Productized

What Productized does

Productized is a Lisbon, Portugal-based event company that organizes Europe's longest-running annual product management conference under the "Productized Conference" brand. Founded in 2015 by André Marquet, the company runs a two-day program combining a pre-conference day of 12 hands-on workshops with a main-stage day of 45 talks by industry speakers, hosted at the Museum of the Orient in Lisbon. The 2026 edition attracted more than 400 attendees from over 60 countries, with speakers drawn from companies such as Dynatrace, Pipedrive, Finnair, Feedzai, Miro, and PoDojo, and recurring involvement from product community figures including Martin Eriksson (ProductTank/Mind the Product heritage).

The company's product surface consists of four core offerings: the flagship Productized Conference, a day of Productized Workshops, the Productized Talks Main Stage, and Conference Tickets sold through tiered pricing (Workshops + Talks at €789, Talks Only at €329, Streaming Admission at €230, plus VAT). There is no proprietary technology platform or SaaS offering; operations rely on a website built on Framer, a ti.to-powered ticketing system, and standard content distribution across YouTube, Spotify podcast, Substack newsletter ("Productizers"), LinkedIn, and Instagram. The conference "Productized®" trademark is registered at Portugal's INPI under registration number 540640.

Productized's business model is a dual revenue engine: one-time ticket sales to individual product professionals across three pricing tiers, and corporate sponsorships. The disclosed sponsor roster spans core sponsors Feedzai and Miro, with minor sponsors including MEO, TAP Air Portugal, AquaService, Blick, Delta Cafés, and Pasteis de Belém, alongside community partners such as Ladies That UX Lisbon and venue partner Museum of the Orient. The company is privately held and founder-owned by André Marquet, with no disclosed external investment, acquisitions, or subsidiary relationships, and a headcount of 1–10 employees.

Name

Productized

Legal name

Productized

Website

https://productized.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Productized is a Lisbon-based event company, founded in 2015 by André Marquet, that organizes Europe's longest-running annual product management conference featuring talks, workshops, and networking for product professionals worldwide, with revenue from tiered ticket sales (€230–€789) and corporate sponsorships led by Feedzai and Miro.

Ownership category

akta.pro rank

Product category

Professional Conferences

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Professional & Association Conferences (MPAGAGAB)

Keywords

• Professional conferences
• Product management events
• Corporate event sponsorships
• Workshop facilitation
• Tech community events

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Conference Tickets: Revenue generated from selling tickets to the annual Productized Conference. Multiple ticket tiers available including workshops + talks packages, streaming admission, and talks-only options. VAT applied to all ticket sales.
2. Sponsorships: Corporate sponsors pay to showcase their brand, build connections with product professionals, and maximize reach. Sponsors include Feedzai, Miro, MEO, TAP, and other companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Productized organizes the annual Productized Conference, Europe's longest-running product management conference, held at the Museum of the Orient in Lisbon on June 18–19, 2026. The two-day event combines a pre-conference workshop day (12 workshops) and a main-stage talks day (45 speakers), with paid tiered tickets (€230, €329, €789 + VAT), a livestream option, and corporate sponsorship packages from brands such as Feedzai, Miro, and Dynatrace.

