Baker Labs
Baker Labs is a Knoxville, Tennessee-based digital marketing agency founded in 2012 that exclusively serves healthcare organizations, including private practices, health systems, medical device manufacturers, and healthtech companies, with retainer-based SEO, advertising, website, and HIPAA-compliant email marketing services.
- Company typePrivate
- Founded2012
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Baker Labs does
Baker Labs (legal entity: Baker Marketing Laboratory, formerly Baker Marketing) is a Knoxville, Tennessee-based digital marketing agency founded in 2012 by Gavin Baker. The firm specializes exclusively in healthcare marketing, serving private practices (dental, eyecare, veterinary, surgical, regenerative medicine), hospitals and health systems, medical device manufacturers, and healthtech companies across the United States and internationally. Its core offerings span marketing strategy, website design and development on WordPress and HubSpot, branding, reputation management, SEO, content marketing, digital advertising (Google, Microsoft, Meta, LinkedIn, TikTok), HIPAA-compliant email marketing, social media management, and marketing analytics. A proprietary research-driven methodology called the Flying Fish Philosophy underpins its strategy engagements, and the firm produces the Growth Unbound podcast as a thought leadership channel.
The business operates as a professional services agency on a project and retainer basis, with no publicly disclosed pricing tiers and a quote-based commercial model initiated through free 30-minute consultation calls. Go-to-market is sales-led and event-driven, combining direct outreach with speaking engagements at healthcare marketing conferences (HITMC, HCIC) and content marketing. The company maintains certified partner relationships with Google, HubSpot (2020 Impact Award recipient), and Meta Facebook, which provide preferred platform access. It is privately held, founder-owned, and bootstrapped with no institutional investment, subsidiaries, or M&A history. As of 2025, the team comprises approximately 8 named professionals operating from a single downtown Knoxville office.
Baker Labs firmographics
Firmographics- Name
- Baker Labs
- Legal name
- Baker Marketing Laboratory
- Website
- https://bakerlabs.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baker Labs is a Knoxville, Tennessee-based digital marketing agency founded in 2012 that exclusively serves healthcare organizations, including private practices, health systems, medical device manufacturers, and healthtech companies, with retainer-based SEO, advertising, website, and HIPAA-compliant email marketing services.
- Ownership category
- akta.pro rank
Where Baker Labs is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baker Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Marketing Services: Comprehensive digital marketing services including SEO, content marketing, social media management, digital advertising, website design, and email marketing delivered as ongoing retainer engagements or project-based work
- Marketing Strategy Consulting: Customized marketing strategy development and planning services for healthcare practices, health systems, medical device manufacturers, and healthtech companies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Baker Labs product offering
Product offeringCore offering
Baker Labs is a healthcare-specialized digital marketing agency that delivers integrated marketing services including strategy, website design and development, SEO, content marketing, digital advertising, email marketing, social media, branding, reputation management, and analytics for healthcare practices, health systems, medical device manufacturers, and healthtech companies. Services are executed primarily on WordPress and HubSpot platforms using a proprietary research-driven planning methodology, with specialized HIPAA-compliant workflows for healthcare compliance.
Product overview
Baker Labs (Baker Marketing Laboratory) is a digital marketing agency offering a comprehensive suite of services for healthcare organizations. The portfolio includes Marketing Strategy as the foundation service, followed by Website Design and Development (using WordPress and HubSpot), Branding Design and Messaging, Online Reviews and Reputation Management, Search Engine Optimization (SEO), Content Marketing, Digital Advertising (across Google Ads, Meta, LinkedIn, TikTok), Email Marketing (including HIPAA-compliant options), Social Media Marketing, and Marketing Analytics and Reporting. Additionally, they produce the Growth Unbound Podcast as an owned media property. These services work together as an integrated inbound and digital marketing solution designed to help healthcare practices, medical device manufacturers, healthtech companies, and health systems attract patients, build relationships, and achieve growth.
Differentiator
Problem solved
Functional benefit
Brands
- Growth Unbound: A healthcare leadership podcast powered by Baker Marketing Laboratory, featuring interviews with accomplished professionals in the healthcare industry.
Products and services
- Marketing Strategy Strategic marketing planning service for healthcare organizations that includes analysis of current marketing presence, goal identification, competitor analysis, target persona and messaging development, and tailored campaign recommendations.
- Website Design and Development Healthcare website design and development service using WordPress and HubSpot platforms, featuring responsive design, SEO optimization, user experience focus, hosting, support, and content management training.
- Branding Design and Messaging Comprehensive branding services including branding strategy, StoryBrand workshops, professional photography, videography, brand guidelines, and graphic design for healthcare organizations.
- Online Reviews and Reputation Management Online reputation management service including review requesting automation via SMS and email, monitoring across platforms, response strategies, and leveraging testimonials for marketing purposes.
- Search Engine Optimization (SEO) SEO service encompassing on-page and off-page optimization, local SEO strategies, Google Business Profile optimization, citation campaigns, and SEO-optimized content and blog creation for healthcare organizations.
