Baker Labs

What Baker Labs does

Baker Labs (legal entity: Baker Marketing Laboratory, formerly Baker Marketing) is a Knoxville, Tennessee-based digital marketing agency founded in 2012 by Gavin Baker. The firm specializes exclusively in healthcare marketing, serving private practices (dental, eyecare, veterinary, surgical, regenerative medicine), hospitals and health systems, medical device manufacturers, and healthtech companies across the United States and internationally. Its core offerings span marketing strategy, website design and development on WordPress and HubSpot, branding, reputation management, SEO, content marketing, digital advertising (Google, Microsoft, Meta, LinkedIn, TikTok), HIPAA-compliant email marketing, social media management, and marketing analytics. A proprietary research-driven methodology called the Flying Fish Philosophy underpins its strategy engagements, and the firm produces the Growth Unbound podcast as a thought leadership channel.

The business operates as a professional services agency on a project and retainer basis, with no publicly disclosed pricing tiers and a quote-based commercial model initiated through free 30-minute consultation calls. Go-to-market is sales-led and event-driven, combining direct outreach with speaking engagements at healthcare marketing conferences (HITMC, HCIC) and content marketing. The company maintains certified partner relationships with Google, HubSpot (2020 Impact Award recipient), and Meta Facebook, which provide preferred platform access. It is privately held, founder-owned, and bootstrapped with no institutional investment, subsidiaries, or M&A history. As of 2025, the team comprises approximately 8 named professionals operating from a single downtown Knoxville office.

Name

Baker Labs

Legal name

Baker Marketing Laboratory

Website

https://bakerlabs.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Baker Labs is a Knoxville, Tennessee-based digital marketing agency founded in 2012 that exclusively serves healthcare organizations, including private practices, health systems, medical device manufacturers, and healthtech companies, with retainer-based SEO, advertising, website, and HIPAA-compliant email marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, content marketing, social media management, digital advertising, website design, and email marketing delivered as ongoing retainer engagements or project-based work
2. Marketing Strategy Consulting: Customized marketing strategy development and planning services for healthcare practices, health systems, medical device manufacturers, and healthtech companies

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Baker Labs is a healthcare-specialized digital marketing agency that delivers integrated marketing services including strategy, website design and development, SEO, content marketing, digital advertising, email marketing, social media, branding, reputation management, and analytics for healthcare practices, health systems, medical device manufacturers, and healthtech companies. Services are executed primarily on WordPress and HubSpot platforms using a proprietary research-driven planning methodology, with specialized HIPAA-compliant workflows for healthcare compliance.

Product overview

Baker Labs (Baker Marketing Laboratory) is a digital marketing agency offering a comprehensive suite of services for healthcare organizations. The portfolio includes Marketing Strategy as the foundation service, followed by Website Design and Development (using WordPress and HubSpot), Branding Design and Messaging, Online Reviews and Reputation Management, Search Engine Optimization (SEO), Content Marketing, Digital Advertising (across Google Ads, Meta, LinkedIn, TikTok), Email Marketing (including HIPAA-compliant options), Social Media Marketing, and Marketing Analytics and Reporting. Additionally, they produce the Growth Unbound Podcast as an owned media property. These services work together as an integrated inbound and digital marketing solution designed to help healthcare practices, medical device manufacturers, healthtech companies, and health systems attract patients, build relationships, and achieve growth.

Differentiator

Problem solved

Functional benefit

Brands

• Growth Unbound: A healthcare leadership podcast powered by Baker Marketing Laboratory, featuring interviews with accomplished professionals in the healthcare industry.

