PerfectShaker

What PerfectShaker does

PerfectShaker is a North American shaker cup and drinkware brand founded in 2010, headquartered in Edmonton, Canada, and operating manufacturing in the United States (Akron, New York), China, and Hungary. Its product portfolio centers on three material platforms — ACTIV Stainless Steel (double-wall vacuum insulated), ACTIV Plastic (BPA-free, 22+ colors, 20–48oz sizes), and LUMA (Tritan and stainless steel shaker bottles with an integrated straw) — all unified by the company's patented ActionRod mixing technology, a lid-anchored fixed agitator that replaces the traditional loose metal whisk ball. The brand extends into collectible officially licensed SKUs (DC Comics, Game of Thrones, Mortal Kombat, Horror franchises, Rick & Morty), a proprietary design line (SkullCrusher, Beast Mode, mythological series), and a recycled ocean plastic variant.

The company operates three revenue streams: direct-to-consumer e-commerce at perfectshaker.com with regional storefronts (PerfectShaker.ca, PerfectShaker.eu); wholesale distribution to specialty health retailers, grocery and mass-market chains, off-price retailers, military exchanges, and international distributors spanning 50+ countries; and a custom branded/private label program targeting supplement brands, gyms, sports teams, and corporate accounts with low 48–72 unit minimums, no setup fees, and 2–4 week domestic turnaround. Retail pricing spans $9.99 for entry plastic units to $38.99 for licensed stainless steel designs; bulk custom pricing starts at $6.99/unit. Distribution partners include Sprouts, The Vitamin Shoppe, Publix, UNFI, KeHe, iHerb, TJ Maxx/Marshalls, Burlington, Navy Exchange, and Natural Grocers, with anchor B2B customers such as Bucked Up, NF Sports, Muscletech, and Nutricost. Co-founder and president Darren Thompson leads the privately held company, which remains unfunded and operates with a small core team supported by a 50,000 sq ft New York fulfillment warehouse.

Name

PerfectShaker

Legal name

PerfectShaker

Website

https://perfectshaker.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PerfectShaker designs and manufactures patented ActionRod shaker cups and drinkware (ACTIV and LUMA lines), selling direct-to-consumer, through 50+ country wholesale distribution, and via a low-MOQ custom branding program for supplement brands, gyms, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): One-time purchase of shaker cups and bottles directly to consumers through the e-commerce website. Products range from $9.99 for basic plastic ACTIV cups to $38.99 for licensed stainless steel designs. Free shipping on orders over $29.
2. Wholesale/Bulk Sales (B2B): Bulk sales to retailers, distributors, and commercial customers. Volume pricing with tiered rates based on order quantity. Ships from 50,000 sq ft NY warehouse with manufacturing in US, China, and Hungary.
3. Custom Branded Shaker Cups: Custom logo/branded shakers sold to gyms, supplement brands, sports teams, and corporate clients. Low MOQs starting at 48 units for stainless steel and 72 units for plastic. No setup fees with free digital mockups.
4. Private Label Program: Private label shaker bottles for brands wanting their own product line. Offers full customization of bottle colors and branding with domestic production from Akron, NY.
5. Licensing Revenue: Revenue from officially licensed designs including DC Comics (Batman, Superman, Wonder Woman, etc.), Game of Thrones, Horror series, and Mortal Kombat. Licensed designs priced at $13.99-$21.99.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

PerfectShaker designs, manufactures, and sells shaker cups and protein mixing bottles under its ACTIV and LUMA brands, all featuring the patented ActionRod lid-anchored mixing system. The company sells directly to consumers via its e-commerce store and to businesses through wholesale and low-MOQ custom branded shaker programs serving gyms, supplement brands, and corporate clients.

Product overview

PerfectShaker is a specialized shaker cup and protein bottle brand offering a portfolio of branded, licensed, and custom products. The core lineup spans three main material lines: ACTIV Stainless Steel (double-wall insulated, 27oz, cold up to 24 hrs), ACTIV Plastic (BPA-free plastic, 20/28/48oz, 22+ colors), and LUMA (the world's first straw shaker, available in Tritan and stainless steel). All products share the proprietary ActionRod mixing technology — a lid-anchored fixed agitator — and carry a 100% leak-free guarantee with dishwasher-safe construction. The custom division serves gyms, supplement brands, and corporate clients with low-MOQ logo branding (48 units stainless, 72 units plastic) and Made-in-USA production in Akron, NY. A licensed collection features DC Comics, Game of Thrones, Mortal Kombat, Horror, and Rick & Morty designs. A proprietary brand line includes original graphics and mythological series artwork. The wholesale program distributes across 50+ countries through major retailers, health chains, and distributors, supported by a 50,000 sq ft NY warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIV Stainless Steel: Premium insulated stainless steel shaker bottles with double-wall vacuum insulation, keeps drinks cold for 24 hours
• LUMA
• ACTIV Plastic
• ActionRod

