SignStix
SignStix is a UK-based software company that provides a cloud-based Android digital signage CMS, offering content creation, deployment, and SoC-embedded display integrations for retail, hospitality, logistics, healthcare, and enterprise customers.
- Company typePrivate
- Founded2012
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SignStix does
SignStix Ltd. is a UK-headquartered (Leeds/Harrogate) software company that has operated since 2012 as a cloud-based digital signage Content Management System (CMS) provider. Its offering centers on two integrated cloud applications — SignStix Creator (content creation and animation) and SignStix Director (deployment and management) — accessed via browser without local software installation, supporting deployments from five to more than 5,000 screens globally. The platform runs on Android, including native System-on-Chip (SoC) integration with Vestel Visual Solutions (P and X series, 18 models) and Dahua Technology commercial displays, plus SignStix-branded media players (M12S, X96, Windows, 4K). Differentiated capabilities include pre-processed video slicing for 4K video walls, cross-zone synchronization, interactive sensor-based features (Lift & Learn, Place & Learn, Magic Mirrors), Excel Direct to Director (EDD) bulk deployment, Health Check device monitoring, and remote power management that delivers roughly 96% energy savings versus PC-based signage.
The business sells on a per-connection subscription basis with an alternative lifetime license, supplemented by hardware sales, professional services delivered through partners, and a 30-day free trial self-serve motion. Go-to-market combines direct enterprise field sales, a reseller program, and OEM-embedded distribution through Vestel and Dahua, alongside consultancy-led engagements delivered with implementation partners such as Conceptunet, ITG, and Smart LED. SignStix services enterprise and mid-market customers across retail (Marks & Spencer, Sainsbury's, Costa Coffee, Missguided, Habitat, Disney, JD Sports), food and beverage (Pizza Hut, Fnac Darty), entertainment (Big Air), healthcare (NHS Oxleas), logistics (a major UK supermarket warehouse estate of 600+ screens), and corporate/education (ABB, Redrow, Homebase, Holland & Barrett, Oathall Community College). The platform is GDPR-compliant and operates as a privately held entity with no disclosed external funding, parent company, or institutional ownership.
SignStix firmographics
Firmographics- Name
- SignStix
- Legal name
- SignStix Ltd.
- Website
- https://signstix.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SignStix is a UK-based software company that provides a cloud-based Android digital signage CMS, offering content creation, deployment, and SoC-embedded display integrations for retail, hospitality, logistics, healthcare, and enterprise customers.
- Ownership category
- akta.pro rank
SignStix industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (513210), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where SignStix is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SignStix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions: Cloud-based SaaS subscription model for CMS access on a per-connection (screen) basis. Customers purchase subscriptions that entitle access to the platform. Initial term typically 1 month with automatic monthly renewal unless cancelled.
- Connection-Based Licensing: Subscriptions purchased on a per Connection basis where a Connection is defined as each playback mechanism with unique registration that displays output using the software. Maximum connections must not exceed purchased subscriptions.
- Hardware Sales: Sale of SignStix Android Media Device (X96) and 4K Players as companion hardware for digital signage displays. Also integrated with partner hardware (Vestel, Dahua, Philips) through SoC solutions.
- Professional Services: Custom project consultancy, content creation, installation support, and associated services delivered through partner network for bespoke digital signage solutions.
- Lifetime Licenses: Alternative to subscription model offering lifetime license purchases for customers preferring one-time capital expenditure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30-Day Free Trial |
| Subscription | Monthly | Monthly Subscription |
| One time/ perpetual license | Multi-year contract | Lifetime License |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
SignStix product offering
Product offeringCore offering
SignStix provides a cloud-based interactive digital signage CMS platform that enables organizations to create, manage, and deploy digital content across distributed display networks ranging from 5 to 5000+ screens. The platform consists of two integrated tools: SignStix Creator for content creation and animation, and SignStix Director for real-time deployment, scheduling, and campaign management. It supports video walls, interactive experiences, digital menu boards, and integrates with social media, POS, weather, and sensor systems, with companion Android media players and native SoC embedding into commercial displays.
