Budli Internet Private Limited
Budli Internet Private Limited is an India-based, two-sided recommerce platform that buys used electronics from individual consumers and resells certified refurbished devices to buyers and wholesale dealers PAN India through a free doorstep pickup network and 6-month warranty-backed listings.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Budli Internet Private Limited does
Budli Internet Private Limited operates a two-sided recommerce platform headquartered in Bangalore, India, enabling individual consumers and businesses to sell used electronic devices and purchase certified refurbished gadgets. Founded in 2015 by Rohit Bagaria, the platform runs a self-serve flow where sellers receive an instant online price quote, schedule a free doorstep pickup across 25,000+ PAN India pincodes, and get paid within 2-3 business days; buyers can then purchase the refurbished devices through buy.budli.in. Every device processed goes through a 25-point quality inspection covering display, battery health, cameras, connectivity, buttons, and speakers, along with IMEI verification for authenticity and military-grade data wiping, then is sold under a transparent condition grading system (New, Unboxed, Good, Refurbished, Usable, Preowned) backed by a 6-month warranty (12-month on select iPhones).
The company monetizes the margin between acquisition price (paid to sellers) and resale price (charged to buyers), supplemented by a Budli Wholesale and Budli for Business program that supplies refurbished devices in bulk to dealers and resellers. Refurbished smartphones start at INR 2,999, laptops at INR 6,999, tablets at INR 4,999, and smartwatches at INR 999. The technology stack is fundamentally a marketplace and refurbishment logistics operation, with no disclosed AI/ML, API, or SDK capabilities; value is delivered through certification processes, doorstep logistics, and warranty-backed trust rather than proprietary software. The platform has cumulatively served over 750,000 users, renewed 150,000+ devices, prevented 2,600+ tonnes of e-waste, and earned recognition from BBC, CNBC, Fortune, and Indian industry bodies including TiE, EO, and Digit Zero1.
Budli Internet Private Limited firmographics
Firmographics- Name
- Budli Internet Private Limited
- Legal name
- Budli Internet Private Limited
- Website
- https://budli.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Budli Internet Private Limited is an India-based, two-sided recommerce platform that buys used electronics from individual consumers and resells certified refurbished devices to buyers and wholesale dealers PAN India through a free doorstep pickup network and 6-month warranty-backed listings.
- Ownership category
- akta.pro rank
Budli Internet Private Limited industry classification
Industry- Product category
- Refurbished Electronics
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
Keywords
Where Budli Internet Private Limited is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Budli Internet Private Limited business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Device Resale (B2C Purchase): Buys used devices from consumers at quoted prices and resells refurbished devices to buyers at marked-up prices. Revenue generated from the margin between acquisition cost and resale value.
- Device Acquisition (C2B): Purchases used gadgets directly from consumers through online quote and free pickup service. Payment made within 2-3 business days of verification.
- Wholesale/Bulk Sales: Bulk refurbished devices available for dealers and resellers through Budli Wholesale program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished Mobiles - starting price |
| Unit Pricing | Pay-as-you-go | Refurbished Laptops - starting price |
| Unit Pricing | Pay-as-you-go | Refurbished Smartwatches - starting price |
| Unit Pricing | Pay-as-you-go | Refurbished Tablets - starting price |
| Transaction based/ take rate | Pay-as-you-go | Device Trade-in Values |
| Unit Pricing | Pay-as-you-go | 6-Month Warranty Included |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Budli Internet Private Limited product offering
Product offeringCore offering
Budli Internet Private Limited operates a two-sided recommerce platform that buys used smartphones, laptops, tablets, smartwatches, and other gadgets directly from consumers via instant online quotes and free doorstep pickup, then refurbishes the devices through a 25-point quality check with secure data wipe and resells them as certified renewed products through its own e-commerce storefront (buy.budli.in) with a 6-month warranty. A Budli Wholesale and Budli for Business tier extends the same refurbished inventory to dealers and enterprises in bulk.
Product overview
Budli Internet Private Limited operates a two-sided recommerce platform connecting sellers of used electronics with buyers seeking certified refurbished devices. The platform consists of three primary product lines: the sell-side service (budli.in/sell) enabling users to trade in phones, laptops, tablets, and gadgets with free pickup and guaranteed payments; the buy-side marketplace (buy.budli.in) offering renewed smartphones, laptops, tablets, smartwatches, smart speakers, desktops, and accessories with warranty protection; and the Budli for Business/Budli Wholesale enterprise tier providing bulk purchasing options for dealers. Supporting products include buying guides for device selection and a device certification program featuring 25-point quality checks, secure data wiping, battery health verification, and IMEI authentication. The platform processes both buy and sell transactions through a PAN India network spanning 25,000+ pincodes.
Differentiator
Problem solved
Functional benefit
Products and services
- Buy Renewed Gadgets E-commerce storefront at buy.budli.in for purchasing certified refurbished smartphones, laptops, tablets, smartwatches, smart speakers, desktops, and accessories with 6-month service warranty and quality assurance, targeted at individual consumers in India seeking affordable pre-owned electronics.