Products and services

• Marketing Strategy Strategic marketing planning service for healthcare organizations that includes analysis of current marketing presence, goal identification, competitor analysis, target persona and messaging development, and tailored campaign recommendations.
• Website Design and Development Healthcare website design and development service using WordPress and HubSpot platforms, featuring responsive design, SEO optimization, user experience focus, hosting, support, and content management training.
• Branding Design and Messaging Comprehensive branding services including branding strategy, StoryBrand workshops, professional photography, videography, brand guidelines, and graphic design for healthcare organizations.
• Online Reviews and Reputation Management Online reputation management service including review requesting automation via SMS and email, monitoring across platforms, response strategies, and leveraging testimonials for marketing purposes.
• Search Engine Optimization (SEO) SEO service encompassing on-page and off-page optimization, local SEO strategies, Google Business Profile optimization, citation campaigns, and SEO-optimized content and blog creation for healthcare organizations.
• Content Marketing Content marketing service creating diverse formats including blog posts, whitepapers, videography, infographics, and patient education materials, distributed through strategic planning and SEO optimization.
• Digital Advertising Digital advertising campaigns across Google Ads, Microsoft Advertising, Meta (Facebook/Instagram), LinkedIn, TikTok, display networks, and video advertising with strategy, planning, monitoring, optimization, and analytics.
• Email Marketing Strategic email marketing campaigns including strategy development, personalization, content creation and design, optimized sending, automation workflows, and HIPAA-compliant email marketing for healthcare practices.
• Social Media Marketing Social media marketing service including strategy development, platform optimization, content creation (organic posting), paid social media advertising, and analytics across Facebook, Instagram, YouTube, LinkedIn, and TikTok.
• Marketing Analytics and Reporting Custom analytics reports, insights, recommendations, and continuous measurement and refinement of marketing campaigns with focus on healthcare industry metrics.

Quantifiable outcome

• Regenerative Medicine Clinic achieved 0% increase in patient applications in 10 months
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google Ads and Google marketing platforms. Enables advanced advertising capabilities and platform support for client campaigns.
• HubSpotcoreTechnology or IntegrationCertified HubSpot partner agency with Impact Award recognition. Specializes in HubSpot CMS implementation, CRM integration, and inbound marketing automation for healthcare clients.
• Meta (Facebook)coreTechnology or IntegrationFacebook Marketing Partner with expertise in Meta advertising platforms for healthcare practices. Certified to run compliant healthcare advertising campaigns.
• ForbesminorGTM or Marketing PartnerPresident Gavin Baker serves on the Forbes Agency Council, an invitation-only organization for senior-level agency executives. Provides platform for thought leadership content and expert insights.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, paid media, and web design to hospitals, health systems, and private practices. Most directly comparable to Baker Labs in vertical focus, mid-market customer mix, and integrated service portfolio.
• Geonetric: Healthcare digital agency providing website design, content, SEO, and digital advertising for hospitals and health systems. Comparable to Baker Labs in healthcare-only focus and emphasis on HIPAA-aware marketing execution.
• Healthcare Success: Full-service healthcare marketing agency delivering SEO, paid media, branding, and patient acquisition for practices and health systems. Comparable to Baker Labs in its healthcare-vertical specialization and SMB-to-enterprise customer mix.
• Doctor.com: Healthcare marketing and patient experience platform offering reputation management, listings, and provider profiles for medical practices. Comparable to Baker Labs in targeting private healthcare practices with digital patient acquisition solutions.
• Practice Builders: Marketing agency specifically serving medical, dental, and specialty practices with website design, SEO, and patient acquisition campaigns. Comparable to Baker Labs in serving SMB healthcare practices with full-service digital marketing.
• Tidal Health Group: Healthcare marketing agency focused on patient acquisition for hospitals, health systems, and specialty practices. Comparable to Baker Labs in healthcare vertical focus and integrated digital marketing offerings.
• Scorpion: Digital marketing and technology company serving local businesses with significant healthcare practice vertical, including patient acquisition, websites, and advertising. Comparable to Baker Labs in serving medical practices with full-stack digital marketing.
• Tebra (PatientPop): Practice growth and patient experience platform offering websites, SEO, reputation management, and digital marketing for healthcare practices. Comparable to Baker Labs in targeting private practices with marketing and patient-acquisition tooling.
• Advice Media: Digital marketing agency focused on healthcare practices, dental groups, and medical specialists, offering website design, SEO, and paid advertising. Comparable to Baker Labs in SMB healthcare customer profile and integrated service stack.
• Intrepy: Healthcare marketing agency serving private practices, dental groups, and medspas with SEO, web design, and patient acquisition. Comparable to Baker Labs in healthcare-only focus and SMB-to-mid-market customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bakerlabs
• LinkedInlinkedin.com/company/baker-labs-llc
• Instagraminstagram.com/bakermarketinglabs
• TikToktiktok.com/@bakermarketinglabs
• Xx.com/bakerlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Labs