Berlin International Gaming

What Berlin International Gaming does

Berlin International Gaming (BIG), legally Bigleet GmbH, is a Berlin-based esports organization founded in January 2017 by CEO Daniel Finkler. The company operates professional competitive teams across at least six game titles — Counter-Strike 2 (including women's team BIG EQUIPA), League of Legends, Fortnite, Trackmania, Brawl Stars, and StarCraft II — alongside a content production studio (BIG Studio), training facility (BIG Bootcamp), tournament platform (GoBIG League), and direct-to-consumer merchandise storefront (BIG Shop / bigclan.shop).

BIG generates revenue through three primary streams: corporate sponsorship and partnership deals (with partners including PaysafeCard, Logitech G, BWI, Red Bull, Backforce, MERKUR, Philips OneBlade, die Bayerische, Acer Predator, and others), direct-to-consumer merchandise sales at price points ranging from €14.90 for shirts to €74.99 for premium jerseys, and tournament prize winnings totaling over USD 3,000,000 cumulatively since founding. Its go-to-market motion is community-led and event-driven: BIG builds audience through competitive success at premier events (IEM Cologne Major 2026, ESL Pro League, ESL Impact, HLTV Awards), streaming talent on Twitch, and a structured youth talent pipeline (BIG SELECTA, BIG Academy) that feeds the professional rosters.

The organization has invested in adjacent technology through a planned Esports Transfer Platform (built with NMKR and yellow house) intended as a unified global marketplace for player and team transfers. BIG is recognized as Germany's premier esports organization, with HLTV Women's Team of the Year 2025, ESL Impact Season 8 Finals championship, and a multi-year strategic partnership with Logitech G among its most notable commercial and competitive achievements. The company operates from its Berlin headquarters at Wilhelm-von-Siemens Straße 23 with a headcount of 11-50 employees and remains privately held.

Name

Berlin International Gaming

Legal name

Bigleet GmbH

Website

https://bigclan.gg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin International Gaming (BIG) is a Berlin-based esports organization founded in 2017 that operates professional teams across Counter-Strike 2, League of Legends, Fortnite, Trackmania, and other titles, monetizing through corporate sponsorships, direct-to-consumer merchandise sales, and tournament prize winnings, while running a youth talent development pipeline (BIG SELECTA) and content studio.

Ownership category

akta.pro rank

Product category

Esports Organization & Competitive Gaming Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional Esports Leagues & Circuits (MPAFADAA)

akta.pro secondary industry

Major Championship Events & World Finals (MPAKANAE)

Keywords

• Esports organization
• Competitive gaming teams
• Esports talent development
• Gaming merchandise sales
• Tournament operations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Sponsorship and Partnership Revenue: BIG generates revenue through sponsorship deals with brands including SkinBaron, Backforce, die Bayerische, LeetDesk, Pizza Hut, Philips OneBlade, Logitech G, Acer Predator, GreenMedical, Four 20 Pharma, PaysafeCard, MERKUR, UNLTD, and BWI. Sponsors receive brand visibility on team jerseys, event appearances, and content integration.
2. Merchandise and E-commerce Sales: BIG sells branded merchandise including jerseys, hoodies, shirts, accessories, gear, and mystery boxes through its direct-to-consumer e-commerce platform bigclan.shop. Products are sold at various price points with free shipping thresholds.
3. Tournament Prize Winnings: BIG earns revenue through competitive success in esports tournaments. The organization has won over USD 3,000,000 in prize money since its foundation in 2017, including titles in ESL Impact, DreamHack events, and various championship tournaments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Berlin International Gaming (BIG) is a Berlin-based esports organization that fields professional competitive teams across multiple game titles including Counter-Strike 2, League of Legends, Fortnite, Trackmania, and Brawl Stars. Beyond team operations, the organization runs a merchandise e-commerce store (BIG Shop), a structured talent development program (BIG SELECTA), a content production studio (BIG Studio), training bootcamp facilities, and the GoBIG League tournament platform.

