What Le Figaro Étudiant does

Le Figaro Étudiant is a French student-focused digital media platform and wholly-owned subsidiary of Groupe Figaro, providing educational content, school rankings, directories, and orientation tools to French students from collège through higher education. The platform operates the Annuaire du supérieur, a database covering 3,000+ educational establishments and 11,000+ formations, alongside exclusive annual rankings across seven+ categories including business schools, engineering schools, prépas, BTS, bachelor's, communications, and high schools. It also publishes editorial content covering the baccalauréat, brevet, Parcoursup admissions, student life, internships, and career guidance, and produces free interactive tools such as a baccalauréat score simulator and the 'Trouve ton école' school finder.

Name

Le Figaro Étudiant

Legal name

Le Figaro Étudiant

Website

https://etudiant.lefigaro.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Education Media and Student Orientation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Standardized Test Prep & Practice Materials (EDAGADAA)

akta.pro secondary industry

Test-Taking Skills, Strategies & Study Skills Guides (EDAGADAL)

Keywords

• Student orientation services
• Education media publishing
• School directory platform
• Higher education guidance
• Education event management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and sponsored content: Revenue generated through display advertising, sponsored articles, and promotional placements for schools, educational institutions, and education-related service providers targeting students and parents
2. Exhibition and event fees: Educational institutions pay to exhibit and promote their programs at the Post Bac salons organized in Paris, Lyon, and Nantes

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Le Figaro Étudiant is a digital media platform that provides French students with editorial content, school rankings, a comprehensive establishment directory, exam preparation tools, and in-person orientation events. The platform combines journalism with practical orientation tools across the lycée, collège, and higher education segments. It is complemented by post-bac student fairs (Salons Post Bac) held in Paris, Lyon, and Nantes.

Product overview

Le Figaro Étudiant is a comprehensive student orientation platform operated by the Le Figaro Group, offering a unified digital ecosystem for French students navigating their educational journey from middle school through higher education. The platform consists of a school directory (Annuaire du supérieur) covering over 3,000 establishments and 11,000+ formations, annual school rankings, Post Bac orientation fairs in major French cities, Baccalauréat and Brevet preparation tools (revision sheets, simulators, past papers), Parcoursup guidance resources, student life advice (housing, scholarships), and educational news coverage. These products work together to provide end-to-end orientation support, from academic preparation through career exploration.

Differentiator

Problem solved

Functional benefit

Brands

• Campus Channel: Student orientation events and fairs platform organized by Le Figaro Étudiant
• Kelformation
• Figaro Étudiant Pro

Products and services

• Annuaire du supérieur Searchable directory of over 3,000 educational establishments and 11,000+ formations in France covering universities, business schools, engineering schools, art schools, and specialized institutions. Students and parents can search by establishment name, city, type, and diploma level.
• Classements des écoles Annual exclusive rankings of French educational institutions across business schools, engineering schools, communication schools, preparatory classes (prépas), BTS, bachelor programs, and high schools. Provides comparative analysis to help students select establishments.
• Salons Post Bac Annual in-person student orientation fairs held in Paris, Lyon, and Nantes offering a 360-degree orientation experience including school exhibitions, professional meet-and-greets, conferences, personalized coaching, and parent workshops. Free for student and parent attendees.
• Outils de révision du Bac Baccalauréat preparation suite including revision sheets, quizzes, past exam papers with corrections, and a grade simulator to help students estimate bac scores and chances of obtaining the diploma.
• Guides Parcoursup Comprehensive guidance resources for the French higher education admission platform Parcoursup, including application advice, motivational letter templates, FAQs, and timeline management tools.
• Vie étudiante Editorial section covering student life topics including scholarships (bourses Crous), housing, budget management, and student financial assistance programs such as Crous meals at 1 euro.
• Révisions Collège et Brevet Middle school (collège) preparation resources including brevet exam revision sheets, past papers with corrections, and quiz materials for students preparing for the national middle school diploma.
• Stage et Alternance Resources for internships and apprenticeship opportunities, including job listings, sector guides, and advice for first professional experiences.
• Ateliers et Conférences Educational workshops and conferences covering career sectors (cybersecurity, marketing, digital, engineering, luxury, health), study success strategies, stress management, and parent guidance sessions, hosted at Post Bac salons.