Products and services

• ACTIV Stainless Steel Shaker Cup Double-wall vacuum-insulated 27oz stainless steel shaker cup with patented ActionRod mixing technology; keeps drinks cold for 24 hours, 100% leak-free, dishwasher-safe, BPA-free, with limited lifetime warranty; powder-coated with laser-etching customization options.
• ACTIV Plastic Shaker Cup Lightweight BPA-free plastic shaker cup with ActionRod mixing technology; available in 20oz, 28oz, and 48oz sizes across 22+ color options, leak-proof, and dishwasher-safe.
• LUMA Tritan Shaker Cup Shatter-proof, odor-resistant 28oz Tritan shaker bottle with an integrated straw and ActionRod mixing technology; BPA-free; marketed as the world's first shaker cup with a straw.
• LUMA Stainless Steel Shaker Cup Double-wall vacuum-insulated 22oz stainless steel shaker cup with an integrated straw and ActionRod mixing technology; keeps drinks cold for 24 hours.
• PLUS Shaker Cup 24oz shaker cup featuring ActionRod mixing technology; compact variant in the PerfectShaker product lineup.
• Officially Licensed Shaker Cups ACTIV shaker cups featuring officially licensed entertainment IP designs including DC Comics (Batman, Superman, Wonder Woman, Flash, Aquaman, Green Lantern, Joker, Harley Quinn), Game of Thrones (House Stark, Lannister, Targaryen, Iron Throne, Night King), Horror (Friday the 13th, Nightmare on Elm Street, IT, The Exorcist), Mortal Kombat, and Rick & Morty.
• ACTIV Original Designs Shaker Cups ACTIV plastic shaker cups with proprietary branded graphics including SkullCrusher, Beast Mode, Unicorn Physique, Lioness, Eagle, No Excuses, Area 51, Pride, Panther, Meet Me at the Bar, 90s Throwback, Donald Pump, and patriotic themes.
• Mythological Series Shaker Cups ACTIV plastic shaker cups with mythological artwork featuring Banshee, The Kraken, Minotaur, Poseidon, Hercules, Athena, Medusa, Valkyrie, Odin, Loki, and Thor.
• Custom Stainless Steel Shaker Cups Logo-branded stainless steel shaker cups laser-etched in the USA; 48-unit minimum order, 2-4 week turnaround, with ACTIV 27oz and LUMA 22oz models available in multiple colors.
• Custom Plastic ACTIV Shaker Bottles Logo-branded plastic shaker cups with full-color printing from 72 units; ACTIV 28oz available in 22 colors, heat transfer and screen print options, 2-4 week domestic turnaround.
• Custom LUMA Tritan Shaker Bottles Fully brand-customized Tritan shaker bottles with straw; 2,016-unit minimum, custom body/lid/straw color matching, ~90-day production window, full 360-degree branding.
• Custom Made in USA Shaker Cups ACTIV 28oz shaker cups molded and assembled in Akron, New York; 144-unit minimum for stock colors, 2,520-unit minimum for fully custom colors; 3-4 week domestic turnaround.
• Wholesale / Retail Distribution Program Wholesale distribution program supplying retailers and distributors with bulk shaker bottles; tiered pricing, 50,000 sq ft New York warehouse, PDQ displays and custom shelving options; serving 50+ countries.

Quantifiable outcome

• 100% leak-free guarantee when sealed correctly
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered core and minor.

