SureTech
SureTech is a Princeton-based, principal-led AI-native studio that builds iAgent™ AI Assistants on its proprietary MassMind™ OS for Fortune 50 enterprises, healthcare systems, and financial services clients, with subscription-based, compliance-ready deployments.
- Company typePrivate
- Founded1997
- HeadquartersPrinceton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SureTech does
SureTech is a privately held, principal-led AI-native consulting and application studio headquartered in Princeton, New Jersey, with a secondary office in New York and continuous operation since 1997. The firm designs and builds iAgent™ AI Assistants on its proprietary MassMind™ OS, an orchestration layer that performs turn-by-turn routing across more than 60 AI model providers accessible through AWS Bedrock, Microsoft Azure, and OpenRouter. Its delivery framework — "Information Casting" — sequences five disciplined steps (Training, Retrieval, Prompt, Action, Feedback) and incorporates RAG, tool use, proprietary recipes, per-conversation tracing, and evaluation frameworks. Customers include Fortune 50 enterprises (American Express, Schlumberger/SLB), regulated healthcare buyers (Gentell via the Fastcare wound-documentation platform), and historical media and consumer engagements (Disney DXD, ESPN Arcade, GoCrossCampus, GrannyZa).
The technology stack is complemented by a heavy compliance posture — HIPAA, GDPR, ISO 9001:2015, ISO 27001:2013, SOC 2 Type II, 21 CFR Part 11 / Annex 11, USDM Cloud Assurance, and AWS Partner Advanced Tier with Security Competency — positioning the firm for regulated-industry deployments where on-prem and private-cloud options and data ownership guarantees are procurement requirements. A patent on the MassMind™ iAgent™ Operating System is pending.
SureTech's commercial model combines subscription-based iAgent deployments priced at a flat fee of approximately 45¢ per resolution at scale (with 2026 options as low as ~25¢), bespoke AI design and build professional services, and AI readiness consulting offered as a free entry point. Go-to-market blends a self-serve Trusty AI agent (which handles inbound, qualification, and appointment booking without forms or marketing lists) with direct, principal-led enterprise sales targeting Fortune 50, healthcare, financial services, and media organizations. The firm is founder-controlled under CEO Alberto Molina, with CTO Shashank Punuru, Microsoft Solutions Architect Roberto Murguia, and Creative Director Geoyi Wu rounding out the leadership team. Headcount stands at 11–50 employees; no institutional funding rounds, M&A activity, or secondary transactions are disclosed.
SureTech firmographics
Firmographics- Name
- SureTech
- Legal name
- SureTech™
- Website
- https://suretech.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SureTech is a Princeton-based, principal-led AI-native studio that builds iAgent™ AI Assistants on its proprietary MassMind™ OS for Fortune 50 enterprises, healthcare systems, and financial services clients, with subscription-based, compliance-ready deployments.
- Ownership category
- akta.pro rank
SureTech industry classification
Industry- Product category
- Enterprise AI Agent Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where SureTech is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SureTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- iAgent™ AI Platform Subscription: Flat-fee pricing model for AI resolutions including tokens, compute, and management. ~45¢ per typical resolution at scale (2026), with options as low as ~25¢ per resolution. Subscription-based with predictable costs.
- AI Design & Build Services: Bespoke AI solution development including design, training, and integration. Pricing before build, on an operating system that gives running start. Professional services engagement model.
- AI Readiness Consulting: AI readiness assessments and discovery services, positioned as free and accessible entry point to customer relationship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | At Scale Resolution - ~45¢ per resolution |
| Subscription | Annual | 2026 Flat-fee options - as low as ~25¢ per resolution |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
SureTech product offering
Product offeringCore offering
SureTech™ sells the iAgent™ AI Assistants platform — orchestrated AI agents trained on client knowledge and powered by its proprietary MassMind™ OS — delivered as a flat-fee subscription on private-cloud or on-prem deployments, alongside bespoke AI Design & Build services and AI Readiness Consulting for enterprise customers. The Trusty AI agent serves as a self-serve front door for prospect engagement and appointment booking.
Differentiator
Problem solved
Functional benefit
Brands
- iAgent™ AI Assistants: Flagship AI assistant platform that pairs orchestrated AI agents with the MassMind™ OS, trained on client knowledge with human oversight.
