eCommerce Expo

What eCommerce Expo does

eCommerce Expo is a B2B trade show and conference operated by CloserStill Media Limited, a privately held UK events company. The event is held annually at ExCeL London (next edition: 23–24 September 2026) and targets senior eCommerce professionals and their teams across B2B and B2C segments. For the 2026 edition, the show is co-located with Technology for Marketing and Parcel & Post Expo under the 'Age of Intelligent Growth' theme, allowing a single attendee pass to access marketing, commerce, and logistics audiences. The 2025/2026 cycle draws 10,000+ attendees, 200+ exhibiting solution providers and agencies, and a multi-theatre conference programme with CPD-accredited content delivered through The CPD Group.

The product surface extends beyond the two physical show days. Sub-brands include the eCommerce Awards (annual ceremony at Hilton London Bankside), the Growth Summit (focused on profitable growth and sustainable fulfilment), and the eCommerce Clinic (virtual sessions on AI-driven growth, supply chain resilience, and digital transformation). Speaker programming draws senior practitioners from enterprise retailers and brands including IKEA, John Lewis Partnership, Ocado Retail, BSH Home Appliances, Mars Wrigley, SHEIN, Pandora, BT, Primark, and Charlotte Tilbury Beauty. The platform is event-management oriented rather than a software product: there is no disclosed API, SDK, or persistent digital product, and attendee engagement outside the show window is delivered through YouTube recordings, a content hub, and the eCommerce Clinic virtual series.

The business model is event-driven B2B media. Attendee registration is free for qualified eCommerce professionals; the commercial engine is paid exhibitor booths and sponsorship packages sold to solution providers and agencies across the eCommerce ecosystem. Major-tier sponsors include Shopify, Adobe, and Dotdigital, with additional sponsor and media-partner relationships spanning InPost, Audiense, Columbus, and Euromonitor International. The brand sits within CloserStill Media's broader portfolio of content-driven B2B events, which spans London, Paris, Frankfurt, Hong Kong, and Singapore and was ranked the fastest-growing exhibition organiser in Europe by the FT1000. eCommerce Expo itself is UK-focused, with 51–100 employees and no external funding or listing disclosed.

Name

eCommerce Expo

Legal name

CloserStill Media Limited

Website

https://ecommerceexpo.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

eCommerce Expo is a UK B2B trade show operated by CloserStill Media, held annually at Excel London for 10,000+ senior eCommerce professionals. It monetises through exhibitor and sponsor sales, featuring 200+ solution providers and CPD-accredited conference content across 10 theatres.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor and Sponsorship Revenue: Companies pay to exhibit at the event and gain direct access to 10,000+ eCommerce professionals. Sponsors receive branding, booth placement, and speaking opportunities.
2. Delegate Registration: Free registration for qualified B2B visitors, providing access to conference sessions, exhibitions, and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

eCommerce Expo is a B2B trade show event held at Excel London that brings together 10,000+ senior eCommerce professionals with 200+ solution providers and agencies. The event combines an exhibition floor with a multi-theatre conference programme offering CPD-accredited content, an awards ceremony, growth summit, and live clinic sessions covering AI-driven shopping, sustainable fulfilment, and growth strategies. Free for qualified visitor registration, with revenue generated primarily through paid exhibitor booths and sponsorship packages.

Product overview

eCommerce Expo is a single unified trade show event (not a software platform) organized by CloserStill Media, held at Excel London on September 23-24, 2026. The event combines an exhibition floor featuring 200+ solution providers with a conference program across 10 dedicated theatres offering CPD-accredited content. Key components include the eCommerce Awards ceremony, Growth Summit, and eCommerce Clinic sessions. The event is co-located with Technology for Marketing and Parcel & Post Expo under the 'Age of Intelligent Growth' theme.

Differentiator

Problem solved

Functional benefit

Brands

• eCommerce Awards: Awards ceremony recognizing excellence in eCommerce, celebrating innovative initiatives and market-leading products in online retail. Taking place on 23 September 2026 at Hilton London Bankside.
• eCommerce Clinic
• Growth Summit

