Balancelogic
Balancelogic is a Maryland-based Managed Technology Provider delivering fractional CIO/CISO leadership, cloud, AI and automation, custom software development, and SaaS business applications exclusively to small and mid-sized businesses in the Maryland, Virginia, and DC region, with managed IT execution delivered through partner ITAssurance.
- Company typePrivate
- Founded2013
- HeadquartersWaldorf, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Balancelogic does
Balancelogic is a privately held Managed Technology Provider (MTP) headquartered in Waldorf, Maryland, delivering an integrated portfolio of technology services exclusively to small and mid-sized businesses (SMBs) in the Maryland, Virginia, and DC market area. The company bundles fractional CIO and fractional CISO leadership with cloud services, AI and automation, professional services, custom software development, and SaaS business applications (MyMarketingCompanion.com, MyDocUploads.com, MyQrCodeDesign.com) under a single engagement model. Day-to-day managed IT operations, including 24/7 monitoring, help desk, and cybersecurity execution, are delivered through a core partnership with ITAssurance, allowing Balancelogic to focus on strategic technology direction.
The underlying technology stack is services-oriented rather than proprietary: AI and automation capabilities are delivered on third-party platforms including Make.com and Monday.com, cloud work spans Azure, AWS, and GCP, and software development covers full stack, web, mobile, MVP, and UX/UI delivery. GRC software administration and CMMC consulting are positioned for regulated verticals such as Government Contractors, Healthcare (HIPAA), Financial Services, Legal, and Nonprofits. The company's IP is concentrated in its integrated service delivery methodology, content assets (whitepapers, Balancelogic Insider newsletter), and the proprietary SaaS sub-brands.
Revenue is generated through a mix of monthly recurring managed service subscriptions, project-based fees (including MVP development at $10k-$50k per engagement), and subscription revenue from the SaaS sub-brands. Go-to-market is consultative and direct, anchored by free strategy sessions and a content-led funnel. Leadership is founder-led under CEO Bill Campbell, with no disclosed institutional investors, funding rounds, or M&A activity in the available data. Reported headcount is 1-10 employees, indicating a small consultancy with partnership-driven delivery capacity.
Balancelogic firmographics
Firmographics- Name
- Balancelogic
- Legal name
- Balancelogic LLC
- Website
- https://balancelogic.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Balancelogic is a Maryland-based Managed Technology Provider delivering fractional CIO/CISO leadership, cloud, AI and automation, custom software development, and SaaS business applications exclusively to small and mid-sized businesses in the Maryland, Virginia, and DC region, with managed IT execution delivered through partner ITAssurance.
- Ownership category
- akta.pro rank
Balancelogic industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
Keywords
Where Balancelogic is headquartered
LocationHeadquarters
- HQ city
- Waldorf
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Balancelogic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Technology Services: Monthly subscription-based managed technology services including fractional CIO/CISO leadership, cloud management, and IT operations. Pricing is flexible based on service type, project scope, and business size with transparent monthly billing.
- Software Development Projects: Custom software development services including full stack development, web applications, MVPs, and mobile applications. MVP development typically ranges from $10k-$50k depending on features and platforms.
- Professional Services: One-time project-based services including network architecture and design, business expansion IT planning, and technology assessments.
- SaaS Subscriptions: Subscription revenue from proprietary SaaS applications including MyMarketingCompanion.com, MyDocUploads.com, and MyQrCodeDesign.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Services - Monthly subscription with transparent billing |
| One time/ perpetual license | Pay-as-you-go | MVP Development - Fixed scope project pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Balancelogic product offering
Product offeringCore offering
Balancelogic operates as a Managed Technology Provider (MTP) delivering an integrated portfolio of technology services to small and mid-sized businesses, including fractional CIO and CISO leadership, cloud strategy and migration, AI and workflow automation, managed IT operations (delivered through partner ITAssurance), custom software development, and a small suite of proprietary SaaS applications (MyMarketingCompanion.com, MyDocUploads.com, MyQrCodeDesign.com).
Product overview
Balancelogic operates as a Managed Technology Provider (MTP) offering an integrated portfolio of technology services designed for small and mid-sized businesses. The company delivers a comprehensive suite of services organized into seven core categories: Fractional CIO Services (providing strategic IT leadership and technology roadmaps), Fractional CISO Services (delivering cybersecurity leadership, assessments, and CMMC consulting), Cloud Services (encompassing cloud business applications, platforms including Azure/AWS/GCP, consulting, migration, and managed services), AI & Automations (including AI-powered solutions, intelligent automation services, and specialized consulting for Make.com and Monday.com platforms), Professional Services (covering network architecture and business expansion), Software Development (spanning full stack development, web/mobile applications, MVP development, and UX/UI design), and SaaS Business Applications (including MyMarketingCompanion.com, MyDocUploads.com, and MyQrCodeDesign.com). The company also provides educational content through whitepapers and the Balancelogic Insider newsletter. Services are delivered through a single integrated model with partnership with ITAssurance for managed IT operations.
Differentiator
Problem solved
Functional benefit
Brands
- ITAssurance: Partner MSP for managed IT and cybersecurity operations, powering the Managed IT Services offering.