Product overview

Berlin International Gaming (BIG) is a premier esports organization offering competitive team participation across multiple game titles (Counter-Strike 2, League of Legends, Fortnite, Trackmania, Brawl Stars), merchandise sales through the BIG Shop, talent development via BIG SELECTA, content production through BIG Studio, and training facilities via BIG Bootcamp. The organization operates the GoBIG League tournament platform and provides downloadable wallpaper content.

Differentiator

Problem solved

Functional benefit

Products and services

• BIG Shop Direct-to-consumer e-commerce storefront offering BIG branded merchandise including team jerseys (CS2, Fortnite), hoodies, shirts, accessories, gear, and mystery boxes. Serves esports fans and supporters globally.
• BIG SELECTA Talent Development Program Structured youth talent identification and development program for aspiring esports players, providing coaching, bootcamps, mentorship, media training, and financial support with a pathway to professional competition.
• BIG Studio Content production studio producing esports content, videos, broadcasts, and media assets for the organization and its partners.
• BIG Bootcamp Training facility offering bootcamp services and practice infrastructure for esports teams and players.
• GoBIG League Esports league and tournament platform operated by BIG, hosting competitive play and tournament operations.
• Professional Counter-Strike 2 Team Flagship professional esports team competing in Counter-Strike 2 international leagues and tournaments including IEM Cologne Major, ESL Pro League, and HLTV-ranked events.
• BIG EQUIPA (Women's CS2 Team) Women's professional Counter-Strike 2 team competing in the ESL Impact league, recognized as Women's Team of the Year at the HLTV Awards 2025.
• Professional League of Legends Team Professional League of Legends team competing in the Prime League and related European regional competition.
• Professional Fortnite Team Professional Fortnite team competing in Fortnite esports competitions with a focus on the DACH region and global Fortnite events.

Quantifiable outcome

• Won over USD 3,000,000 in prize money since 2017
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered premium sponsor, core partner and minor partner.

