What Neverstop does

NeverStop, operating under legal entity Assured Inc., is a B2B2C coaching and rewards platform focused exclusively on the science of healthy aging for adults 55+. The product combines an Aging Well Snapshot assessment across five domains (Body & Movement, Mind & Memory, Emotional Health, Connection, and Life Navigation) with a library of 150+ science-backed actions, board-certified health coach check-ins, and a 24/7 digital member site at app.neverstop.com. A proprietary clinical grid personalizes risk assessment, while a Sparks rewards system converts completed actions into dollars added to long-term care insurance coverage, with conversion mechanics determined by each carrier partner.

The platform runs on AI and predictive analytics that infer health status from member engagement patterns and surface next-best actions, though AI functions as a personalization layer rather than a standalone product surface. NeverStop monetizes indirectly: insurance carriers invoice and collect annual membership fees from policyholders and remit a share to NeverStop, while senior living operators and wearables OEMs license the platform under co-branded or white-label arrangements. End customers are reached almost exclusively through B2B partners — carriers handle enrollment at the point of contract issuance, and the company reports 100,000+ members served, 71% sustained engagement at 12+ months, a 70+ NPS, and a 4-year RCT of 18,000 participants showing 7% claims cost reduction and 7-25% policy lapse rate reduction.

Operationally, the company runs exceptionally lean — 1-10 employees headquartered in New York with a parent operating address in Needham, MA, under Massachusetts governing law. No external funding rounds are disclosed, ownership appears founder-led, and affiliated entities include Assured Care Ltd. (UK) and Assured Allies Services LLC (US). Geographic operations are confined to the United States today, with compliance coverage across Washington My Health My Data Act, Connecticut Data Privacy Act, and Nevada Consumer Health Data Privacy Law.

Name

Neverstop

Legal name

Assured Inc.

Website

https://neverstop.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

NeverStop is a B2B2C coaching and rewards platform that partners with insurance carriers, senior living operators, and wearables companies to deliver personalized aging-well programs to adults 55+, converting completed wellness actions into long-term care coverage benefits via a Sparks rewards system.

Ownership category

akta.pro rank

Product category

Senior Wellness and Healthy-Aging Software

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG), Geriatric, Frailty & Fall-Prevention Remote Monitoring (HLALAFAI)

Keywords

• Senior wellness platform
• Health coaching software
• Aging well program
• Longevity engagement
• Wellness rewards

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Annual Membership Fees (via Carriers): NeverStop does not directly charge members. Instead, the Carrier charges members an annual membership fee to cover participation in NeverStop. The fee is invoiced and collected by the Carrier, not by NeverStop directly.
2. Sparks Rewards Conversion: Sparks earned through completing actions may convert into credits, increased coverage, or other financial rewards or benefits. Conversion is determined solely by the Carrier and is not guaranteed. NeverStop administers the Sparks system while Carriers determine the monetary value and application of rewards.
3. B2B Enterprise Partnerships: Revenue generated through partnerships with insurance carriers, senior living communities, and wearables companies. NeverStop offers co-branded or white-label solutions, with the company handling platform operations while partners provide member access and potentially share in costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NeverStop is a coaching and rewards platform that delivers human health coaching and AI-personalized, science-backed wellness actions across five aging-well domains (Body & Movement, Mind & Memory, Emotional Health, Connection, and Life Navigation) to adults aged 55+. Members complete a personalized Aging Well Snapshot assessment, are matched with board-certified coaches, and earn Sparks rewards convertible into purchasing power for long-term care benefits. The platform is deployed as co-branded or white-label solutions for insurance carriers, senior living communities, and wearables/connected-health partners, with enrollment also available directly to individual consumers.

Product overview

NeverStop is a single unified coaching and rewards platform that helps adults 55+ age stronger through personalized, science-backed actions across five domains (Body & Movement, Mind & Memory, Emotional Health, Connection, and Life Navigation). The platform combines human health coaching with digital guidance and a Sparks rewards system where members earn rewards for completed actions that can convert to long-term care benefits. The NeverStop ecosystem includes the core member site (app.neverstop.com), the Aging Well Snapshot assessment, and partner-specific solutions for insurance carriers, senior living communities, and wearables/connected health companies—offered as co-branded or white-label options.