Product overview
SignStix is a multi-award-winning cloud-based interactive digital signage software platform providing a complete digital engagement solution. The platform consists of two core integrated components: SignStix Creator (content creation and animation tool) and SignStix Director (content management and deployment tool), both accessible through a cloud-based CMS requiring no software downloads. The ecosystem includes hardware options (M12S compact media player, Android X96 device, Windows Player, and 4K Players), interactive features (Lift & Learn, Place and Learn, Digital Shelf Edge/EDGE, Magic Mirrors, Touch Sensor Experiences, QR Code Triggers), specialized solutions (Digital Menu Boards, Video Walls, Wayfinding, Custom Projects), and utility tools (Excel Direct to Director for bulk deployments, SignStix Commander mobile app, SignStix Health Check monitoring). The platform is deployed across Android SoC displays through partnerships with Dahua and Vestel Visual Solutions, supporting deployments from 5 to 5000+ screens globally with 96% less power consumption than traditional PC-based signage solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- SignStix Creator Award-winning cloud-based signage creation and animation tool that allows users to easily create eye-catching animations and interactive content. Supports Adobe Photoshop layer import and is part of the SignStix CMS platform.
- SignStix Director Cloud-based signage management and deployment tool that allows users to easily manage, deploy, and report on digital content in real-time across distributed display networks. Part of the SignStix CMS platform.
- SignStix M12S Compact Media Player Compact Android-based digital signage media player that plugs directly into the back of commercial screens with minimal wiring. Low power consumption at only 10W compared to 100-250W for typical PC-based signage solutions.
- SignStix Android Media Device X96 Android-based compact digital signage media player designed for SignStix platform deployments, providing low-power signage playback.
- Windows Player Windows-based media player option for SignStix digital signage deployments, providing flexibility for organizations with Windows-based infrastructure.
- 4K Player 4K ultra-high-definition media player supporting video walls and advanced digital signage functionality, with pre-processed video slicing capability that automatically divides high-resolution videos into slices for each screen.
- Custom Projects Bespoke digital signage solutions delivered through SignStix's consultancy-led process, selecting the right combination of products and services for unique project requirements, including content creation, installation support, and associated services.
Quantifiable outcome
- Digital signage captures 400% more views than static signage (retail sector)
- +7 more outcomes
Companies that use SignStix
Customer profileNamed customers28 records
Segments9 records
Ideal customer profiles3 records
SignStix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature12 records
SignStix partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Dahua TechnologycoreSignStix CMS fully integrated with Dahua Android-powered digital signage displays. High-impact, revenue-driving solution for partners and resellers. Dahua displays feature Full HD and 4K options, 24/7 operation, metal housings. No need for external media players. 'Powerful Alone. Unstoppable Together' tagline.
- Vestel Visual SolutionscoreOfficial launch of embedded signage solution based on SOC P series, completely removing need for external hardware. SignStix Director manages content deployment and panel control mechanisms directly integrated into the dashboard. Features remote power on/off function. Made global debut at ISE 2023. 18 Vestel models (P and X series) now run SignStix CMS natively.
- ConceptunetcoreDigital installation partner involved in pre-configuration, staging (600+ screens at Staveley facility), removal/disposal of old systems, and installation of SignStix solutions. Executed large supermarket chain warehouse project. Also partnered on Marks and Spencer Cafe installation.
- ITG (Interactive Technology Group)coreGlobal technology-led marketing business and content design partner for Marks and Spencer Cafe digital menu video wall project. Designed content deployed using SignStix CMS. Head of Digital Signage at ITG cited as referencing SignStix platform capabilities.
- Philips Professional DisplayscoreHardware partner supplying commercial displays. 600+ Philips screens used in large supermarket chain warehouse project. 21 Philips 49" X Line screens used for Marks and Spencer Cafe video wall installation.
- Smart LEDsecondaryAV installation partner that delivered full digital signage installation for Missguided's Bluewater flagship store. Installed giant floor-to-ceiling LED screens with bespoke frames.
- Selectronic LtdsecondaryHardware partner for RBTE exhibitions. Partnered with SignStix and Toshiba GCS at RBTE 2017 to demonstrate retail technology integrations. EDGE digital shelf-edge solution launched featuring Selectronic hardware.
- Evoke CreativesecondaryDesign agency and display manufacturer that developed interactive kiosk with mirror and transactional functionality for RBTE 2016. Kiosk powered by SignStix platform featuring 3 digital screens, barcode reader, chip and pin reader, and full-length mirror. Integration with iBeacon and NFC.