- MassMind™ OS
- Fastcare
- Trusty
Products and services
- iAgent™ AI Assistants
Quantifiable outcome
- ~45¢ per typical resolution at scale (2026)
- +2 more outcomes
Companies that use SureTech
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SureTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
SureTech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS Partner Advanced Tier Services with Security Competency, MSP Partner, and Agentic AI specializations. Amazon Bedrock integration for AI model deployment. Core infrastructure partner.
- Microsoft AzurecoreAzure integration for AI model deployment and cloud infrastructure. Multi-cloud strategy partner for flexible deployment options.
- OpenRoutercoreOpenRouter integration enabling access to 60+ AI model providers with turn-by-turn routing for optimal cost and performance across models.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SureTech competitors and assessment
Company assessmentEmerging players
- Tquila (Boutique AI Consultancy): Small boutique AI consultancy building bespoke enterprise AI agents. Adjacent peer illustrating the founder-led delivery model SureTech exemplifies, though scale and customer logos differ.
- Cresta: Real-time AI agent assist and conversation AI vendor for contact centers and customer experience teams. Overlaps with SureTech on orchestrated AI agents deployed into regulated enterprise workflows, though focused on voice/contact center vs. SureTech's broader agent scope.
Broad incumbents
- Cognizant: Global IT services and consulting giant with an enterprise AI agent practice serving financial services and healthcare. Comparable to SureTech as a large, established alternative for AI-enabled enterprise transformation at scale.
- C3.ai: Enterprise AI application platform vendor serving regulated industries (energy, financial services, healthcare). Comparable as a horizontal enterprise AI platform targeting the same Fortune 500 buyers as SureTech's enterprise segment.
- Accenture (Accenture AI): Massive consulting firm with extensive AI services and gen-AI agent delivery capabilities across industries. Explicitly named by SureTech as a comparison point; competes for the same Fortune 50 AI transformation budgets.
- DataRobot: Enterprise AI platform with MLOps, agentic AI, and governance features for regulated industries. Comparable horizontal AI lifecycle platform competing for similar enterprise evaluation budgets as SureTech's MassMind OS offering.
- Palantir Technologies: Enterprise AI/data platform (AIP) used by large regulated enterprises for operational AI agents. Comparable in selling orchestrated AI agent capabilities into Fortune 50 and government organizations where compliance posture matters.
Direct peers
- Kore.ai: Enterprise AI agent platform vendor focused on conversational and agentic AI for customer service, sales, and IT automation. Direct overlap with SureTech's iAgent value proposition of orchestrated, knowledge-trained AI assistants in regulated enterprises.
- Aisera: Provider of domain-specific AI agents and copilots for IT, HR, customer service, and operations. Closely comparable as an enterprise AI agent platform with multi-model orchestration and emphasis on resolution/deflection metrics similar to SureTech's per-resolution pricing.
- Moveworks: Enterprise AI assistant platform automating IT, HR, and employee support workflows via agentic AI. Highly comparable in architecture (multi-model agent stack) and target buyer (Fortune 1000 IT/operations leaders), though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SureTech social profiles
Digital presenceSureTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureTech leadership team
Management profileNumber of profiles
Profiles4 records
SureTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureTech
What does SureTech do?
SureTech™ sells the iAgent™ AI Assistants platform — orchestrated AI agents trained on client knowledge and powered by its proprietary MassMind™ OS — delivered as a flat-fee subscription on private-cloud or on-prem deployments, alongside bespoke AI Design & Build services and AI Readiness Consulting for enterprise customers. The Trusty AI agent serves as a self-serve front door for prospect engagement and appointment booking.
Is SureTech a public or private company?
SureTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SureTech founded?
SureTech was founded in 1997. It employs 11 to 50 people.
Where is SureTech based?
SureTech is headquartered in Princeton, United States, in the North America region.
How does SureTech make money?
Three revenue lines are on record. iAgent™ AI Platform Subscription is the primary driver. The others are AI Design & Build Services and AI Readiness Consulting.
Who are SureTech's main competitors?
Emerging players on record are Tquila (Boutique AI Consultancy) and Cresta. Broad incumbents are Cognizant, C3.ai, Accenture (Accenture AI), DataRobot and Palantir Technologies. Direct peers are Kore.ai, Aisera and Moveworks.
Does SureTech have an API?
No public API is recorded for SureTech.
What industry is SureTech in?
SureTech's product category is Enterprise AI Agent Platform. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.