Differentiator

Problem solved

Functional benefit

Products and services

• NeverStop for Insurance Carriers Co-branded/co-marketed deployment of the NeverStop aging-well coaching and rewards platform that insurance carriers enroll their members into, typically upon issuance of a long-term care or senior health insurance contract. Designed to differentiate carrier offerings, retain policyholders, and reduce claims through proactive, AI-personalized coaching.
• NeverStop for Senior Living Communities Partner solution enabling senior living operators to enroll their residents in the NeverStop coaching and rewards platform as part of community programming, enriching the resident experience with personalized health coaching and Sparks rewards.
• NeverStop for Wearables & Connected Health Partners Partnership offering for wearables and connected-health device manufacturers that integrates device data with NeverStop's predictive analytics to deliver more relevant, personalized wellness actions and lift older-adult device engagement.
• NeverStop Member Site Direct-to-consumer member-facing platform, accessed at app.neverstop.com, where adults 55+ complete the Aging Well Snapshot assessment, are matched with a board-certified health coach, access science-backed personalized actions across five aging-well domains, and earn Sparks rewards convertible to long-term care benefits purchasing power.

Quantifiable outcome

• 65% of members report improved physical outcomes (reduced pain, better balance, weight loss, increased strength)
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Insurance CarrierscoreChannel Partner/ Reseller/ DistributorNeverStop partners with insurance companies that offer long-term care coverage. Carriers provide member enrollment, charge annual membership fees, and determine the conversion of Sparks rewards into credits or increased coverage benefits. This is a core B2B distribution channel where carriers essentially resell/distribute NeverStop's wellness program to their policyholders.
• Senior Living CommunitiescoreChannel Partner/ Reseller/ DistributorNeverStop partners with senior living facilities and communities to provide personalized wellness programs for residents. The company offers co-branded or white-label solutions, handling the platform, coaching, and program delivery while communities provide resident access. Partners receive engagement dashboards and wellness insights.
• Wearables & Connected Health CompaniescoreTechnology or IntegrationNeverStop partners with wearables and connected health companies to add a prescriptive coaching layer that turns descriptive device data into personalized, science-backed wellness actions. This integration unlocks the 55+ market for wearable companies by providing the behavioral change component that data alone cannot deliver.
• Assured Care Ltd.minorOthersAffiliated company (UK-based) that may receive shared data to support program operations and delivery. Data sharing occurs for administrative and permissible business purposes consistent with privacy policies.
• Assured Allies Services LLCminorOthersAffiliated company (US-based) that may receive shared data to support program operations and delivery. Data sharing occurs for administrative and permissible business purposes consistent with privacy policies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omada Health: Digital chronic-disease coaching platform sold via insurance carriers and employers, using personalized guidance and human coaches to drive behavior change. Closely mirrors NeverStop's B2B2C coaching-plus-rewards model and the same insurance-buyer GTM motion.
• Virta Health: Clinically validated coaching and nutrition platform that partners with insurers and employers to reverse chronic conditions. Highly comparable to NeverStop in combining RCT-grade outcomes evidence, AI-driven personalization, and coach-led delivery for at-risk populations.
• Papa: Connects older adults with companion 'Pals' for non-clinical support and is paid for by Medicare Advantage plans and health systems. Directly comparable B2B2C model targeting the 55+ cohort with human-driven engagement and insurance-funded economics.

Broad incumbents

• Livongo (Teladoc Health): Large-scale chronic-condition coaching platform integrated within Teladoc, sold to health plans and employers. Overlaps with NeverStop's coaching-for-55+ model but operates across a much broader condition portfolio and population.
• SilverSneakers (Tivity Health): Senior-focused fitness and wellness benefit distributed through Medicare Advantage and group health plans. Comparable in that it sells wellness to the 55+ population via insurance carriers, though it is broader and less personalized than NeverStop.
• Strive Health: Kidney-care coaching platform sold to health plans and nephrology groups using proprietary analytics plus human care teams. Comparable in combining AI-driven risk prediction, coach-led intervention, and value-based contracts with insurance buyers, though in a different clinical specialty.

Emerging players

• Vesta Healthcare: Provides in-home care plus RPM and coaching for older adults, partnering with Medicare Advantage plans and risk-bearing providers. Comparable in targeting the same 55+ population with coaching-led engagement and insurance-funded economics.
• Bold (formerly Aging Choice / BoldAge): Digital platform focused on healthy aging and chronic condition management for older adults. Comparable in narrowing on the 55+ aging-well niche that NeverStop pioneered, though typically with a direct-to-consumer motion.
• CareLinx: Caregiver marketplace and digital platform connecting seniors and their families with in-home caregivers, frequently paid via Medicare Advantage plans. Comparable in enabling non-clinical support for older adults through insurance-funded channels.

Regional players

• WelbeHealth: Operates PACE programs for nursing-home-eligible seniors, integrating medical, behavioral, and social support. Comparable in serving complex older adults with a holistic wellness-and-independence lens, though delivered in a facility/day-center model rather than digitally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/neverstopped

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neverstop