Products and services

• eCommerce Expo (Trade Show) A major UK B2B trade show bringing together 10,000+ senior eCommerce professionals with 200+ solution providers, featuring CPD-accredited conference content across 10 eCommerce and MarTech theatres.
• eCommerce Awards 2026 An annual awards ceremony recognising excellence in eCommerce, celebrating innovative initiatives and market-leading products in the online retail space, for retailers, brands, agencies and technology providers.
• eCommerce Clinic Live clinic sessions featuring industry leaders providing open conversations and advice on AI-driven growth, supply chain resilience, digital transformation, and subscription strategy for eCommerce professionals.
• Growth Summit A specialised summit within the event focusing on strategies for driving profitable growth, sustainable fulfilment, and next-generation growth strategies for online retail.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Technology for MarketingcoreStrategic or Co-development Partner · 23 September 2026Co-located event bringing together marketers, creators, and innovators exploring how data, storytelling, and emerging technology combine to build trust and deliver powerful brand experiences. Shares visitor audience with eCommerce Expo.
• Parcel & Post ExpocoreStrategic or Co-development Partner · 23 September 2026Co-located event uniting operators, carriers, and fulfilment leaders exploring AI-powered automation, smarter infrastructure, and sustainable operations. Provides logistics and delivery context to eCommerce audience.
• CloserStill MediacoreStrategic or Co-development PartnerEvent organiser specialising in high-value, content-driven events and B2B communities. Operates events in London, Paris, Frankfurt, Hong Kong and Singapore. Ranked 100th in Sunday Times International Track 200.
• ShopifymajorGTM or Marketing PartnerSponsor of eCommerce Expo with booth presence for customer engagement and brand visibility at the event.
• AdobemajorGTM or Marketing PartnerSponsor with booth presence at eCommerce Expo, engaging with eCommerce professionals attending the event.
• DotdigitalmajorGTM or Marketing PartnerMarketing automation platform sponsoring the event with exhibition space.
• InPostminorGTM or Marketing PartnerDelivery solutions sponsor with presence at the event.
• AudienseminorGTM or Marketing PartnerMarketing technology sponsor at the event.
• ColumbusminorGTM or Marketing PartnerTechnology solutions sponsor at the event.
• Euromonitor InternationalminorGTM or Marketing PartnerMedia partner providing industry research and market insights content.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Inbound (HubSpot): Large-scale marketing and customer-experience conference run by HubSpot that attracts senior marketers and CX leaders in the same buyer pool as eCommerce Expo, though from a vendor-owned rather than independent-organiser model.

Direct peers

• DMEXCO: Cologne-based digital marketing and commerce trade show; draws on the same advertiser/martech/retail-tech vendor pool and Europe-headquartered buyers that attend eCommerce Expo, often from the same UK and DACH sponsor teams.
• CommerceNext: US-based eCommerce conference and trade show targeting retail executives and technology vendors - directly comparable on audience (senior eCommerce leadership), format (expo + multi-stage content) and sponsor base (SaaS providers).
• eTail (WBR): A long-running B2B eCommerce conference series (US, UK and Europe editions) that competes for senior eCommerce decision-makers and vendor sponsorship spend with the same model of expo plus multi-theatre content.
• Parcel & Post Expo: Third co-located CloserStill event (logistics/parcel), sharing exhibitor floor and audience with eCommerce Expo - directly comparable on business model and target vendor verticals.
• Technology for Marketing: Sister marketing-tech trade show co-located with eCommerce Expo at ExCeL London; identical operating model and overlapping exhibitor/sponsor target list, making it the most structurally comparable peer event.
• Shoptalk: The largest US-domiciled eCommerce and retail trade show (Shoptalk Spring and Shoptalk Fall), competing head-to-head for Shopify, Adobe, BigCommerce and similar exhibitor budgets as eCommerce Expo serves its UK/eCommerce audience.
• InternetRetailing Expo (IRX): The closest UK-headquartered parallel: a dedicated eCommerce and multichannel trade show and conference attracting the same UK eCommerce leaders, agencies and solution providers as eCommerce Expo.
• Cloud Expo Europe: Another flagship CloserStill Media trade show focused on enterprise cloud and IT, sharing the parent's high-value, content-driven B2B event playbook and similar London venue base - a direct model-comparable peer within the same operating group.
• RetailX (formerly IRCE / Internet Retailer Conference): Long-running US eCommerce conference and expo (originally IRCE) targeting similar senior retail and digital commerce leadership, competing for the same platform and SaaS vendor sponsor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecommerceexpo
• YouTubeyoutube.com/channel/UCXjNEY4pwN0dWZTynxjhqng
• Facebookfacebook.com/eCommerceexpo
• LinkedInlinkedin.com/company/ecommerce-expo
• Instagraminstagram.com/ecommerce_expo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCommerce Expo