Product overview

Productized is a conference and event company that organizes Europe's longest-running product management conference. The primary offering is the annual Productized Conference held at the Museum of the Orient in Lisbon, featuring a main stage with talks from industry thought leaders and a day of hands-on workshops. The company also offers ticketing services for in-person and streaming attendance. Productized functions as an event organizer rather than a software product company, with no digital product platform or SaaS offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Productized Conference Annual two-day product management conference in Lisbon featuring a pre-conference workshop day and a main-stage talks day with 45 speakers, networking, and an after-party; targeted at product professionals across Europe and globally.
• Productized Workshops Interactive pre-conference workshop day (June 18, 2026) covering topics such as AI implementation, user research, product strategy, and team leadership, included with the Workshops + Talks ticket or accessible à la carte at the conference.
• Productized Talks Main Stage Main-stage talks day of the Productized Conference (June 19, 2026) featuring 45 industry thought leaders presenting on product management, AI strategy, and organizational leadership.
• Conference Tickets Three-tier ticketing offering for the Productized Conference: Workshops + Talks (€789 + VAT), Talks Only (€329 + VAT), and Streaming Admission (€230 + VAT), sold online via productized.co with VAT applied and credit/debit card or invoice (bank transfer) payment options.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FeedzaicoreGTM or Marketing PartnerFeedzai is a major sponsor of Productized Conference 2026. Mike Yeardly (VP Market Solutions) and Rodolfo Cristóvão (Sr. Director of Product) are featured speakers presenting on the PM Scale Paradox.
• MirocoreGTM or Marketing PartnerMiro is a sponsor hosting the rooftop after-party. Dave Ross (Chief Agile Evangelist at Miro) presents a workshop on AI for product teams and a talk on multiplayer AI. Miro mixer event mentioned for attendees.
• MEOminorGTM or Marketing PartnerMEO is listed as a partner/sponsor of Productized Conference 2026.
• TAP Air PortugalminorGTM or Marketing PartnerTAP is a partner airline providing travel support for conference attendees.
• AquaServiceminorGTM or Marketing PartnerAquaService is listed as a partner/sponsor providing water services.
• BlickminorGTM or Marketing PartnerBlick is listed as a partner/sponsor of Productized Conference 2026.
• Delta CafésminorGTM or Marketing PartnerDelta Cafés is a partner providing coffee services for the conference.
• We CheffescoreStrategic or Co-development PartnerWe Cheffes provides catering services for the conference. They are a catering service combining gastronomic and social innovation with women chefs from around the world, bringing authentic culinary experiences and supporting immigrant women in the industry.
• Pasteis de BelémminorGTM or Marketing PartnerPasteis de Belém is a partner/sponsor providing traditional Portuguese pastries.
• Ladies That UX LisbonminorStrategic or Co-development PartnerLadies That UX Lisbon is a community partner for the conference.
• Museum of the OrientcoreOthersMuseum of the Orient is the conference venue, located on Lisbon's riverfront near Alcântara and historic docks. Conference dates: June 18-19, 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reforge: A subscription-based product management education platform that runs cohort courses, summits, and content for senior PMs. It overlaps with Productized's audience and learning-oriented value proposition but delivers it as an ongoing online curriculum rather than a single annual conference.
• Product School: A larger product management education company offering certifications, courses, and corporate training. While primarily a training business, it also runs conferences and events that compete for the same product manager upskilling budget that Productized targets with its Lisbon event.
• Web Summit: One of the largest technology conferences globally, also headquartered in Lisbon. While not product-management-specific, Web Summit's product management track, sponsor ecosystem, and Lisbon base create direct competition for enterprise sponsors (e.g., Feedzai, Miro) that allocate budgets across both events.

Direct peers

• Product Management Festival: A European-based product management conference focused on senior PMs and CPOs. It competes for the same European product leader audience that Productized targets, with similar premium ticket pricing and a comparable workshop-plus-talks format.
• ProductCon: The largest global product management conference series, running multi-city events throughout the year. It directly competes with Productized for product manager attendance and enterprise sponsorship dollars, with a much broader geographic footprint.
• ProductTank: A global network of product management meetups co-founded by Martin Eriksson (a featured Productized speaker). It operates a community-led model with local chapters worldwide, offering free recurring touchpoints that compete with Productized's paid annual event for the same audience's attention and loyalty.
• Mind the Product: The largest global product management community and event organizer, founded by Martin Eriksson — who is also a featured author at Productized. Both target the same senior product manager and CPO audience with conferences, workshops, and content, making Mind the Product the closest direct competitor in the PM events space.
• Industry Conferences (IC) by Mind the Product: Mind the Product's flagship annual conference. Operates the same premium workshop-plus-talks formula as Productized and targets the same European and global product leadership audience, making it the most direct head-to-head competitor for senior PM attendance.
• Mind the Product Trainings: The professional training arm of Mind the Product that sells paid workshops and certification-style programs to product managers. It directly competes with Productized's premium workshop tier (€789) for the same senior PM learner audience.

Emerging players

• Lenny's Newsletter (Lenny Rachitsky): A leading subscription newsletter and podcast for product managers that has expanded into live events and community features. While primarily content-driven, it increasingly competes with Productized for senior PM mindshare and now hosts its own in-person gatherings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ProductizedConference
• LinkedInlinkedin.com/school/productized
• Instagraminstagram.com/productized.co
• Xx.com/ProductizedConf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Productized