2Empower

What 2Empower does

2Empower is a French private education media group founded in 2016 and headquartered in Versailles, France, that operates a portfolio of five digital brands serving students preparing for France's competitive grandes écoles business school entrance examinations. The group's flagship property is Major Prépa (major-prepa.com), positioned by the company itself as a reference website for French prépa students. The group also owns Business Cool (business-cool.com), AuFutur (aufutur.fr), Capitaine Study (capitainestudy.fr), and La Méta (cours.projet-meta.com) — each wholly-owned and structured as retained brands under a single parent entity. The portfolio composition indicates a roll-up strategy around French student media, with Major Prépa functioning as the dominant traffic and brand anchor.

The company's core asset is an extensive content library covering written exam solutions (corrigés), past papers (annales), admissibility thresholds (barres d'admissibilité), oral interview preparation, school profiles, and rankings across BCE, ECRICOME, ESSEC, EDHEC, HEC, and EM Lyon entrance examinations. Distribution is exclusively digital through self-serve websites, supported by an active social media presence on Instagram, TikTok, YouTube, Facebook, and LinkedIn, plus a proprietary newsletter ("La Lettre de Major Prépa") and a podcast series. The platform also offers interactive utility tools — admissibilité simulators, admission simulators, and a frais d'inscription calculator — and maintains the "Grange à Copies" peer-graded copy bank. Periodic digital magazine publications (Le Major) and recurring methodology guides such as "Méthode des rappels" and "colles" preparation complete the content surface.

2Empower employs a content-led, B2B-monetized model. All user-facing content and tools are freely accessible to students; revenue is generated exclusively through advertising and sponsored placements from French business schools such as HEC Paris, ESCP, Audencia, NEOMA, KEDGE, SKEMA, EDHEC, EM Lyon, ESSEC, Rennes SB, and Excelia, whose logos and sponsored content are integrated throughout the Major Prépa site. No subscription, paid tier, or transactional user revenue was identified in the source material. The company is led by co-founder Dimitri Des Cognets (COO), operates with 11-50 employees, and is privately held without disclosed external funding or parent company ownership.

Name

2Empower

Legal name

2Empower

Website

https://2empower.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

2Empower is a French education media group operating Major Prépa and four other digital brands that serve students preparing for French business school entrance exams, monetizing free content through advertising and sponsored placements from business schools.

Ownership category

akta.pro rank

Product category

Educational Media and Exam Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD)

akta.pro secondary industry

Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

Keywords

• Educational content platform
• Exam preparation resources
• School ranking services
• Admissibility simulation tools
• Student media publishing

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsored Content: The company generates revenue through advertising and sponsored content featuring business schools (shown as logos and school profiles on the website). Schools such as HEC Paris, ESCP, Audencia, NEOMA, KEDGE, SKEMA, EDHEC, and others are featured as sponsored/paid placements alongside editorial content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

2Empower operates a portfolio of free online educational media platforms targeting French preparatory class (prépa) students preparing for grandes écoles entrance exams. The flagship Major Prépa website delivers past exam papers (annales), corrigés, school rankings, admissibilité and admission simulators, methodology guides, podcasts, and school-specific oral exam preparation resources. The company monetizes this content through sponsored placements and advertising from French business schools such as HEC, ESSEC, EDHEC, ESCP, emlyon, NEOMA, Audencia, KEDGE, SKEMA, and others.

Product overview

2Empower is a parent education technology organization operating multiple education-focused sub-brands. The portfolio includes Major Prépa (a comprehensive exam preparation and school guidance platform for French preparatory class students), Business Cool, AuFutur, Capitaine Study, and La Méta. These products collectively serve students preparing for competitive French grandes écoles through resources including past exam papers, corrections, rankings, podcasts, and school information.

