What Wized does

Wized is a no-code web application builder that extends Webflow projects with backend functionality including user authentication, database operations via Airtable, REST API connectivity, and payment processing through Stripe. The product centers on a visual configurator that allows users to add network requests, manage an internal data store, and connect data to Webflow UI elements without writing code; integration into a Webflow project requires only two lines of code, and publishing is one-click. Wized targets two overlapping segments: Webflow designers and no-code builders who need application functionality beyond Webflow's native capabilities, and freelancers/agencies building client portals, dashboards, and membership sites. The company monetizes via a freemium SaaS model with a free Development plan capped at 50 monthly visits, a Launch plan at €19/project/month (10,000 visits), a Business plan at €99/project/month (2,000,000 visits), and a Collaborator add-on at €19/user/month, with no transaction fees on any tier.

The company was founded by Jonas Beisswenger and operated as Beisswenger Ventures UG (haftungsbeschränkt), a private limited company registered in Frankfurt am Main, Germany. In 2022, Finsweet, a Webflow-focused utilities and agency company, acquired Wized and announced Wized v2; the original wized.io domain now redirects to wized.com. Distribution is entirely digital self-serve, with go-to-market executed through Discord community support, Twitter (@getwized), educational courses (a 101 Crash Course, a Payments & Memberships Course, and two full-build tutorials), and Product Hunt visibility. The company is privately held, with no disclosed funding rounds, institutional investors, or named enterprise customers, and at 11-50 employees is an early-stage, product-led SaaS operating inside the Webflow ecosystem.

Name

Wized

Legal name

Wized by Beisswenger Ventures UG (haftungsbeschränkt)

Website

https://wized.io

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Wized is a no-code web application builder that extends Webflow projects with authentication, Airtable database integration, REST API connectivity, and Stripe payment processing, targeting Webflow designers, freelancers, and agencies building client portals and membership sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Project Plans: Tiered subscription model based on monthly project visits. Development plan (free) with 50 visits/month, Launch plan at 19€/project/month with 10,000 visits, Business plan at 99€/project/month with 2,000,000 visits. No transaction fees on any plan.
2. Collaborator Plan: Additional subscription at 19€/collaborator/month for team workspaces with 2+ members. Single-user workspaces remain free.
3. Freemium: Free tier with limited visits (50/month) allowing users to build and test projects before upgrading to paid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wized is a visual no-code configurator that extends Webflow projects with web application functionality. It enables users to build custom login and authentication experiences, store and query user data via Airtable, execute REST API requests against external services, and sell products or memberships through Stripe Checkouts, all without writing code. The platform is integrated into Webflow with two lines of code and published to the customer's hosted Webflow project with a single click.

Product overview

Wized is a no-code web application builder designed as an extension for Webflow projects. The core Wized platform provides authentication, database integration (via Airtable), REST API connectivity, and payment processing (via Stripe). Users build applications visually using the Visual Configurator which handles network requests, internal data store management, and UI element connections. The platform includes educational resources: a 101 Crash Course (11 lessons for beginners), a Payments & Memberships Course (advanced), and two Full Build tutorials (Task Management Application and Client Project Dashboard). The company is developing Wized v2, acquired by Finsweet.

Differentiator

Problem solved

Functional benefit

Products and services

• Wized A no-code web application builder that extends Webflow projects with authentication, Airtable database integration, REST API connectivity, and Stripe payment processing capabilities. Enables Webflow designers, freelancers, and agencies to build login functionality, integrate external data sources, and create custom payment flows without writing code.
• Wized v2 The next-generation no-code web application platform for Webflow, being developed by Finsweet after its acquisition of the original Wized, extending the same authentication, database, API, and payment capabilities into a new major version at wized.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• FinsweetcoreStrategic or Co-development PartnerFinsweet acquired Wized and announced Wized v2. Finsweet is a company focused on Webflow utilities and enhancements.
• WebflowcoreTechnology or IntegrationWized is built specifically for Webflow projects. Users integrate Wized into their Webflow projects with two lines of code. Wized extends Webflow's capabilities to enable full web application functionality.
• AirtablecoreTechnology or IntegrationDeep integration with Airtable as the primary database. User authentication data is stored in Airtable. Supports complex queries for web applications.
• StripecoreTechnology or IntegrationStripe integration for payment processing. Wized supports Stripe Checkouts for selling products and memberships, integrated with user authentication system.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Memberstack: Direct competitor and explicit comparison on Wized's website. Both offer authentication, membership, and payment layers for Webflow, with overlapping feature sets and similar target customers (freelancers, agencies).
• Outseta: Direct competitor listed on Wized's comparison page. Outseta provides authentication, subscriptions, and CRM for web projects, including Webflow, at a similar price point and feature parity.
• Memberful: Membership and authentication platform that integrates with Webflow. Competes for the same freelancers and creators building paid content and subscription products on Webflow.
• Softr: No-code web app builder that uses Airtable as its primary backend, enabling login, memberships, and portals. Targets the same no-code builder audience building client-facing and member apps.
• Stacker: No-code platform for building internal tools and client portals on top of Airtable and Google Sheets, with authentication and role-based access. Closely comparable functionality to Wized's data-driven app use cases.
• Glide: No-code app builder for creating web and mobile apps from spreadsheets without code. Targets the same horizontal no-code builder persona, though without the Webflow integration angle.

Broad incumbents

• Bubble: Larger, full-stack no-code platform that lets users build complete web applications including auth, databases, and payments. Serves the same end use cases as Wized but as a self-contained platform rather than a Webflow extension.
• Adalo: No-code platform for building web and mobile applications with built-in databases, authentication, and payments. Competes for the same SMB/no-code builder segment seeking to publish apps without code.
• AppGyver (SAP Build Apps): Enterprise-grade no-code app builder acquired by SAP, offering authentication, data, and logic across web and mobile. Competes for the same broad no-code app building use case as Wized.

Emerging players

• Backendless: Visual application development platform with database, authentication, and API builder capabilities. Overlaps with Wized's backend-as-a-service angle but with a more developer-oriented audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getwized

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wized