• PaysafeCardpremium sponsorGTM or Marketing Partner · 23 March 2026PaysafeCard joined BIG as Premium Sponsor and official Payment Partner. The collaboration spans BIG's Fortnite, Counter-Strike 2, and other divisions. PaysafeCard provides eCash payment solutions and serves as official payments sponsor for the organization.
• SkinBaroncore partnerGTM or Marketing PartnerLong-term partnership with SkinBaron, a German-based platform for buying and selling digital items in a safe environment. SkinBaron is a powered-by sponsor displayed on the website footer.
• Backforcecore partnerGTM or Marketing PartnerBackforce is a powered-by sponsor and provider of gaming chairs. The Backforce ONE PLUS BIG Edition chair is available through the BIG merchandise store.
• die Bayerischecore partnerGTM or Marketing Partnerdie Bayerische is a Bavarian insurance company partnering with BIG. The partnership includes supporting the talent development program BIG SELECTA.
• LEETDESKcore partnerGTM or Marketing PartnerLEETDESK is a powered-by sponsor providing gaming desks. The partnership includes customized BIG Edition products.
• PHILIPS ONEBLADEcore partnerGTM or Marketing PartnerPhilips OneBlade sponsors BIG's talent development program BIG SELECTA. The partnership includes the Philips OneBlade #BodyRoyale Fortnite Map and bootcamp activations.
• LOGITECH Gcore partnerGTM or Marketing PartnerLogitech G is a multi-year strategic partner providing gaming peripherals and equipment. The partnership was announced in 2024.
• ACER PREDATORcore partnerGTM or Marketing PartnerAcer Predator partnered with BIG in a strategic content partnership. Right before BLAST Premier Fall Group Stage in Copenhagen and IEM Cologne.
• GreenMedicalminor partnerGTM or Marketing PartnerGreenMedical is a powered-by sponsor, a health-related company partnering with BIG.
• BWIcore partnerStrategic or Co-development PartnerBWI GmbH, the digitization partner of the German Bundeswehr, became the first partner in gaming and esports for BWI. The partnership supports Counter-Strike 2 Male and Female teams (BIG EQUIPA) and Trackmania team, with BWI logo appearing on BIG team jerseys. Extended in September 2025.
• FOUR 20 PHARMAminor partnerGTM or Marketing PartnerFour 20 Pharma is a powered-by sponsor partnering with BIG.
• MERKURcore partnerGTM or Marketing PartnerMERKUR announced new partnership with BIG in November 2025, supporting the organization's activities.
• UNLTDcore partnerGTM or Marketing PartnerUNLTD is a powered-by sponsor with horizontal logo placement on the BIG website.
• SoftwareOnecore partnerStrategic or Co-development PartnerSoftwareOne partnered with BIG to elevate esports talent acquisition and employer branding. Partnership supports League of Legends and Trackmania teams. SoftwareOne is a leading provider of software and cloud portfolio management with multiple German business locations.
• PwC Deutschlandcore partnerStrategic or Co-development PartnerPwC Deutschland and BIG jointly published the booklet E-Sport in Deutschland Im globalen Kontext, providing over 100 pages of insights into the German esports market with expert opinions and future scenarios.
• Red Bullcore partnerGTM or Marketing PartnerRed Bull sponsored a German esports team for the first time in history, becoming an official partner of BIG from February 2019.
• Corsaircore partnerGTM or Marketing PartnerAward-winning gaming equipment manufacturer founded in 1994, providing high-performance peripherals to BIG players.
• HÖRLUCHSminor partnerGTM or Marketing PartnerHÖRLUCHS is a German premium supplier for hearing protection, hearing aids, and high-performance InEar Audio systems, partnering with BIG.
• NMKRcore partnerTechnology or IntegrationNMKR is partnered with BIG for design, development, and implementation of the esports transfer platform, responsible for the technical aspects of the unified global transfer market.
• yellow housecore partnerStrategic or Co-development PartnerYellow house is partnered with BIG taking care of all communication for the esports transfer platform project, handling stakeholder engagement and messaging.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• MOUZ (formerly mousesports): Hamburg-based European esports organization with a long-standing CS2 roster and competing in multiple titles; the most direct German-market peer to BIG with overlapping CS2 and multi-game competition.
• G2 Esports: Berlin-headquartered global esports organization fielding top-tier CS2 and League of Legends teams; the closest direct peer given the shared Berlin HQ and overlapping game slate (CS2 + LoL).
• FaZe Clan: Major global esports and content organization with a flagship CS2 roster; directly comparable in CS2 competitive level, content production, and merchandise scale (BIG famously defeated FaZe in the HLC Belgrade PRO 2026 grand final).
• Team Vitality: Paris-based European esports org competing in CS2 and League of Legends with similar sponsorship-driven revenue model; comparable in multi-game European strategy and Tier-1 CS2 positioning.
• Fnatic: London-based legacy esports organization with elite CS2 and League of Legends rosters; directly comparable in title breadth, merchandise business, and BIG is a known transfer counterparty (blameF was signed from fnatic in January 2026).
• Astralis: Copenhagen-headquartered CS2 and broader esports organization with a comparable multi-game European footprint; directly comparable in CS2 roster strategy and tournament circuit participation.
• Cloud9: North American multi-game esports organization with a prominent CS2 roster; comparable in CS2 competitive positioning and merchandise/revenue model, though operating in a different primary geography.
• Heroic: Danish CS2-focused esports organization with comparable competitive level, European footprint, and a similar mix of tournament prize revenue and sponsorship dependence.

Broad incumbents

• Team Liquid: Large global multi-game esports organization active across CS2, LoL, Dota 2, and more; comparable in diversified title strategy but operates at meaningfully greater scale across more regions.

Regional players

• SK Gaming: Cologne-based German esports organization with deep CS roots; directly comparable as a fellow German esports org competing for the same DACH sponsors, talent pool, and audience attention (Philipp Neubauer, BIG's CSO, previously worked at SK-Gaming).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bigclangg
• YouTubeyoutube.com/channel/UCe3r6YBJYaQYGZLLT6wxblQ
• Facebookfacebook.com/BIGCLANgg
• Instagraminstagram.com/bigclangg
• TikToktiktok.com/@bigclangg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin International Gaming