• SproutscoreChannel Partner/ Reseller/ DistributorNational grocery chain retailer stocking PerfectShaker products in their stores across the United States.
• The Vitamin ShoppecoreChannel Partner/ Reseller/ DistributorMajor specialty health and vitamin retailer stocking PerfectShaker products in their retail locations and online.
• PublixcoreChannel Partner/ Reseller/ DistributorRegional grocery chain in the southeastern United States carrying PerfectShaker products.
• UNFIcoreChannel Partner/ Reseller/ DistributorMajor natural and organic food distributor supplying PerfectShaker products to retail accounts nationwide.
• KeHe DistributorscoreChannel Partner/ Reseller/ DistributorNatural and organic specialty distributor stocking PerfectShaker products for distribution to retail partners.
• iHerbcoreChannel Partner/ Reseller/ DistributorOnline vitamin, mineral, and supplement retailer carrying PerfectShaker products for international customers.
• TJ Maxx / MarshallsminorChannel Partner/ Reseller/ DistributorOff-price department store chain offering PerfectShaker products at discounted prices.
• BurlingtonminorChannel Partner/ Reseller/ DistributorOff-price retailer carrying PerfectShaker products in their stores.
• Navy ExchangeminorChannel Partner/ Reseller/ DistributorMilitary retail exchange service stocking PerfectShaker products for military personnel and families.
• Natural GrocerscoreChannel Partner/ Reseller/ DistributorNatural and organic grocery chain retailer stocking PerfectShaker products in their stores.
• Muscle Foods USAminorChannel Partner/ Reseller/ DistributorFitness-focused food distributor carrying PerfectShaker products.
• Raymex DistributionminorChannel Partner/ Reseller/ DistributorDistribution partner serving retail accounts.
• Sport LifeminorChannel Partner/ Reseller/ DistributorSports and fitness retail distributor.
• DC ComicscoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for DC Comics characters including Batman, Superman, Wonder Woman, Flash, Aquaman, Green Lantern, Joker, Harley Quinn, and others. Licensed shaker cups priced at $13.99-$38.99.
• Game of Thrones (Warner Bros. Discovery)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing for Game of Thrones/HBO including The Iron Throne, House of Lannister, House of Stark, House of Targaryen, and The Night King designs.
• Mortal Kombat (Warner Bros.)minorOEM/ Whitelabel/ Licensing PartnerLicensed Mortal Kombat designs including Scorpion, SubZero, and Mortal Kombat logo on ACTIV shaker cups.
• Horror Franchise LicensorsminorOEM/ Whitelabel/ Licensing PartnerLicensed horror designs including Friday the 13th, Nightmare on Elm Street, IT, and The Exorcist.
• Rick & Morty (Warner Bros. Discovery)minorOEM/ Whitelabel/ Licensing PartnerLicensed Rick & Morty designs on ACTIV plastic shaker cups.
• MuscletechcoreChannel Partner/ Reseller/ DistributorMajor supplement brand and customer of custom PerfectShaker products. Rob Leoni testimonial from Oakville, Canada highlights the partnership.
• RedconminorChannel Partner/ Reseller/ DistributorSupplement brand logo displayed on PerfectShaker distributor/partner page.
• Bucked UpcoreChannel Partner/ Reseller/ DistributorRyan Gardner/Bucked Up brand is a major customer - has sold hundreds of thousands of PerfectShaker Cups. Listed as key customer/distributor on website.
• Six Star (Iovate)minorChannel Partner/ Reseller/ DistributorSupplement brand logo displayed on PerfectShaker distributor/partner page.
• Cutler NutritionminorChannel Partner/ Reseller/ DistributorSupplement brand logo displayed on PerfectShaker distributor/partner page.
• Arnold SportsminorChannel Partner/ Reseller/ DistributorArnold Sports brand logo displayed on custom product page as a customer of PerfectShaker custom branded products.
• NutricostminorChannel Partner/ Reseller/ DistributorNutricost brand logo displayed on custom product page as a customer of PerfectShaker.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlenderBottle: BlenderBottle is the dominant shaker cup brand globally, best known for the iconic wire whisk mixing ball. Directly comparable to PerfectShaker in product category (shaker cups), target customer (fitness/supplement users), and distribution through specialty health and fitness retailers.
• Hydra Cup: Hydra Cup is a direct-to-consumer shaker bottle brand targeting fitness and supplement users. Competes in the same protein shaker cup category with similar price points and DTC-first go-to-market approach.
• Helimix: Helimix produces a 2-in-1 shaker bottle and mixing cup with a vortex-style mixing mechanism. Competes directly with PerfectShaker on the core premise of innovative mixing technology within the same protein shaker category.
• IceShaker: IceShaker is a stainless steel shaker bottle brand popular in the fitness and supplement community. Competes directly with PerfectShaker's ACTIV stainless steel line on insulation, premium materials, and direct-to-consumer positioning with fitness enthusiasts.
• Cyclone Cup: Cyclone Cup is a patented shaker cup brand using a cyclone mixing mechanism. Directly comparable to PerfectShaker on proprietary mixing technology patents, target fitness audience, and shaker cup product positioning.

Emerging players

• Promixx: Promixx produces protein shakers and electric mixing bottles targeting the same fitness/supplement end user. Offers adjacent product innovation (powered mixing) that overlaps with PerfectShaker's premium shaker positioning.
• HydroJug: HydroJug is a large-capacity lifestyle water bottle brand that has expanded into fitness and supplement use cases. Comparable on material innovation and DTC fitness-adjacent positioning, though primary product is hydration rather than protein mixing.

Others

• 4imprint: 4imprint is one of the largest promotional products distributors offering custom-branded merchandise to businesses. Comparable to PerfectShaker's custom-branded shaker program on B2B go-to-market and low-MOQ custom ordering, though operates as a distributor rather than manufacturer.

Broad incumbents

• YETI: YETI is a premium outdoor and drinkware brand with broad insulated bottle and tumbler lines. Overlaps with PerfectShaker's stainless steel shaker category at the premium price point and competes for the same fitness-oriented consumer wallet.
• Hydro Flask: Hydro Flask is a mass-market insulated drinkware brand owned by Helen of Troy. Offers broad lifestyle water bottles that overlap with PerfectShaker's premium stainless shaker line in retail channels and consumer demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtiktok.com/@performanation
• YouTubeyoutube.com/channel/UCBkjol2Eg77ss9XJfqkL2qw
• Facebookfacebook.com/perfectshaker
• Instagraminstagram.com/performanation
• TikToktiktok.com/@performanation
• LinkedInlinkedin.com/company/perfectshaker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PerfectShaker