Technology for Marketing
Technology for Marketing is a UK annual trade show brand for MarTech and AI, operated by CloserStill Media Limited. The event serves B2B and B2C marketing professionals and MarTech solution providers, drawing 10,000+ attendees and 200+ exhibitors at Excel London alongside eCommerce Expo and Parcel & Post Expo.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Technology for Marketing does
The core offering draws 10,000+ senior B2B and B2C marketing professionals and 200+ solution providers per edition, with named enterprise sponsors including Klaviyo, Optimizely, Shopify, Precis, Dotdigital, Brevo, Adobe, and ActiveCampaign.
Technology for Marketing firmographics
Firmographics- Name
- Technology for Marketing
- Legal name
- CloserStill Media Limited
- Website
- https://technologyformarketing.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Technology for Marketing is a UK annual trade show brand for MarTech and AI, operated by CloserStill Media Limited. The event serves B2B and B2C marketing professionals and MarTech solution providers, drawing 10,000+ attendees and 200+ exhibitors at Excel London alongside eCommerce Expo and Parcel & Post Expo.
- Ownership category
- akta.pro rank
Technology for Marketing industry classification
Industry- Product category
- Marketing Trade Shows and Conferences
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Technology for Marketing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Technology for Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibition and Sponsorship: MarTech and AI solution providers pay to exhibit and showcase their services at the event. Sponsorship packages provide visibility opportunities including stand space, session sponsorship, branding, and networking access.
- Delegate Tickets: Event generates revenue from delegates (though attendance is free for in-house marketing professionals). Premium access or paid add-ons may generate ancillary revenue.
- Marketing Services: Lead generation services, data registration, and marketing support for exhibitors and sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free attendance for in-house marketing professionals |
| Other | Multi-year contract | Exhibition and sponsorship packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Technology for Marketing product offering
Product offeringCore offering
Technology for Marketing is the UK-leading annual Marketing and AI trade show organised by CloserStill Media, held at Excel London. It is a B2B event business that monetises through paid exhibitor stands and sponsorship packages from MarTech/AI solution providers, while providing free admission to in-house B2B and B2C marketing professionals. The event features 10 conference theatres, 200+ solution providers, and is co-located with eCommerce Expo and Parcel & Post Expo.
Product overview
Technology for Marketing is an event/conference platform organized by CloserStill Media, not a software product. The core offering is the annual Technology for Marketing event - a UK-leading Marketing and AI conference for B2B and B2C marketing professionals. The event features 10 conference theatres with CPD-accredited content, a Top 30 Marketing Influencers awards program, an AI Startup Contest, and networking opportunities with 10,000+ MarTech professionals and 200+ solution providers. It is co-located with eCommerce Expo and Parcel & Post Expo. The company also offers a monthly newsletter service. There is no software product portfolio or modular platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Technology for Marketing Event Annual UK trade show and conference dedicated to marketing technology and AI, providing B2B and B2C marketing professionals with access to 200+ MarTech/AI solution providers, 10 conference theatres, 200+ hours of CPD-accredited content, and networking with 10,000+ senior marketers. Held at Excel London and co-located with eCommerce Expo and Parcel & Post Expo.
- eCommerce Expo Co-located UK eCommerce trade show running alongside Technology for Marketing at Excel London, supported by IMRG. Covers customer acquisition, logistics, and operations with sessions and solution discovery for eCommerce and retail buyers.
- Parcel & Post Expo Co-located logistics and delivery trade show running alongside Technology for Marketing, bringing together operators, carriers, and fulfilment leaders exploring AI-powered automation and sustainable operations.
Quantifiable outcome
- 8 hours of CPD-accredited content and personalized certificate
- +1 more outcomes
Companies that use Technology for Marketing
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Technology for Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Technology for Marketing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- eCommerce ExpocoreTechnology for Marketing is co-located with eCommerce Expo at Excel London, providing comprehensive coverage of both marketing technology and eCommerce sectors. The events share attendees and create cross-promotional value.
- Parcel & Post ExpominorCo-located event focusing on logistics and delivery transformation. Part of the 'One Ticket, Three Events' proposition.
- CloserStill MediacoreOrganised by CloserStill Media, an international trade show, conference and events organiser with operations in UK, USA, France, Germany, Spain, and Singapore. Registered address: 3rd Floor, The Foundry, 77 Fulham Palace Rd, London W6 8JA.
- KlaviyocoreSponsor of Technology for Marketing event.
- OptimizelycoreSponsor of Technology for Marketing event.
- PreciscoreSponsor of Technology for Marketing event.