- Toshiba (Toshiba Retail / Toshiba Global Commerce Solutions)secondaryToshiba Retail stand at RBTE included SignStix as part of multi-skilled network of partners covering various touchpoints and technologies for retail. storeMate application integration demonstrated for dynamic pricing. POS hardware integrated with SignStix interactive product display.
- TeamITGsecondaryDigital signage team that uses SignStix platform for their clients' digital signage needs. Cited flexibility to build, develop and create within SignStix platform as core reason for continued use.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
SignStix competitors and assessment
Company assessmentDirect peers
- Pickcel: Cloud digital signage platform with subscription pricing per screen and Android/Windows player support. Direct competitor in cloud CMS with similar target segments.
- Yodeck: Cloud digital signage platform with free-tier and subscription pricing. Closely comparable PLG and SMB-led motion, competing for small and mid-market customers with similar feature sets.
- ScreenCloud: Cloud-based digital signage CMS targeting retail, hospitality, and corporate customers. Directly competes with SignStix on cloud-native architecture, freemium entry, and content management workflow.
- BrightSign: Leading digital signage media player and software vendor, widely deployed in retail and corporate. Competes at both the player hardware layer (SignStix X96/M12S overlap) and CMS layer (BrightSign Cloud).
- NoviSign: Cloud-based digital signage CMS with subscription pricing and screen-based licensing comparable to SignStix. Overlaps heavily in SMB and mid-market cloud signage.
Emerging players
- Kitcast: Apple TV-based digital signage platform focused on retail and SMB. Adjacent competitor leveraging an alternative hardware ecosystem rather than SignStix's Android/SoC approach.
Broad incumbents
- Four Winds Interactive (FWI): Enterprise digital signage and visual communications platform used in airports, hospitals, and corporate campuses. Competes for SignStix's transportation, healthcare, and corporate segments.
- Samsung MagicINFO: Samsung's bundled CMS for its commercial displays. Competes via display-OEM integration model similar to SignStix's Vestel/Dahua partnerships but at much larger scale.
- Cisco Vision (formerly Cisco Digital Media Suite): Enterprise-grade signage and IPTV platform for large venues including stadiums, airports, and retail. Competes for high-end enterprise deployments where Cisco networking is already deployed.
- Scala (Stratacache): Enterprise digital signage CMS serving large retail, QSR, and banking deployments. Competes for SignStix's enterprise accounts with a broader, more vertically-focused platform and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SignStix social profiles
Digital presenceSignStix compliance and trust
Trust signalCompliance1 record
SignStix financial estimates
Financial estimateRevenue estimate
Valuation estimate
SignStix leadership team
Management profileNumber of profiles
Profiles4 records
SignStix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SignStix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SignStix
What does SignStix do?
SignStix provides a cloud-based interactive digital signage CMS platform that enables organizations to create, manage, and deploy digital content across distributed display networks ranging from 5 to 5000+ screens. The platform consists of two integrated tools: SignStix Creator for content creation and animation, and SignStix Director for real-time deployment, scheduling, and campaign management. It supports video walls, interactive experiences, digital menu boards, and integrates with social media, POS, weather, and sensor systems, with companion Android media players and native SoC embedding into commercial displays.
Is SignStix a public or private company?
SignStix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SignStix founded?
SignStix was founded in 2012. It employs 11 to 50 people.
Where is SignStix based?
SignStix is headquartered in Leeds, United Kingdom, in the Europe region.
How does SignStix make money?
Five revenue lines are on record. Software Subscriptions are the primary driver. The others are connection-Based Licensing, hardware Sales, professional Services and lifetime Licenses.
Who are SignStix's main competitors?
Direct peers on record are Pickcel, Yodeck, ScreenCloud, BrightSign and NoviSign. Kitcast is listed as an emerging player. Broad incumbents are Four Winds Interactive (FWI), Samsung MagicINFO, Cisco Vision (formerly Cisco Digital Media Suite) and Scala (Stratacache).
Does SignStix have an API?
No public API is recorded for SignStix.
What industry is SignStix in?
SignStix's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 513210 and its SIC code is 7372.