Thirst Drinks

Name

Thirst Drinks

Legal name

Olympus Shaving Enterprises

Website

https://thirstdrinks.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Specialty Food and Beverage Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Non-Alcoholic Craft Beverage Bars (Mocktail/Zero-Proof Bars) (THAFAKAF)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Soft pretzel bakery
• Dirty soda drinks
• Drive-thru beverages
• Event catering service
• Fresh baked beignets

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Food & Beverage Sales: One-time product sales through drive-thru and dine-in at Utah locations. Includes soft pretzel bites, beignets, pretzel dogs, cookies, and specialty soda mixers. Products are made fresh daily in-store.
2. Full-Service Catering: Professional catering services for weddings, corporate events, and parties. Offers soda bars ($4.50/guest), pretzel bars ($5/guest), beignet bars ($5.50/guest), and hot chocolate bars ($4/guest). Includes on-site team members for serving, setup, and display. Minimums apply ($600 for single bar service).
3. Store Catering Orders: Pickup or delivery orders of pretzel trays, beignet trays, and baked goods for customers to serve themselves at their own events.
4. Meal Catering: Custom meal delivery for groups - $6/order (Basic), $8/order (Supreme), $10/order (Ultimate). Includes custom drink and pretzel/beignet items per person, individually packaged and labeled.
5. School Delivery Program: Bulk school delivery at $4/order. Provides custom 24oz drinks and pretzel bites or beignets for teachers and staff, with free delivery.
6. Fundraising Happy Cards: Organizations purchase voucher cards at wholesale rate and sell to supporters. Organizations keep the profit (approximately $20 profit per card sold).

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Thirst Drinks operates drive-thru specialty soda shops and an in-house scratch bakery that sells soft pretzel bites, pretzel dogs, beignets, baked goods (cookies, Scotcharoos), and customizable "dirty soda" mixers across 10+ Utah locations. Beyond retail, the company runs a full-service event catering division offering soda, pretzel, beignet, and hot chocolate bars with on-site staff for weddings, corporate events, and parties, plus meal catering, a school delivery program, and a Happy Cards fundraising program.

Product overview

Thirst Drinks is a Utah-based food and beverage company operating primarily as a drive-through soda shop and soft pretzel bakery. The core product portfolio centers on three pillars: (1) award-winning soft pretzel bites and pretzel dogs made from scratch daily at the Thirst Bakery, (2) authentic beignets fried to order with various glazes and fillings, and (3) customizable dirty soda mixers built from base sodas with numerous add-in options. Beyond retail locations, the company operates Pretzel Palace as a virtual kitchen sub-brand for online-only pretzel orders. Thirst generates additional revenue through full-service event catering (soda bars, pretzel bars, beignet bars, hot chocolate bars), meal catering programs, school delivery services, and a Happy Cards fundraising program. Customer retention is managed through the Thirsty Nation loyalty program (5% cash back) and VIP/Text Club (weekly exclusive deals). The company also maintains a mobile app for iOS and runs seasonal programs like the Summer Passport.

Differentiator

Problem solved

Functional benefit

Brands

• Pretzel Palace: A virtual kitchen brand operated by Thirst that offers online-only ordering for fresh baked soft pretzels. Orders are fulfilled, picked up, and delivered from Thirst stores.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Crust ClubminorStrategic or Co-development Partner · 4 August 2025Collaborative product partnership for limited-time menu items. Crust Club supplies strawberry pie pockets that Thirst sells at all locations as a special weekly feature. Partnership allows Thirst to offer variety without in-house pastry production.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hires Big H: Utah legacy root-beer drive-thru brand that has expanded into the dirty soda / soda mixer category; shares the drive-thru format and Utah customer base with Thirst.
• Sodalicious: Utah-based dirty soda and treat shop chain with overlapping menu (soda mixers, cookies, baked goods) and identical drive-thru/Utah-focused positioning; competes directly for the same customer occasions.
• Fiiz Drinks: Specialty non-alcoholic beverage bar chain with a comparable mix-in soda concept; directly overlaps with Thirst on the dirty soda experience and treats-as-add-ons model.
• Swig: Utah-born drive-thru 'dirty soda' concept; the most direct head-to-head competitor to Thirst with a similar mix-and-match soda customization model, multi-state expansion, and similar demographic targeting.

Broad incumbents

• Auntie Anne's: National soft-pretzel chain and the dominant U.S. mall and food-court pretzel brand; competes for pretzel occasions and provides a national-scale benchmark for Thirst's scratch pretzel strategy.
• Tropical Smoothie Cafe: Large franchise chain combining custom beverages with a limited food menu; comparable on the integrated beverage-plus-snack retail model and multi-channel (catering included) growth playbook.
• Wetzel's Pretzels: Large U.S. soft-pretzel franchise chain with comparable retail pretzel SKU and mall/food-court footprint; relevant peer for pretzel-side product positioning and unit economics.
• Cinnabon: Iconic baked-goods retail brand with high-aroma, fresh-finish positioning similar to Thirst's fresh-baked pretzel/beignet offer; useful benchmark for in-mall and travel-location baked-goods economics.
• Jamba: National non-alcoholic beverage and smoothie chain; comparable on the custom beverage-plus-snack occasion and provides a benchmark for scaling beverage-led retail concepts.

Emerging players

• Nothing Bundt Cakes: Specialty baked-goods brand with strong catering and event business; comparable on the scratch-bakery-plus-event-catering flywheel that is core to Thirst's second growth engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thirstdrinks
• Instagraminstagram.com/thirstdrinks
• Xx.com/thirstdrinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thirst Drinks