and Super Janet series in the design-grade smart ceiling fan category.
• Big Ass Fans: Manufacturer of large-diameter ceiling fans including the Haiku residential line and commercial/industrial fans, competing with the Matthews Gerbar rotational line for high-CFM commercial and large-room applications.
• Craftmade: Mid-market ceiling fan and lighting manufacturer with broad SKU coverage, overlapping Matthews at the value-to-mid premium tier through lighting showrooms and online retailers.
• Westinghouse Lighting: Established ceiling fan and lighting manufacturer with strong mass-market retail presence, competing in the same Wayfair, Home Depot, and lighting retail channels as Matthews.

Broad incumbents

• Progress Lighting: Large lighting and ceiling fan manufacturer within Hubbell, with broader category coverage and stronger commercial/builder relationships than Matthews.

Emerging players

• Visual Comfort & Co. Designer lighting and ceiling fan brand carried by to-the-trade showrooms; competes in the designer-grade residential segment where Matthews positions its premium finishes and Stephen Katz designs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MatthewsFanCompany
• LinkedInlinkedin.com/company/matthewsfanco/posts/?feedView=all
• Instagraminstagram.com/matthewsfanco/?hl=en
• Xx.com/matthewsfanco1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matthews Fan Company