Differentiator

Problem solved

Functional benefit

Products and services

• Major Prépa
• Business Cool
• AuFutur
• Capitaine Study
• La Méta

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Capitaine StudycoreGTM or Marketing PartnerCapitaine Study, an external study abroad and school placement platform, is featured prominently on Major Prépa's site through logo placements in the 'Vos avis sur les écoles' section. This appears to be a commercial partnership where Capitaine Study gains visibility to theprépa student audience in exchange for content integration or referral arrangement. Links to Capitaine Study program pages for schools like HEC Paris, ESCP, and NEOMA are embedded throughout the site.
• La MétacoreStrategic or Co-development PartnerLa Méta is an educational resource platform (cours.projet-meta.com) promoted as a featured resource within the Major Prépa ecosystem. It is referenced in the navigation under 'La Méta' as part of the portfolio of 2Empower-owned or affiliated educational brands. The platform appears to offer complementary online courses for prépa students.
• Business CoolcoreStrategic or Co-development PartnerBusiness Cool (business-cool.com) is another educational media brand within the 2Empower portfolio. It is listed alongside Major Prépa as part of the 2Empower network of student-focused digital properties, suggesting cross-promotional and content synergies across the portfolio.
• AuFuturcoreStrategic or Co-development PartnerAuFutur (aufutur.fr) is a career and future-oriented educational platform featured in the 2Empower brand portfolio alongside Major Prépa. It represents a related property within the same parent company ecosystem, targeting complementary student/career guidance needs.
• Various Business Schools (HEC, ESSEC, EDHEC, ESCP, emlyon, NEOMA, Audencia, KEDGE, SKEMA, GEM, Rennes SB, Excelia)minorGTM or Marketing PartnerMultiple French business schools are featured as paid sponsors/advertisers on Major Prépa. Schools appear as logo placements and linked profiles (e.g., 'VLOG – Les oraux prépa à AUDENCIA', 'NEOMA au cœur des parcours d'excellence', 'Classement ESCP') indicating sponsored content relationships where schools pay for visibility to the prépa student audience. These are advertising relationships rather than strategic partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• L'Étudiant: Major French student media property owned by Le Figaro (Groupe Dassault), offering prep exam guides, school rankings, and orientation content. Directly competes for the same prépa/grandes écoles audience and advertiser spend.
• Studyrama: Leading French student media group providing prep exam resources, school rankings, and orientation content for French high-school and prépa students. Closest comparable to Major Prépa in audience, content-led model, and advertising monetization from grandes écoles.
• Prepa Mag: French media publication focused on the prépa ecosystem, providing exam prep content and school coverage for prospective grandes écoles students. Direct competitor for the same niche audience.
• Diplomeo: French education platform providing school listings, orientation tools, and student guidance resources. Comparable in serving prospective French higher-education students with advertising-supported content.
• MyPrepa: French online preparatory class support platform providing method guides, exercises, and prep resources for prépa students. Comparable in audience (prépa students) and free content + premium offering model.
• PrepMyFuture: French online test preparation platform offering prep resources for grandes écoles entrance exams, including IFP and prépa-specific content. Directly comparable in the prep exam content niche.

Broad incumbents

• Les Sherpas: French online tutoring platform supporting students across academic levels. Comparable as a French education services player but with a broader tutoring market model rather than prépa-specific content.
• Superprof: Global tutoring marketplace with strong French presence. Comparable in serving French students with supplementary academic support, though focused on marketplace tutoring rather than prep content.
• Le Figaro Étudiant: Student-oriented edition of Le Figaro, providing higher-education guidance, prep resources, and school rankings. Comparable in serving French student audience with editorial content and advertiser relationships.
• Kartable: French K-12 and broader education platform offering learning content and tutoring resources. Comparable as a French education content/media player but operates in a broader K-12 scope rather than prépa specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MajorPr%C3%A9paFR
• Facebookfacebook.com/major.prepa/?locale=fr_FR
• LinkedInlinkedin.com/company/2empoweredu
• Instagraminstagram.com/major_prepa/?hl=fr
• TikToktiktok.com/@major.prepa?lang=fr
• Xx.com/2empowerfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Empower