- Sell Used Gadgets Online instant-quote service for individual consumers to trade in pre-owned smartphones, laptops, tablets, and wearables with free doorstep pickup across India and payment within 2-3 business days.
- Budli for Business Enterprise / bulk trade and procurement program offering businesses bulk device purchasing, dealer pricing, and wholesale arrangements for buying or selling refurbished electronics in volume.
- Budli Wholesale Bulk purchasing program for dealers and resellers offering refurbished mobiles and laptops in volume at wholesale pricing for downstream resale.
- Device Certification & Quality Check 25-point quality inspection, certified refurbishment, secure data wipe, battery health verification, and IMEI authentication delivered on every device sold through the platform.
- Budli Warranty 6-month Budli Service Warranty bundled on refurbished mobiles, tablets, and laptops; 12-month warranty on select refurbished iPhones.
Quantifiable outcome
- 150,000+ devices renewed and given second life
- +2 more outcomes
Companies that use Budli Internet Private Limited
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Budli Internet Private Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Budli Internet Private Limited partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- AmazonminorAmazon listed as trusted partner, likely through Amazon.in marketplace integration or co-marketing initiatives
- FlipkartminorFlipkart listed as trusted partner, potential marketplace or co-marketing relationship
- PaytmminorPaytm listed as trusted partner, likely for payment processing integration or co-marketing
- SwiggyminorSwiggy listed as trusted partner on website footer
- ZomatominorZomato listed as trusted partner on website footer
- BigbasketminorBigbasket listed as trusted partner on website footer
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Budli Internet Private Limited competitors and assessment
Company assessmentDirect peers
- Cashify: Cashify is India's largest recommerce platform for used smartphones, laptops, and gadgets, with a direct-to-consumer buyback and refurbished retail model that mirrors Budli's core offering and target customer.
- InstaCash: InstaCash operates a mobile-first recommerce platform in India where consumers sell used smartphones and electronics for instant cash, directly competing with Budli's sell-side business.
- GreenDust: GreenDust is an Indian recommerce platform specializing in refurbished and open-box electronics, directly competing with Budli in the certified pre-owned consumer electronics category.
Broad incumbents
- Amazon Renewed: Amazon Renewed is the refurbished electronics program of Amazon India, offering certified pre-owned devices with warranty, overlapping Budli's buy-side offering at much larger scale and distribution.
- Flipkart: Flipkart is one of India's largest e-commerce platforms, listed as a Budli partner, and competes in refurbished electronics through its Assured and refurbished programs.
- OLX India: OLX is a major C2C classifieds platform in India for used goods including electronics, providing an alternative channel for consumers to resell devices without a certified-refurbished intermediary like Budli.
- Back Market: Back Market is a global refurbished electronics marketplace with strong brand-led positioning; though not active in India, it serves as the dominant global reference model for Budli's category.
Emerging players
- Refurbished Store (Reebelo): Reebelo is a refurbished electronics marketplace in the Asia-Pacific region, with a similar focus on certified pre-owned smartphones and laptops, providing a comparable cross-border competitive reference.
- PhoneCurry: PhoneCurry is an Indian price-comparison and recommerce site for used smartphones, overlapping Budli's pricing intelligence and listing-side functionality.
Regional players
- MobiKwik Used Phones: MobiKwik has explored used phone trade-in services in India, representing a fintech-channel competitor that touches Budli's same consumer trade-in use case in the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Budli Internet Private Limited social profiles
Digital presenceBudli Internet Private Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Budli Internet Private Limited leadership team
Management profileNumber of profiles
Profiles1 record
Budli Internet Private Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Budli Internet Private Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Budli Internet Private Limited
What does Budli Internet Private Limited do?
Budli Internet Private Limited operates a two-sided recommerce platform that buys used smartphones, laptops, tablets, smartwatches, and other gadgets directly from consumers via instant online quotes and free doorstep pickup, then refurbishes the devices through a 25-point quality check with secure data wipe and resells them as certified renewed products through its own e-commerce storefront (buy.budli.in) with a 6-month warranty. A Budli Wholesale and Budli for Business tier extends the same refurbished inventory to dealers and enterprises in bulk.
Is Budli Internet Private Limited a public or private company?
Budli Internet Private Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Budli Internet Private Limited founded?
Budli Internet Private Limited was founded in 2015. It employs 11 to 50 people.
Where is Budli Internet Private Limited based?
Budli Internet Private Limited is headquartered in Bangalore, India, in the Asia region.
How does Budli Internet Private Limited make money?
Three revenue lines are on record. Device Resale (B2C Purchase) is the primary driver. The others are device Acquisition (C2B) and wholesale/Bulk Sales.
Who are Budli Internet Private Limited's main competitors?
Direct peers on record are Cashify, InstaCash and GreenDust. Broad incumbents are Amazon Renewed, Flipkart, OLX India and Back Market. Emerging players are Refurbished Store (Reebelo) and PhoneCurry. MobiKwik Used Phones is listed as a regional player.
Does Budli Internet Private Limited have an API?
No public API is recorded for Budli Internet Private Limited.
What industry is Budli Internet Private Limited in?
Budli Internet Private Limited's product category is Refurbished Electronics. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones. Its SIC code is 5734.