SimplyCalled
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
SimplyCalled firmographics
Firmographics- Name
- SimplyCalled
- Legal name
- Tribeca Mobile Innovations, Inc.
- Website
- https://simplycalled.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SimplyCalled is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SimplyCalled business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Monthly or annual subscription plans for the SimplyCalled mobile app. Users pay a recurring fee to access business management features including missed call management, scheduling, client management, and job records.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 14 Day Trial |
| Subscription | Monthly | Monthly Plan - $9.99/month |
| Subscription | Annual | Annual Plan - $99.99/year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SimplyCalled product offering
Product offeringCore offering
SimplyCalled is a mobile-first business management app for solo home service providers that consolidates missed call handling, appointment scheduling, client management, caller ID context, and job records into a single Android application. It automatically sends custom text responses to missed calls and lets clients schedule callbacks, syncs appointments with the phone's calendar, tracks client interactions, and creates personalized mobile business pages for service providers. The product is sold via subscription with a 14-day free trial.
Product overview
SimplyCalled offers a single unified mobile platform for solo home service providers, combining the core SimplyCalled Mobile App with integrated features including missed call management (automated text responses and callback scheduling), appointment scheduling with calendar sync, client management with interaction history, caller ID context, and job records management. An optional Custom Business Website feature extends the platform by enabling providers to create mobile-optimized pages for service showcase and appointment booking.
Differentiator
Problem solved
Functional benefit
Products and services
- SimplyCalled Mobile App
Companies that use SimplyCalled
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
SimplyCalled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SimplyCalled partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
SimplyCalled competitors and assessment
Company assessmentDirect peers
- Housecall Pro: All-in-one field service management platform for home service professionals. Targets the same solo home service provider segment with scheduling, job management, payment processing, and customer communication features.
- Jobber: Field service management software for home service businesses including plumbers, electricians, and landscapers. Directly competes with SimplyCalled in serving solo and small home service operators with scheduling, client management, and invoicing.
- FieldEdge: Field service management software for home service contractors including HVAC, plumbing, and electrical businesses. Overlaps with SimplyCalled's scheduling, dispatch, and customer management features.
- HoneyBook: All-in-one business management platform for independent service providers and small creative agencies. Comparable client management, scheduling, and communication workflows targeted at solo professionals.
- ServiceM8: Mobile-first field service management app for tradies and home service businesses. Closely comparable to SimplyCalled in its mobile-first design philosophy and focus on solo home service professionals.
- Dubsado: Business management platform for service-based small businesses including client management, scheduling, and invoicing. Targets a similar SMB service provider audience with comparable workflow features.
Broad incumbents
- ServiceTitan: Enterprise-grade field service management software for larger home service businesses. While serving the same vertical, it focuses on multi-trade, multi-location operations rather than solo providers — the broader incumbent in the category.
- Thumbtack: Home services marketplace connecting customers with local professionals. While broader in scope, it operates in the same home service provider ecosystem and influences how solo operators manage customer acquisition and communications.
Emerging players
- Acuity Scheduling: Online appointment scheduling software for service-based businesses. Competes with SimplyCalled's scheduling component but lacks the broader field service management and call handling features.
- Connecteam: Mobile-first employee management and operations platform for deskless workers. Comparable mobile-first design philosophy for field-based workers with overlapping scheduling and communication features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SimplyCalled social profiles
Digital presenceSimplyCalled financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplyCalled leadership team
Management profileNumber of profiles
Profiles2 records
SimplyCalled funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplyCalled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplyCalled
What does SimplyCalled do?
SimplyCalled is a mobile-first business management app for solo home service providers that consolidates missed call handling, appointment scheduling, client management, caller ID context, and job records into a single Android application. It automatically sends custom text responses to missed calls and lets clients schedule callbacks, syncs appointments with the phone's calendar, tracks client interactions, and creates personalized mobile business pages for service providers. The product is sold via subscription with a 14-day free trial.
Is SimplyCalled a public or private company?
SimplyCalled is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimplyCalled founded?
SimplyCalled was founded in 2013. It employs 1 to 10 people.
Where is SimplyCalled based?
SimplyCalled is headquartered in New York, United States, in the North America region.
How does SimplyCalled make money?
One revenue line is on record: subscription Revenue.
Who are SimplyCalled's main competitors?
Direct peers on record are Housecall Pro, Jobber, FieldEdge, HoneyBook, ServiceM8 and Dubsado. Broad incumbents are ServiceTitan and Thumbtack. Emerging players are Acuity Scheduling and Connecteam.
Does SimplyCalled have an API?
No public API is recorded for SimplyCalled.