- MyMarketingCompanion.com
- MyDocUploads.com
- MyQrCodeDesign.com
Products and services
- Fractional CIO Services Strategic IT leadership for SMBs that includes technology roadmap development, budgeting alignment, IT strategy, infrastructure assessments, vendor management, and managed IT services, designed to give growing businesses CIO-level guidance without hiring a full-time executive.
- Fractional CISO Services On-demand cybersecurity leadership for SMBs that includes cybersecurity roadmaps, assessments, consulting, CMMC consulting, program development and compliance, and GRC software administration to protect data, ensure regulatory compliance, and prepare for audits.
- Cloud Services End-to-end cloud solutions for SMBs including cloud business applications, cloud platforms (Azure, AWS, GCP), cloud consulting, cloud migration, and cloud managed services to modernize operations, support scaling, and provide ongoing infrastructure management.
- AI & Automations AI and workflow automation services for SMBs that include AI and automation consulting, AI-powered solutions, intelligent automation services, Make.com consulting, Monday.com specialists, and AI and automation managed services to reduce manual work and improve productivity.
- Professional Services Project-based IT professional services for SMBs including network architecture and design plus business expansion support, helping organizations build secure, scalable technology infrastructure as they grow or add offices and remote teams.
- Software Development
Quantifiable outcome
- 25-35% cost savings compared to hiring full-time IT staff or managing vendors independently
- +2 more outcomes
Companies that use Balancelogic
Customer profileSegments8 records
Ideal customer profiles2 records
Balancelogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Balancelogic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ITAssurancecoreITAssurance serves as the operational partner for day-to-day managed IT and cybersecurity operations. This partnership allows Balancelogic to focus on strategic technology leadership (fractional CIO/CISO) while ITAssurance handles the tactical managed IT services, 24/7 monitoring, and help desk support. The arrangement enables Balancelogic to deliver its MTP model combining strategy with reliable operations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Balancelogic competitors and assessment
Company assessmentDirect peers
- Ntiva: National managed IT and cybersecurity provider serving SMB and mid-market clients with a similar blend of strategic advisory and operational services. Ntiva is a directly comparable scale competitor in the same MTP/MSP category.
- Integris: SMB-focused managed technology provider offering fractional CIO services, cloud, cybersecurity, and compliance — a near-identical service portfolio and customer segment to Balancelogic.
- Dataprise: Large managed IT services and cybersecurity firm serving SMB and mid-market customers across multiple regions. Operates a similar managed-services-plus-advisory model with national reach Balancelogic aspires to.
- NetGain Technology: Managed IT and IT consulting firm serving SMBs with fractional CIO advisory, cloud, and security services. Closely mirrors Balancelogic's MTP positioning and SMB vertical focus.
- Core BTS: IT consulting and managed services provider with cloud, security, and digital workplace capabilities. Comparable breadth of advisory-plus-operations services for mid-market clients.
- Imagine IT: Regional managed IT and cybersecurity provider focused on SMB and mid-market customers with similar fractional CIO/strategic IT service offerings. Comparable delivery model and client profile.
- Corsica Technologies: Managed IT, cybersecurity, and compliance firm serving SMB and mid-market organizations. Overlaps with Balancelogic's fractional CISO/CMMC and managed-services positioning.
- OnX Enterprise Solutions: Managed services, cloud, and IT infrastructure provider for mid-market and enterprise customers. Comparable in the managed IT/cloud services delivery model, though at larger scale.
Broad incumbents
- CDW: Major IT solutions and services provider with managed services, cloud, and security offerings targeting SMB and enterprise buyers. A broad incumbent whose service portfolio overlaps with Balancelogic's fractional CIO, cloud, and managed IT capabilities.
- Insight Enterprises: Large global IT solutions and services provider offering managed services, cloud, and advisory capabilities. Operates broadly across the same categories as Balancelogic but at vastly greater scale and with a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Balancelogic social profiles
Digital presenceBalancelogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balancelogic leadership team
Management profileNumber of profiles
Profiles1 record
Balancelogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balancelogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balancelogic
What does Balancelogic do?
Balancelogic operates as a Managed Technology Provider (MTP) delivering an integrated portfolio of technology services to small and mid-sized businesses, including fractional CIO and CISO leadership, cloud strategy and migration, AI and workflow automation, managed IT operations (delivered through partner ITAssurance), custom software development, and a small suite of proprietary SaaS applications (MyMarketingCompanion.com, MyDocUploads.com, MyQrCodeDesign.com).
Is Balancelogic a public or private company?
Balancelogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Balancelogic founded?
Balancelogic was founded in 2013. It employs 1 to 10 people.
Where is Balancelogic based?
Balancelogic is headquartered in Waldorf, United States, in the North America region.
How does Balancelogic make money?
Four revenue lines are on record. Managed Technology Services are the primary driver. The others are software Development Projects, professional Services and saaS Subscriptions.
Who are Balancelogic's main competitors?
Direct peers on record are Ntiva, Integris, Dataprise, NetGain Technology, Core BTS, Imagine IT, Corsica Technologies and OnX Enterprise Solutions. Broad incumbents are CDW and Insight Enterprises.
Does Balancelogic have an API?
No public API is recorded for Balancelogic.
What industry is Balancelogic in?
Balancelogic's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize). Its NAICS code is 541511 and its SIC code is 7370.