Quantifiable outcome

• 91% of salon visitors recommend Le Figaro Étudiant salons
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• WIN Sport SchoolminorStrategic or Co-development PartnerWIN Sport School is featured in editorial content promoting their sport business education programs. The partnership provides Figaro Étudiant readers with sponsored educational content about sport industry careers while giving WIN Sport School visibility among the student audience.
• Campus ChannelminorChannel Partner/ Reseller/ DistributorCampus Channel is a related brand under the Figaro Étudiant umbrella focused on video content for student orientation. It operates as a complementary channel distributing Figaro Étudian's educational content through video format.
• KelformationminorChannel Partner/ Reseller/ DistributorKelformation is a related brand providing formation comparison and discovery services. It extends Figaro Étudiant's reach by offering additional course comparison functionality as part of the broader Figaro Étudiant Pro ecosystem.
• Figaro Étudiant ProminorChannel Partner/ Reseller/ DistributorFigaro Étudiant Pro is a B2B-focused extension of the platform targeting educational institutions and HR professionals. It provides marketing and recruitment solutions for schools seeking to reach the student audience through Figaro Étudiant's channels.
• Groupe FigarocoreStrategic or Co-development PartnerGroupe Figaro is the parent media group providing brand credibility, editorial resources, technology infrastructure, and cross-promotional distribution. As part of France's largest media group, Figaro Étudiant benefits from shared services, advertising sales teams, and brand association with France's oldest daily newspaper.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Studyrama: French student-orientation publisher running a large national footprint of student fairs (Salons Studyrama) plus web content on formations, rankings, and orientation — overlapping directly with Le Figaro Étudiant's Salon Post Bac events and school directory offerings.
• L'Étudiant: France's leading student-orientation media brand (owned by B2o/Mind). Operates a near-identical model: school directories, exclusive rankings, orientation content, and a national network of 'Salons de l'Étudiant' fairs — directly competing with Le Figaro Étudiant for the same lycéen/parent audience and the same institutional advertisers.
• Phosphore: Long-running lycéen-focused magazine and digital platform from Bayard Group; covers orientation, Parcoursup, and student life for the same high-school audience and competes for the same collegiate-level advertisers and partner schools.

Emerging players

• Diplomeo: School-search engine and orientation platform focused on French formations and écoles — narrower in scope (search/discovery) than Le Figaro Étudiant but overlapping on the directory and formation comparison use cases valued by prospective students.
• Wizbii: Student community and media platform targeting young graduates and current students with jobs, internships, and orientation content — emerging mobile/peer-style alternative that competes for engagement among the same lycéen/higher-education cohort.
• SchoolMouv: Edtech platform providing lycée and collége revision content and teacher resources — partial overlap with Le Figaro Étudiant's bac/brevet prep materials, particularly on study-sheets and quiz-based learning.
• Les Sherpas: Online tutoring and homework-help platform with college/lycée focus — competes for student mind-share around bac/brevet preparation and orientation, though more transactional (1:1 tutoring) than Le Figaro Étudiant's editorial/listing model.

Others

• EdTech France: French EdTech industry association representing the broader educational-technology ecosystem — relevant adjacent network for partnerships, supplier relationships, and ecosystem visibility, rather than a direct competitor.

Broad incumbents

• L'Express Étudiant: Student vertical of L'Express news media; shares the pattern of a general-interest publisher creating a student-focused sub-brand, targeting recruitment marketers and lycéens with similar orientation content.
• Le Monde Campus: Student orientation vertical of national newspaper Le Monde. Operates within a broader newsroom (vs. specializing in lycée-to-higher-education guidance), but directly competes for the same parent and prospective-student audience with rankings, school directories, and orientation advice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/figaro-etudiant

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Figaro Étudiant