- ShopifycoreSponsor of Technology for Marketing event. Managing Director EMEA of Shopify also speaks at the event.
- IMRGcoreSupported by the UK's eCommerce Association IMRG for the co-located eCommerce Expo event.
- Media Partners Networkcore30+ media partners including Bizibl Marketing, Blame It On Marketing, Boardroom Advisors, Diverse AI, Elite Business Magazine, Euromonitor International, Female Tech Leaders, Girls in Marketing, Influencer Marketing Trade Body, Kogan Page, Mums in Marketing, National Cyber Security Centre, Women in Tech SEO, and more.
- Global Brand PartnersminorPartnerships with E-Show Madrid, E-Forum, Commerce Next, and ECE Asia for international event connections and brand presence.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Technology for Marketing competitors and assessment
Company assessmentDirect peers
- CloserStill Media (parent portfolio brands: eCommerce Expo, E-Show Madrid): Sister CloserStill events co-located or operating in adjacent commerce/retail verticals. They share the same organizer, parent platform, and cross-attendee dynamics, making them the most operationally comparable assets.
- DMEXCO: Leading European digital marketing and tech event in Cologne. Direct competitor in the MarTech trade show category with similar B2B audience, exhibitor base, and content focus on digital marketing and advertising technology.
- Advertising Week: Global conference and exhibition for the marketing, advertising, and media industries. Closely comparable in format (multi-day event with theatres, sponsors, and exhibitions) and audience (marketing decision-makers and agencies).
- SaaStr Annual: Largest B2B SaaS community event in San Francisco. Comparable as a vendor-and-buyer trade show for a specific B2B technology vertical with similar mix of free attendees and paying exhibitors/sponsors.
- Digital Marketing World Forum: European conference series focused on digital marketing strategy, AI, and MarTech. Closely comparable in agenda (AI, automation, data-driven marketing) and European B2B audience.
- Internet World / B2B Marketing Expo: UK trade events focused on digital, eCommerce, and B2B marketing audiences. Direct competitor in the UK event calendar with overlapping exhibitor and sponsor rosters targeting marketing and technology buyers.
- The MarTech Conference (MarTech): US-based conference focused specifically on marketing technology stacks and operations. Direct peer in the MarTech event vertical, appealing to similar senior marketing practitioners seeking technology discovery.
- eTail (now Connect & eTail): UK and US retail and eCommerce conference series serving digital retailers and brand marketers. Direct peer in audience overlap (retail/eCommerce marketers) and in co-located event strategy.
Broad incumbents
- Web Summit: Largest generalist tech conference globally, with significant marketing technology content tracks. Broader incumbent in tech event space that overlaps with MarTech buyer audiences at much larger scale.
- Cannes Lions International Festival of Creativity: Global flagship event for the creative, advertising, and marketing industry. A broader incumbent that covers the marketing ecosystem including technology, agencies, and brand storytelling at much larger scale and price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Technology for Marketing social profiles
Digital presenceTechnology for Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Technology for Marketing leadership team
Management profileNumber of profiles
Technology for Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Technology for Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Technology for Marketing
What does Technology for Marketing do?
Technology for Marketing is the UK-leading annual Marketing and AI trade show organised by CloserStill Media, held at Excel London. It is a B2B event business that monetises through paid exhibitor stands and sponsorship packages from MarTech/AI solution providers, while providing free admission to in-house B2B and B2C marketing professionals. The event features 10 conference theatres, 200+ solution providers, and is co-located with eCommerce Expo and Parcel & Post Expo.
Is Technology for Marketing a public or private company?
Technology for Marketing is a private company. It is classified as corporate owned and is currently operating.
When was Technology for Marketing founded?
Technology for Marketing was founded in -1. It employs 1 to 10 people.
Where is Technology for Marketing based?
Technology for Marketing is headquartered in London, United Kingdom, in the Europe region.
How does Technology for Marketing make money?
Three revenue lines are on record. Exhibition and Sponsorship is the primary driver. The others are delegate Tickets and marketing Services.
Who are Technology for Marketing's main competitors?
Direct peers on record are CloserStill Media (parent portfolio brands: eCommerce Expo, E-Show Madrid), DMEXCO, Advertising Week, SaaStr Annual, Digital Marketing World Forum, Internet World / B2B Marketing Expo, The MarTech Conference (MarTech) and eTail (now Connect & eTail). Broad incumbents are Web Summit and Cannes Lions International Festival of Creativity.
Does Technology for Marketing have an API?
No public API is recorded for Technology for Marketing.
What industry is Technology for Marketing in?
Technology for Marketing's product category is Marketing Trade Shows and Conferences. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192.