- Content Marketing Content marketing service creating diverse formats including blog posts, whitepapers, videography, infographics, and patient education materials, distributed through strategic planning and SEO optimization.
- Digital Advertising Digital advertising campaigns across Google Ads, Microsoft Advertising, Meta (Facebook/Instagram), LinkedIn, TikTok, display networks, and video advertising with strategy, planning, monitoring, optimization, and analytics.
- Email Marketing Strategic email marketing campaigns including strategy development, personalization, content creation and design, optimized sending, automation workflows, and HIPAA-compliant email marketing for healthcare practices.
- Social Media Marketing Social media marketing service including strategy development, platform optimization, content creation (organic posting), paid social media advertising, and analytics across Facebook, Instagram, YouTube, LinkedIn, and TikTok.
- Marketing Analytics and Reporting Custom analytics reports, insights, recommendations, and continuous measurement and refinement of marketing campaigns with focus on healthcare industry metrics.
Quantifiable outcome
- Regenerative Medicine Clinic achieved 0% increase in patient applications in 10 months
- +3 more outcomes
Companies that use Baker Labs
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Baker Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Baker Labs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GooglecoreGoogle Partner status indicating certified expertise in Google Ads and Google marketing platforms. Enables advanced advertising capabilities and platform support for client campaigns.
- HubSpotcoreCertified HubSpot partner agency with Impact Award recognition. Specializes in HubSpot CMS implementation, CRM integration, and inbound marketing automation for healthcare clients.
- Meta (Facebook)coreFacebook Marketing Partner with expertise in Meta advertising platforms for healthcare practices. Certified to run compliant healthcare advertising campaigns.
- ForbesminorPresident Gavin Baker serves on the Forbes Agency Council, an invitation-only organization for senior-level agency executives. Provides platform for thought leadership content and expert insights.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Baker Labs competitors and assessment
Company assessmentDirect peers
- Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, paid media, and web design to hospitals, health systems, and private practices. Most directly comparable to Baker Labs in vertical focus, mid-market customer mix, and integrated service portfolio.
- Geonetric: Healthcare digital agency providing website design, content, SEO, and digital advertising for hospitals and health systems. Comparable to Baker Labs in healthcare-only focus and emphasis on HIPAA-aware marketing execution.
- Healthcare Success: Full-service healthcare marketing agency delivering SEO, paid media, branding, and patient acquisition for practices and health systems. Comparable to Baker Labs in its healthcare-vertical specialization and SMB-to-enterprise customer mix.
- Doctor.com: Healthcare marketing and patient experience platform offering reputation management, listings, and provider profiles for medical practices. Comparable to Baker Labs in targeting private healthcare practices with digital patient acquisition solutions.
- Practice Builders: Marketing agency specifically serving medical, dental, and specialty practices with website design, SEO, and patient acquisition campaigns. Comparable to Baker Labs in serving SMB healthcare practices with full-service digital marketing.
- Tidal Health Group: Healthcare marketing agency focused on patient acquisition for hospitals, health systems, and specialty practices. Comparable to Baker Labs in healthcare vertical focus and integrated digital marketing offerings.
- Scorpion: Digital marketing and technology company serving local businesses with significant healthcare practice vertical, including patient acquisition, websites, and advertising. Comparable to Baker Labs in serving medical practices with full-stack digital marketing.
- Tebra (PatientPop): Practice growth and patient experience platform offering websites, SEO, reputation management, and digital marketing for healthcare practices. Comparable to Baker Labs in targeting private practices with marketing and patient-acquisition tooling.
- Advice Media: Digital marketing agency focused on healthcare practices, dental groups, and medical specialists, offering website design, SEO, and paid advertising. Comparable to Baker Labs in SMB healthcare customer profile and integrated service stack.
- Intrepy: Healthcare marketing agency serving private practices, dental groups, and medspas with SEO, web design, and patient acquisition. Comparable to Baker Labs in healthcare-only focus and SMB-to-mid-market customer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Baker Labs social profiles
Digital presenceBaker Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Labs leadership team
Management profileNumber of profiles
Profiles8 records
Baker Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Labs
What does Baker Labs do?
Baker Labs is a healthcare-specialized digital marketing agency that delivers integrated marketing services including strategy, website design and development, SEO, content marketing, digital advertising, email marketing, social media, branding, reputation management, and analytics for healthcare practices, health systems, medical device manufacturers, and healthtech companies. Services are executed primarily on WordPress and HubSpot platforms using a proprietary research-driven planning methodology, with specialized HIPAA-compliant workflows for healthcare compliance.
Is Baker Labs a public or private company?
Baker Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker Labs founded?
Baker Labs was founded in 2012. It employs 1 to 10 people.
Where is Baker Labs based?
Baker Labs is headquartered in Knoxville, United States, in the North America region.
How does Baker Labs make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are marketing Strategy Consulting.
Who are Baker Labs's main competitors?
Direct peers on record are Cardinal Digital Marketing, Geonetric, Healthcare Success, Doctor.com, Practice Builders, Tidal Health Group, Scorpion, Tebra (PatientPop), Advice Media and Intrepy.
Does Baker Labs have an API?
No public API is recorded for Baker Labs.